# MasterCraft

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American boat manufacturing company

For other uses, see [Mastercraft (disambiguation)](/source/Mastercraft_(disambiguation)).

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MasterCraft Boat Company MasterCraft brand shield logo Type Public Traded as Nasdaq: MCFT Russell 2000 Index component Industry Towboat Industry, Marine Industry Founded 1968; 58 years ago (1968) in Maryville, Tennessee Key people Brad Nelson – CEO Scott Kent – CFO Matt Long – CIO Charlene Hampton – VP of HR Jim Brown – VP of Operations Greg Miller – VP of Global Sales Krista Schipner – VP of Marketing Phil Walker - Director Front Office Products XSeries, XTSeries, NXT Series, XStar and ProStar Number of employees 920 (2024) Website mastercraft.com

The **MasterCraft Boat Company** is an American manufacturer of luxury high-performance boats. The company was founded in 1968 in [Maryville, Tennessee](/source/Maryville%2C_Tennessee), and is currently headquartered in [Vonore, Tennessee](/source/Vonore%2C_Tennessee).[1] MasterCraft boats are used in [waterskiing](/source/Waterskiing), [wakeboarding](/source/Wakeboarding) and [wake surfing](/source/Wakesurfing).

## History

MasterCraft's founder Rob Shirley was a young waterskiing instructor who opened a waterskiing school in [Florida](/source/Florida) in 1965. In 1968, with the help of a few fellow waterskiers, he modified a Ski Nautique boat manufactured by [Correct Craft](/source/Correct_Craft). The boat was completed in August, and debuted at the U.S. Nationals in [Canton, Ohio](/source/Canton%2C_Ohio). In the same year, Rob was forced to close the waterskiing school, and moved to his wife's parents' farm in [Maryville, Tennessee](/source/Maryville%2C_Tennessee). There, he founded the MasterCraft Boat Company, which initially operated out of a two-horse barn.[2]

During its first year of operation, MasterCraft only built 12 boats using the modified hull design. In 1993, the company's headquarters was relocated to [Vonore, Tennessee](/source/Vonore%2C_Tennessee).[3] As of 2006, MasterCraft produced over 3,000 boats per year, sold in 25 different countries, by over 100 domestic and international dealers.

Some of the company's most popular products are the ProStar, a direct drive ski boat, and the X Series Wakeboard boats. Since 2012, all MasterCraft models use [Ilmor Engineering](/source/Ilmor#Diversification_–_Ilmor_High_Performance_Marine,_LLC.) inboard marine engines built on the [General Motors](/source/General_Motors) 5.3L GDI, 6.0L MPI, and 6.2L GDI V8 engine blocks.

In 2007, the company was acquired by two [private equity](/source/Private_equity) firms: [Charlesbank Capital Partners](/source/Charlesbank_Capital_Partners) and Transportation Resource Partners (affiliated with [Roger Penske](/source/Roger_Penske)). In 2010, the company was recapitalized by Wayzata Investment Partners.[4]

In May 2015, MCBC Holdings, Inc. filed for an IPO to raise $100M.[5]

On July 17, 2015, Nasdaq announced that trading of MCBC Holdings Inc., operator of MasterCraft Boat Company, commenced on The Nasdaq Stock Market trading as (Nasdaq:MCFT).[6]

## Notable Innovations

### DockStar

2016 - MasterCraft substantially improves an inboard boat's operation in reverse with the introduction of DockStar, a rudder-based system that allows DockStar-equipped boats to maneuver predictably to both left and right, lessening the learning curve for new inboard boaters and taking the stress out of tight quarters like marinas and crowded docks. The system was awarded a National Marine Manufacturer's Association Innovation Award for 2017.[7]

## CEOs/Presidents

Rob Shirley (1968-1984)

John P. Baird (1984-)

Chuck West (1987-1995)

Jim Hoag (1995-1996)

Gary Lownsdale (1996-1998)

John Dorton (1999-2012)

Terry McNew (2012-2019)

Fred Brightbill (2019-2024)

Brad Nelson (2024–present)

## Team MasterCraft

### Ski

- Ali Garcia

- Taylor Garcia

- [Freddy Krueger](/source/Freddy_Krueger_(water_skier))

- Joel Poland

- Karen Truelove

- Freddie Winter

### Wake

- [Parks Bonifay](/source/Parks_Bonifay)

- Harley Clifford

- Meagan Ethell

- Tyler Higham

- Steel Lafferty

### Surf

- Ashley Kidd

- Jett Lambert

### Foil

- Ansley Pritchard

[8]

## References

1. **[^](#cite_ref-1)** ["History"](http://www.mastercraft.com/history). *MasterCraft*.

1. **[^](#cite_ref-enc_2-0)** "[MasterCraft Boat Company, Inc.](https://www.encyclopedia.com/books/politics-and-business-magazines/mastercraft-boat-company-inc)". Encyclopedia.com website, accessed on May 15, 2019.

1. **[^](#cite_ref-3)** ["MasterCraft: Dream A Wake"](https://monroelife.com/mastercraft-dream-a-wake/). *Monroe Life*. 2019. Retrieved June 24, 2024.

1. **[^](#cite_ref-4)** ["MasterCraft plan avoids bankruptcy filing"](http://www.tradeonlytoday.com/home/498708-mastercraft-plan-avoids-bankruptcy-filing). *TradeOnlyToday*.

1. **[^](#cite_ref-5)** ["On a boat: MasterCraft files for a $100 million IPO"](http://www.nasdaq.com/article/on-a-boat-mastercraft-files-for-a-100-million-ipo-cm472180). *NASDAQ.com*. May 1, 2015.

1. **[^](#cite_ref-6)** ["Today's Stock Market News and Analysis - Nasdaq.com"](http://www.nasdaq.com/press-release/nasdaq-welcomes-mastercraft-to-the-nasdaq-stock-market-20150717-00475#ixzz3gispgeNr). *NASDAQ.com*.

1. **[^](#cite_ref-7)** ["MasterCraft's DockStar Technology Receives Second Marine Industry Award | Wakeboarding Mag"](https://www.wakeboardingmag.com/mastercrafts-dockstar-technology-receives-second-marine-industry-award/). May 10, 2017.

1. **[^](#cite_ref-8)** ["Our Athletes | MasterCraft"](https://www.mastercraft.com/athletes).

Wikimedia Commons has media related to [MasterCraft](https://commons.wikimedia.org/wiki/Category:MasterCraft).

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Adapted from the Wikipedia article [MasterCraft](https://en.wikipedia.org/wiki/MasterCraft) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/MasterCraft?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
