# Media.net > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Media.net > Markdown URL: https://mediated.wiki/source/Media.net.md > Source: https://en.wikipedia.org/wiki/Media.net > Source revision: 1352160115 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Short description|Contextual advertising network}} {{Multiple issues| {{more citations needed|date=July 2016}} {{advert|date=July 2016}} {{Cleanup rewrite|date=December 2020}} }}{{Infobox company | founded = 2010 | founder = Divyank Turakhia }} Media.net is a [contextual advertising](/source/contextual_advertising) network. On August 21, 2016, Miteno Communication Technology (also known as Shuzhi.AI), a Chinese consortium, acquired Media.net for US$900 million.{{cite web |last=Munford |first=Monty |title=Chinese Consortium Acquires Media.Net For $900 Million in 3rd Largest Ever AdTech Deal |url=https://www.forbes.com/sites/montymunford/2016/08/22/chinese-consortium-acquires-media-net-for-900-million-in-3rd-largest-ever-adtech-deal/ |publisher=Forbes |date=22 August 2016 |access-date=11 November 2025}}{{cite web |last=Mannes |first=John |title=Media.net acquired for $900M in mega ad-tech deal |url=https://techcrunch.com/2016/08/22/media-net-acquired-for-900m-in-mega-ad-tech-deal/ |publisher=TechCrunch |date=22 August 2016 |access-date=11 November 2025}} The company has over 800 employees across [North America](/source/North_America), [Asia](/source/Asia), and [Europe](/source/Europe).{{cn|date=April 2026}} It has its headquarters in [New York](/source/New_York_City) and its global headquarters in [Dubai](/source/Dubai).{{cite web |title=Media.net Review: Factsheet, Overview, Pros and Cons |url=https://www.adpushup.com/blog/media-net-review-pros-and-cons/ |publisher=AdPushUp |date=7 June 2021 |access-date=11 November 2025}} == History == Media.net was founded in 2010 by Indian entrepreneur [Divyank Turakhia](/source/Divyank_Turakhia).{{cite web |title=Mumbai’s richest young techie |url=https://mumbaimirror.indiatimes.com/others/sunday-read/mumbais-richest-young-techie/articleshow/67212573.cms |publisher=Mumbai Mirror |access-date=11 November 2025}} In its early years, the company partnered with [Yahoo!](/source/Yahoo!) and the [Bing](/source/Bing_(search_engine)) search network to provide contextual advertising services for web publishers.{{cite web |title=Yahoo, Media.net launch contextual ads programme |url=https://www.techcircle.in/2012/09/28/yahoo-media-net-launch-contextual-ads-programme |publisher=TechCircle |access-date=11 November 2025}} By the mid-2010s, Media.net had grown into a major player in the contextual advertising space, with offices and staff across North America, Asia, and the [Middle East](/source/United_Arab_Emirates).{{cite web |title=Media.net acquired by Chinese consortium |url=https://www.mediapost.com/publications/article/282960/ad-tech-start-up-medianet-acquired-by-chinese-con.html |publisher=MediaPost |access-date=11 November 2025}} In 15 October 2018, Divyank Turakhia moved into an advisory role, and Vaibhav Arya became the CEO of Media.net.{{cite web |title=Vaibhav Arya appointed CEO of Media.net |url=https://www.media.net/press/aryaappointedasceo |publisher=Media.net |date=15 October 2018 |access-date=11 November 2025}} Furthermore, in June 2020, [Media.net](/source/Media.net) became a member of the IAB Tech Lab [Board of Directors](/source/Board_of_directors), and its Senior Vice President of Business Operations, Karan Dalal, joined the board. This reflects the company’s role in industry standardizaion and global [advertising technology](/source/advertising_technology).{{cite web |title=Media.net Joins IAB Tech Lab Board of Directors |url=https://www.einpresswire.com/article/519468302/leading-contextual-advertising-company-media-net-joins-iab-tech-lab-s-board-of-directors |publisher=EIN Presswire |date=15 June 2020 |access-date=11 November 2025}} By 2016, Media.net managed about US$450 million in annual advertising revenue, with around 90% of that coming from the [U.S.](/source/United_States) market.{{cite web |title=Ad Tech Start Up Media.net Acquired By Chinese Consortium For $900 Million |url=https://www.mediapost.com/publications/article/282960/ad-tech-start-up-medianet-acquired-by-chinese-con.html |publisher=MediaPost |date=23 August 2016 |access-date=11 November 2025}} In 2015, Media.net reported revenues of about US$232 million, more than half of which came from [mobile advertising](/source/mobile_advertising).{{cite web |title=China consortium buys ad tech venture Media.net for $900 million |url=https://economictimes.indiatimes.com/small-biz/startups/china-consortium-buys-ad-tech-venture-media-net-for-900-million/articleshow/53818452.cms |publisher=Economic Times |date=22 August 2016 |access-date=11 November 2025}} Also, In April 2022, Media.net partnered with [NewsGuard](/source/NewsGuard) to help brands advertise responsibly on news websites, supporting efforts in [brand safety](/source/brand_safety) and [contextual advertising](/source/contextual_advertising).{{cite web |title=Media.net and NewsGuard Partner to Help Brands Advertise Responsibly |url=https://www.globenewswire.com/news-release/2022/04/28/2431693/0/en/Media-net-and-NewsGuard-partner-to-help-brands-advertise-responsibly-on-news-while-avoiding-misinformation.html |publisher=GlobeNewswire |date=28 April 2022 |access-date=11 November 2025}} ==References== {{Reflist}} == External links == * [https://www.media.net/ Official website] Category:Online advertising Category:Online advertising services and affiliate networks Category:Contextual advertising Category:Companies based in Dubai Category:Companies with year of establishment missing --- Adapted from the Wikipedia article [Media.net](https://en.wikipedia.org/wiki/Media.net) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Media.net?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.