# Live+

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> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

**Live+** is an [energy drink](/source/Energy_drink) marketed to [New Zealanders](/source/New_Zealanders) by [Monster Beverage Corporation](/source/Monster_Beverage_Corporation).[1] It was originally known as **Lift+** or **Lift Plus** and created and produced by [Coca-Cola Amatil](/source/Coca-Cola_Amatil) based on the [soft drink](/source/Soft_drink) [Lift](/source/Lift_(soft_drink)).[2]

## History

The brand, originally known as **Lift Plus** was which was introduced to New Zealand in 1999.[1] The brand over the years has seen an extensive marketing campaign, especially on the television show "Pulp Sport".[citation needed] The slogan for Lift Plus was "Sharpen Up!"[1] until mid-2011 when the new Lift Plus Extra Strength was launched and the slogan was changed to "wake up your buds" and "choose your level".[citation needed] The choose your level slogan refers to the fact that Lift Plus Extra Strength has 32 mg/100 mL of caffeine when the Original Lift Plus has 14 mg/100 mL.

In 2011, Coca-Cola Amatil claimed that Lift Plus and the [Mother energy drink](/source/Mother_(drink)) had a combined share of 20 per cent the New Zealand energy drink market or 3.7 per cent of the non-alcoholic ready-to-drink market.[3]

In 2018, the name changed from Lift+ to Live+ and ownership was transferred from [Coca-Cola Amatil](/source/Coca-Cola_Amatil) to [Monster Beverage Corporation](/source/Monster_Beverage_Corporation).[1]

The drink was also available in Australia from 1999 to 2003, leaving many Australians disappointed with its replacement “Recharge by Sprite” which was short lived.

## Varieties

**LIVE+ Original Citrus**

The original drink in the range, previously known as Lift Plus Original and **LIVE+ Persist**

**LIVE+ Zero Sugar**

formerly known as **Lift Plus Sugarfree**, **Lift Plus Zero** **and LIVE+ Ascend**

**LIVE+ Tart Apple**

formerly known as **Lift+ Green** and **Live+ Ignite**

**LIVE+ Watermelon** A new flavour entered the market in April 2022[4]

**Lift Plus Extra Strength**

A discontinued Extra Strength version of the original Lift Plus drink.

## See also

- [List of energy drinks](/source/List_of_energy_drinks)

## References

1. ["LIFT+ BECOMES LIVE+"](http://supermarketnews.co.nz/lift-becomes-live/). *supermarketnews.co.nz*. 22 June 2018.

1. [*Red Bull and Monster energy drink staple forces man to kick litre-a-day habit*](https://www.stuff.co.nz/national/health/76035173/red-bull-and-monster-energy-drink-staple-forces-man-to-kick-litreaday-habit), *[Stuff.co.nz](/source/Stuff.co.nz)* Jan 26 2016

1. [*Firms fuelling the thirst for energy drinks*](http://www.stuff.co.nz/business/5329023/Firms-fuelling-the-thirst-for-energy-drinks), *[Stuff.co.nz](/source/Stuff.co.nz)* Jul 23 2011

1. [[https://www.facebook.com/liveplusenergy/posts/pfbid02pnnx1LuwZErXzZNj7QW6uZrGyxfr7P7BcW4hZL3QAfg4n4pjtzVaQswn4B7sTWWXl?__cft__](https://www.facebook.com/liveplusenergy/posts/pfbid02pnnx1LuwZErXzZNj7QW6uZrGyxfr7P7BcW4hZL3QAfg4n4pjtzVaQswn4B7sTWWXl?__cft__)[0]=AZUzVuUW3pLZxVs2zZik-bknC1mvMz9MaaHbYYgApIvuw9gTVpk11zcX6GCXeoAbMnTMgIzXhNM0Ynq5t7gREKWMaC98jLHDJtGFvoksRVJwRgUBll9jyjy2k5KB2wuUZ3UBxBuJwDJEnsq_YIC_R3mlL-sRr_DK8PDI_9yVKy1ssCo1Ti58mhTSqaXUR1ZIHGFJLec4G9bx0h4b4BxZH-hC&__tn__=%2CO%2CP-R "Facebook Post"]. *Facebook*. Retrieved 25 June 2023.[better source needed]

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Adapted from the Wikipedia article [Live+](https://en.wikipedia.org/wiki/Live%2B) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Live%2B?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.