# LOHAS

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{{short description|Demographic defining a particular market segment}}
{{Globalize|date=June 2017}}
{{about|a lifestyle|the Hong Kong MTR station|LOHAS Park station|the neighborhood|LOHAS Park}}
'''Lifestyles of Health and Sustainability''' ('''LOHAS''') is a [demographic](/source/demographic) defining a particular [market segment](/source/market_segment) related to [sustainable living](/source/sustainable_living), "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. The author Paul H. Ray, who coined the term ''[Cultural Creative](/source/Cultural_Creative)s'' in his [book by the same name](/source/The_Cultural_Creatives), explains that "What you're seeing is a demand for products of equal quality that are also virtuous."<ref name=CorteseNYT>{{cite news
  | last = Cortese
  | first = Amy
  | title =They Care About the World (and They Shop, Too)
  | work =Business Section
  | publisher =New York Times
  | date =July 20, 2003
  | url =https://query.nytimes.com/gst/fullpage.html?res=9E01E3D8103CF933A15754C0A9659C8B63 }}</ref><ref>{{cite news
 |last         = Everage
 |first        = Laura
 |title        = Understanding the LOHAS Lifestyle
 |work         = Gourmet Retailer Magazine
 |publisher    = Nielsen Business Media
 |date         = October 1, 2002
 |url          = http://www.gourmetretailer.com/top-story-center_store-understanding_the_lohas_lifestyle-4175.html
 |accessdate   = 2014-04-06
 |archive-url  = https://web.archive.org/web/20150221112016/http://www.gourmetretailer.com/top-story-center_store-understanding_the_lohas_lifestyle-4175.html
 |archive-date = 2015-02-21
 |url-status     = dead
}}</ref> Included in the cultural creative demographic are consumers of [New Age](/source/New_Age) goods and services.<ref name=pubweekly>{{cite news |url=http://www.publishersweekly.com/article/CA219343.html |title=Crossing the Boundaries:Regardless of its label, this increasingly mainstream category continues to broaden its subject base |author=Judith Rosen |date=2002-05-27 |publisher= -- Publishers Weekly}}</ref><ref name=Moore>{{cite news |url=http://www.medialifemagazine.com/news2002/jun02/jun17/1_mon/news3monday.html |archive-url=http://webarchive.loc.gov/all/20021113050056/http://www.medialifemagazine.com/news2002/jun02/jun17/1_mon/news3monday.html |url-status=dead |archive-date=November 13, 2002 |title=Body & Soul, yoga w/o the yoyos |author=David Moore |date=June 17, 2002 |publisher=Media Life }}</ref>

Researchers have reported a range of sizes of the LOHAS market segment. For example, [Worldwatch Institute](/source/Worldwatch_Institute) reported that the LOHAS market segment in the year 2006 was estimated at $300 billion, approximately 30% of the U.S. consumer market;<ref name=pubweekly/><ref>{{cite journal
  | last =Cohen
  | first =Maurie J.
  | authorlink =
  | title =Consumer credit, household financial management, and sustainable consumption
  | journal =International Journal of Consumer Studies
  | issue =1
  | pages =57–65
  | date =January 2007
  | doi =10.1111/j.1470-6431.2005.00485.x
  | volume =31
  | s2cid =154771421
 }}</ref><ref>{{cite book |last      = Halweil
 |first     = Brianink =
 |author2   = Lisa Mastny
 |author3   = Erik Assadourian
 |author4   = Linda Starke
 |author5   = Worldwatch Institute
 |title     = State of the World 2004: A Worldwatch Institute Report on Progress Toward a Sustainable Society
 |publisher = W. W. Norton & Company
 |year      = 2004
 |pages     = [https://archive.org/details/stateofworldworl0000unse/page/167 167]
 |isbn      = 0-393-32539-3
 |url       = https://archive.org/details/stateofworldworl0000unse/page/167
}}</ref> and, a study by the Natural Marketing Institute showed that in 2007, 41 million or 13% of the Americans were included within the LOHAS psychographic. In Japan roughly 17 million adults or 12% of the population are LOHAS consumers.<ref>{{Cite web |url=http://www.lohas-asia.org/about-us/ |title=ABOUT US « Asia-Pacific LOHAS: Lifestyles of Health and Sustainability |access-date=2012-07-17 |archive-date=2012-02-09 |archive-url=https://web.archive.org/web/20120209005831/http://www.lohas-asia.org/about-us/ |url-status=dead }}</ref>

== Products and services ==

The marketplace includes goods and services such as:{{Citation needed|date=December 2011}}
* [Organic](/source/Organic_food) and locally grown food
* Organic and natural personal care products
* [Hybrid](/source/Hybrid_electric_vehicle) and electric cars as well as [city bicycles](/source/European_city_bike)
* Green and sustainable building
* Sustainable or [Ecotourism](/source/Ecotourism)
* Energy efficient electronics/appliances
* [Socially responsible investing](/source/Socially_responsible_investing)
* Natural household products (paper goods and cleaning products)
* [Complementary, alternative](/source/Complementary_and_alternative_medicine) and preventive medicine ([Naturopathy](/source/Naturopathic), Chinese medicine, etc.)
* [Fair trade](/source/Fair_trade) products
* Literature in the Mind/Body/Soul, Holistic Health, and [New Age](/source/New_Age) genres

== See also ==

* [Green marketing](/source/Green_marketing)
* [List of New Age topics](/source/List_of_New_Age_topics)
* [Natural Capitalism](/source/Natural_Capitalism)
* [Simple living](/source/Simple_living) – Sometimes called LOVOS, Lifestyles of Voluntary Simplicity
* [Sustainable business](/source/Sustainable_business)
* [Triple bottom line](/source/Triple_bottom_line)

== References ==
{{Reflist}}

== External links ==
* [http://www.lohaswire.com/ LOHASwire.com] Canadian news wire agency specializing in LOHAS
* [http://www.thesourceasia.com/ The Source Asia] Hong Kong based Online Magazine focused on LOHAS and Holistic living.
* [http://ojs.library.ubc.ca/index.php/newproposals/article/view/354 LOHAS and The Indigo Dollar: Growing The Spiritual Economy] Article critical of LOHAS' mobilization of spirituality.

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Category:Sustainable products

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Adapted from the Wikipedia article [LOHAS](https://en.wikipedia.org/wiki/LOHAS) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/LOHAS?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.