# London Tradition
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> Source: https://en.wikipedia.org/wiki/London_Tradition
> Source revision: 1350441959
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{{Short description|British clothing designer}}
{{Use dmy dates|date=April 2022}}
{{Infobox company
| name = London Tradition Ltd
| logo = LT-2x1-2000x1500.png
| logo_size = 220px
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| type = [Private](/source/Private_company_limited_by_shares)
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| industry = [Fashion design](/source/Fashion_design) and [manufacturing](/source/manufacturing)
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| foundation = {{Start date and age|2001|1}}
| founder = [Mamun Chowdhury](/source/Mamun_Chowdhury),
Rob Huson
| defunct =
| location_city = [Homerton](/source/Homerton)
[London](/source/London), {{postcode|E|9}}
[United Kingdom](/source/United_Kingdom)
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| products = [Clothing](/source/Clothing)
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| owner = Mamun Chowdhury
Rob Huson
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| num_employees = 100
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| website = {{URL|www.londontradition.com}}
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'''London Tradition Ltd''' is a [clothing](/source/clothing) [design](/source/Fashion_design)er and manufacturer, specialising in traditional British [duffle coat](/source/duffle_coat)s, [pea coat](/source/pea_coat)s and [trench coat](/source/trench_coat)s. The company was founded in January 2001 by [Mamun Chowdhury](/source/Mamun_Chowdhury) and Rob Huson, is based in [London](/source/London), [England](/source/England), and has around 100 employees.{{cn|date=April 2026}}
==History==
thumb|right|Duffle coat worn by the Royal Navy during the Second World War
In January 2001,[{{cite news |url=http://www.exporttojapan.co.uk/case-studies/luxury-heritage-brand-big-in-japan |title=Luxury Heritage Brand Big In Japan |work=Export to Japan |date=21 April 2014 |access-date=1 November 2014 |archive-url=https://web.archive.org/web/20141101025940/http://exporttojapan.co.uk/case-studies/luxury-heritage-brand-big-in-japan |archive-date=1 November 2014 |url-status=dead}}] [Mamun Chowdhury](/source/Mamun_Chowdhury) and Rob Huson set up London Tradition. The company operates from a factory[{{cite news |last=Tran |first=Mark |url=https://www.theguardian.com/fashion/2014/oct/03/duffle-coats-bangladeshi-selling-britishness |title=Duffel coat dreams: Bangladeshi man’s mission to sell Britishness abroad |work=[The Guardian](/source/The_Guardian) |date=3 October 2014 |access-date=1 November 2014}}] and design studio[{{cite news|date=21 April 2014|title=International Trade Award for British Heritage Company Exporting Luxury Heritage Duffle Coats to Asia Pacific and Europe|work=[The Telegraph](/source/The_Telegraph_(Calcutta))|location=Calcutta|url=http://www.telegraphindia.com/pressrelease/prnw/prna_852_1402285_0.html|url-status=dead|access-date=1 November 2014|archive-url=https://web.archive.org/web/20141101020351/https://www.telegraphindia.com/pressrelease/prnw/prna_852_1402285_0.html|archive-date=1 November 2014}}] in [Hackney Wick](/source/Hackney_Wick) near the [Olympic park](/source/Queen_Elizabeth_Olympic_Park),[{{cite news |url=http://www.fashionunited.co.uk/fashion-news/fashion/fashion-businesses-celebrate-queens-awards-for-international-trade-2014042120822|title=Fashion businesses celebrate Queen's Awards for international trade|work=Fashion United|date=21 April 2014|access-date=1 November 2014|archive-url=https://web.archive.org/web/20141101082002/http://www.fashionunited.co.uk/fashion-news/fashion/fashion-businesses-celebrate-queens-awards-for-international-trade-2014042120822|archive-date=1 November 2014|url-status=dead}}] for export.[{{cite news |url=https://www.bbc.co.uk/news/av/uk-england-london-27121385|title=Duffle coat company gets top award from Queen|location=London|work=[BBC News](/source/BBC_News)|date=22 April 2014|access-date=1 November 2014}}][{{cite book |last1=Karim |first1=Mohammed Abdul |last2=Karim |first2=Shahadoth |title=British Bangladeshi Who's Who |url=http://www.bbwhoswho.co.uk/images/old_Publication.pdf |date=November 2014 |publisher=British Bangla Media Group |page=12 |access-date=1 December 2014}}] The citation of the 2014 award noted the company's success in having "taken British outerwear - including the humble duffle coat - and transformed them into a luxury heritage brand for an international market."