# MTV Beats

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{{short description|Indian Hindi-language music channel}}
{{Use Indian English|date=May 2015}}
{{Use dmy dates|date=October 2020}}
{{Infobox television channel
| name = MTV Beats
| logo = MTV Beats Logo.png
| logo_size = 
| logo_caption = MTV Beats Logo
| image = 
| key_people = 
| headquarters = 
| owner = [Viacom18](/source/Viacom18)<br /><small> branding licensed from</small> [Paramount Networks EMEAA](/source/Paramount_Networks_EMEAA)
| language = [Hindi](/source/Hindi)
| picture_format = [1080i](/source/1080i) [HDTV](/source/HDTV)
| image_size = 
| caption = 
| type = [Television channel](/source/Television_channel)
| country = [India](/source/India)
| area = International
| sister_channels = 
| website = {{URL|https://www.mtvbeats.in}}
| terr_serv_1 = DD Free Dish
| launch_date = {{Start date and age|2016|10|09|df=y}}
| closed_date = {{end date and age|2025|3|15|df=y}}
| replaced_by =
| terr_chan_1 = LCN 820
| online_serv_1 = [Jio TV](/source/Jio_TV)
| online_chan_1 = India
| online_serv_2 = [JioCinema](/source/JioCinema)
| online_chan_2 = India
}}
'''MTV Beats''' was an Indian [pay television channel](/source/television_channel) dedicated to showing [Hindi](/source/Hindi) music videos 24×7 with a focus on [Bollywood](/source/Hindi_cinema) for an audience between the ages of 15 and 30.<ref name=":0">{{Cite web |date=2016-09-07 |title=Viacom18 to launch Hindi Music channel MTV BEATS: MTV Indies moves |url=https://www.medianews4u.com/viacom18-launch-hindi-music-channel-mtv-beats-mtv-indies-moves-digital-platform/ |access-date=2023-10-29 |website=MediaNews4U |language=en-US}}</ref> The channel was owned by [Viacom18](/source/Viacom18)  under a license agreement with [Paramount Networks EMEAA](/source/Paramount_Networks_EMEAA).<ref name=":0" /> MTV Beats was discontinued on March 15, 2025.<ref>{{Cite web |last=Srivastava |first=Akansha |title=JioStar shuts 9 channels including Comedy Central; introduces 8 new sports channels |url=https://bestmediainfo.com/mediainfo/television/jiostar-shuts-9-channels-including-comedy-central-introduces-8-new-sports-channels-8727716 |date=17 February 2025 |access-date=25 February 2025 |website=bestmediainfo.com |language=en}}</ref>

== History ==
In September 2016, [Viacom18](/source/Viacom18) announced MTV Beats as a replacement for the Pepsi MTV Indies channel, with content migrated to the Internet. On 7 September 2016, MTV Beats began broadcasting featuring curated music playlists combined with themed shows and interactive features allowing public voting through the website, SMS and calls. In its second year of broadcasting, it recorded a 50% increase in viewership and the Blood Mein Hai Beat in collaboration with the Indian Red Cross Society.<ref>{{Cite web |last=www.ETBrandEquity.com |title=As it reaches its second anniversary, MTV Beats witnesses 50% growth in viewership - ET BrandEquity |url=https://brandequity.economictimes.indiatimes.com/news/media/as-it-reaches-its-second-anniversary-mtv-beats-witnesses-50-growth-in-viewership/66950501 |access-date=2023-10-29 |website=ETBrandEquity.com |language=en}}</ref> (Beat in our blood) and organized a blood drive using the slogan. The channel used to select an "Artist of the Month" and got exclusive programming in his honor during the month.<ref>{{Cite web |title=Colors |url=https://www.viacom18.com/colors-garage/service-unavailable.html |access-date=2023-10-29 |website=www.viacom18.com}}</ref>

The channel ceased broadcasting on March 15, 2025.

==References==
{{Reflist}}

{{Network 18}}
{{MTV Networks}}
{{Paramount Global}}

{{DEFAULTSORT:MTV Beats}}
Category:Television stations in Mumbai
Category:Defunct music video networks
Category:Defunct television channels in India
Category:MTV channels
MTV_Beats
Category:Television channels and stations established in 2016
Category:Viacom18
Category:2016 establishments in Maharashtra
Category:2025 disestablishments in India
Category:Television channels and stations disestablished in 2025

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Adapted from the Wikipedia article [MTV Beats](https://en.wikipedia.org/wiki/MTV_Beats) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/MTV_Beats?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.