# Lego Store

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International store chain owned by Lego

Front view of a Lego store

Lego Stores worldwide (as of November 27, 2015).

A **Lego Store**, sometimes referred to as a **Lego Imagination Center**, is a retail store operated by [The Lego Group](/source/The_Lego_Group) that specializes in selling only [Lego](/source/Lego) products, similar to [Apple Stores](/source/Apple_Store) or [Disney Stores](/source/Disney_Store). Many of these stores have opened across North America and Europe.

The first Lego store opened in Sydney, Australia, in 1984. Located in the Birkenhead Point Outlet Centre it was not only the first dedicated Lego retail outlet, but it also had displays including many iconic Australian items such as the Holden FJ, Sydney Harbour Bridge, and the Sydney Opera House as well as buildings from Amsterdam, dinosaurs and an English Village. Known as The LEGO Centre, Birkenhead Point, the store closed in the early 1990s.[1]

As of March 2024[\[update\]](https://en.wikipedia.org/w/index.php?title=Lego_Store&action=edit), Lego operates 1031 retail shops, called Lego Stores, globally in 2024 (from 664 in 2022).[2][3] Many stores have been built in large shopping malls like [Mall of America](/source/Mall_of_America) and [Euralille](/source/Euralille). There are also notable stores in tourist complexes like at [Disneyland](/source/Disneyland), as well as [Rockefeller Center](/source/Rockefeller_Center) in the [British Empire Building](/source/British_Empire_Building). The world's largest Lego store (as of 2025) is located in [Sydney Arcade](https://en.wikipedia.org/w/index.php?title=Sydney_Arcade&action=edit&redlink=1), Sydney.[4] The opening of each new store is celebrated with a weekend-long event in which a Master Model Builder creates, with the help of volunteers—a larger-than-life Lego statue, which is then displayed at the new store for several weeks.[5]

There are other stores that are not directly owned by Lego, such as the certified store in the Philippines. Stores in China are not listed on Lego's official website.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

## Concept

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The *Pick a Brick* wall

The stores feature sections dedicated to various [Lego product lines](/source/Lego#Product_lines), a wall of bricks sorted by color and shape, known as the *Pick a Brick* wall; figurine assembly towers (similar to [Mr. Potato Head](/source/Mr._Potato_Head)); interactive play areas where customers can play with bricks; and Lego models often themed to the location.

## History

The Lego Imagination Center at [Mall of America](/source/Mall_of_America) in 2006.

In 1992, the first Lego Store opened at [Mall of America](/source/Mall_of_America), the largest shopping mall in the United States, located in [Bloomington, Minnesota](/source/Bloomington%2C_Minnesota).[6][7] The second American store opened in October 1997 at [Disney Springs](/source/Disney_Springs), also known as Downtown Disney at [Walt Disney World Resort](/source/Walt_Disney_World_Resort) in [Lake Buena Vista](/source/Lake_Buena_Vista%2C_Florida), Florida just outside of [Orlando](/source/Orlando%2C_Florida), Florida.[7] This store was renovated and expanded in 2011 to a size of 409 square metres (4,400 sq ft).[7] [*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

In January 2001, Lego opened another store called *Lego Imagination Center* in the [Downtown Disney](/source/Downtown_Disney) complex, located between the two theme parks at the [Disneyland Resort](/source/Disneyland_Resort) in [Anaheim](/source/Anaheim), California.[8]

Numerous stores opened across the United States starting in 2008. On June 25, 2010, Lego opened a store at [Rockefeller Center](/source/Rockefeller_Center) in the [British Empire Building](/source/British_Empire_Building).[9] The first Canadian store opened on July 4, 2010, at [Chinook Centre](/source/Chinook_Centre) in Calgary.[10]

In May 2012, the Downtown Disney store reopened after several weeks of renovation.[8] In December 2012, Lego signed a 10-year lease for a commercial space of 7,703 square feet (716 m2) at 200 Fifth Avenue in the [Flatiron District](/source/Flatiron_District) for a planned opening in September 2014.[11][12]

The first Lego Store in France opened on October 17, 2012, in [Levallois-Perret](/source/Levallois-Perret), in the [So Ouest](https://en.wikipedia.org/w/index.php?title=So_Ouest&action=edit&redlink=1) shopping mall.[13] A second opened shortly after in [Euralille](https://en.wikipedia.org/w/index.php?title=Euralille_(shopping_center)&action=edit&redlink=1) in December.[14] A third opened in November 2013 in the [Centre Jaude 2](https://en.wikipedia.org/w/index.php?title=Centre_Jaude_2&action=edit&redlink=1) shopping mall in [Clermont-Ferrand](/source/Clermont-Ferrand).[15]

On February 28, 2014, a Lego Store opened at [Disney Village](/source/Disney_Village) in [Marne-la-Vallée](/source/Marne-la-Vall%C3%A9e).[16] The first Quebec Lego Store opened on April 7, 2014, at [Carrefour Laval](/source/Carrefour_Laval) shopping center.[17]

On April 6, 2015, one year after opening its largest store in the world at Shanghai Joy City (in 2014), Lego announced the opening of its twentieth store at Shanghai New World City on May 31, 2015, with plans to have 80 stores.[18] On May 12, 2015, the first certified Lego store opened in the Philippines in [Bonifacio Global City](/source/Bonifacio_Global_City) through a partnership with a local company founded in 2006, which is the exclusive distributor of Lego in the country.[19][20] On September 25, 2015, a store opened in Bordeaux at the [Promenade Sainte-Catherine](https://en.wikipedia.org/w/index.php?title=Promenade_Sainte-Catherine&action=edit&redlink=1) shopping area.[21]

On April 5, 2016, a Lego Store opened in the newly renovated area under the canopy of [Forum des Halles](/source/Forum_des_Halles) in Paris.[22] On November 17, 2016, the largest Lego Store in the world opened on [Leicester Square](/source/Leicester_Square) in London, with a size of 9,800 square feet (910 m2).[23][24]

## References

1. **[^](#cite_ref-1)** ["The First LEGO Store: Birkenhead Point Sydney LEGO Centre"](https://www.toltoys.com/2011/05/the-first-lego-store-birkenhead-point-sydney-lego-centre/). *Toltoys Kid*. Australia. May 30, 2011. [Archived](https://web.archive.org/web/20210917042056/https://www.toltoys.com/2011/05/the-first-lego-store-birkenhead-point-sydney-lego-centre/) from the original on September 17, 2021. Retrieved October 16, 2021.

1. **[^](#cite_ref-2)** ["LEGO.com: LEGO Stores Home – All Stores"](http://stores.lego.com/en-us/stores). *Stores.lego.com*. Retrieved March 28, 2018.

1. **[^](#cite_ref-3)** Bricksprice (March 14, 2024). ["LEGO's Thriving Growth in 2023"](https://bricksprice.com/legos-thriving-growth-in-2023-surpassing-market-challenges-and-embracing-a-sustainable-future/). *BricksPrice*. bricksprice.com. Retrieved March 14, 2024.

1. **[^](#cite_ref-4)** ["Flagship Store London Leicester Square"](https://www.lego.com/en-us/aboutus/news/2023/november/the-lego-group-unveil-the-world-s-largest-lego-store). Lego.com. Retrieved October 22, 2025.

1. **[^](#cite_ref-5)** ["Lego Store Grand Openings"](http://accesswinnipeg.com/2015/07/lego-store-grand-opening-celebration-help-build-an-8-foot-tall-yoda-model-on-july-24/). *Access Winnipeg*. July 21, 2015. [Archived](https://web.archive.org/web/20150724091408/http://accesswinnipeg.com/2015/07/lego-store-grand-opening-celebration-help-build-an-8-foot-tall-yoda-model-on-july-24/) from the original on July 24, 2015. Retrieved August 25, 2015.

1. **[^](#cite_ref-6)** Eileen Ogintz (September 2, 1992). ["Lego Brings Imagination To Megamall"](https://web.archive.org/web/20160417065013/http://articles.chicagotribune.com/1992-09-02/business/9203200114_1_lego-systems-lego-store-lego-factory). *[Chicago Tribune](/source/Chicago_Tribune)*. Archived from [the original](http://articles.chicagotribune.com/1992-09-02/business/9203200114_1_lego-systems-lego-store-lego-factory) on April 17, 2016. Retrieved April 6, 2016.

1. ^ [***a***](#cite_ref-kidscape_7-0) [***b***](#cite_ref-kidscape_7-1) [***c***](#cite_ref-kidscape_7-2) ["LEGO Lands at Walt Disney World"](http://www.kidscape.com/articles/lego.html). *kidscape.com*. Retrieved April 6, 2016.

1. ^ [***a***](#cite_ref-DisneyCalifornie_8-0) [***b***](#cite_ref-DisneyCalifornie_8-1) Lisa Liddane (May 16, 2012). ["Lego store reopens at Downtown Disney"](http://www.ocregister.com/articles/store-354548-lego-santoro.html). *[Orange County Register](/source/Orange_County_Register)*. Retrieved April 6, 2016.

1. **[^](#cite_ref-9)** Jen Rabulan-Bertram (June 25, 2010). ["Lego Debuts New Store in Rockefeller Center"](http://nextkidthing.com/?p=3842). *nextkidthing.com*. Retrieved April 6, 2016.

1. **[^](#cite_ref-10)** Mario Toneguzzi (July 4, 2010). ["First Lego store in Canada to open in Chinook mall in Calgary in July"](https://calgaryherald.com/business/Lego+enter+Canadian+market+Chinook+Centre/3075178/story.html). *[The Calgary Herald](/source/The_Calgary_Herald)*. Retrieved May 3, 2017.

1. **[^](#cite_ref-11)** ["Lego Signs Lease For Flagship At 200 Fifth Avenue, Store Will Cozy Up To Eataly"](https://commercialobserver.com/2012/12/lego-signs-lease-for-flagship-at-200-fifth-avenue-store-will-cozy-up-to-eataly/). Retrieved April 6, 2016.

1. **[^](#cite_ref-12)** Hannah Doolin (September 26, 2014). ["The LEGO flagship store is now open in the Flatiron District"](http://www.timeout.com/new-york-kids/things-to-do/the-lego-flagship-store-is-now-open-in-the-flatiron-district). *timeout.com*. Retrieved April 6, 2016.

1. **[^](#cite_ref-13)** Céline Boff (October 17, 2012). ["Pourquoi Lego lance ses propres boutiques en France"](https://www.20minutes.fr/economie/1024492-20121017-pourquoi-lego-lance-propres-boutiques-france). *[20 minutes](/source/20_minutes_(France))*. Retrieved April 6, 2016.

1. **[^](#cite_ref-14)** Pauline Drouet (December 9, 2012). ["Le second Lego store de France à Euralille : le grand bonheur des fans de petites briques"](http://www.lavoixdunord.fr/region/le-second-lego-store-de-france-a-euralille-le-grand-jna19b0n883659). *[La Voix du Nord](/source/La_Voix_du_Nord)*. Retrieved April 6, 2016.

1. **[^](#cite_ref-15)** Catherine Jutier (November 20, 2013). ["Pourquoi Lego®Store a choisi Clermont-Ferrand"](http://www.lamontagne.fr/auvergne/actualite/departement/puy-de-dome/clermont-ferrand/2013/11/20/pourquoi-legostore-a-choisi-clermont-ferrand_1770775.html). *[La Montagne](/source/La_Montagne_(newspaper))*. Retrieved April 6, 2016.

1. **[^](#cite_ref-16)** ["Lego Store s'installe à Disney Village"](https://web.archive.org/web/20140306151149/http://www.larepublique77.fr/2014/03/05/lego-store-sinstalle-a-disney-village/). *[La République de Seine et Marne](https://en.wikipedia.org/w/index.php?title=La_R%C3%A9publique_de_Seine_et_Marne&action=edit&redlink=1)* (in French). February 28, 2014. Archived from [the original](http://www.larepublique77.fr/2014/03/05/lego-store-sinstalle-a-disney-village/) on March 6, 2014. Retrieved May 29, 2025.

1. **[^](#cite_ref-17)** Christopher Nardi (April 7, 2014). ["Le Carrefour Laval accueille le premier magasin Lego"](http://fr.canoe.com/hommes/enginsetgadgets/archives/2014/04/20140407-172227.html). *[Canoe.ca](/source/Canoe_(website))*. Retrieved April 6, 2016.[*[dead link](https://en.wikipedia.org/wiki/Wikipedia:Link_rot)*]

1. **[^](#cite_ref-18)** China Toy & Juvenile Products Association (April 6, 2015). ["LEGO opened a new store in New World City, Shanghai, China, on May 31"](https://web.archive.org/web/20160924095805/http://www.tjpa-china.org/html/News/122001001/2529.html). *tjpa-china.org*. Archived from [the original](http://www.tjpa-china.org/html/News/122001001/2529.html) on September 24, 2016. Retrieved April 6, 2016.

1. **[^](#cite_ref-19)** ["Sneak peek at the first LEGO certified store in PH"](https://www.rappler.com/entertainment/92693-photos-first-lego-certified-store-philippines/). *[rappler.com](/source/Rappler.com)*. May 10, 2015. Retrieved April 6, 2016.

1. **[^](#cite_ref-20)** ["First LEGO-certified store in PH opens"](http://www.mb.com.ph/photos-first-lego-certified-store-in-ph-opens/). *[Manila Bulletin](/source/Manila_Bulletin)*. May 12, 2015. Retrieved April 6, 2016.

1. **[^](#cite_ref-21)** ["Bordeaux: Le LEGO store de la promenade Sainte-Catherine ouvre le 25 septembre"](https://www.20minutes.fr/bordeaux/1683691-20150910-bordeaux-lego-store-promenade-sainte-catherine-ouvre-25-septembre). *[20 minutes](/source/20_minutes_(France))*. September 10, 2015. Retrieved April 6, 2016.

1. **[^](#cite_ref-22)** Keren Lentschner (April 5, 2016). ["Lego s'installe au Forum des Halles à Paris"](http://www.lefigaro.fr/societes/2016/04/05/20005-20160405ARTFIG00286-lego-s-installe-au-forum-des-halles-a-paris.php). *[Le Figaro](/source/Le_Figaro)*. Retrieved April 6, 2016.

1. **[^](#cite_ref-23)** Thomas Tamblyn (November 17, 2016). ["World's Largest LEGO Store Opens In London's Leicester Square"](http://www.huffingtonpost.co.uk/entry/worlds-largest-lego-store-opens-in-londons-leicester-square_uk_582ee9bce4b09025ba32084e). *[Huffington Post](/source/Huffington_Post)*. Retrieved November 20, 2016.

1. **[^](#cite_ref-24)** Édouard Lamort (November 19, 2016). ["Entrez dans le plus grand magasin Lego du monde"](https://www.ouest-france.fr/leditiondusoir/data/874/reader/reader.html?t=1479492485139). *[Ouest-France](/source/Ouest-France)*. Retrieved November 20, 2016.

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Adapted from the Wikipedia article [Lego Store](https://en.wikipedia.org/wiki/Lego_Store) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Lego_Store?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.