# Lucire

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Lucire February 2007 cover US Editor Summer Rayne Oakes Categories Fashion Beauty Frequency Monthly Quarterly Publisher Jack Yan Aljawhara Al-Otaishan Miguel Kirjon Valentin Lapusca Total circulation 65,450 (2006) First issue October 20, 1997 Company Jack Yan & Associates Asia Design Consultants GoMedia Srl Sawahel Aljazeera Publishing Co. Country New Zealand Thailand Romania Saudi Arabia Language English Romanian French Website lucire.com lucire.net lucirerouge.com ISSN 1175-7515

***Lucire*** ([/luːˈtʃɪəreɪ/](https://en.wikipedia.org/wiki/Help:IPA/English) [*loo-CHEER-ay*](https://en.wikipedia.org/wiki/Help:Pronunciation_respelling_key), Romanian: [\[luˈtʃire\]](https://en.wikipedia.org/wiki/Help:IPA/Romanian); transl. "Glow") is a [fashion magazine](/source/Fashion_magazine) that originally began on the [web](/source/World_Wide_Web) in 1997, before adding a monthly print edition in its home country of [New Zealand](/source/New_Zealand) in 2004,[1] and is now published seasonally, with a monthly for licensees. It is the first fashion partner with the [UNEP](/source/UNEP), an arrangement that began in 2003.[2] In 1999, *[Harper's Bazaar](/source/Harper's_Bazaar) Australia* listed *Lucire* in its "A-list of Style" supplement.[3] In 2018, *Lucire* was listed by *[StyleCaster](/source/SheKnows_Media)* as one of the "21 International Fashion Magazines That Should Be on Your Radar."[4] In 2022, *[LUXlife](/source/LUXlife)* named *Lucire* its "Most Pioneering Online Fashion Magazine",[5] and in 2025, they awarded it "Best Digital Fashion Magazine".[6] Also in 2025, Global Elite Awards awarded *Lucire* the honour of "Leading Luxury Fashion & Lifestyle Magazine".[7]

## History

At its launch, it was the second online fashion title in New Zealand (after [Wellington Polytechnic](/source/Massey_University#Wellington_Campus)'s *Fashionbrat*), and the first commercial fashion magazine on the web there.[8] With *Fashionbrat* lasting only one issue, *Lucire* is the longest running online fashion magazine in New Zealand.[9] It claims to be the first fashion title to extend its [brand](/source/Brand) from the [internet](/source/Internet) into [print](/source/Printing),[10] and the first [website](/source/Website) to launch print editions in more than one country.[11]

[Summer Rayne Oakes](/source/Summer_Rayne_Oakes) was made the US Editor in 2007 and subsequently editor-at-large. Stanley Moss serves as travel editor and Elyse Glickman its US west coast editor.[12] Sopheak Seng became its fashion editor in 2010.[13] Qurratulain Wahab edits *Lucire KSA* in Saudi Arabia.[14] *Lucire* was founded by [Jack Yan](/source/Jack_Yan), who continues to serve as [publisher](/source/Publisher).[15]

When conceived, the name was not intended to have a meaning; it was only later that the team discovered it was a quaint [Romanian](/source/Romanian_language) term meaning 'the act of glowing or glittering'.[16]

In the early 2000s, *Lucire* covered new talent alongside more established names. It was one of the first publications to profile actress [Gal Gadot](/source/Gal_Gadot),[17] designer [Zac Posen](/source/Zac_Posen),[18] [MTV New Zealand](/source/MTV_(New_Zealand_TV_channel)) presenter and former beauty queen [Amber Peebles](/source/Amber_Peebles),[19] and numerous others. In 2003, it was the second-ever New Zealand website to be nominated for a [Webby Award](/source/Webby_Award).[20]

Print edition [cover girls](/source/Cover_girl) have included [Gal Gadot](/source/Gal_Gadot), [Laura Vandervoort](/source/Laura_Vandervoort), [Violett Beane](/source/Violett_Beane), [Denise Richards](/source/Denise_Richards), [Javicia Leslie](/source/Javicia_Leslie), [Camille Hyde](/source/Camille_Hyde), [Brittny Gastineau](/source/Brittny_Gastineau), [Vanessa Carlton](/source/Vanessa_Carlton), [Sarah McLachlan](/source/Sarah_McLachlan), [Stacie Jones Upchurch](/source/Stacie_Jones_Upchurch), [Nicky Hilton](/source/Nicky_Hilton), [Theodora Richards](/source/Theodora_Richards), [Jennifer Siebel Newsom](/source/Jennifer_Siebel_Newsom),[12] [Rachel Hilbert](/source/Rachel_Hilbert),[21] and [Andrea Kevichüsa](/source/Andrea_Kevich%C3%BCsa).[22]

## International editions

*Lucire* launched its first international edition in Romania (helmed by Mirella and Valentin Lapusca) in May 2005,[23] claiming to be the first New Zealand fashion magazine to enter the continent, and the first [webzine](/source/Webzine) in the world to launch two print editions.[11] A Thai edition, *Twinpalms Lucire*, launched in 2008 in conjunction with Twinpalms Resort.[24] Additionally, *Vox* magazine in [Qatar](/source/Qatar) was briefly launched in conjunction with *Lucire*,[25] while a one-off Bahraini edition appeared in 2014.[26] In 2018 *Lucire KSA* was launched in Saudi Arabia, as a monthly English-language magazine. *Lucire KSA* is now supplied in the first and business classes of the national carrier [Saudia](/source/Saudia), and in their airport lounges.[27] *Lucire Rouge*, a US edition, appeared in 2020, extending the magazine's coverage into wellness.[28] A French-language edition of *Lucire KSA* appeared in 2021.[29]

## Notes

1. **[^](#cite_ref-1)** Bond, Georgina (26 August 2004). ["International fashion for those at home"](http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=3586965&pnum=0). *The New Zealand Herald*. Retrieved 11 September 2022.

1. **[^](#cite_ref-2)** ["UNEP targets retail and fashion industry as part of ongoing effort to promote 'cool' green lifestyles"](https://www.un.org/press/en/2003/unep154.doc.htm). *UNEP*. 2 June 2002. Retrieved 22 August 2019.

1. **[^](#cite_ref-3)** "The A-list of Style". *Harper's Bazaar Australia*. 15 September 1999.

1. **[^](#cite_ref-4)** ["21 International Fashion Magazines That Should Be on Your Radar"](https://stylecaster.com/international-fashion-magazines/). *StyleCaster*. Retrieved 18 July 2019.

1. **[^](#cite_ref-5)** ["Most Pioneering Online Fashion Magazine"](https://www.lux-review.com/winners/lucire/). *LUXlife*. Retrieved 11 June 2022.

1. **[^](#cite_ref-6)** ["Style & Apparel Awards 2024: Best Digital Fashion Magazine"](https://lux-life.digital/winners/lucire-2/). *LUXlife*. Retrieved 11 February 2025.

1. **[^](#cite_ref-7)** ["NZ fashion publication Lucire wins global luxury award"](https://wordonfashion.com/blog/2025/12/19/nz-fashion-publication-lucire-wins-global-luxury-award/). *Word on Fashion*. 19 December 2025. Retrieved 21 December 2025.

1. **[^](#cite_ref-8)** ["Voices: Jack Yan - Wellington's next mayor?"](https://www.ngataonga.org.nz/collections/catalogue/catalogue-item?record_id=199676). *Radio New Zealand*. 12 July 2015. Retrieved 5 June 2022.

1. **[^](#cite_ref-9)** ["A 25th anniversary retrospective: leading up to Lucire's launch in 1997"](https://lucire.com/insider/20220602/a-25th-anniversary-retrospective-leading-up-to-lucires-launch-in-1997/). *Lucire*. 2 June 2022. Retrieved 22 October 2022.

1. **[^](#cite_ref-10)** ["For the people"](https://lucire.com/2004/1126ll0.shtml). *Lucire*. 26 November 2004. Retrieved 30 October 2022.

1. ^ [***a***](#cite_ref-lucirero_11-0) [***b***](#cite_ref-lucirero_11-1) ["17.5.05: Lucire Romania"](https://lucire.com/2005/0516ll0.shtml). *Lucire*. 16 May 2005. Retrieved 30 October 2022.

1. ^ [***a***](#cite_ref-people_12-0) [***b***](#cite_ref-people_12-1) Yan, Jack (23 June 2022). ["The people of Lucire"](https://lucire.com/insider/20220623/the-people-of-lucire/). *Lucire*. Retrieved 30 October 2022.

1. **[^](#cite_ref-13)** ["Sopheak Seng appointed fashion editor of Lucire"](https://www.infonews.co.nz/news.cfm?id=54541). *Infonews.co.nz*. 5 July 2010. Retrieved 30 October 2022.

1. **[^](#cite_ref-14)** ["The personal touch"](https://lucire.com/2019/1201ll0.shtml). *Lucire*. 1 December 2019. Retrieved 16 September 2022.

1. **[^](#cite_ref-15)** ["Jack Yan"](https://www.victoria.ac.nz/vbs/about/alumni/jack-yan). Victoria University of Wellington. Retrieved 22 August 2019.

1. **[^](#cite_ref-16)** St Clair Brown, Angus (2 September 2014). ["Jack Yan—Lucire magazine"](https://issuu.com/verve-magazine/docs/lowres). *Verve*. Retrieved 5 September 2022.

1. **[^](#cite_ref-17)** Yan, Jack (17 October 2017). ["Gal Gadot makes waves"](https://lucire.com/2017/1017ll0.shtml). *Lucire*. Retrieved 2 November 2022.

1. **[^](#cite_ref-18)** ["Zac to the future"](https://lucire.com/2002/0127fe0.shtml). *Lucire*. 27 January 2002. Retrieved 2 November 2022.

1. **[^](#cite_ref-19)** Yan, Jack (8 December 2003). ["Civic virtue"](https://lucire.com/2003/1208ll0.shtml). *Lucire*. Retrieved 2 November 2022.

1. **[^](#cite_ref-20)** ["Webby Awards"](https://web.archive.org/web/20091202054601/http://www.webbyawards.com/webbys/winners-2003.php). Archived from [the original](http://www.webbyawards.com/webbys/winners-2003.php) on 2 December 2009. Retrieved 11 December 2009.

1. **[^](#cite_ref-21)** Yan, Jack (17 January 2023). ["Behind the scenes of our 25th anniversary cover"](https://lucire.com/insider/20230117/behind-the-scenes-of-our-25th-anniversary-cover/). *Lucire*. Retrieved 9 August 2024.

1. **[^](#cite_ref-22)** Yan, Jack (18 June 2023). ["A hot cover with Andrea Kevichüsa"](https://lucire.com/insider/20230618/a-hot-cover-with-andrea-kevichusa/). *Lucire*. Retrieved 21 July 2023.

1. **[^](#cite_ref-23)** Ionescu, Costin (30 May 2005). ["Revistele 'glossy' sfideaza regulile pietei"](https://web.archive.org/web/20110716064700/http://www.wall-street.ro/articol/Marketing-PR/3540/Revistele-glossy-sfideaza-regulile-pietei.html). *Săptămâna Financiară*. Archived from [the original](http://www.wall-street.ro/articol/Marketing-PR/3540/Revistele-glossy-sfideaza-regulile-pietei.html) on 16 July 2011. Retrieved 11 September 2022.

1. **[^](#cite_ref-24)** ["*Lucire* launches in Thailand"](https://lucire.com/insider/20080127/lucire-launches-in-thailand/). *Lucire*. 27 January 2008. Retrieved 16 September 2022.

1. **[^](#cite_ref-25)** ["Welcome to our Qatari readers"](https://lucire.com/2011/0301ll0.shtml). *Lucire*. 1 March 2011. Retrieved 31 October 2022.

1. **[^](#cite_ref-26)** ["Born in Wellington, *Lucire* celebrating its 25th anniversary"](https://wellington.scoop.co.nz/?p=148098). *Scoop*. 11 October 2022. Retrieved 2 November 2022.

1. **[^](#cite_ref-27)** ["New Zealand fashion magazine Lucire's Saudi Arabian edition"](http://www.scoop.co.nz/stories/BU1906/S00318/new-zealand-fashion-magazine-lucire-s-saudi-arabian-edition.htm). *Scoop*. 13 June 2019. Retrieved 18 July 2019.

1. **[^](#cite_ref-28)** ["About Lucire Rouge"](https://lucirerouge.com/contact/). *Lucire Rouge*. 1 September 2020. Retrieved 1 December 2022.

1. **[^](#cite_ref-29)** ["Bienvenue à nos lecteurs français: *Lucire KSA* now published in English and French"](https://lucire.com/insider/20210916/bienvenue-a-nos-lecteurs-francais-lucire-ksa-now-published-in-english-and-french/). *Lucire*. 16 September 2021. Retrieved 31 October 2022.

## External links

- [Official website](https://lucire.com/)

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Adapted from the Wikipedia article [Lucire](https://en.wikipedia.org/wiki/Lucire) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Lucire?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.