# Kookai > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Kookai > Markdown URL: https://mediated.wiki/source/Kookai.md > Source: https://en.wikipedia.org/wiki/Kookai > Source revision: 1352794052 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Short description|French women's fashion label}} {{Primary sources|date=February 2024}} [[File:Kookai, Westfield Carousel.jpg|thumb|Kookai store in [Westfield Carousel](/source/Westfield_Carousel), Australia]] '''Kookai''' is a women's [fashion](/source/fashion) label founded in [Paris](/source/Paris), [France](/source/France) in 1983 by Jean-Lou Tepper, Jacques Nataf and Philippe de Hesdin. It has a simple philosophy: "to supply women with fashion forward apparel for their wardrobes at accessible prices".{{Cite web |title=Is Kookai a French brand? – Firstlawcomic |url=https://firstlawcomic.com/is-kookai-a-french-brand/ |access-date=2022-04-22 |website=firstlawcomic.com}}{{dead link|date=November 2025|bot=medic}}{{cbignore|bot=medic}} Kookai was launched in [Australia](/source/Australia) in 1992 by its Australian licensees, Robert Cromb and Danielle Vagner. In 2017, Robert Cromb and Danielle Vagner acquired the European Kookai business from the Vivarte Group to create one global, unified brand. Today, Kookai has over 200 stores throughout [Europe](/source/Europe), [Asia](/source/Asia), [Australia](/source/Australia) and [New Zealand](/source/New_Zealand). Its clothing line is generally characterised as Parisian-infused chic. Kookai owns its own [manufacturing](/source/manufacturing) facilities in [Fiji](/source/Fiji) and [Sri Lanka](/source/Sri_Lanka) where a majority of the collection for the [Southern Hemisphere](/source/Southern_Hemisphere) is produced. == Ethical behaviour == In 1996, Kookaï joined the Vivarte Group and subsequently signed an Ethical Charter to ensure that the products sold in Kookaï stores are manufactured in ethical conditions.{{cite web|title=Kookai the 1990s|url=http://www.kookai.net/en/brands/y1990|publisher=Kookaï|accessdate=9 November 2011|archive-url=https://web.archive.org/web/20120425155820/http://www.kookai.net/en/brands/y1990|archive-date=25 April 2012|url-status=dead}} The label has maintained an ethical image through other affiliations. Affiliations include the [UNICEF](/source/UNICEF) "Frimousses" operation that raises money to give children in need the opportunity to receive [vaccination](/source/vaccination)s. The label has raised money for [HIV/AIDS](/source/HIV%2FAIDS){{cite web|title=Kookai the 1990s|url=http://www.kookai.net/en/brands/y1990|publisher=Kookaï|accessdate=10 November 2011|archive-url=https://web.archive.org/web/20120425155820/http://www.kookai.net/en/brands/y1990|archive-date=25 April 2012|url-status=dead}} and [Breast Cancer awareness](/source/Breast_cancer_awareness).{{cite web|title=Ways to Support Breast Cancer Awareness All Month|url=http://yummymummyasia.com/daily-scoop/support-breast-cancer.html|publisher=Yummy Mummy Asia|accessdate=10 November 2011}} In 2012, Kookai Australia launched its own [charity](/source/Charity_(practice)), [Katalyst Foundation](/source/Katalyst_Foundation). Katalyst Foundation's approach to providing long-term, sustainable solutions to poverty in underdeveloped countries focuses on developing [self-sufficient economies](/source/self-sufficient_economy) within communities by: * Providing communities with new [skill](/source/skill)s and trades; * Teaching communities to maximise the use of their [natural resource](/source/natural_resource)s; * Encouraging locally led, community involvement; * Providing a guaranteed [marketplace](/source/marketplace) for the sale of goods produced; and * Providing the necessary [infrastructure](/source/infrastructure) for healthy eating, drinking and living. == Support == Kookaï also supports students studying [fashion](/source/fashion) and [arts](/source/The_arts). Its most notable collaboration is with the Fondation Elle. With the Fondation Elle, Kookaï launched a contest that gave three designers the opportunity to create a small collection for the stores. The contest was called "Prix ELLE Solidarité mode".{{cite web|last=Deslandes|first=Marion|title=Kookaï promeut la jeune création|url=http://www.fashion-dailynews.com/mode/kookai-promeut-la-jeune-creation.html|publisher=Fashion News Daily|accessdate=11 November 2011}} They also hosted an eco-friendly competition for students at the [Decorative Arts](/source/Decorative_arts) School. The students were asked to create window displays with recycled [garment](/source/garment)s from the Parisian stores. == Kookaï in France == Kookaï has been featured in a number of [French fashion](/source/French_fashion) magazines including: ''Be'', ''[Marie Claire](/source/Marie_Claire)'', ''[Cosmopolitan](/source/Cosmopolitan_(magazine))'', ''[Glamour](/source/Glamour_(magazine))'' and ''[Elle](/source/Elle_(magazine))''.{{cite web|url=http://www.facebook.com/media/set/?set=a.10150359590014040.372259.131131239039&type=1|title=Kookaï dans la Presse|work=In Facebook|publisher=Kookai|accessdate=11 November 2011}} They have an e-boutique to enable customers to do their [shopping online](/source/Online_shopping). The shop includes size charts and shipping information. Frequent shoppers in the French stores, both online and offline, can obtain a [loyalty card](/source/Loyalty_program) on which they accumulate points when they purchase regular priced items. When customers achieve a certain number of points, they receive credit for their purchases.{{cite web|url=http://www.kookai.fr/kookai-loves-you/|title=Kookaï Love You|publisher=Kookai|accessdate=11 November 2011}} On 1 February 2023, Kookai was placed in receivership, stating it was "an opportunity to bounce back and clean up its financial situation."{{Cite web|url= https://ww.fashionnetwork.com/news/Kookai-placed-in-receivership,1482139.html|title= Kookaï placed in receivership|first=Marion|last=Deslandes|date=1 February 2023|access-date=4 August 2025|website=Fashion Network|language=en}} On 30 November 2023, Kookai was sold to Antonelle Un Jour Ailleurs.{{Cite web|url= https://www.nmg-international.com/post/antonelle-un-jour-ailleurs-acquires-the-kookaï-chain|title= Antonelle-Un Jour Ailleurs acquires the Kookaï chain|first=Antione|last=Vella|date=4 December 2023|access-date=4 August 2025|website=NetMedia International|language=en}} ==References== ==External links== * {{Official website|https://www.kookai.com/}} Category:French brands Category:Clothing brands Category:Clothing companies of France Category:French companies established in 1983 Category:Companies that have entered receivership in France --- Adapted from the Wikipedia article [Kookai](https://en.wikipedia.org/wiki/Kookai) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Kookai?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.