# Kyla Scanlon

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**Kyla Scanlon** (born 1997)[1] is an American financial content creator, educator, and author.

## Early life and education

Kyla Scanlon was born in [Louisville, Kentucky](/source/Louisville,_Kentucky) in 1997.[1][2] Scanlon graduated from [Western Kentucky University](/source/Western_Kentucky_University)'s Gordon Ford College of Business in 2019, triple majoring in [financial management](/source/Financial_management), [economics](/source/Economics), and [business data analytics](/source/Business_analytics).[2][3]

## Career

From 2019 to 2021, Scanlon worked in [Los Angeles](/source/Los_Angeles) for [Capital Group](/source/Capital_Group_Companies) in their asset management division, conducting macroeconomic analysis and modeling investment strategies.[2][4] Scanlon later founded Bread, a financial education company.[4]

In June 2022, Scanlon coined the term "[vibecession](/source/Vibecession)", a [portmanteau](/source/Portmanteau) of the words *[vibes](/source/Aura_(paranormal))* and *[recession](/source/Recession)*, in her newsletter about Americans' view of their economy.[5][6] The term was created by Scanlon to describe public perception of the [American economy](/source/Economy_of_the_United_States) [during the presidency](/source/Economic_policy_of_the_Biden_administration) of [Joe Biden](/source/Joe_Biden).[6]

Her first book, *In This Economy?: How Money and Markets Really Work*, was published in 2024.[7][8]

## Bibliography

- Scanlon, Kyla (2024). *In This Economy?*. [Crown Currency](/source/Crown_Publishing_Group). ISBN 9780593727874.

## References

1. kylascan (26 Dec 2023). ["born in 97 and very grateful to not have had tiktok"](https://x.com/kylascan/status/1739728483306160414). *[Twitter](/source/Twitter)*. [Archived](https://web.archive.org/web/20240709134257/https://x.com/kylascan/status/1739728483306160414) 9 July 2024 at the Wayback Machine. Retrieved July 9, 2024.

1. Serwer, Andy (November 3, 2023). ["Kyla Scanlon Has Gen Z's Attention. Here's What They're Worried About Financially"](https://www.barrons.com/articles/kyla-scanlon-gen-z-stock-market-economy-investing-influencer-cc08d2dc). *[Barrons](/source/Barrons)*. [Archived](https://web.archive.org/web/20240515084601/https://www.barrons.com/articles/kyla-scanlon-gen-z-stock-market-economy-investing-influencer-cc08d2dc) May 15, 2024 at the Wayback Machine. Retrieved May 31, 2024.

1. WKU News (May 3, 2019). ["Ogden Foundation Scholar thankful for WKU experience"](https://www.wku.edu/news/articles/index.php?view=article&articleid=7682). *[Western Kentucky University](/source/Western_Kentucky_University)*. [Archived](https://web.archive.org/web/20240709113141/https://www.wku.edu/news/articles//index.php?view=article&articleid=7682) July 9, 2024 at the Wayback Machine. Retrieved May 31, 2024.

1. [""People are the economy:" Kyla Scanlon discusses money, markets and more - University of Southern Indiana"](https://www.usi.edu/business/news/2023-news/people-are-the-economy-kyla-scanlon-discusses-money-markets-and-more). *[University of Southern Indiana](/source/University_of_Southern_Indiana)*. Retrieved May 31, 2024.

1. [Tracy Alloway](/source/Tracy_Alloway_(journalist)) & [Joe Weisenthal](/source/Joe_Weisenthal) (June 7, 2024). ["Lots More with Kyla Scanlon on the Economic Vibes"](https://www.bloomberg.com/news/articles/2024-06-07/kyla-scanlon-talks-the-vibecession-and-economic-tiktoks). *[Bloomberg News](/source/Bloomberg_News)*. Retrieved June 7, 2024.

1. ["What Is A 'Vibecession?"](https://www.dictionary.com/e/pop-culture/vibecession). *[Dictionary.com](/source/Dictionary.com)*. November 28, 2023. [Archived](https://web.archive.org/web/20240515201649/https://www.dictionary.com/e/pop-culture/vibecession/) May 15, 2024 at the Wayback Machine. Retrieved May 31, 2024.

1. Dec, Rachel (July 6, 2024). ["Economics for the Age of TikTok"](https://lareviewofbooks.org/article/economics-for-the-age-of-tiktok). *Los Angeles Review of Books*. Retrieved 2026-04-23.

1. ["In This Economy? How Money and Markets Really Work"](https://www.publishersweekly.com/9780593727874). Retrieved April 23, 2026.

## External links

- [Official website](https://kylascanlon.com)

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Adapted from the Wikipedia article [Kyla Scanlon](https://en.wikipedia.org/wiki/Kyla_Scanlon) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Kyla_Scanlon?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.