# McWord > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/McWord > Markdown URL: https://mediated.wiki/source/McWord.md > Source: https://en.wikipedia.org/wiki/McWord > Source revision: 1314689772 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) Neologism comparing society to food chain This article needs more citations. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "McWord" – news · newspapers · books · scholar · JSTOR (December 2008) (Learn how and when to remove this message) A **McWord** is a word containing the [prefix](/source/Prefix_(linguistics)) *Mc-*, derived from the first syllable of the name of the [McDonald's](/source/McDonald's) restaurant chain. Words of this nature are either official marketing terms of the chain (such as *[McNugget](/source/McNugget)*), or are [neologisms](/source/Neologism) designed to evoke pejorative associations with the restaurant chain or fast food in general, often for qualities of cheapness, inauthenticity, or the speed and ease of manufacture. They are also used in non-[consumerism](/source/Consumerism) contexts as a [pejorative](/source/Pejorative) for heavily commercialized or [globalized](/source/Globalization) things and concepts. ## Examples ### Official McDonald's products and branding concepts A screenshot of the video gaming website [IGN](/source/IGN) under "McIGN" branding, c. September 2003 - [McCafé](/source/McCaf%C3%A9) - McInternet – A free [Wi-Fi](/source/Wi-Fi) service in some [U.S.](/source/United_States) McDonald's restaurants. In [Venezuela](/source/Venezuela) and [Brazil](/source/Brazil),[1] it is an [Internet cafe](/source/Internet_cafe) service offered in several McDonald's restaurants. - McState, now McHire – The McDonald's job and career search service. - [McWorld](/source/McWorld) – The term was used in a mid-1990s McDonald's advertising campaign depicting a world ruled by children.[2] It is also used in a critical way to emphasize the deprecation of local culture in favor of a global culture prescribed by large corporations. - [McNuggets](/source/Chicken_McNuggets) - [McChicken](/source/McChicken) - [McDouble](/source/McDouble) - [McRib](/source/McRib) - [McFlurry](/source/McFlurry) - [McMuffin](/source/McMuffin) - [McAfrika](/source/McAfrika) - [McArabia](/source/McArabia) - [McDelivery](/source/McDelivery) - [McVegan](/source/McVegan) - [McPlant](/source/McPlant) - [McVeggie](/source/McVeggie) - [McKroket](/source/McKroket) ### McWords not officially related to McDonald's - [McChurch](/source/McChurch) – A [megachurch](/source/Megachurch). - [McDonaldization](/source/McDonaldization) – The process by which a society takes on the characteristics of a fast-food restaurant. - [McDojo](/source/McDojo) – A [martial arts](/source/Martial_arts) school (dojo) seen as sacrificing pedagogic principles in favor of offering rapid advancement through the various ranks, often requiring a fee to be paid to achieve a higher rank (often denoted by a colored belt, hence the use of another pejorative name, "belt factory", analogous to a [degree mill](/source/Degree_mill)). - [McJob](/source/McJob) – A low-paying job in which one serves as an interchangeable cog in a corporate machine; originally appearing in an article in *[The Washington Post](/source/The_Washington_Post)* in 1986 and later popularised by [Douglas Coupland](/source/Douglas_Coupland)'s novel *[Generation X: Tales for an Accelerated Culture](/source/Generation_X%3A_Tales_for_an_Accelerated_Culture)*. - [McLibel case](/source/McLibel_case) and [*McLibel* (film)](/source/McLibel_(film)) - [McMansion](/source/McMansion) – Quickly-built [mansions](/source/Mansion); a group of large houses built in the same style in the same area. - McMindfulness – A term coined by Ron Purser debunking the "[mindfulness](/source/Mindfulness) revolution". - [McOndo](/source/McOndo) – A Latin American literary movement. The name is a spoof on the fictional village of [Macondo](/source/Macondo). - McPaper (or McNews) – A newspaper that is considered manufactured and "for the masses" because of its simplistic prose style and flashy use of colors. Typically used in reference to *[USA Today](/source/USA_Today)*.[3] - [McRefugee](/source/McRefugee) – People who stay overnight in a 24-hour McDonald's.[4] - [McStroke](/source/McStroke) – The eighth episode of [season six](/source/Family_Guy_season_6) of the [animated](/source/Animated_cartoon) [comedy series](/source/Television_comedy) *[Family Guy](/source/Family_Guy)*. ## See also - [Cocacolonization](/source/Cocacolonization) - [Disneyfication](/source/Disneyfication) - [Walmarting](/source/Walmarting) - "[Tesco Value](/source/Tesco_Value)" for a similar usage in the UK, referring to the supermarket [Tesco](/source/Tesco)'s own budget brand. - [Internet-related prefixes](/source/Internet-related_prefixes) - [Boaty McBoatface](/source/Boaty_McBoatface) and [List of Mcface spoofs](/source/List_of_Mcface_spoofs) ## References 1. **[^](#cite_ref-1)** [McDonald's: Serviços](http://www.mcdonalds.com.br/servicos/mcinternet.asp) [Archived](https://web.archive.org/web/20070702163108/http://www.mcdonalds.com.br/servicos/mcinternet.asp) 2007-07-02 at the [Wayback Machine](/source/Wayback_Machine) 1. **[^](#cite_ref-2)** Hood, Duncam (1999-03-01). ["Revenge of the tweens"](https://web.archive.org/web/20110814191915/https://kidscreen.com/1999/03/01/24619-19990301/). *Kidscreen*. Archived from [the original](https://kidscreen.com/1999/03/01/24619-19990301/) on 2011-08-14. Retrieved 2025-01-18. 1. **[^](#cite_ref-3)** Prichard, Peter: "The Making of McPaper" Andrews McMeel Pub, 1987. [Amazon Link](https://www.amazon.com/The-Making-McPaper-Inside-Story/dp/1596702869/ref=sr_1_1?ie=UTF8&qid=1357337387&sr=8-1&keywords=the+making+of+mcpaper) 1. **[^](#cite_ref-McRefugees_in_Hong_Kong_4-0)** ["'McRefugees' in Hong Kong?"](https://www.usatoday.com/news/world/2007-05-01-mcrefugees_N.htm). [USA Today](/source/USA_Today). 1 May 2007. v t e McDonald's History Advertising marketing campaigns Countries with franchises Legal cases Product list International availability McDonald's and unions People Richard and Maurice McDonald Ray Kroc Joan Kroc Ralph Alvarez Charlie Bell Al Bernardin Jim Cantalupo George Cohon Dan Coudreaut Steve Easterbrook Chuck Edwards Yolanda Fernández de Cofiño Janice L. Fields Den Fujita Don Gorske Jack M. Greenberg Lou Groen Eikō Harada Chris Kempczinski June Martino Herb Peterson Michael R. Quinlan Ed Rensi Willard Scott James A. Skinner Donald N. Smith Harry J. Sonneborn Don Thompson Fred L. Turner George T. Yang Company Hamburger University Leaps and Bounds McCafé CosMc's McDonaldland PlayPlace Ronald McDonald Ronald McDonald House Charities eCrew Development Program Ice cream machine Restaurants Au roi de la bière Denton House Frontier House McBarge McDonald's Chicago Flagship McDonald's #1 Store Museum Megatron Oldest McDonald's restaurant Olympic Park McDonald's Rideau Street McDonald's Will Rogers Archway World's Largest Entertainment McDonald's Products Beef Big Arch Big Mac Big N' Tasty Kiwiburger Quarter Pounder (McRoyal) McDouble McKroket Chicken Chicken McNuggets McArabia McChicken Snack Wrap Other McDonald's french fries Filet-O-Fish Happy Meal McFlurry McGriddles McMuffin McPlant McRib McSpicy McVegan McVeggie Shamrock Shake Former Arch Deluxe BTS Meal Buttermilk Crispy Tenders Chicken Legend Grimace Shake Deluxe line McAfrika McNugget Caviar Premium line Advertising Campaigns Donald Land Global Gladiators Golden Arches It's the Most Terrible Time of the Year Mac Tonight McDonald's Monopoly McDonald's Treasure Land Adventure M.C. Kids McKids Teenie Beanies The Wacky Adventures of Ronald McDonald Grimace's Birthday Sponsorships 23XI Racing (NASCAR) Graham Rahal (IndyCar Series) McDonald's 1984 Olympics promotion McDonald's All-American Game McDonald's Championship McDonald's Championship (golf) McDonald's Cycle Center McDonald's Gospelfest McDonald's Super Smash McDonald's Olympic Swim Stadium Related Burger wars Dreaming in Mono Fast food advertising Mac and Me (1988 film) McDonald's sign (Pine Bluff, Arkansas) "Stop it. Get some help." Supersize Branches Canada France Israel Netherlands New Zealand Pakistan Philippines Russia (Vkusno i tochka) South Africa Ukraine Arcos Dorados Holdings Westlife Foodworld (India) Criticism Fast Food Nation (film) McDonaldization McDonald's Video Game McDonald's and unions McJob McRefugee McLibel Maxime, McDuff & McDo Super Size Me Don't Eat This Book Legal cases Liebeck v. McDonald's Restaurants Magee v. McDonald's McDonald's Restaurants v. Morris & Steel Sid & Marty Krofft Television Productions Inc. v. McDonald's Corp. Related Attacks San Ysidro massacre (1984) Taiwan bombings (1992) Sydney River murders (1992) Kenosha shooting (1993) Murder of Wu Shuoyan (2014) Munich shooting (2016) Chicago shooting (2022) Other McDelivery Big Mac Index McDonald's Young Entertainers McWords "Seriously McDonalds" Statue of a Quarter Pounder Taylor Company Top Fast-Food Toy Collections Museum Urban legends Altamura bread war "Boom, Like That" The Founder (2016 film) McMillions (2020 documentary series) List of nicknames for McDonald's 2024 E. coli outbreak Commons --- Adapted from the Wikipedia article [McWord](https://en.wikipedia.org/wiki/McWord) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/McWord?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.