# Mackey Saturday > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Mackey_Saturday > Markdown URL: https://mediated.wiki/source/Mackey_Saturday.md > Source: https://en.wikipedia.org/wiki/Mackey_Saturday > Source revision: 1351268811 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) **Mackey Saturday** is an American designer and typographer whose work includes logos for [Instagram](/source/Instagram), [Oculus](/source/Oculus_VR) and [Luxe](/source/Luxe_(company)). He runs a graphic design firm Mackey Saturday and was formerly a principal at New York City design firm [Chermayeff & Geismar & Haviv](/source/Chermayeff_%26_Geismar_%26_Haviv).[citation needed] ## Early life and education Saturday was born in [Chico, California](/source/Chico,_California).[1] He attended [Kelly Walsh High School](/source/Kelly_Walsh_High_School) in [Casper, Wyoming](/source/Casper,_Wyoming),[1] and studied design at the [University of Northern Colorado](/source/University_of_Northern_Colorado) in [Greeley, Colorado](/source/Greeley,_Colorado).[2] ## Career ### Mackey Saturday design firm (2008–present) After first discussing a potential redesign of [Instagram](/source/Instagram)'s logo with Instagram co-founder [Kevin Systrom](/source/Kevin_Systrom) in 2011, Saturday began work on the redesign the following year. While he was in the middle of working on the design, [Facebook](/source/Facebook) acquired Instagram for $1 billion.[3] Saturday redrew the app's previous Billabong [webfont](/source/Webfont) by hand to create a cleaner, more elegant and fluid design. His subtle redesign maintained the style of the original while cleaning up the script-style font. It was noted in particular for making the "I" look more like an I, as it formerly resembled a J or a g. Saturday's intent was to create a logotype that would stand the test of time, like [Kellogg's](/source/Kellogg's), [Campbell's](/source/Campbell's) and [Coca-Cola](/source/Coca-Cola).[4][5][6][7] The new logo was released in May 2013 alongside the app's new photo tagging feature.[5] Saturday worked with fellow designers Cory Schmitz and Nicolaus Taylor to create a sleek, minimalist new logo for virtual reality company [Oculus](/source/Oculus_VR), following its 2014 acquisition by Facebook. They dropped the eye design of the previous logo in favor of a sideways O shaped like the company's headsets. The logotype was updated as well, with a rounded look to complement the new logo.[8][9][10] Saturday created the logo for on-demand parking service [Luxe](/source/Luxe_(company)).[11] The new, simpler look was launched in July 2015.[12] He also designed the logo for technology company [Hello](/source/Hello_(company)).[2] In 2015, Saturday redesigned the logo for event ticket marketplace [SeatGeek](/source/SeatGeek), with a simple theater seat and the company name in a clean sans-serif custom font. The arms and curve of the seat resemble eyes and a smiling mouth. The new logo launched in February 2016.[11] In 2017, Saturday designed a new logotype for [Silk](/source/Silk_(brand)), a brand of dairy-alternative products.[13] In 2018, he created new logos for [Unsplash](/source/Unsplash), a stock photography website;[14] and for [financial technology](/source/Financial_technology) company Affirm.[15] Saturday is a founder of Brooklyn-based family planning company Dadi, which focuses on male fertility and reproductive health and was launched in April 2019.[16] ### Chermayeff & Geismar & Haviv (2016-19) In 2016, Saturday joined [Chermayeff & Geismar & Haviv](/source/Chermayeff_%26_Geismar_%26_Haviv) as a principal.[2] The New York-based branding and graphic design firm was founded by [Ivan Chermayeff](/source/Ivan_Chermayeff) and [Tom Geismar](/source/Tom_Geismar) in 1957,[17] and has designed iconic logos for companies including [NBC](/source/NBC), [Mobil](/source/Mobil) and [Chase Bank](/source/Chase_Bank).[18] Saturday left the firm in 2019.[citation needed] ## Personal life After a decade living in [Denver, Colorado](/source/Denver,_Colorado),[19] in 2016 Saturday and his wife relocated to [Brooklyn, New York](/source/Brooklyn,_New_York).[19][20] Saturday is an avid skateboarder and surfer.[21][22] ## References 1. ["Mackey Saturday,"](http://gdusa.com/peopletowatch2016/mackey-saturday) GD USA, 2016. 1. Amanda Aszman, ["Designer of the Week: Mackey Saturday,"](http://www.printmag.com/branding/mackey-saturday/) *[Print](/source/Print_(magazine))*, April 28, 2016. 1. Michael Sacca, ["Mackey Saturday on designing for longevity,"](https://crew.co/blog/mackey-saturday-and-the-instagram-logo/) Crew, March 10, 2016. 1. Tim Nudd, ["Instagram Refreshes Logo, Becoming Instagram Instead of gnstagram,"](http://www.adweek.com/adfreak/instagram-refreshes-logo-becoming-instagram-instead-gnstagram-149127) *[Adweek](/source/Adweek)*, May 3, 2013. 1. Amar Toor, ["Instagram filters out the noise with redesigned logo,"](https://www.theverge.com/2013/5/6/4304264/instagram-logo-redesign-mackey-saturday) *[The Verge](/source/The_Verge)*, May 6, 2013. 1. Kelsey Campbell-Dollaghan, ["Inspired By Coca-Cola, Instagram Reveals a Subtle Logotype Revamp,"](https://gizmodo.com/inspired-by-coca-cola-instagram-reveals-a-subtle-logot-487401581) [Gizmodo](/source/Gizmodo), May 2, 2013. 1. Jam Kotenko, ["Here's an Inside Look at How the New Instagram Logo Was Hand-Crafted,"](http://www.digitaltrends.com/social-media/in-case-you-didnt-notice-instagram-did-a-logo-typeface-redesign/) *[Digital Trends](/source/Digital_Trends)*, May 6, 2013. 1. Victor Luckerson, ["Top 10 Logo Changes,"](http://time.com/4107236/top-10-logo-changes/) *[Time](/source/Time_(magazine))*, December 1, 2015. 1. Dale North, ["New Oculus branding ditches the creepy eye for something more… abstract,"](https://venturebeat.com/2015/06/09/new-oculus-branding-ditches-the-creepy-eye-for-something-more-abstract/) [VentureBeat](/source/VentureBeat), June 9, 2015. 1. Jamie Harris, ["Oculus drops the eye in its new look logo and branding ahead of E3,"](http://www.digitalspy.com/tech/virtual-reality/news/a652010/oculus-drops-the-eye-in-its-new-look-logo-and-branding-ahead-of-e3/) *[Digital Spy](/source/Digital_Spy)*, June 9, 2015. 1. Christine Lagorio-Chafkin, ["Instagram Logo Designer: How to Make Brand Magic,"](http://www.inc.com/christine-lagorio/instagram-designer-on-creating-a-new-startup-brand.html) *[Inc.](/source/Inc._(magazine))*, February 29, 2016. 1. ["Valet User Experience,"](http://www.underconsideration.com/brandnew/archives/new_logo_for_luxe_done_in-house_with_macky_saturday.php#.WGRVwbYrLfA) Brand New, July 20, 2015. 1. ["Keep Creating: Finding Creative Inspiration With Mackey Saturday"](https://www.realthread.com/blog/keep-creating-finding-creative-inspiration-with-mackey-saturday-2017-11-21). *realthread.com*. Retrieved 9 May 2019. 1. ["Open to Unterpretation"](https://www.underconsideration.com/brandnew/archives/new_logo_for_unsplash_by_mackey_saturday.php). *underconsideration.com*. Retrieved 9 May 2019. 1. ["Fintech Company Affirm Unveils Updated Brand, New Logo and Shopping Features in Time for the Holidays"](https://www.apnews.com/fb06a83215aa4610966d121501620ce2). *apnews.com*. 13 November 2018. Retrieved 9 May 2019. 1. Clark, Kate. ["Dadi brings in $2M to democratize sperm storage"](https://techcrunch.com/2019/01/31/dadi-brings-in-2m/). TechCrunch. Retrieved 9 May 2019. 1. Richard Poulin, *Graphic Design + Architecture: A 20th-Century History*, ["Chermayeff & Geismar and Chase Manhattan Bank,"](https://books.google.com/books?id=0kf0AwAAQBAJ&dq=Chermayeff+%26+Geismar+founded+in+1957&pg=PA144) Beverly, MA: Rockort Publishers, 2012, p. 144. 1. Steven Heller, ["From Mobil to Chase Bank, 6 Iconic Logos and How They Came to Be,"](https://www.theatlantic.com/entertainment/archive/2011/12/from-mobil-to-chase-bank-6-iconic-logos-and-how-they-came-to-be/248971/#slide1) *[The Atlantic](/source/The_Atlantic)*, December 8, 2011. 1. ["One Minute With… Mackey Saturday,"](http://oneminutewith.com/mackey-saturday) One Minute With, January 9, 2012. 1. ["Mackey Saturday,"](http://dumbquestions.co/mackey-saturday/) Dumb Questions for Smart Designers, 2016. 1. ["#005 - Intentional Design with Mackey Saturday"](http://thekeyspodcast.libsyn.com/005-design-within-reach). *The Keys Podcast*. Retrieved 9 May 2019. 1. ["Reshaping the world one logo at a time with identity design legend Mackey Saturday"](https://dribbble.com/overtime/2019/03/12/reshaping-the-world-one-logo-at-a-time-with-identity-design-legend-mackey-saturday). *dribble.com*. Retrieved 9 May 2019. ## External links - [mackeysaturday.com](http://www.mackeysaturday.com/) - [Profile on CGH website](http://www.cghnyc.com/the-firm/mackey-saturday//) --- Adapted from the Wikipedia article [Mackey Saturday](https://en.wikipedia.org/wiki/Mackey_Saturday) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Mackey_Saturday?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.