# Kristin Prim

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**Kristin Prim** (born December 24, 1993) is an American [entrepreneur](/source/Entrepreneur), [visual artist](/source/Visual_artist), and [publisher](/source/Publisher). In 2008, she made history by becoming the youngest editor-in-chief of an internationally distributed print publication.[1] Prim is currently the founder of Uppercut, as well as the founder and publisher of *Noir*.[2][3] Previously, she was the [editor in chief](/source/Editor_in_chief) and [founder](/source/Founder_(company)) of *A23*, *The Provocateur*, and *Prim Magazine*.[4][5][6][7] Prim attended [Parsons School of Design](/source/Parsons_School_of_Design), where she majored in Design and Management.[8]

## Media outlets

### *Prim Magazine*

*Prim Magazine* was founded by Prim in April 2008 at the age of 14, which qualified her as the youngest print publication editor worldwide.[9][10] *Prim Magazine* collaborated with designers among the likes of [Jeremy Scott](/source/Jeremy_Scott), Vena Cava, A.F. Vandevorst, [Rad Hourani](/source/Rad_Hourani), and Ohne Titel.[9][11]

### *A23*

In 2015, Prim founded *A23*, a hardcover art book that commissions nine fine artists to contribute original work to each edition. Its first themed volume, *The Mysticism of the Female*, included works from artists [Mary Beth Edelson](/source/Mary_Beth_Edelson), [Theo Adams](/source/Theo_Adams), [Luciano Castelli](/source/Luciano_Castelli), [Heide Hatry](/source/Heide_Hatry), [Katarzyna Kozyra](/source/Katarzyna_Kozyra), [Annegret Soltau](/source/Annegret_Soltau), [Nil Yalter](/source/Nil_Yalter), [Shary Boyle](/source/Shary_Boyle), and [Natacha Merritt](/source/Natacha_Merritt).[4] A23 is "named after the divination of the Aces, Twos, and Threes of the Minor Arcana" and "highlights the talent of nine fine artists and their 'personal ideologies, experiences, and dogmas in an archival visual manner.'"[12]

### *The Provocateur*

In early 2016, Prim launched *The Provocateur*, a digital archive of handwritten letters written by venerated females within the arts to fellow women.[7] *The Provocateur* is a feminist project in scope, calling on culture's leading women to lend articles of advice to young women. *The Provocateur* has included collaborators such as [Roxane Gay](/source/Roxane_Gay), [Sandra Bernhard](/source/Sandra_Bernhard), [King Princess](/source/King_Princess), [Linda Perry](/source/Linda_Perry), [Nikki Reed](/source/Nikki_Reed), [Alison Mosshart](/source/Alison_Mosshart), [Janet Mock](/source/Janet_Mock), [Shirley Manson](/source/Shirley_Manson), [Floria Sigismondi](/source/Floria_Sigismondi), [Phyllis Nagy](/source/Phyllis_Nagy), [Taylor Momsen](/source/Taylor_Momsen), and [Amanda Palmer](/source/Amanda_Palmer).[13]

*The Provocateur* was relaunched by Prim in late 2020, boasting a revamped format and a new roster of noteworthy women.[14]

In 2024, *The Provocateur* was merged with Lenoir to form *Noir*.[15]

### *Noir*

In a merger between media outlet *The Provocateur* and lingerie house Lenoir, Prim founded *Noir* in late 2024. Continuing the spirit of both companies, *Noir* is an online media outlet and design house that engages in deep, intimate conversations with female cultural icons about womanhood, power, and self-actualization.[16][15]

*Noir* has collaborated with [Dita Von Teese](/source/Dita_Von_Teese), [Janice Dickinson](/source/Janice_Dickinson), [Paz de la Huerta](/source/Paz_de_la_Huerta), [Cosey Fanni Tutti](/source/Cosey_Fanni_Tutti), Omahyra Mota, [Margaret Cho](/source/Margaret_Cho), [Sandra Bernhard](/source/Sandra_Bernhard), [Miki Berenyi](/source/Miki_Berenyi), [Gaye Advert](/source/Gaye_Advert), [Chelsea Wolfe](/source/Chelsea_Wolfe), [Kelli Ali](/source/Kelli_Ali), [Roberta Bayley](/source/Roberta_Bayley), [Cherry Vanilla](/source/Cherry_Vanilla), [Elayne Angel](/source/Elayne_Angel), [Sally Potter](/source/Sally_Potter), [Isabel LaRosa](/source/Isabel_LaRosa), and [MØ](/source/M%C3%98), among others.[17]

## Uppercut

After losing her close friend due to a sexual assault, Prim established Uppercut in 2022. A subscription-based digital fitness platform, Uppercut is "committed to empowering women through strength training and self-defense alongside the greatest female fighters of all time."[18][19]

## Lenoir

In October 2018, Prim founded the luxury lingerie house, Lenoir, to close a gap in the market for lingerie made "for women by women that doesn't lose its sensuality."[20] Its debut was announced by [Women's Wear Daily](/source/Women's_Wear_Daily).[20]

## Fine artwork

In mid-2013, Prim released a limited collective oeuvre of her fine artwork, varying from photography to paintings and typewritten works.[21] In an interview with *Volt*, Prim discussed the themes and inspirations behind her work, often involving androgyny, martyrdom, sexuality, gender, and the female form.[22]

## Affiliations

Prim has starred in [Nike](/source/Nike,_Inc.) and [Diesel](/source/Diesel_(brand)) campaigns with [Sky Ferreira](/source/Sky_Ferreira).[10][23] In May 2011, Prim modeled in [Bulgari](/source/Bulgari)'s [Save the Children](/source/Save_the_Children) campaign.[24] In mid-2012, Prim starred in [Nicole Miller](/source/Nicole_Miller)'s Holiday 2012 campaign.[25] Prim has also become the focus of photographs by fashion photographers among the likes of Yvan Rodic of Facehunter, Phil Oh of Street Peeper, Mark "The Cobra Snake" Hunter, and [Patrick McMullan](/source/Patrick_McMullan).[26][27] She was recently[when?] named a "Vogueista" by *[Vogue Italia](/source/Vogue_Italia)* along with [Tavi Gevinson](/source/Tavi_Gevinson).[28]

In April 2008, Prim was first featured by *[Teen Vogue](/source/Teen_Vogue)* after being eyed by editor in chief [Amy Astley](/source/Amy_Astley). In December 2009 she appeared in *French [Glamour](/source/Glamour_(magazine))*. Since then, she has been featured in *[ELLE](/source/ELLE) Italia*, *[French Glamour](/source/Glamour_(magazine))*, *ELLE Korea*, *[The Daily Mail](/source/The_Daily_Mail)*, *[The Times](/source/The_Times)*, *[The Guardian](/source/The_Guardian)*, *[Refinery29](/source/Refinery29)*, *[Fashion TV](/source/Fashion_TV)*, *[The Huffington Post](/source/The_Huffington_Post)*, *[Time Out](/source/Time_Out_(company)) New York*, *[Vogue Italia](/source/Vogue_Italia)*, *Guest of a Guest*, *[i-D](/source/I-D)*, *Volt Magazine*, *[Dazed](/source/Dazed)*, *[Garage Magazine](/source/Garage_Magazine)*, *[Dolly Magazine](/source/Dolly_Magazine)*, and international [Vogues](/source/Vogue_(magazine)) and [ELLEs](/source/ELLE).[29]

Prim became a fixture at [New York Fashion Week](/source/New_York_Fashion_Week), sitting front row at shows such as [VPL](/source/VPL_(brand)), [Nicole Miller](/source/Nicole_Miller), [Rad Hourani](/source/Rad_Hourani), Cynthia Steffe, [Charlotte Ronson](/source/Charlotte_Ronson), [Moncler](/source/Moncler), Ohne Titel, [Custo Barcelona](/source/Custo_Barcelona), [Betsey Johnson](/source/Betsey_Johnson), [Bill Blass](/source/Bill_Blass), and The Blonds.[9][26]

## References

1. Shatzman, Celia. ["Lenoir Founder Kristin Prim On Buying Lingerie For Yourself -- And Someone Else"](https://www.forbes.com/sites/celiashatzman/2019/01/30/lenoir-founder-kristin-prim-on-buying-lingerie-for-yourself-and-someone-else/). *Forbes*. Retrieved 2021-05-14.

1. Prim, Kristin (March 9, 2025). ["Noir"](https://noirpourfemmes.fr/about). *Noir*. Retrieved 2025-03-09.

1. Prim, Kristin (March 9, 2025). ["Our Mission, Uppercut"](https://www.instagram.com/p/C-qDVcnus6E/). *www.instagram.com*. Retrieved 2025-03-09.

1. Newell-Hanson, Alice (August 4, 2015). ["Kristin Prim Has Been Building a Feminist Publishing Empire Since She was Thirteen"](https://i-d.co/article/kristin-prim-has-been-building-a-feminist-publishing-empire-since-she-was-13/). i-D Magazine. [Archived](https://web.archive.org/web/20151127225211/http://i-d.vice.com/en_us/article/kristin-prim-has-been-building-a-feminist-publishing-empire-since-she-was-13) November 27, 2015 at the Wayback Machine. Retrieved November 27, 2015.

1. Adeeyo, Dara (April 9, 2010). ["Kristin Prim"](http://www.teenvogue.com/style/blogs/fashion/2010/04/blogger-of-the-moment-kristin-prim.html). Teen Vogue. [Archived](https://web.archive.org/web/20110225194412/http://www.teenvogue.com/style/blogs/fashion/2010/04/blogger-of-the-moment-kristin-prim.html) February 25, 2011 at the Wayback Machine. Retrieved October 10, 2010.

1. Baldwin, Megan (March 18, 2009). ["A High-End Fashion Glossy from a 15-year-old Prodigy"](http://www.refinery29.com/15yearolds-mag-or-rag.php). Refinery29. [Archived](https://web.archive.org/web/20100505224829/http://www.refinery29.com/15yearolds-mag-or-rag.php) May 5, 2010 at the Wayback Machine. Retrieved October 10, 2010.

1. ["Kristin Prim and The Provocateur's letters"](http://www.vogue.it/en/news/vogue-arts/2016/02/12/kristin-prim-and-the-provocateur-letters/). *Vogue.it*. 12 February 2016. [Archived](https://web.archive.org/web/20160224021526/http://www.vogue.it/en/news/vogue-arts/2016/02/12/kristin-prim-and-the-provocateur-letters/) 2016-02-24 at the Wayback Machine. Retrieved 2016-02-28.

1. Staff, Parsons (September 29, 2015). ["Fearless Fashion Editor Kristin Prim Encourages Creativity"](http://blogs.newschool.edu/news/2015/09/kristin-prim/). The New School. [Archived](https://web.archive.org/web/20151207100158/http://blogs.newschool.edu/news/2015/09/kristin-prim/) December 7, 2015 at the Wayback Machine. Retrieved November 28, 2015.

1. Kazemi, Alex (April 13, 2010). ["INTERVIEW: Kristin Prim, 16-Year-Old Editor of Prim Magazine"](http://fashionindie.com/interview-kristin-prim-16-year-old-editor-of-prim-magazine/). Fashion Indie. [Archived](https://web.archive.org/web/20100324192759/http://fashionindie.com/interview-kristin-prim-16-year-old-editor-of-prim-magazine/) March 24, 2010 at the Wayback Machine. Retrieved October 10, 2010.

1. Magazine, Garage (November 2014). ["Gotham Girls"](https://web.archive.org/web/20150220201928/http://garagemag.com/category/kristin-prim/). Garage Magazine. Archived from [the original](http://garagemag.com/category/kristin-prim/) on February 20, 2015. Retrieved December 1, 2014.

1. Gregory, Julian (August 17, 2010). ["Prim Magazine Issue 11 Preview"](https://web.archive.org/web/20100913040356/http://ftape.com/promo/prim11/). FTape. Archived from [the original](http://www.ftape.com/promo/prim11) on September 13, 2010. Retrieved October 10, 2010.

1. Zane, Nicole (August 10, 2015). ["Kristin Prim's Vision Of Contemporary Art And Feminism In The Digital Age"](http://thewildmagazine.com/blog/kristin-prim-interview-a23/). The Wild Magazine. [Archived](https://web.archive.org/web/20151117182226/http://thewildmagazine.com/blog/kristin-prim-interview-a23/) November 17, 2015 at the Wayback Machine. Retrieved November 28, 2015.

1. ["Kristin Prim Launches Website Full Of Dope Feminist Letters | Fashion Magazine | News. Fashion. Beauty. Music. | oystermag.com"](http://www.oystermag.com/kristin-prim-launches-new-website-full-of-dope-feminist-letters). *OYSTER*. [Archived](https://web.archive.org/web/20160306190217/http://www.oystermag.com/kristin-prim-launches-new-website-full-of-dope-feminist-letters) 2016-03-06 at the Wayback Machine. Retrieved 2016-02-28.

1. Provocateur, The. ["The Provocateur"](https://theprovocateur.eu/). [Archived](https://web.archive.org/web/20200811061424/https://theprovocateur.eu/) 2020-08-11 at the Wayback Machine.

1. Prim, Kristin (October 30, 2024). ["The Provocateur and Lenoir Merger"](https://www.instagram.com/p/CzB5mDWgIa2/?img_index=1). *Instagram*

1. ["About"](https://noirpourfemmes.fr/about). *Noir*. Retrieved 2025-03-31.

1. ["In Conversation"](https://noirpourfemmes.fr/inconversation). *Noir*. Retrieved 2025-03-31.

1. ["Uppercut"](https://www.uppercut.nyc). *www.uppercut.nyc*. Retrieved 2025-03-31.

1. Prim, Kristin (August 14, 2024). ["A Message from Our Founder"](https://www.instagram.com/p/C-qDVcnus6E/?img_index=1)

1. Hughes, Aria (2018-10-19). ["Lenoir Aims for Female-Centric Lingerie"](https://wwd.com/fashion-news/intimates/new-lingerie-line-aims-to-be-female-centric-kristin-prim-lenoir-1202888714/). *WWD*. [Archived](https://web.archive.org/web/20181020002050/https://wwd.com/fashion-news/intimates/new-lingerie-line-aims-to-be-female-centric-kristin-prim-lenoir-1202888714/) 2018-10-20 at the Wayback Machine. Retrieved 2018-10-21.

1. Li, Rocky (June 26, 2013). "[Interview with Kristin Prim](http://www.thirdlooks.com/2013/06/interview-with-kristin-prim/) [Archived](https://web.archive.org/web/20130906081816/http://www.thirdlooks.com/2013/06/interview-with-kristin-prim/) 2013-09-06 at the Wayback Machine". Third Looks. Retrieved August 22, 2013.

1. Mandy, Angelica (November 29, 2013). ["Kristin Prim"](http://www.voltcafe.com/features/kristin-prim). Volt Magazine. [Archived](https://web.archive.org/web/20150220205103/http://www.voltcafe.com/features/kristin-prim) February 20, 2015 at the Wayback Machine. Retrieved December 1, 2014.

1. Sherman, Laura (July 10, 2010). ["Kristin Prim and Sky Ferreira to Star in Diesel's Spring 2011 Campaign"](http://fashionista.com/2010/07/kristin-prim-and-sky-ferreira-to-star-in-diesels-spring-2011-campaign/). Fashionista. [Archived](https://web.archive.org/web/20210330022708/https://fashionista.com/2010/07/kristin-prim-and-sky-ferreira-to-star-in-diesels-spring-2011-campaign) March 30, 2021 at the Wayback Machine. Retrieved October 10, 2010.

1. Staff, StyleList (May 2, 2011). ["Bulgari and Save the Children"](http://www.stylelist.com/2011/05/02/editors-bloggers-bulgari-save-the-children/). AOL StyleList. [Archived](https://web.archive.org/web/20110509035045/http://www.stylelist.com/2011/05/02/editors-bloggers-bulgari-save-the-children/) May 9, 2011 at the Wayback Machine. Retrieved May 13, 2011.

1. Miller, Nicole (March 13, 2012). ["Kristin Prim x Nicole Miller, Holiday 2012"](http://nicolemillernyc.tumblr.com/post/15357553801/kristin-prim-you-are-looking-scandalous-that-is). Nicole Miller. [Archived](https://web.archive.org/web/20120202220735/http://nicolemillernyc.tumblr.com/post/15357553801/kristin-prim-you-are-looking-scandalous-that-is) February 2, 2012 at the Wayback Machine. Retrieved June 1, 2012.

1. Kazemi, Alex (March 13, 2010). ["FRONT ROW STYLE: Kristin Prim"](http://fashionindie.com/front-row-style-kristin-prim/). Fashion Indie. [Archived](https://web.archive.org/web/20110914044816/http://fashionindie.com/front-row-style-kristin-prim/) September 14, 2011 at the Wayback Machine. Retrieved October 10, 2010.

1. Oh, Phil (October 12, 2010). ["Kristin Prim, Chelsea Piers"](http://streetpeeper.com/fashion/kristin-prim-chelsea-pier). Street Peeper. [Archived](https://web.archive.org/web/20101023102931/http://streetpeeper.com/fashion/kristin-prim-chelsea-pier) October 23, 2010 at the Wayback Machine. Retrieved October 19, 2010.

1. Sabbadini, Micol (September 17, 2010). ["Voguistas"](http://www.vogue.it/trends/voguistas/2010/09show/from-new-york-fashion-week-day-6). Vogue Italia. [Archived](https://web.archive.org/web/20110716103052/http://www.vogue.it/trends/voguistas/2010/09show/from-new-york-fashion-week-day-6) July 16, 2011 at the Wayback Machine. Retrieved October 10, 2010.

1. Levett, Cathy (July 15, 2010). ["Daily Style Phile: Kristin Prim"](http://guestofaguest.com/daily-style-phile/daily-style-phile-kristin-prim). Street Peeper. [Archived](https://web.archive.org/web/20110711133333/http://guestofaguest.com/daily-style-phile/daily-style-phile-kristin-prim/) July 11, 2011 at the Wayback Machine. Retrieved October 10, 2010.

## External links

- [*Noir* official website](http://www.noirpourfemmes.fr)
- [Uppercut official website](http://www.uppercut.nyc)
- [*Prim* official website](https://www.primmagazine.eu)
- [*The Provocateur* official website](http://www.theprovocateur.eu)

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Adapted from the Wikipedia article [Kristin Prim](https://en.wikipedia.org/wiki/Kristin_Prim) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Kristin_Prim?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.