# Lesara

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Former clothing e-commerce site

Lesara Type Privately held company Industry Fashion Founded 2013[1] Founder Roman Kirsch[2] Headquarters Berlin , Germany Number of locations 24 (Europe)[3] (2017) Area served Europe Key people Roman Kirsch, Founder and CEO Robin Müller, Co-Founder and CTO Matthias Wilrich, Co-Founder and COO Revenue €75 million[4] (2016) Website www.lesara.com

**Lesara** was a clothing e-commerce site founded in [Berlin](/source/Berlin) in 2013. On November 9, 2018, the company filed for bankruptcy.[5]

## History

Lesara was founded in 2013 by CEO Roman Kirsch, COO Matthias Wilrich, and CTO Robin Müller.[6][7] The company's head office was located at the Schicklerhaus in Berlin, [Germany](/source/Germany), and the second office was in [Guangzhou](/source/Guangzhou), China.[6]

In November 2018, Lesara CEO Roman Kirsch filed for bankruptcy.[8]

## Retail

Main article: [Agile retail](/source/Agile_retail)

According to "Insights.samsung.com", Lesara was one of the first companies that used the concept of [agile retail](/source/Agile_retail) within the fashion industry.[9] Agile retail is a [direct-to-consumer](/source/Direct_selling) [retail](/source/Retail) model that uses [big data](/source/Big_data) to try to predict trends, manage efficient production cycles, and optimize turnaround on emerging styles.[10] The company used [data](/source/Data_analysis) acquired from [Google](/source/Google), social media, and blog posts, then analyzed it to identify current trends.[11]

## Criticism

In 2015, Lesara GmbH initiated a legal action against Daniel Brückner, but the case was dismissed by the Landgericht Köln (Regional Court, Cologne) in 2016.[12][13]

In September 2016, *[Beobachter](/source/Beobachter_(magazine))* reported about alleged illegal crossed-out prices in [Switzerland](/source/Switzerland), citing Guido Sutter, chief legal adviser of [Federal Department of Economic Affairs, Education and Research](/source/Federal_Department_of_Economic_Affairs%2C_Education_and_Research) (SECO) in Switzerland.[14]

In early 2018, *[Manager magazin](/source/Manager_Magazin)* reported that Lesara inflated revenue figures by not accounting for returns.[5]

## References

1. **[^](#cite_ref-1)** Michelle, Kuepper (2014-01-13). ["Seven-figure funding for Lesara – the online store for discount products"](http://theheureka.com/lesara-funding). Retrieved 2017-07-07.[*[dead link](https://en.wikipedia.org/wiki/Wikipedia:Link_rot)*]

1. **[^](#cite_ref-2)** Peter, Maxwill (2015-11-02). ["Kleider geil"](http://www.spiegel.de/wirtschaft/unternehmen/start-up-lesara-wie-der-kleider-shop-die-branche-veraendert-a-1059590.html). *[Der Spiegel](/source/Der_Spiegel)*. Retrieved 2017-07-07.

1. **[^](#cite_ref-lesara.com_3-0)** ["Lesara » Corporate Website"](https://corporate.lesara.com/). *Lesara*. Retrieved 15 August 2017.

1. **[^](#cite_ref-4)** Nadine, Bayle (2017-06-26). ["Lesara, pionnier du prêt-à-porter prédictif"](https://www.lemonde.fr/entreprises/article/2017/06/26/lesara-pionnier-du-pret-a-porter-predictif_5151248_1656994.html). *[Le Monde](/source/Le_Monde)*. Retrieved 2017-07-07.

1. ^ [***a***](#cite_ref-manager-magazin.de_5-0) [***b***](#cite_ref-manager-magazin.de_5-1) ["Das Wunderkind muss Insolvenz anmelden"](https://www.manager-magazin.de/digitales/it/lesara-gruender-roman-kirsch-das-wunderkind-muss-insolvenz-anmelden-a-1237699.html). *manager magazin*. Retrieved 11 November 2018.

1. ^ [***a***](#cite_ref-IMP_6-0) [***b***](#cite_ref-IMP_6-1) Chloe Gendron,["Lesara: Using Technology To Make Fast Fashion Faster"](https://impakter.com/lesaras-agile-retail-using-technology-make-fast-fashion-faster/). *techcrunch.com*. 13 June 2016. Retrieved 6 August 2016.

1. **[^](#cite_ref-7)** ["Online Fashion Store Expands to 16 Countries in Europe"](http://www.ecomony.com/Online-Fashion-Store-Expands-to-16-Countries-in-Europe,6714.html). *techcrunch.com*. 4 December 2015. Retrieved 6 August 2016.

1. **[^](#cite_ref-8)** ["Lesara hat Insolvenz beantragt | MDR.DE"](https://web.archive.org/web/20181110153837/https://www.mdr.de/thueringen/lesara-logistikzentrum-erfurt-offenbar-insolvenz-100.html). *www.mdr.de*. Archived from [the original](https://www.mdr.de/thueringen/lesara-logistikzentrum-erfurt-offenbar-insolvenz-100.html) on 2018-11-10.

1. **[^](#cite_ref-INS_9-0)** Craig Guillot. ["Lesara Uses Agile Management and Data to Meet Retail Fashion Trends"](https://insights.samsung.com/2016/07/19/lesara-uses-agile-management-and-data-to-meet-retail-fashion-trends/). insights.samsung.com. Retrieved 6 August 2016.

1. **[^](#cite_ref-BC_10-0)** Nadya Khoja, ["Changing Clothes: How Agile Retail is Disrupting the Fashion Industry"](https://www.business.com/retail-and-restaurant/how-agile-retail-is-disrupting-the-fashion-industry/), *business.com*, July 20, 2016.

1. **[^](#cite_ref-11)** Francois, Badenhorst (2017-02-13). ["How Lesara increased its sales by 175% to a 'high double-digit million'"](https://www.businesszone.co.uk/do/customers/how-lesara-increased-its-sales-by-175-to-a-high-double-digit-million). Retrieved 2017-07-07.

1. **[^](#cite_ref-12)** ["toptestsieger.de vor Gericht - Ein Rückblick auf 2016"](http://www.toptestsieger.de/toptestsieger-de-vor-gericht-das-urteil/). *toptestsieger.de* (in German). 2017-03-17. Retrieved 2017-07-14.

1. **[^](#cite_ref-13)** ["Landgericht Köln, 28 O 448/15"](https://www.justiz.nrw.de/nrwe/lgs/koeln/lg_koeln/j2016/28_O_448_15_Urteil_20160720.html). Retrieved 14 July 2017.

1. **[^](#cite_ref-14)** Haefely, Andrea (13 September 2016). ["Billigware mit Pseudorabatt"](https://www.beobachter.ch/konsumentenschutz/lesarach-billigware-mit-pseudorabatt). *beobachter.ch*.

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Adapted from the Wikipedia article [Lesara](https://en.wikipedia.org/wiki/Lesara) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Lesara?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.