# Loretta Ucelli > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Loretta_Ucelli > Markdown URL: https://mediated.wiki/source/Loretta_Ucelli.md > Source: https://en.wikipedia.org/wiki/Loretta_Ucelli > Source revision: 1299005134 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) American communications and management advisor This biography of a living person needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately from the article and its talk page, especially if potentially libelous. Find sources: "Loretta Ucelli" – news · newspapers · books · scholar · JSTOR (March 2013) (Learn how and when to remove this message) Loretta Ucelli White House Communications Director In office March 10, 1999 – January 20, 2001 President Bill Clinton Preceded by Ann Lewis Succeeded by Karen Hughes Personal details Born New York City, New York, U.S. Party Democratic Education West Virginia University (BS) **Loretta M. Ucelli** is a senior communications and management advisor who served as Assistant to the President and Director of White House Communications during the [Presidency of Bill Clinton](/source/Presidency_of_Bill_Clinton) from 1999 – 2001.[1][2][3] She currently serves as the Executive Vice President of Strategy and Communications for the Peter G. Peterson Foundation.[4][5] ## Early life Ucelli began her career as the Anchor and News Director of [WCLG-FM](/source/WCLG-FM) Radio in Morgantown, West Virginia and later as News Editor for [KDKA](/source/KDKA_(AM)) Radio in Pittsburgh, Pennsylvania.[6] She received a Bachelor of Science in Journalism in 1976 from [West Virginia University](/source/West_Virginia_University).[6] She has appeared as a communications expert on television and in print, including as a guest contributor on [CNBC](/source/CNBC). Ucelli lives in New York City. ## Biography While at the White House, Ucelli advised President Clinton on media and messaging strategies for issues including the economy, environment, healthcare, education and foreign policy.[1][7] She was also responsible for initiating the use of the internet in President Clinton’s communication strategy, including the incorporation of “web side” chats. Prior to the White House, Ucelli worked as associate administrator for the [United States Environmental Protection Agency](/source/United_States_Environmental_Protection_Agency) (EPA), where she led efforts to transform the EPA’s overall communications strategy.[1][6][7] She also served as a senior ranking communications executive for the [American Federation of Government Employees](/source/American_Federation_of_Government_Employees) and the [National Association of Broadcasters](/source/National_Association_of_Broadcasters) (NAB).[6][7] Since serving in the Clinton administration, she has held executive vice presidential roles within global corporations and educational institutions including [Columbia University](/source/Columbia_University) and [Pfizer](/source/Pfizer).[8][7] An alumnus of [West Virginia University](/source/West_Virginia_University) (WVU) – where Ucelli won the Distinguished Alumni Award in 2002[1] – she is also a member of the WVU School of Journalism’s Professional in Residence program, where Ucelli works with students and faculty on issues such as the future of journalism. Ucelli has served as a member of [Baruch College](/source/Baruch_College)'s MA in Corporate Communications Advisory Board; on the Executive Committee of the [Public Relations Society of America](/source/Public_Relations_Society_of_America)'s New York Chapter; and as a senior advisor to [public relations](/source/Public_relations) firm Gutenberg Communications.[7] She serves as a board member of the Kips Bay Boys and Girls Club,[9] a member of the Women’s Forum of New York, a member of the Economic Club of New York, and a member of Wise Ones. She is currently the Executive Vice President of Strategy and Communications at the [Peter G. Peterson Foundation](/source/Peter_G._Peterson_Foundation).[10] ## References 1. ^ [***a***](#cite_ref-a_1-0) [***b***](#cite_ref-a_1-1) [***c***](#cite_ref-a_1-2) [***d***](#cite_ref-a_1-3) Columbia News, "[President Bollinger Names Loretta Ucelli Executive Vice President for Communications and External Relations](http://www.columbia.edu/cu/news/04/04/lorettaUcelli.html)." April 1, 2004. 1. **[^](#cite_ref-c_2-0)** [West Virginia Distinguished Alumni Profile of Loretta M. Ucelli](http://www.imc.wvu.edu/about/advisory_ucelli.php) [Archived](https://web.archive.org/web/20100526124736/http://www.imc.wvu.edu/about/advisory_ucelli.php) May 26, 2010, at the [Wayback Machine](/source/Wayback_Machine) 1. **[^](#cite_ref-d_3-0)** Press Release. "[THE WHITE HOUSE: Pres names Ann Lewis as Counselor to Pres, Loretta Ucelli as Director of Communications](http://www.highbeam.com/doc/1G1-54079753.html)[*[dead link](https://en.wikipedia.org/wiki/Wikipedia:Link_rot)*]." March 11, 2009. 1. **[^](#cite_ref-theorg_4-0)** ["The Peter G. Peterson Foundation"](https://theorg.com/org/peterson-management-group-1). *THE ORG*. [Archived](https://web.archive.org/web/20250130231806/https://theorg.com/org/peterson-management-group-1) from the original on January 30, 2025. Retrieved January 30, 2025. 1. **[^](#cite_ref-Bloomberg-profile_5-0)** ["Loretta Ucelli, Peter G Peterson Foundation: Profile and Biography - Bloomberg Markets"](https://www.bloomberg.com/profile/person/19395985). *Bloomberg*. Retrieved January 30, 2025. 1. ^ [***a***](#cite_ref-e_6-0) [***b***](#cite_ref-e_6-1) [***c***](#cite_ref-e_6-2) [***d***](#cite_ref-e_6-3) [Ucelli's Bio on the EPA Website](https://archive.today/20030211032540/http://www.epa.gov/history/admin/ocemr/ucelli.htm). March 2, 1993 1. ^ [***a***](#cite_ref-f_7-0) [***b***](#cite_ref-f_7-1) [***c***](#cite_ref-f_7-2) [***d***](#cite_ref-f_7-3) [***e***](#cite_ref-f_7-4) Press Release. "[Former Director of White House Communications to Advise Gutenberg Communications](http://gutenbergpr.wordpress.com/2009/04/01/former-director-of-white-house-communications-to-advise-gutenberg-communications/)." March 31, 2009. 1. **[^](#cite_ref-b_8-0)** Private Sector Summit on Public Policy, "[Models for Action: A Cooperative Initiative of the U.S. Department of State and the PR Coalition](https://web.archive.org/web/20081230105912/http://72.32.147.97/pr_coalition/pdf/PrivSectorSummitPaper_4-5.pdf)." 2007 1. **[^](#cite_ref-9)** ["Loretta Ucelli - Trustee at The Kips Bay Boys & Girls Club"](https://theorg.com/org/kips-bay-boys-and-girls-club-inc/org-chart/loretta-ucelli). *The Org*. [Archived](https://web.archive.org/web/20250320022503/https://theorg.com/org/kips-bay-boys-and-girls-club-inc/org-chart/loretta-ucelli) from the original on March 20, 2025. Retrieved March 19, 2025. 1. **[^](#cite_ref-g_10-0)** PRWeek, "[Ucelli joins Peter G. Peterson Foundation](http://www.prweekus.com/ucelli-joins-peter-g-peterson-foundation/article/170418/)." May 18, 2010. ## External links - [Ucelli's LinkedIn Profile](http://www.linkedin.com/pub/loretta-ucelli/a/765/192) - [Appearances](https://www.c-span.org/person/?78726) on [C-SPAN](/source/C-SPAN) Political offices Preceded by Ann Lewis White House Communications Director 1999–2001 Succeeded by Karen Hughes v t e White House communications directors Klein Clawson Warren White Gergen Rafshoon Ursomarso Gergen McManus Buchanan Koehler Griscom Maseng Demarest Tutwiler Stephanopoulos Gearan Baer Lewis Ucelli Hughes Bartlett Wallace Sullivan Moran Dunn (acting) Pfeiffer Palmieri Psaki Spicer (acting) Dubke Spicer (acting) Scaramucci Hicks Shine Grisham Scavino Bedingfield LaBolt Cheung --- Adapted from the Wikipedia article [Loretta Ucelli](https://en.wikipedia.org/wiki/Loretta_Ucelli) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Loretta_Ucelli?action=history)). 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