# KZZA

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> Source: https://en.wikipedia.org/wiki/KZZA
> Source revision: 1345151756
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

{{Short description|Radio station in Muenster, Texas}}
{{Use American English|date=February 2026}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name = KZZA
| logo = File:KZZA LaRanchera106.7 logo.png
| city = [Muenster, Texas](/source/Muenster%2C_Texas)
| country = US
| area = Northern sections of the [Dallas–Fort Worth metroplex](/source/Dallas%E2%80%93Fort_Worth_metroplex)
| frequency = {{frequency|106.7|[MHz](/source/MHz)}}
| branding = ''La Ranchera 106.7 FM''
| language = [Spanish](/source/Spanish_language_in_the_United_States)
| format = [Regional Mexican](/source/Regional_Mexican)
| owner = [MediaCo](/source/MediaCo)
| licensee = Estrella Radio License of Dallas LLC
| sister_stations = [KBOC](/source/KBOC), [KNOR](/source/KNOR)
| airdate = {{start date and age|1990|9|9}}
| former_callsigns = {{ubl|KXGM (1990–2002)|KKDL (2002–2005)}}
| former_frequencies = {{frequency|106.5|MHz}} (1990–2002)
| callsign_meaning = Casa (previous format)
| licensing_authority = [FCC](/source/FCC)
| facility_id = 23017
| class = C
| erp = 75,000 watts
| haat = {{convert|620|m|ft|sp=us}}
| coordinates = {{Coord|32|26|13|N|97|29|6|W|type:landmark_region:US-TX_source:FCC|display=inline,title}}
| website = {{URL|https://larancheradallas.estrellatv.com/radio/la-ranchera-dallas}}
}}
'''KZZA''' (106.7 [MHz](/source/MHz) "La Ranchera 106.7 FM") is a [commercial radio](/source/commercial_radio) station [licensed](/source/city_of_license) to [Muenster, Texas](/source/Muenster%2C_Texas), and serving northern communities in the [Dallas–Fort Worth metroplex](/source/Dallas%E2%80%93Fort_Worth_metroplex). It is owned by [MediaCo](/source/MediaCo), and broadcasts a gold-based [regional Mexican](/source/regional_Mexican) radio format.{{Citation needed|date=May 2023}}

KZZA has an [effective radiated power](/source/effective_radiated_power) (ERP) of 75,000 watts. Its [transmitter](/source/transmitter) is off Farm-to-Market Road 730 North in [Rosston, Texas](/source/Rosston%2C_Texas).

==History==
===Oldies and Dance===
The station [signed on](/source/signed_on) the air on September 9, 1990, with the [call sign](/source/call_sign) KXGM at 106.5&nbsp;MHz, airing an [oldies](/source/oldies) format. In 2001, it moved to 106.7 and was sold to [Entravision](/source/Entravision). However, in exchange for the move it was agreed with [HBC](/source/Uforia_Audio_Network) that it would not change to a Spanish-language format for five years.{{Citation needed|date=May 2023}}

On August 14, 2002, it launched another English-language format, [Dance Top 40](/source/Dance_Top_40), as KKDL ('''106.7 KDL''').

==="Casa" Rhythmic Contemporary===
On February 16, 2005, it moved in a bilingual [rhythmic contemporary](/source/rhythmic_contemporary) direction as KZZA, "CASA 106.7", in an attempt to target a younger 18-34 audience, mostly third-generation Hispanics. At first, its musical direction focused more along the lines of a typical rhythmic direction.  But by 2006, KZZA began leaning more towards "[Hurban](/source/Hurban)" product and less dependent on traditional rhythmic fare, resulting in the station going "Hurban" full-time.

On August 4, 2006, Liberman Broadcasting bought five radio stations including KZZA from [Entravision Communications](/source/Entravision_Communications).<ref>[http://dallas.bizjournals.com/dallas/stories/2006/07/31/daily42.html Calif. media company to buy Dallas radio stations] - ''Dallas Business Journal''</ref>

After a year of 'Urban' programming, KZZA began to shift back to a more conventional rhythmic direction. As a result of this, ''[R&R](/source/R%26R_(magazine))'' and [BDS](/source/Nielsen_Broadcast_Data_Systems) moved KZZA back to their rhythmic panels in May 2007. With that move, Casa 106.7 was marketed under the slogan "Hip-Hop Y Mas".

On July 7, 2008, the station shifted back to Hispanic rhythmic.

===Classic Regional Mexican===
On April 6, 2009, the station again switched formats, this time to Spanish language Classic Regional Mexican music as "La Bonita 106.7."

On September 4, 2016, Liberman Broadcasting kept the same format but under a new name as "La Ranchera 106.7". From the time of the rebranding until 2018 and again in September 2019, KZZA was simulcast on [KZMP](/source/KAMM_(AM)) [1540 AM](/source/1540_AM) until it was sold in May 2023.

==References==
{{Reflist}}

==External links==
* {{officialwebsite|https://larancheradallas.estrellatv.com/radio/la-ranchera-dallas}}
* {{FM station data|23017|KZZA}}
* {{URL|https://dfwradioarchives.com/|DFW radio archives}}
* {{URL|https://www.dfwretroplex.com/|DFW radio/TV history}}

{{Dallas Fort Worth Radio}}
{{Spanish Radio Stations in Texas}}
{{Liberman Broadcasting}}

Category:1990 establishments in Texas
Category:Cooke County, Texas
Category:MediaCo stations
Category:Radio stations established in 1990
ZZA
Category:Regional Mexican radio stations in the United States
Category:Spanish-language radio stations in Texas

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Adapted from the Wikipedia article [KZZA](https://en.wikipedia.org/wiki/KZZA) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/KZZA?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
