# Leo Resig > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Leo_Resig > Markdown URL: https://mediated.wiki/source/Leo_Resig.md > Source: https://en.wikipedia.org/wiki/Leo_Resig > Source revision: 1327740602 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Infobox person |name = Leo Resig |image = |caption = |birth_name = |birth_date = |birth_place = |other_names = |known_for = |occupation = Journalist, editor, internet entrepreneur |website = http://thechive.com/about/ }} '''Leo Resig''' is a U.S.-based entrepreneur in the sectors of digital media, [eCommerce](/source/eCommerce), and [streaming television](/source/streaming_television). He is currently the co-founder and CEO of the over-the-top video-on-demand service, [Atmosphere.TV](/source/Atmosphere_(service)).{{cite web | url=https://www.bakersfield.com/ap/news/atmosphere-deepens-bench-with-entertainment-industry-veteran-joining-as-company-s-chief-revenue-officer/article_4d4c7693-0ba0-5af2-b185-446979dc3373.html | title=Atmosphere Deepens Bench with Entertainment Industry Veteran Joining as Company's Chief Revenue Officer}} Previously to Atmosphere, Resig served as co-founder and CEO of Chive Media Group, the parent company of [The Chive](/source/The_Chive), theBERRY.com, TheChivery.com, and ChiveRareCoins.com. He started the flagship site, theCHIVE, in November 2008 with his brother John Resig. theChive is a popular men's content and commerce destination and operates native iOS and Android apps.{{cite web|title=Is theChive the best site in the world?|url=http://communities.washingtontimes.com/neighborhood/status-update/2012/may/10/thechive-best-site-world/}}{{cite web|title=Hilarious Interview With Leo Resig Founder Of Resignation Media: "Seriously, Don't Quit Your Day Job"|url=http://www.killerstartups.com/startup-spotlight/interview-with-leo-resig-founder-of-resignation-media/}} Resig also co-founded a golf apparel company with actor [Bill Murray](/source/Bill_Murray) called William Murray Golf.{{cite web | url=https://www.yahoo.com/news/bill-murray-launches-exclusive-golf-110000308.html | title=Bill Murray launches exclusive golf apparel line in honor of his Caddyshack days}} ==Life and career== Hailing from [Fort Wayne](/source/Fort_Wayne), [Indiana](/source/Indiana), and graduating from [Indiana University Bloomington](/source/Indiana_University_Bloomington), Leo now lives in [Austin, Texas](/source/Austin%2C_Texas) and works closely with brother John (co-founder of theCHIVE). ===theChive=== The family turned theChive into a success with a series of viral hoaxes that were reported by the mainstream media as true.{{cite web|title=The Quitting Tale That Suckered the Whole Internet |url=http://gawker.com/5609650/the-quitting-tale-that-suckered-the-whole-internet |url-status=dead |archiveurl=https://web.archive.org/web/20100815040710/http://gawker.com/5609650/the-quitting-tale-that-suckered-the-whole-internet |archivedate=2010-08-15}}{{cite web|title=Meet the Prankster Brothers Behind "Jenny," the Whiteboard-Using, Farmville-Exposing, HPOA Girl|url=http://allthingsd.com/20100810/meet-the-prankster-brothers-behind-jenny-the-whiteboard-using-farmville-exposing-hpoa-girl/}}{{cite web|title=Shattered Dreams: Jenny the Dry Erase Board Girl is Fake|website=[The New York Observer](/source/The_New_York_Observer) |url=http://observer.com/2010/08/shattered-dreams-jenny-the-dry-erase-board-girl-is-fake/}} In the summer of 2013 Resignation Media relocated to Austin, Texas from [Los Angeles](/source/Los_Angeles), [California](/source/California).{{cite web|title=Media Co. behind popular humor sites relocates to Austin|url=http://www.kxan.com/news/local/austin/company-behind-humor-site-the-chive-moving-to-austin}} ===Keep Calm and Chive On=== Keep Calm and Chive On (KCCO) is modern slang for "don't stress about life, enjoy it." The expression originated during World War II with [Keep Calm and Carry On](/source/Keep_Calm_and_Carry_On) propaganda, but was morphed into a modern pop culture reference revolving around the Chive.{{cite web|title=What Is 'KCCO'? What Does KCCO Stand For?|url=http://netforbeginners.about.com/od/k/f/What-Is-KCCO-and-Chive-On.htm|access-date=2013-09-03|archive-date=2013-10-21|archive-url=https://web.archive.org/web/20131021192242/http://netforbeginners.about.com/od/k/f/What-Is-KCCO-and-Chive-On.htm|url-status=dead}} ===Tapiture=== Following the success of theChive, the brothers launched an early version of [http://tapiture.com Tapiture] in the Summer of 2012. The site was originally referred to as a "Pinterest for Dudes" and despite skepticism, the site was attracting 1.5 million monthly unique visitors after 6 weeks of its debut.{{cite web|title=Tapiture Bets Men Will Say, "Hey Dude Check This Out"|website=[Forbes](/source/Forbes) |url=https://www.forbes.com/sites/techonomy/2013/01/25/tapiture-bets-men-will-say-hey-dude-check-this-out/}}{{cite web|title=Tapiture raises (at least) $450K to prove "Pinterest for bros" critics wrong|url=http://pandodaily.com/2012/12/17/tapiture-raises-at-least-450k-to-prove-pinterest-for-bros-critics-wrong/}} Tapiture was spun out and in September 2012, John Ellis was hired as CEO to raise funds and build the business.{{cite web|title=Resignation Media Hires CEO John Ellis To Run Tapiture, Its Fast-Growing Pinterest For Men|url=https://techcrunch.com/2012/09/30/tapiture-john-ellis/}} Leo is an investor in Tapiture and a member of its board of directors. Tapiture is headquartered in Santa Monica, California. On October 2, 2015, Tapiture sold to [Playboy](/source/Playboy) for an undisclosed amount.{{cn|date=October 2022}} ===William Murray Golf=== William Murray Golf, a golf apparel company, began in 2017 as a collaboration between Resig, his brother John, actor Bill Murray, and Murray's brothers.{{cite web | url=https://www.yahoo.com/news/bill-murray-launches-exclusive-golf-110000308.html | title=Bill Murray launches exclusive golf apparel line in honor of his Caddyshack days}} The brand is known for a mix of casual and unusual prints and has partnered with the likes of professional golfers like [Jason Kokrak](/source/Jason_Kokrak), [Pat Perez](/source/Pat_Perez), as well as [D.A. Points](/source/D.A._Points).{{cite web | url=https://www.sportsbusinessjournal.com/Daily/Issues/2020/11/04/Marketing-and-Sponsorship/William-Murray-Golf.aspx | title=William Murray Golf Boasts Growing Sponsorship Portfolio}} In 2022, William Murray Golf expanded to include women's golf apparel, as well.{{cite web | url=https://wwd.com/fashion-news/activewear/william-murray-golf-to-launch-womenswear-1235146170/ | title=William Murray Golf to Launch Womenswear | date=30 March 2022}} ===Atmosphere=== Resig spun off [Atmosphere.TV](/source/Atmosphere.TV), a U.S.-based streaming platform made exclusively for businesses, from Chive Media Group in 2019.{{cite web | url=https://apnews.com/press-release/business-wire/technology-business-media-texas-3008ea81563c44fe87d8d3e44536a125 | title=Chive Media Group Launches Atmosphere, the World's First OTT Ambient TV Platform | website=[Associated Press](/source/Associated_Press) | date=17 December 2021}} This video-on-demand service has since gained media attention as a particularly "innovative" company, receiving awards and accolades including: *Digiday's "Best Connected TV Platform"{{cite web | url=https://digiday.com/awards/learfield-pinknews-barkley-and-motel-6-are-2022-digiday-video-and-tv-award-winners/#gallery-33/ | title=Learfield, PinkNews, Barkley and Motel 6 are 2022 Digiday Video and TV Award winners | date=24 March 2022}} *Fast Company's "The 10 most innovative companies in video in 2022"{{cite web | url=https://www.fastcompany.com/90724494/most-innovative-companies-video-2022 | title=The 10 most innovative companies in video in 2022 | date=8 March 2022}} *Forbes' "Next Billion Dollar Companies 2022"{{cite web | url=https://www.forbes.com/sites/amyfeldman/2022/08/16/next-billion-dollar-startups-2022/?sh=4b5a8b705308 | title=Next Billion-Dollar Startups 2022 | website=[Forbes](/source/Forbes)}} Since its inception, Atmosphere has raised a total of $143 million — $18 million in Series A funding in 2019, $25 million of Series B funding in April of 2021, and $100 million in December of 2021 (the summation of $80 million in Series C funding and $20 million in debt).{{cite web | url=https://my.pitchbook.com/profile/266979-43/company/profile | title=PitchBook}}{{cite web | url=https://www.builtinaustin.com/2022/01/04/atmosphere-raises-100m-series-c-adtech-video-streaming | title=Atmosphere Gets $100M to Scale Ad-Funded Videos in Bars, Gyms and Auto Shops | Built in Austin}} ==References== {{Reflist}} {{Authority control}} {{DEFAULTSORT:Resig, Leo}} Category:Living people Category:Year of birth missing (living people) Category:American chief executives Category:Indiana University Bloomington alumni Category:Businesspeople from Fort Wayne, Indiana --- Adapted from the Wikipedia article [Leo Resig](https://en.wikipedia.org/wiki/Leo_Resig) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Leo_Resig?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.