# Lord John

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This article is about the British fashion retailer. For the Outlander character, see [Lord John Grey (character)](/source/Lord_John_Grey_(character)). For the Outlander novel series, see [Lord John series](/source/Lord_John_series).

**Lord John** was a British men's fashion retailer, which opened its first store at 43 [Carnaby Street](/source/Carnaby_Street), London, at the corner with [Ganton Street](/source/Ganton_Street), in 1963.[1]

The first Lord John boutique was opened by the brothers [Warren](/source/Warren_Gold), Harold and David Gold in Carnaby Street in 1963, and the choice of name led to litigation from [John Stephen](/source/John_Stephen) who already owned several fashion shops in the street.[2]

In 1967, the store had a three-storey high giant [psychedelic](/source/Psychedelic_art) mural on the outside of the building, painted by the then largely unknown pop-art collective [Doug Binder](/source/Doug_Binder), [Dudley Edwards](/source/Dudley_Edwards) and [David Vaughan](/source/David_Vaughan_(artist)) (BEV).[2][3]

Lord John was very popular with [mods](/source/Mod_(subculture)), and regular customers included the pop groups [The Small Faces](/source/The_Small_Faces), [The Who](/source/The_Who), and [Brian Jones](/source/Brian_Jones) of [the Rolling Stones](/source/The_Rolling_Stones).[2] It appeared on the cover of the 1967 album *This Is My Scene* by the [Alan Tew](/source/Alan_Tew) orchestra, and was also seen in the 1969 horror film *[The Haunted House of Horror](/source/The_Haunted_House_of_Horror)*.

Lord John had eight shops by 1970, and grew to about 30 in the early 1970s, before being acquired by the retail group [Raybeck](/source/Raybeck). The company sponsored a chess tournament, the Lord John Cup, in 1977.

## Lady at Lord John industrial dispute

In 1983 there was an industrial dispute at the Lady at Lord John branch in Liverpool.[4] [Audrey White](/source/Audrey_White_(activist)), the manager of the store, complained of [sexual harassment](/source/Sexual_harassment) experienced by four members of her staff by an area manager.[5] When senior management tried to sack her, White found that although she had little support amongst other workers at the store, other workers in Liverpool and further afield supported by setting up picket lines outside the store in Liverpool and other company stores in [Manchester](/source/Manchester) and [Liverpool](/source/Liverpool). After five weeks the company backed down and White was reinstated. The TUC credit this strike as playing a significant part in the campaign for workplace equality legislation such as the [Employment Equality (Sex Discrimination) Regulations 2005](/source/Employment_Equality_(Sex_Discrimination)_Regulations_2005).[6]

The film, *[Business as Usual](/source/Business_as_Usual_(film))* featured [Glenda Jackson](/source/Glenda_Jackson) playing the role of Audrey White, who was credited as co-writing the film with Lezli-An Barrett.[7]

## End of the line

It was sold to [Next](/source/Next_plc) in the mid-1980s, when they became Next stores.[3]

## References

1. ["Lord John, Mates Boutique and post-1966 Carnaby Street"](http://dandyinaspic.blogspot.co.uk/2011/10/lord-john-mates-boutique-and-post-1966.html). Retrieved 18 March 2017.

1. ["Vintage Fashion Guild : Label Resource : Lord John"](http://vintagefashionguild.org/label-resource/lord-john/). Retrieved 18 March 2017.

1. ["Obituary: Warren Gold, founder of Lord John"](https://www.drapersonline.com/news/obituary-warren-gold-founder-of-lord-john/5075574.article). Retrieved 18 March 2017.

1. Frost, Diane & North, Peter (2013). *Militant Liverpool: A City on the Edge*. Cambridge, UK: Liverpool University Press. ISBN 978-1-78138-935-5.

1. Hyland, Bernadette (2017-03-07). ["The woman who paved the way for anti-sexual harassment law"](https://morningstaronline.co.uk/a-f670-the-woman-who-paved-the-way-for-anti-sexual-harassment-law-1). *Morning Star*. Retrieved 2023-05-19.

1. ["Audrey White Fighting back against sexual harassment"](https://tuc150.tuc.org.uk/stories/audrey-white/). *TUC 150*. [Trades Union Congress](/source/Trades_Union_Congress). Retrieved 7 April 2023.

1. ["Business as Usual (1988) -"](https://www.imdb.com/title/tt0092711/). *IMDb*. IMDb. Retrieved 7 April 2023.

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