# MAACO > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/MAACO > Markdown URL: https://mediated.wiki/source/MAACO.md > Source: https://en.wikipedia.org/wiki/MAACO > Source revision: 1356799845 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Short description|American franchisor of auto painting and collision repair shops}} {{Infobox company | name = MAACO Franchising, Inc. | trade_name = MAACO Collision Repair & Auto Painting | logo = Maaco Logo.jpg | founded = {{start date and age|1972}} | founders = [Anthony A. Martino](/source/Anthony_A._Martino)
Daniel I. Rhode | location = 440 S. Church Street
[Charlotte, North Carolina](/source/Charlotte%2C_North_Carolina), U.S. | key_people = Robert Benjamin (president) | industry = [Auto repair service](/source/Service_(motor_vehicle)) | num_locations = 508 (2021) | revenue = [US$](/source/US%24)518 million (2016){{Cite web|url=http://www.hoovers.com/maaco/--ID__102727,target__financial_information--/free-co-samples-index.xhtml |title=MAACO Financial Information - Financials |publisher=Hoover's |accessdate=2017-03-25}} | operating_income = | net_income = | num_employees = | products = Collision repair, auto painting | parent = Driven Brands, Inc. | subsidiaries = | website = [http://www.maaco.com/ www.maaco.com] | footnotes = | type = [Subsidiary](/source/Subsidiary) }} '''MAACO Franchising, Inc.''' ([doing business as](/source/Trade_name) '''Maaco Collision Repair & Auto Painting''') is an American franchisor of auto painting and collision repair shops based in [Charlotte, North Carolina](/source/Charlotte%2C_North_Carolina). It was founded in 1972 by [Anthony A. Martino](/source/Anthony_A._Martino) and Daniel I. Rhode. ==History== Ten years before MAACO's founding, Martino had launched [AAMCO Transmissions](/source/AAMCO_Transmissions) with partner Robert Morgan. He created both names by using the first letters from his name (Anthony A. Martino). In 1967, with close to 500 stores in operation, Martino sold AAMCO to Morgan. In 1972, Martino opened a pilot auto painting center in [Wilmington, Delaware](/source/Wilmington%2C_Delaware). He chose the name MAACO ('''M'''artino, '''A'''nthony '''A'''. and '''Co'''.) to instill confidence in potential franchisees who knew of AAMCO’s success.{{Citation needed|date=June 2008}} The new company grew quickly, with close to 200 franchises open in less than five years. In October 2008, Driven Brands of Charlotte, North Carolina, a holding company which owns [Meineke Car Care Centers, Inc.](/source/Meineke_Car_Care_Center) as well as Econo Lube and other auto service related concerns, purchased Maaco outright from Martino's family after his death in January 2008. The financial terms of the deal were not disclosed. In 1993, a MAACO franchise in [Framingham](/source/Framingham%2C_Massachusetts), [Massachusetts](/source/Massachusetts), won a painting contract for [Massachusetts State Police](/source/Massachusetts_State_Police) cruisers, which caused controversy after a Boston newspaper reported that some of the MAACO shops involved in the contract were owned wholly or partly by Jane Gnazzo, the wife of [Jerold Gnazzo](/source/Jerold_Gnazzo), the state's [Registrar of Motor Vehicles](/source/Registrar_of_Motor_Vehicles).{{Cite news|url=https://pqasb.pqarchiver.com/bostonherald/access/68115516.html?dids=68115516:68115516&FMT=ABS&FMTS=ABS:FT&type=current&date=Jun+16%2C+1993&author=ANDREA+ESTES+and+DAVID+ARMSTRONG&pub=Boston+Herald&desc=Registrar%27s+wife+owns+5+MAACO+stores&pqatl=google|archive-url=https://archive.today/20120716234412/http://pqasb.pqarchiver.com/bostonherald/access/68115516.html?dids=68115516:68115516&FMT=ABS&FMTS=ABS:FT&type=current&date=Jun+16,+1993&author=ANDREA+ESTES+and+DAVID+ARMSTRONG&pub=Boston+Herald&desc=Registrar's+wife+owns+5+MAACO+stores&pqatl=google|url-status=dead|archive-date=July 16, 2012|title=Registrar's wife owns 5 MAACO stores |last=Andrea Estes and David Armstrong|date= June 16, 1993|work=Boston Herald|accessdate=25 March 2010|location=Boston, Mass.}} MAACO Franchising, Inc., has been cited numerous times by ''Entrepreneur'' magazine as America's #1 auto body shop in the Annual Franchise 500 survey. {{Cite web |date=April 22, 2011 |title=Entrepreneur's 2011 Best of the Best Franchises List |url=https://www.entrepreneur.com/franchises/entrepreneurs-2011-best-of-the-best-franchises-list/219539 |website=Entrepreneur}}{{Cite web |date=June 21, 2013 |title=Top Franchises in Every Industry |url=https://www.entrepreneur.com/franchises/top-franchises-in-every-industry/226391 |website=Entrepreneur}} ==Advertising campaign== Through the 1980s and 1990s, the company ran a television and radio ad campaign featuring the slogan "Uh oh, better get Maaco".{{Cite web|url=http://www.theautochannel.com/news/press/date/19970319/press001488.html |title=MAACO Announces 10 Millionth Vehicle Painted |publisher=Theautochannel.com |date=1997-03-20 |accessdate=2010-03-25}}{{Cite news|url=http://nl.newsbank.com/nl-search/we/Archives?p_product=PI&s_site=philly&p_multi=PI&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB95F5535AB84B0&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM|title=PHILADELPHIA BUSINESS A CRASH PROGRAM FOR GROWTH MAACO CHAIN SEEKS TO REPOSITION ITSELF|date=May 22, 1989|work=Philadelphia Inquirer|pages=C01|accessdate=25 March 2010}} With the exception of several years in the 2010s, the catchphrase is still in use today. MAACO was the sponsor of the [Maaco Bowl Las Vegas](/source/Las_Vegas_Bowl) from 2009–2012 at a reported $1 million a year.{{Cite news|url=https://www.upi.com/Sports_News/2009/04/15/MAACO-new-sponsor-of-Las-Vegas-Bowl/13871239768747/?ur3=1|title=MAACO new sponsor of Las Vegas Bowl|agency=UPI|date=April 15, 2009|accessdate=25 September 2019}} ==References== ==External links== *[http://www.maaco.com/ Maaco official website] * [http://brushstrokesforhistory.org/ Brushstrokes For History] {{DEFAULTSORT:Maaco}} Category:Franchises Category:American companies established in 1972 Category:Retail companies established in 1972 Category:Automotive repair shops of the United States Category:Companies based in Charlotte, North Carolina Category:1972 establishments in Delaware --- Adapted from the Wikipedia article [MAACO](https://en.wikipedia.org/wiki/MAACO) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/MAACO?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.