# Mercury Custom

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Full-size automobile produced by Mercury (1952-1956)

Motor vehicle

Mercury Custom 1955 Mercury Custom 4-door sedan Overview Manufacturer Mercury (Ford) Model years 1952–1956 Assembly Main plant Wayne, Michigan[1] (Branch assembly) St. Louis, Missouri Maywood, California Metuchen, New Jersey Body and chassis Class Full-size Body style 2-door sedan 4-door sedan 2-door coupe 2-door hardtop 4-door hardtop 4-door station wagon Layout FR layout Related Lincoln Cosmopolitian Lincoln Capri Mercury Monterey Ford Crestline Skyliner Powertrain Engine 255 cu in (4.2 L) Flathead V8 256 cu in (4.2 L) Ford Y-block V8 292 cu in (4.8 L) Ford Y-block V8 312 cu in (5.1 L) Ford Y-block V8 Transmission 3-speed manual 3-speed Merc-O-Matic automatic Dimensions Wheelbase 118.0 in (2,997 mm) (1952-54 all, 1955-56 wagons) 119.0 in (3,023 mm) (1955-56 exc wagons) Length 202.2 in (5,136 mm) Width 73.5 in (1,867 mm) Chronology Predecessor Mercury Eight Successor Mercury Medalist

The **Mercury Custom** is an automobile which was produced by [Mercury](/source/Mercury_(automobile)) for the 1952 through 1956 model years.[2][1]

The Custom was introduced as the base model series in the 1952 Mercury range, replacing the original [Mercury Eight](/source/Mercury_Eight) that introduced the all-new [Mercury](/source/Mercury_(automobile)) marque.[2] It was positioned below the upper trim package [Monterey](/source/Mercury_Monterey) which was also introduced in 1952.[2] The [Mercury Medalist](/source/Mercury_Medalist) displaced the Custom as the base model for 1956,[2] with both series discontinued for 1957 as Mercury was being repositioned as a luxury line above [Edsel](/source/Edsel) for 1958.[2]

For the first year, 83,475 4-door sedans were manufactured with a listed price of US$2,040 ($24,733 in 2025 dollars [3]), followed by 25,812 2-door sedans for US$1,987 ($24,091 in 2025 dollars [3]). Color choices were extensive, listing 10 single selections and 17 two-tone choices, and the standard list of equipment included broadcloth upholstery, rubber floor mats, and electric clock, luggage compartment light and chrome window surroundings. Optional equipment included a heater and windshield defroster, radio with antenna, and fog lamps. For 1953, the color choices expanded considerably to offer fifteen single choices and thirty nine two-tone selections.[1]

For 1954, production totals recorded that the Custom was losing ground to the more upscale Monterey, while being moderately more expensive, with continued lack of popularity of the Custom for 1955, as the introduction of the Montclair continued to encourage sales away from the Custom.[1] The introduction of the [Mercury Medalist](/source/Mercury_Medalist) in 1956, which was more modestly priced to the Custom further eroded sales of the Custom which was the last year.[1]

		- 1952 Mercury Custom Sport Coupe

		- 1953 Mercury Custom Sport Coupe

		- 1954 Mercury Custom 4-Door Sedan

		- 1955 Mercury Custom Station Wagon

		- 1956 Mercury Custom 2-Door Sedan

## References

1. ^ [***a***](#cite_ref-flory_50s_1-0) [***b***](#cite_ref-flory_50s_1-1) [***c***](#cite_ref-flory_50s_1-2) [***d***](#cite_ref-flory_50s_1-3) [***e***](#cite_ref-flory_50s_1-4) Flory Jr., J. "Kelly" (2008). *American Cars, 1946-1959 Every Model Every Year*. McFarland & Company, Inc., Publishers. [ISBN](/source/ISBN_(identifier)) [978-0-7864-3229-5](https://en.wikipedia.org/wiki/Special:BookSources/978-0-7864-3229-5).

1. ^ [***a***](#cite_ref-Gunnell_2-0) [***b***](#cite_ref-Gunnell_2-1) [***c***](#cite_ref-Gunnell_2-2) [***d***](#cite_ref-Gunnell_2-3) [***e***](#cite_ref-Gunnell_2-4) John Gunnell, Standard Catalog of American Cars 1946-1975, Revised 4th Edition, pages 513 and 516

1. ^ [***a***](#cite_ref-inflation-US_3-0) [***b***](#cite_ref-inflation-US_3-1) 1634–1699: [McCusker, J. J.](/source/John_J._McCusker) (1997). [*How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda*](https://www.americanantiquarian.org/proceedings/44525121.pdf) (PDF). [American Antiquarian Society](/source/American_Antiquarian_Society). 1700–1799: [McCusker, J. J.](/source/John_J._McCusker) (1992). [*How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States*](https://www.americanantiquarian.org/proceedings/44517778.pdf) (PDF). [American Antiquarian Society](/source/American_Antiquarian_Society). 1800–present: Federal Reserve Bank of Minneapolis. ["Consumer Price Index (estimate) 1800–"](https://www.minneapolisfed.org/about-us/monetary-policy/inflation-calculator/consumer-price-index-1800-). Retrieved February 29, 2024.

Wikimedia Commons has media related to [Mercury Custom](https://commons.wikimedia.org/wiki/Category:Mercury_Custom).

v t e Mercury vehicles A division of Ford Motor Company, 1939–2011 Historic models (by date of introduction) 1930s Eight 1940s M-Series 1950s Colony Park Commuter Custom Medalist Montclair Monterey Park Lane Turnpike Cruiser Voyager 1960s Comet Cougar Cyclone Cyclone Spoiler II Marauder Marquis Meteor Montego S-55 1970s Bobcat Capri Grand Marquis Monarch Zephyr 1980s LN7 Lynx Sable Topaz Tracer 1990s Mountaineer Monterey (mini-van) Mystique Villager 2000s Mariner Hybrid Milan Hybrid Concept cars Messenger Meta One My XM-800 Category Commons

v t e Mercury passenger vehicle timeline, 1940–1979 — next » Type 1940s 1950s 1960s 1970s 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 Subcompact WWII Bobcat Compact Comet Comet Comet Zephyr Monarch Mid-size Montego Montego Cougar Meteor Comet Comet Full-size Medalist Medalist Custom Meteor Eight Eight Eight Eight Monterey Monterey Monterey Monterey Monterey Monterey Monterey Montclair Montclair Montclair Montclair Montclair Monterey Custom Park Lane Park Lane Park Lane Park Lane Marquis Marquis Turnpike Cruiser S-55 S-55 Marauder Station wagon Commuter Commuter Commuter Commuter Commuter Voyager Colony Park Colony Park Colony Park Colony Park Colony Park Colony Park Sports car Capri Capri II Capri Cougar Cougar Personal luxury Cougar Cougar Pickup truck M series M series M series M series

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