# MetaDesign

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{{Short description|German design consulting company}}
{{About|the company|the theories and practices of metadesigning|Metadesign}}
{{More citations needed|date=June 2015}}
{{Infobox company
| name           = MetaDesign
| logo           = MetaDesign logo.svg
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| native_name    = MetaDesign
| native_name_lang =  <!-- Use ISO 639-1 code, e.g. "fr" for French. For multiple names in different languages, use {{lang|[code]|[name]}}. -->
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| type           = [Joint-stock company](/source/Joint-stock_company)
| industry       = [Publicity](/source/Publicity)
| founded        = 1979            <!-- if known: {{start date|YYYY|MM|DD}} in [city](/source/city), [country](/source/country) -->
| founder        =             <!-- or: | founders = -->
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| hq_location_city = [Berlin](/source/Berlin)
| hq_location_country = Germany
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}}

'''MetaDesign''' is an international design consultancy known for branding and brand strategy, founded by [Erik Spiekermann](/source/Erik_Spiekermann), {{ill|Uli Mayer-Johanssen|de}} and Hans Ch. Krüger.<ref>{{Cite web|title = Uli Mayer-Johanssen|url = http://www.freundevonfreunden.com/interviews/uli-mayer-johanssen/|accessdate = 2015-06-13|website = Freunde von Freunden|date = 2013-06-05}}</ref> The business has offices in [Berlin](/source/Berlin), [Beijing](/source/Beijing), [Geneva](/source/Geneva), [Düsseldorf](/source/D%C3%BCsseldorf), [Zurich](/source/Zurich) and [San Francisco](/source/San_Francisco) and 250 employees.<ref>{{Cite web|title = MetaDesign, Winner's Exhibition|url = http://exhibition.ifdesign.de/winner_en.html?ma_id=264|website = iF Online Exhibition |accessdate = 2015-06-09|date = 2015}}</ref><ref>{{Cite news|title = MetaDesign Creates New Identity for Intrax|url = https://www.reuters.com/article/2011/08/25/idUS73184+25-Aug-2011+BW20110825|archive-url = https://web.archive.org/web/20120922063651/http://www.reuters.com/article/2011/08/25/idUS73184+25-Aug-2011+BW20110825|url-status = dead|archive-date = 2012-09-22|newspaper = Reuters|date = 2011-08-25|access-date = 2015-06-13}}</ref>

==Berlin, 1979 and 1990==
Spiekermann founded the company in 1979, in [Berlin](/source/Berlin).<ref name=":0">{{Cite web|title = Meta's tectonic man|url = http://www.eyemagazine.com/feature/article/metas-tectonic-man|website = Eye Magazine|accessdate = 2015-06-16|date = 1995}}</ref> Today the company's Berlin offices are in a 1920s landmark industrial building in Berlin-Charlottenburg.<ref>{{Cite web|title = performa {{!}} furniture and design|url = http://performa.de/en/objekt/metahaus/|website = performa.de|accessdate = 2015-09-02|archive-url = https://web.archive.org/web/20160304045314/http://performa.de/en/objekt/metahaus/|archive-date = 2016-03-04|url-status = dead}}</ref> MetaDesign's principal reputation was gleaned through engagements for the [Berlin Transit System](/source/Berliner_Verkehrsbetriebe) (BVG), followed by further work for clients including [Volkswagen](/source/Volkswagen), [Audi](/source/Audi), [Düsseldorf Airport Authority](/source/D%C3%BCsseldorf_Airport) and [Springer Verlag](/source/Springer_Science%2BBusiness_Media).<ref name=":0" />

==San Francisco, 1992; London, 1995; Zurich, 2000; Abu Dhabi, 2007; & Geneva 2013==
In 1992, MetaDesign established the [San Francisco](/source/San_Francisco) office, around Bill Hill ([IDEO](/source/IDEO)) and [Terry Irwin](/source/Terry_Irwin_(designer)) ([Landor Associates](/source/Landor_Associates)),<ref>{{Cite book|title = Production for Graphic Designers|url = https://books.google.com/books?id=CdbH9hQSiHAC|publisher = Laurence King Publishing|date = 2005|isbn = 9781856694582|first = Alan|last = Pipes}}</ref> and then in 1995 the London office around Tim Fendley (now Founder of Applied Information Group), and Robin Richmond (now founder Immersive Projects), formerly Union Design. Meta's San Francisco office developed teaching media including ViZability, IDEO's first web site, publishing systems for [Ernst & Young](/source/Ernst_%26_Young) and [McGraw Hill](/source/McGraw_Hill) and specialist event publicity for Fuse 98.<ref>{{Cite web|title = AIGA Design Archives|url = http://designarchives.aiga.org/#/entries/%252Bid%253A1491/_/detail/relevance/asc/0/3/1491/fuse98-com/1|website = designarchives.aiga.org|accessdate = 2015-09-02}}</ref> The MetaDesign London office specialized in branding for the digital arena working for clients including [The Economist Group](/source/The_Economist_Group),<ref>{{Cite web|title = The Economist to take new MetaDesign image. (News).(The Economist Group) (Brief Article) – Design Week |url = http://www.highbeam.com/doc/1G1-97421784.html|archive-url = https://web.archive.org/web/20150924165656/http://www.highbeam.com/doc/1G1-97421784.html|url-status = dead|archive-date = 2015-09-24|website = www.highbeam.com|accessdate = 2015-09-02}}</ref> [Ferrari](/source/Ferrari), and European identities for Lexus<ref>{{Cite web|title = Lexus brand in Meta's hands. (Brief Article) – Design Week |url = http://www.highbeam.com/doc/1G1-57827238.html|archive-url = https://web.archive.org/web/20150924160119/http://www.highbeam.com/doc/1G1-57827238.html|url-status = dead|archive-date = 2015-09-24|accessdate = 2015-09-02}}</ref> and [Škoda Auto](/source/%C5%A0koda_Auto).<ref>{{Cite web|title = MetaDesign to drive Skoda bid|url = http://www.designweek.co.uk/metadesign-to-drive-skoda-bid/|accessdate = 2015-09-02}}</ref> The company was also involved in developing the Bristol Legible City initiative for The [City of Bristol](/source/City_of_Bristol).<ref>{{Cite web|url = http://www.city-id.com/assets/publications/bristol_you_are_here_city_id.pdf|title = Bristol You Are Here|date = |accessdate = |website = |publisher = |last = |first = }}</ref> In 1998 the San Francisco office brought in [Stan Leopard](/source/Stan_Leopard) as principal and chairman. In 1999, the London office left the group and joined [Icon Medialab](/source/LBi), who then merged with Michiel Mol's Lost Boys in 2002. In 2001, Lost Boys had also purchased the majority of the shares of MetaDesign in Berlin. By 2001 founder Spiekermann had left to run his own projects<ref>{{Cite web|title = Erik Spiekermann|url = http://www.designersandbooks.com/designer/bio/erik-spiekermann|website = Designers & Books|accessdate = 2015-06-09}}</ref> forming the United Designers Network in 2002–2003 which formerly became rebranded as Spiekermann Associates in 2007. MetaDesign Abu Dhabi opened in 2007 with Dirk Evenson as Managing Director.<ref>{{Cite web |url=https://www.horizont.net/agenturen/nachrichten/-Meta-Design-laesst-sich-in-Arabischen-Emiraten-nieder-67985 |title=Meta Design lässt sich in Arabischen Emiraten nieder |website=www.horizont.net}}</ref> MetaDesign Suisse was founded in Zurich, Switzerland, in 2000, with partners Alexander Haldemann and Bruno Schmidt. Dr. Haldemann launched MetaDesign Geneva in Geneva, Switzerland, in 2013.<ref>{{Cite web |title=Insurance Global Operations (IGO) Chooses MetaDesign |url=https://www.prweb.com/releases/insurance_global_operations_igo_chooses_metadesign/prweb11167702.htm |access-date=2015-09-02}}</ref>

==Beijing, Düsseldorf and Hamburg, 2008==
The MetaDesign AG with co-founder Uli Mayer-Johanssen as managing director and CDO has opened offices in Beijing, Düsseldorf and Hamburg in 2008.
In 2022, MetaDesign launched MDX, their unit for the development of digital products and services. The Chief Consultant for MDX is Iva Jankovic, who was the COO of betahausX, a division of Betahaus, the insolvent Berlin-based innovation consulting agency.

==References==
{{Reflist|3}}

==External links==
* [http://www.metadesign.com/ MetaDesign website]

{{Authority control}}

{{DEFAULTSORT:Metadesign}}
Category:Design companies of Germany
Category:Companies based in Berlin
Category:Design companies established in 1979
Category:Consulting firms established in 1979
Category:1979 establishments in West Germany

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Adapted from the Wikipedia article [MetaDesign](https://en.wikipedia.org/wiki/MetaDesign) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/MetaDesign?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.