# Michael Simcoe > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Michael_Simcoe > Markdown URL: https://mediated.wiki/source/Michael_Simcoe.md > Source: https://en.wikipedia.org/wiki/Michael_Simcoe > Source revision: 1356156491 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Short description|Business leader}} {{Use Australian English|date=June 2020}} {{Use dmy dates|date=June 2020}} {{Infobox person | name = Michael Simcoe | image = | birth_date = 1959–1960 | birth_place = [Australia](/source/Australia) | education = [Royal Melbourne Institute of Technology (RMIT)](/source/RMIT_University) | occupation = [Automotive design](/source/Automotive_design)er | employer = [General Motors](/source/General_Motors) | years_active= 1983–2025 | known_for = General Motors Vice President of Global Design (2016–2025) | predecessor = [Ed Welburn](/source/Ed_Welburn) | successor = [Bryan Nesbitt](/source/Bryan_Nesbitt) }} '''Michael "Mike" Simcoe''' (born {{circa}} 1959–1960) is an [automobile designer](/source/Automotive_design) from [Melbourne](/source/Melbourne), [Australia](/source/Australia).{{cite web|title=Michael Simcoe - GM Media Site|url=http://media.gm.com/media/au/en/holden/company/bios/Holden/MichaelSimcoe.html|publisher=GM Media|accessdate=August 25, 2016}} He most recently served as [General Motors](/source/General_Motors)' Vice President of Global Design.{{cite web |last1=Hunt |first1=Rhian |title=Michael Simcoe - Retiring after 42 years |url=https://gmauthority.com/blog/2025/01/gm-design-chief-michael-simcoe-to-retire-after-42-years/ |website=GM Authority |date=7 January 2025 |access-date=2025-04-10}} Simcoe received an Associate Diploma of Art Industrial Design from the [Royal Melbourne Institute of Technology](/source/RMIT_University). He joined [GM Holden](/source/Holden) as a designer in 1983, and was subsequently promoted to senior designer and chief designer in 1985 and 1987 respectively. In 1995, he became director of Design for GM Asia Pacific, overlooking collaborative projects with [Daewoo](/source/Daewoo), [Suzuki](/source/Suzuki), [Fuji Heavy Industries](/source/Fuji_Heavy_Industries) and [Isuzu](/source/Isuzu). He was appointed director of Design at GM Holden in 2001, and later executive director of Asia Pacific Design in 2003, establishing [GM Korea Design Operations](/source/GM_Korea). He was also Executive Director North American Exterior Design and Global Architecture Strategy starting from 2004, supervising various designs such as the [Buick LaCrosse](/source/Buick_LaCrosse), [Cadillac CTS](/source/Cadillac_CTS) and [Chevrolet Camaro](/source/Chevrolet_Camaro_(fifth_generation)). The most recent position he held before becoming Vice President of Global Design was being the executive director of General Motors International Operations Design from in 2011.{{cite web|title=Mike Simcoe appointed Executive Director GMIO Design|url=http://media.gm.com/media/au/en/holden/news.detail.html/content/Pages/news/au/en/2010/1112_simcoe.html|publisher=GM Media|date=November 14, 2010|accessdate=August 25, 2016}} Following [Ed Welburn](/source/Ed_Welburn)'s announcement on April 8, 2016, that he would retire after 44 years at General Motors, Simcoe received the position of Vice President of Global Design, effective July 1, 2016.{{cite web|title=Holden's Mike Simcoe to lead GM global design|url=http://www.drive.com.au/motor-news/holdens-mike-simcoe-to-lead-gm-global-design-20160407-go1d1f.html|website=Drive.com.au|date=April 8, 2016|accessdate=August 25, 2016}} He was Vice President of Design for General Motors from 1986 to 1992, one of seven to have held the position, including [Harley Earl](/source/Harley_Earl), [Bill Mitchell](/source/Bill_Mitchell_(automobile_designer)), [Irv Rybicki](/source/Irv_Rybicki), [Chuck Jordan](/source/Chuck_Jordan_(automobile_designer)), [Wayne Cherry](/source/Wayne_Cherry) and Ed Welburn. Simcoe stepped down from his vice presidency role at GM on 1 July 2025; he was replaced by [Bryan Nesbitt](/source/Bryan_Nesbitt). == Notable designs == * [Schuppan 962CR](/source/Schuppan_962CR) (1992) * [Holden Coupe concept](/source/Holden_Monaro) (1998) * [Holden Commodore (VX)](/source/Holden_Commodore_(VX)) (2000) * [Holden Caprice/Statesman (WH)](/source/Holden_Caprice) (2000) * [Holden Monaro](/source/Holden_Monaro) (2001) * [Holden Commodore (VE)](/source/Holden_Commodore_(VE)) (2006) * [Holden Caprice (WM)](/source/Holden_Caprice_(WM)) (2006) * [Buick Avenir](/source/Buick_Avenir) (2015) * [Chevrolet Bolt concept](/source/Chevrolet_Bolt) (2015){{cite book|title=Michael Simcoe Biography - GM Media Site|publisher=GM Media|pages=2|url=http://media.gm.com/dld/content/Pages/news/au/en/2016/Apr/0408_Design_Announcement/_jcr_content/rightpar/sectioncontainer_0/par/download_0/file.res/Michael%20Simcoe_Bio%20GMI.PDF|accessdate=August 25, 2016}} == References == {{Reflist}} {{GM vice president of design}} {{Authority control}} {{DEFAULTSORT:Simcoe, Michael}} Category:Living people Category:Australian businesspeople Category:General Motors designers Category:Australian automobile designers Category:1959 births --- Adapted from the Wikipedia article [Michael Simcoe](https://en.wikipedia.org/wiki/Michael_Simcoe) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Michael_Simcoe?action=history)). 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