# Miss World Sweden

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Beauty pageant

Not to be confused with [Miss Sweden](/source/Miss_Sweden) or [Nya Fröken Sverige](/source/Nya_Fr%C3%B6ken_Sverige).

Miss World Sweden Formation 1951 Type Beauty pageant Headquarters Stockholm Location Sweden Members Miss World Official language Swedish

**Miss World Sweden** is a national [Beauty pageant](/source/Beauty_pageant) that has selected [Sweden](/source/Sweden)'s representative to the [Miss World](/source/Miss_World) pageant.

## History

[Annie Oliv](/source/Annie_Oliv), at [Miss World 2007](/source/Miss_World_2007), Top 5

Firstly, **Miss Sweden** which ran from 1949 to 2003, by the lifestyle and women's magazine *[VeckoRevyn](/source/VeckoRevyn)* and production company *[Strix](/source/Strix_(TV_production_company))* in partnership with [MTG](/source/Modern_Times_Group). The competition qualified delegates to the global [Miss World](/source/Miss_World) contest. As the competition stopped running, it was replaced by separate pageants with various franchises, but lost the franchise in 2003. The pageant was under sponsorship by Studio Fashion Inc. and the marketing was done by the women's magazine *[Hänt Extra](/source/H%C3%A4nt_Extra)* until 2020. After that the newly formed Miss Sweden pageant under the Miss Sweden Organization became the new sponsors/licenseholders with the main winner of Miss Sweden going to Miss World.

Sweden has the longest unbroken participation at the Miss World pageant, having appeared almost every year since the first edition in 1951, with the exception of 2018. Many of the contestants have gone on to notable careers in television and film.

## Controversies

In the [1970 Miss World](/source/Miss_World_1970) pageant, held in [London](/source/London), [United Kingdom](/source/United_Kingdom), controversy followed after the result was announced. Black contestant [Jennifer Hosten](/source/Jennifer_Josephine_Hosten) of [Grenada](/source/Grenada) won, and black contestant [Pearl Jansen](/source/Pearl_Jansen) of [South Africa](/source/South_Africa) placed 1st Runner-Up, after which the [BBC](/source/BBC) and newspapers received numerous protests about the result, and accusations of racism were made by all sides. Four of the nine judges had given first-place votes to Miss Sweden [Marjorie Christel Johansson](https://en.wikipedia.org/w/index.php?title=Marjorie_Christel_Johansson&action=edit&redlink=1), while Miss Grenada received only two firsts, yet Johansson finished fourth. Since the [Prime Minister of Grenada](/source/List_of_heads_of_government_of_Grenada) (then Premier), Sir [Eric Gairy](/source/Eric_Gairy), was on the judging panel, inevitably there were many accusations that the contest had been rigged. Some of the audience gathered in the street outside [Royal Albert Hall](/source/Royal_Albert_Hall) after the contest and chanted "Swe-den, Swe-den". Four days later, organising director [Julia Morley](/source/Julia_Morley) (1941-) resigned because of the intense pressure from the newspapers. Years later, Johansson was reported as saying that she had been cheated out of the title.

[Rita Rudolfsson Berntsson](https://en.wikipedia.org/w/index.php?title=Rita_Rudolfsson_Berntsson&action=edit&redlink=1), at the 1972 Miss World pageant, created a mild sensation at the luncheon, where she wore a gown which had the flag of Sweden attached to her derrière. The crew were likely much more impressed with top front panel of her gown which barely covered the sides of her breasts. She was told to change the outfit.

[Jennifer Palm Lundberg](/source/Jennifer_Palm_Lundberg) placed third runner-up in the national pageant, but won the title when each of the original top three placers declined the crown. This happened after arguments over the contract for the winner. It was revealed that the original winner was fired when her lawyer suggested her not to sign the contract written by the agency. The first and second runners-up each declined the crown for various reasons.

## Titleholders

### Miss World Sweden

**Color key**

- Declared as Winner

- Ended as runner-up

- Ended as one of the finalists or semifinalists

The Miss World Sweden Organization was created in 2003 to focus more on the Miss World pageant.

Year Miss World Sweden Represented Notes Special Awards Miss World Sweden by Hänt Extra 2003 Ida Söfringsgärd Växjö Unplaced 2004 Eva Helena Hjertonsson Kalmar Unplaced 2005 Liza Berggren Gothenburg Unplaced 2006 Cathrin Skoog Östersund Unplaced 2007 Annie Oliv Gothenburg Top 5 2008 Jennifer Palm Lundberg Sigtuna Unplaced 2009 Erica Harrison Stockholm Unplaced 2010 Daniela Karlsson Stockholm Unplaced 2011 Nicoline Artursson Halmstad Top 15 2012 Sanna Jinnedal Borås Top 30 Miss World Sport 2013 Agneta Myhrman Stockholm Unplaced 2014 Olivia Asplund Stockholm Top 25 Miss World Beach Beauty 2015 Natalia Fogelund Gothenburg Unplaced 2016 Emma Strandberg[1] Stockholm Unplaced 2017 Hanna Haag Gävle Top 40 2018 Amanda Wiberg Stockholm Did not compete 2019 Daniella Lundqvist Kalmar Unplaced Miss World Sweden by Miss Sweden Organization 2020 Due to the impact of COVID-19 pandemic, no pageant in 2020 2021 Gabriella Lomm Mann[2] Stockholm Unplaced Miss World Sport (Top 32) 2022 Due to the impact of COVID-19 pandemic, no pageant in 2022 2023 Stina Nordlander[3] Kramfors Unplaced 2025 Isabelle Åhs[4] Malmö Unplaced

## Miss Sweden at Miss World

[Mary Stävin](/source/Mary_Stavin), [1977 Miss World](/source/Miss_World_1977), in the [James Bond](/source/James_Bond)- film, [A View to a Kill](/source/A_View_to_a_Kill).

**Miss Sweden** which ran from 1949 to 2003, by the female magazine *[VeckoRevyn](/source/VeckoRevyn)* and production company *[Strix](/source/Strix_(TV_production_company))* in partnership with [MTG](/source/Modern_Times_Group).

Year Miss Sweden Notes 1951 Kiki Håkansson† Miss World 1951 1952 May-Louise Flodin† Miss World 1952 1953 Ingrid Johansson Unplaced 1954 Margareta Westling Unplaced 1955 Anita Åstrand 4th Runner-Up 1956 Eva Bränn 4th Runner-Up 1957 Ellenor Edin Unplaced 1958 Harriett Margareta Wågström 3rd Runner-Up 1959 Carola Håkansson Unplaced 1960 Barbara Olsson Unplaced 1961 Ingrid Margareta Lundquist Unplaced 1962 Margareta Palin Unplaced 1963 Grethe Qviberg 4th Runner-Up 1964 Agneta Malmberg Unplaced 1965 Britt Marie Lindberg Top 15 1966 Ulla Andersson Unplaced 1967 Eva Englander Top 15 1968 Gunilla Friden Top 15 1969 Ingrid Marie Ahlin Unplaced 1970 Marjorie Christal Johansson 3rd Runner-Up 1971 Simonetta Kohl Top 15 1972 Rita Rudolfsson Berntsson Unplaced 1973 Mercy Nilsson Unplaced 1974 Jill Lindquist 4th Runner-Up 1975 Agneta Catharina Magnusson Unplaced 1976 Anne Christine Gernandt Unplaced 1977 Mary Ann Catrin Stävin Miss World 1977 1978 Ossie Margareta Carlsson 1st Runner-Up 1979 Ingrid Marie Säveby Unplaced 1980 Kerstin Monica Jernemark Top 15 1981 Carita Gustafsson Unplaced 1982 Annelie Margareta Sjöberg Unplaced 1983 Eva Lisa Törnquist Unplaced 1984 Madeleine Gunnarsson Unplaced 1985 Bolette Christophersson Top 15 1986 Elisabeth Marita Ulvan Unplaced 1987 Charlotta Trydell Unplaced 1988 Cecilia Hörberg Top 15 1989 Lena Berglind Unplaced 1990 Daniela Maria Jessica Almen Unplaced 1991 Catrin Olsson Unplaced 1992 Ulrika Johansson Unplaced 1993 Victoria Silvstedt Top 10 1994 Sofia Andersson Unplaced 1995 Jeanette Hassel Unplaced 1996 Åsa Johansson Unplaced 1997 Sofia Joelsson Unplaced 1998 Jessica Almenäs Unplaced 1999 Louise Torsvik Unplaced 2000 Ida Manneh Unplaced 2001 Camilla Bäck Unplaced 2002 Sofia Hedmark Unplaced 2003 Isabelle Jonsson Disqualified

## References

1. **[^](#cite_ref-1)** ["Miss World Sweden 2016 is Emma Strandberg"](https://web.archive.org/web/20160820162645/http://pageantsnews.com/miss-world-sweden-2016-emma-strandberg/). *pageantsnews*. 28 May 2015. Archived from the original on 20 August 2016.

1. **[^](#cite_ref-2)** ["Miss World Sweden 2021"](https://ghostarchive.org/iarchive/s/instagram/CVIgd27MAFN). *instagram*. Archived from [the original](https://www.instagram.com/p/CVIgd27MAFN/) on 24 December 2021.

1. **[^](#cite_ref-3)** ["Sweden 2023"](https://www.missworld.com/#/contestants/5955). *Miss World*.

1. **[^](#cite_ref-4)** ["Former navy officer Isabelle Linea Ahs will represent Sweden in Telangana"](https://www.missworld.com/news/miss-world-sweden-2025). Retrieved 13 March 2025.

## External links

- [Miss World Sweden](https://web.archive.org/web/20071011165411/http://missworldsweden.com/)

- [Hänt Extra](http://www.hantextra.se/)

v t e Miss World participant countries and territories Active (1951–present) Africa Angola Botswana Cameroon Côte d'Ivoire Equatorial Guinea Ethiopia Ghana Guinea Kenya Madagascar Mauritius Namibia Nigeria Senegal Sierra Leone Somalia South Africa South Sudan Togo Tunisia Uganda Zambia Zimbabwe Americas Argentina Belize Bolivia Brazil Canada Cayman Islands Chile Colombia Curaçao Dominican Republic Ecuador El Salvador Guadeloupe Guatemala Guyana Haiti Honduras Jamaica Martinique Mexico Nicaragua Panama Paraguay Peru Puerto Rico Suriname Trinidad and Tobago United States Venezuela Asia Armenia Bangladesh Cambodia China India Indonesia Japan Kazakhstan Kyrgyzstan Lebanon Malaysia Mongolia Myanmar Nepal Philippines Singapore South Korea Sri Lanka Thailand Turkey Vietnam Europe Albania Belgium Bosnia and Herzegovina Bulgaria Croatia Czech Republic Denmark England Estonia Finland France Germany Gibraltar Greece Hungary Ireland Italy Latvia Malta Moldova Montenegro Netherlands North Macedonia Northern Ireland Poland Portugal Romania Scotland Serbia Slovenia Spain Sweden Ukraine Wales Oceania Australia New Zealand Inactive since 2025 Africa Algeria (2002) Cape Verde (2017) Chad (2014) Democratic Republic of the Congo (2016) Egypt (2018) Eswatini (2009) Gabon (2015) Gambia (1986) Guinea-Bissau (2023) Lesotho (2023) Liberia (2023) Malawi (2012) Morocco (2023) Rwanda (2021) São Tomé and Príncipe (2014) Seychelles (2017) Tanzania (2023) Americas Antigua and Barbuda (2019) Aruba (2019) Bahamas (2021) Barbados (2019) Bermuda (2015) Bonaire (2012) British Virgin Islands (2019) Costa Rica (2023) Cuba (1975) Dominica (2013) Grenada (2007) Montserrat (1964) Saint Barthélémy (2011) Saint Kitts and Nevis (2015) Saint Lucia (2021) Saint Vincent and the Grenadines (1994) Sint Maarten (2021) Turks and Caicos Islands (2004) United States Virgin Islands (2019) Uruguay (2023) Asia Hong Kong (2019) Israel (2017) Iraq (2023) Jordan (1981) Laos (2019) Macau (2023) Syria (1966) Taiwan (2013) Uzbekistan (2013) Europe Andorra (2003) Austria (2018) Belarus (2019) Cyprus (2018) Georgia (2019) Greenland (1992) Iceland (2021) Kosovo (2014) Lithuania (2014) Luxembourg (2021) Norway (2023) Monaco (1955) Russia (2019) Slovakia (2023) Switzerland (2014) Oceania Cook Islands (2019) Fiji (2017) French Polynesia (2010) Guam (2018) Northern Mariana Islands (2003) Papua New Guinea (1990) Samoa (2015) Tonga (1986) Inactive non-existing countries and former territories and others Czechoslovakia (1992) Guernsey (1975) Hawaii (2001) Isle of Man (1988) Jersey (1981) Rhodesia and Nyasaland (1965) Serbia and Montenegro (2005) South Africa (Miss South Africa for Blacks) (1976) Soviet Union (1990) United Kingdom (1999)

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Adapted from the Wikipedia article [Miss World Sweden](https://en.wikipedia.org/wiki/Miss_World_Sweden) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Miss_World_Sweden?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.