# Magine

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{{Short description|Cloud-based TV platform}}
{{Use dmy dates|date=March 2025}}
'''Magine TV''' was a [cloud-based](/source/cloud-based) TV platform that allowed broadcasters to deliver live and time-shifted content to users, as well as catch-up and on demand programming, across all devices, including tablets, phones, [Smart TV](/source/Smart_TV)s and computers.<ref>[https://www.theregister.co.uk/2013/10/16/magine_tv_continues_its_european_ott_crusade_with_smart_tv_deals/ "Spotify for TV Magine terrifies euro players with Smart TV deals"], ''[The Register](/source/The_Register)'', 16 October 2013</ref> The service did not require any set top boxes, cards, or start-up or installation fees.<ref>[http://pando.com/2012/11/19/pardon-the-disruption-magine-reframes-the-future-of-tv-to-make-it-broadcaster-friendly/ "Pardon the disruption: Magine reframes the future of TV"], ''[PandoDaily](/source/PandoDaily)'', 19 November 2012</ref> Magine TV worked with broadcasters and premium content providers to provide free to air and Pay TV to a variety of devices.<ref>[http://edition.cnn.com/video/?/video/bestoftv/2014/06/26/exp-aereo-illegal-streaming-supreme-court.cnn&video_referrer= "Aereo loses copyright fight"]{{dead link|date=May 2025|bot=medic}}{{cbignore|bot=medic}}, CNN, 26 June 2014</ref><ref>[http://video.foxbusiness.com/v/3725871605001/innovating-how-consumers-watch-tv-content/#sp=show-clips "Innovating how consumers watch TV content"], ''[Fox News](/source/Fox_News)'', 11 August 2014</ref>

== History ==
The business launched commercially in March 2013 in its native Sweden, and in Germany in April 2014, hosting some of the world's best known brands and channels, including [Disney](/source/Disney_Channel), [Discovery](/source/Discovery_Channel), [CNN International](/source/CNN_International), [BBC](/source/BBC), [Eurosport](/source/Eurosport), [National Geographic](/source/National_Geographic_Channel), [Nickelodeon](/source/Nickelodeon) and the [Cartoon Network](/source/Cartoon_Network), as well as local networks.<ref>[https://techcrunch.com/2013/03/21/magine-is-the-best-internet-based-cable-tv-service-you-cant-use-unless-you-live-in-sweden/ "Magine is the best internet- based cable TV service you can’t use (unless you live in Sweden)"], ''[TechCrunch](/source/TechCrunch)'', 21 March 2013</ref>

A Beta version was rolled out in Spain (July 2013) with broadcasters relevant to the territory, and a commercial launch set to follow.<ref>[https://www.theguardian.com/media/2013/oct/13/with-so-much-television-will-less-become-more "Why Facebook and Twitter are eyeing up a big slice of TV’s future"], ''[The Guardian](/source/The_Guardian)'', 13 October 2013</ref> In July 2013, Magine closed a $19 million Series A funding round with a group of undisclosed Swedish and international investors.<ref>[https://techcrunch.com/2013/07/03/cloud-based-tv-operator-magine-raises-19m-series-a-round-to-fuel-international-expansion/ "Cloud-based TV operator Magine raises $19m"], ''[TechCrunch](/source/TechCrunch)'', 3 July 2013</ref>

In October 2013, Magine TV announced an agreement with leading international TV manufacturers: [LG Electronics](/source/LG_Electronics), [Panasonic](/source/Panasonic), and [TP Vision](/source/TP_Vision) (for Philips TV). The Magine app would be available on all Smart TVs produced by these manufacturers in key European territories from early 2014.<ref>[https://www.bloomberg.com/news/2013-10-06/lg-panasonic-put-magine-cloud-service-in-smart-tvs-for-europe.html "LG, Philips Put Magine’s Cloud Service in European Smart TVs"], [Bloomberg News](/source/Bloomberg_News), 7 October 2013</ref> In the same month, Magine was listed as one of Stockholm's hottest start-ups in [WIRED Magazine](/source/WIRED_Magazine).<ref>[https://www.wired.co.uk/magazine/archive/2013/11/european-startups/stockholm "Europe's hottest startup capitals: Stockholm"], ''[Wired UK](/source/Wired_UK)'', October 2013</ref>{{dead link|date=October 2025}}

On January 28, 2019, Magine TV terminated its streaming services to focus on [business-to-business](/source/Business-to-business) strategies, such as '''MaginePro'''. The [business-to-consumer](/source/Business-to-consumer) streaming platform was sold to [Zattoo](/source/Zattoo).<ref>https://www.panoramaaudiovisual.com/en/2019/01/29/magine-tv-abandona-negocio-tv-streaming-centrarse-actividades-b2b/, Panorama Audiovisual, 29 January 2019</ref>
<ref>https://www.broadbandtvnews.com/2019/01/28/magine-tv-to-close-tv-streaming-service/, Broadband TV News, January 28, 2019</ref>

== References ==
{{reflist}}

== External links ==
* [https://magine.com/ MaginePro]

Category:Products introduced in 2013
Category:2013 establishments in Sweden
Category:Internet properties established in 2013
Category:Cloud platforms
Category:Internet television software

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Adapted from the Wikipedia article [Magine](https://en.wikipedia.org/wiki/Magine) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Magine?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.