# Luvs > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Luvs > Markdown URL: https://mediated.wiki/source/Luvs.md > Source: https://en.wikipedia.org/wiki/Luvs > Source revision: 1353504651 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) Disposable diaper This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages) This article contains promotional content. Please help improve it by removing promotional language and inappropriate external links, and by adding encyclopedic text written from a neutral point of view. See our advice if the article is about you and read our scam warning in case someone asks for money to edit this article. (March 2021) (Learn how and when to remove this message) This article includes a list of general references, but it lacks sufficient corresponding inline citations. Please help to improve this article by introducing more precise citations. (September 2023) (Learn how and when to remove this message) (Learn how and when to remove this message) Luvs Product type Diapers and Training Pants Owner Procter & Gamble Country United States Introduced 1976; 50 years ago (1976) Related brands Pampers, Huggies Website www.luvsdiapers.com **Luvs** is a brand of disposable [diapers](/source/Diaper) made by [Procter & Gamble](/source/Procter_%26_Gamble). Luvs were sold as "Deluxe" diapers in the late 1980s. In 1994 they became budget diapers. The Luvs brand also includes baby wipes. Luvs first came out in 1976. ## Brand history In 1976, the brand was introduced, with help from astronaut Kenneth Buell.[1][2] In 1984, New Luvs were introduced with thicker padding. A year later, Baby Pants were introduced. Super Baby Pants were introduced in 1986 as well as extra large size. Luvs Deluxe were introduced in 1987, a diaper that claims to be "so leak-resistant, it works overnight." In 1989, Luvs Deluxe introduced single-sex diapers, differentiating the spot where boys and girls wet most. In 1991, Luvs Phases were introduced. In 1994, Luvs introduced the [Dri-Weave](https://en.wikipedia.org/w/index.php?title=Dri-Weave&action=edit&redlink=1), an absorbent material found in [Always products](/source/Always_(brand)). This was only used for a short while. The product became a budget brand. In 1995, Luvs re-introduced unisex diapers. In 1996, Luvs introduced the stretch diaper, a diaper that features the "elastic waistband". In 1998, [Barney the Dinosaur](/source/Barney_%26_Friends) made his debut on Luvs diapers, in consideration to the theatrical release of *[Barney's Great Adventure](/source/Barney's_Great_Adventure)*. As part of a deal, Luvs diapers made a cameo in the movie. In 1999, Luvs introduced the Size 6 & a new logo. In 2000, Luvs SplashWear was introduced. In 2001, Luvs Overnight Leakguards was introduced. Shortly thereafter Luvs began using a cloth-like cover. In 2002, Luvs SleepDrys, disposable underpants for older children with [bed-wetting](/source/Bed-wetting) problems was launched. In 2004, *[Blue's Clues](/source/Blue's_Clues)* designs made their debut. At that point, the diapers were made with softer material and the [Velcro](/source/Velcro) tabs were more cloth-like. SleepDrys and SplashWear were discontinued.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] In 2006, "The Change to Luvs Challenge" was first used in that year. In 2007, Bear Hug Stretch was introduced, until 2008. In 2010, Luvs introduced their blue monkey design and diamond pattern and started printing the size on the front of the diaper. The monkey was in different poses, depending on the diaper's size. In 2016, Luvs edited their monkey design and made the diamonds larger. They also made the tabs purple instead of white at this point. In 2018, Luvs discontinued the monkey design and replaced it with giraffes and pandas. Luvs adopted the color-changing [wetness indicator](/source/Wetness_indicator) at this point. In 2020, Luvs changed their design to small stars, started putting words on their diapers, and released a Size 7. In 2022, *[PAW Patrol](/source/PAW_Patrol)* designs made their debut in both normal and nighttime versions. The normal version was in all sizes and showed Chase, Marshall, and Skye popping out all over, whereas the nighttime version was in sizes 4-6 only and showed designs with Chase, Marshall, and Skye sleeping cutely on clouds. In 2024, *[Bluey](/source/Bluey_(TV_series))* designs made their debut in both normal and nighttime versions. Luvs added Size 7 to the nighttime designs, made their diapers softer, and created their "Platinum Protection". ## References 1. **[^](#cite_ref-1)** Joseph, Lawrence E. (23 September 1990). ["THE BOTTOM LINE ON DISPOSABLES"](https://www.nytimes.com/1990/09/23/magazine/the-bottom-line-on-disposables.html?pagewanted=all). Retrieved 2018-11-04. 1. **[^](#cite_ref-2)** Possley, Maurice. ["DIAPER CASE DISPOSED OF IN FAVOR OF LUVS"](https://www.chicagotribune.com/1985/04/18/diaper-case-disposed-of-in-favor-of-luvs/). *chicagotribune.com*. Retrieved 2018-11-04. ## External links - [Official Website](http://www.luvsdiapers.com/) v t e Procter & Gamble People William Procter (co-founder) James Gamble (co-founder) Norman R. Augustine Clarence Gamble A.G. Lafley Lynn Morley Martin James McNerney William Cooper Procter John F. Smith Jr. Ralph Snyderman Meg Whitman Ernesto Zedillo Current brands Always Ambi Pur Ariel Aussie Bold Bounty Braun Cascade Charmin Cheer Crest/Blend-A-Med Dawn Daz Downy Dreft Fairy Febreze Gain Gillette Gillette Mach3 Gleem Head & Shoulders Ivory Joy Luvs Mr. Clean New Chapter Nice 'n Easy Olay Old Spice Oral-B Pampers Pantene Puffs Secret Seven Seas SK-II Scope Swiffer Tampax Tide Vicks more... Related Arbora & Ausonia Joint Venture The Art of Shaving Baltimore Plant BeingGirl Chemicals Decision Earth MDVIP PG Tips Port Ivory Pringles Procter & Gamble Co. v. OHIM Procter & Gamble Korea Procter & Gamble Pakistan Procter & Gamble Philippines Consumption of Tide Pods Villarriba and Villabajo --- Adapted from the Wikipedia article [Luvs](https://en.wikipedia.org/wiki/Luvs) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Luvs?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.