# Liveops

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**Liveops** is an [outsourcing](/source/Outsourcing) and contact center company based in [Scottsdale, Arizona](/source/Scottsdale,_Arizona). It was formed in 2000 by Steve Doumar and Doug Feirstein in [Fort Lauderdale, Florida](/source/Fort_Lauderdale,_Florida).[1]

Liveops has been featured at an [INSEAD](/source/INSEAD) Case Study at *[Harvard Business Review](/source/Harvard_Business_Review)*.[2]

In 2003, Florida-based Liveops merged with California-based CallCast, renaming CallCast as Liveops, and moving its headquarters to [Redwood City, California](/source/Redwood_City,_California) in 2004.[3]

## References

1. Botsman, Rachel (December 1, 2014). ["Nine start-ups to rock your world"](http://www.afr.com/it-pro/nine-startups-to-rock-your-world-20141204-jyk8y). *Financial Review*. Australian Financial Review. Retrieved April 22, 2015.

1. Stouras, Konstantinos I.; Girotra, Karan; Netessine, Serguei (October 1, 2014). ["LiveOps: The Contact Centre Reinvented"](https://hbr.org/product/liveops-the-contact-centre-reinvented/INS801-HCB-ENG). INSEAD Business School Case 6097.

1. Barry, David (April 1, 2010). ["The $100 Million Revenue Club: LiveOps Checks Off IPO Boxes"](https://blogs.wsj.com/venturecapital/2010/04/01/the-100-million-revenue-club-liveops-checks-off-ipo-boxes/). Wall Street Journal. Retrieved April 22, 2015.

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