# KSSE

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For the military facility near Sumter, South Carolina, assigned the ICAO code KSSC, see [Shaw Air Force Base](/source/Shaw_Air_Force_Base).

**KSSE**, **KSSD**, and **KSSC** are commercial [FM](/source/FM_Broadcasting) radio stations serving [Southern California](/source/Southern_California) at the 107.1 [MHz](/source/MHz) frequency. KSSE is [licensed](/source/City_of_license) to [Arcadia, California](/source/Arcadia,_California) and broadcasts to the [Los Angeles metropolitan area](/source/Los_Angeles_metropolitan_area), KSSD is licensed to [Fallbrook, California](/source/Fallbrook,_California) and serves northern [San Diego County](/source/San_Diego_County,_California) and KSSC is licensed to [Ventura, California](/source/Ventura,_California), with its signal covering [Ventura County](/source/Ventura_County,_California). These three stations trimulcast with [KLYY](/source/KLYY) in [Riverside](/source/Riverside,_California), airing a [Spanish](/source/Spanish_language_in_the_United_States) [adult hits](/source/Adult_hits) format known as "José 97.5 y 107.1". KSSC aires a separate Spanish [adult contemporary](/source/Adult_contemporary) format branded as "La Suavecita 107.1". From 1991 to 2019, the three stations formed a same-channel [trimulcast](/source/Trimulcast) covering Southern California from Ventura to San Diego.

KSSE, KSSD, and KSSC are all licensed by the [Federal Communications Commission](/source/Federal_Communications_Commission) (FCC) to broadcast in the [HD Radio](/source/HD_Radio) format.[4][5][6]

## History

### Early years of the trimulcast

The oldest of the three stations broadcasting at 107.1 FM is the one licensed to [Arcadia, California](/source/Arcadia,_California), which signed on in 1960 with original callsign KMAX. It was owned by Max H. Isoard and his Sierra Madre Broadcasting Company; it aired a format [targeted at various ethnic groups](/source/Ethnic_media).[3]

In 1988, John Douglas bought KMAX[7] with the intent to integrate it with other stations that would serve the entire [Greater Los Angeles](/source/Greater_Los_Angeles) area with a [rimshot](/source/Rimshot_(broadcasting)) signal. He accomplished this by purchasing two stations in [San Diego](/source/San_Diego_County,_California) and [Ventura](/source/Ventura_County,_California) counties that had been operating separately, [middle-of-the-road](/source/Middle_of_the_road_(music)) outlet KAVO in [Fallbrook](/source/Fallbrook,_California) and [adult contemporary](/source/Adult_contemporary)-formatted KAGR in [Ventura](/source/Ventura,_California), for $2.1 million. Together, these three [class A](/source/List_of_North_American_broadcast_station_classes#FM) FM stations broadcast a city-grade signal across [Los Angeles County](/source/Los_Angeles_County) and surrounding counties, at a lower cost than purchasing a single class B station.[8][9]

Initially, the [trimulcast](/source/Trimulcast) retained its format of [brokered-time programming](/source/Brokered_programming),[9] much of which was targeted to [African-American Christians](/source/Black_church). One popular show during this time was *Spiritual Vibes*, a [gospel music](/source/Gospel_music) show hosted by [Ollie Collins, Jr.](/source/Ollie_Collins,_Jr.) Also in the lineup was an all-night program playing classic, [traditional](/source/Traditional_black_gospel), and [contemporary](/source/Urban_contemporary_gospel) "Black gospel" music, hosted by veteran gospel music DJ "Sister Ruth" Dixon, known for her signature [Caribbean](/source/Afro-Caribbean) accent.

In 1994, the trimulcast switched to a [sports](/source/Sports_radio) format known as "Sportsmax 107.1 FM" with the [call letters](/source/Call_letters) KMAX, KBAX, and KAXX.[10] Sportsmax hosts included Joe McDonnell, the SportsGods (Dave Smith and Joey Haim), and [Rich Herrera](/source/Rich_Herrera). The stations broadcast games featuring the [San Francisco 49ers](/source/San_Francisco_49ers), [Oakland Raiders](/source/Oakland_Raiders), and [Notre Dame Fighting Irish football](/source/Notre_Dame_Fighting_Irish_football) teams, and the [Los Angeles Ice Dogs](/source/Long_Beach_Ice_Dogs) of the [International Hockey League](/source/International_Hockey_League_(1945%E2%80%932001)). Additionally, the triplecast aired [urban talk](/source/Talk_radio)/[R&B](/source/Rhythm_and_blues) program *[The Tom Joyner Morning Show](/source/The_Tom_Joyner_Morning_Show)* weekdays for a brief time.[11]

In November 1995, Douglas sold the three stations, along with co-owned [KWIZ-FM](/source/KWIZ) in [Santa Ana](/source/Santa_Ana,_California), to Odyssey Communications for $35 million.[12] The following year, on March 27, 1996 at 4 p.m., Odyssey flipped the trimulcast to a [modern rock](/source/Modern_rock) format branded "Y107", with the stations' respective call signs changed to KLYY, KSYY, and KVYY.[13][14] Y107 competed directly with Los Angeles' established alternative rock station, [KROQ-FM](/source/KROQ-FM).

### Spanish formats and Súper Estrella era

On December 13, 1999, the trimulcast stations flipped to [Spanish](/source/Spanish_language) [adult contemporary](/source/Adult_contemporary) as "Viva 107.1".[15] On December 24, 2002, following owner Big City Radio's [Chapter 11 bankruptcy](/source/Chapter_11,_Title_11,_United_States_Code) filing, [Entravision Communications](/source/Entravision_Communications) purchased KLYY, KSYY, and KVYY for $137 million in cash and stock.[16] Viva 107.1 remained on air for a short time following the sale.

In 2003, the 107.1 FM trimulcast adopted a hybrid [rock en español](/source/Rock_en_espa%C3%B1ol)/[Spanish](/source/Spanish_language) [adult contemporary](/source/Adult_contemporary) format branded "Súper Estrella". The first rock en español song played was "[Cordillera](/source/Cordillera)" by [Los Enanitos Verdes](/source/Los_Enanitos_Verdes) and the first Spanish AC song was "[Amiga Mia](/source/Amiga_Mia)" by [Alejandro Sanz](/source/Alejandro_Sanz). Súper Estrella was known to be one of the first and only radio stations to play Spanish Rock and Pop in a highly saturated Spanish Los Angeles radio market, which consisted only of Regional Mexican. The format originally launched in 1997 on [KVAR](/source/KLYY) (97.5 FM) in [Riverside](/source/Riverside,_California),[17][18] then expanded to [KACD-FM](/source/KDLD) (103.1 FM) in 2000. Accompanying the flip was a set of new call signs to match: KSSE, KSSD, and KSSC—the first one of these moving from the Riverside station. On July 13, 2007, KSSE started adding three to four English-language songs per hour.[19] The first song in English was "[Move Ya Body](/source/Move_Ya_Body)" by [Nina Sky](/source/Nina_Sky) at 9:04 p.m. On April 22, 2012 at 12:05 a.m., Súper Estrella discontinued English songs after playing "Hot Girls" by [Dony](/source/Dony) and [Elena Gheorghe](/source/Elena_Gheorghe) and its bilingual version, "La La La (Hot Girls)" by [Da Zoo](/source/Da_Zoo).

On January 5, 2015, the KSSE/KSSD/KSSC trio was among the first Entravision-owned stations to launch *El Show de Piolín*, a nationally syndicated program hosted veteran radio personality [Eddie "Piolín" Sotelo](/source/Eddie_%22Piol%C3%ADn%22_Sotelo).[20]

On December 1, 2016, after Entravision's other Súper Estrella stations had slowly disappeared across the United States, all air staff was let go and KSSE's trimulcast began [stunting](/source/Stunting_(broadcasting)). The last song played on Súper Estrella was "Persiana Americana" by [Soda Stereo](/source/Soda_Stereo). On December 5 at 12:02 a.m., the station flipped to Spanish variety [oldies](/source/Oldies) under the name "La Suavecita". Súper Estrella became an online-only service with four distinct streams.[18][21][22]

### José

On January 7, 2019, Entravision broke the 107.1 FM trimulcast briefly. KSSE and KSSD dropped La Suavecita and began simulcasting [KLYY](/source/KLYY) (97.5 FM) and its Spanish adult hits format; However, on December 31, 2019, KSSC in Ventura County dropped La Suavecita in favor of José, reforming the original trimulcast. This new trimulcast is branded as "José 97.5 y 107.1", and is made up of KSSE (Arcadia), KSSD (Fallbrook) and KLYY (Riverside).[23]

## References

1. ["Directory of Radio Stations in the U.S."](https://www.worldradiohistory.com/hd2/IDX-Business/Annuals/Archive-BC-YB-IDX/90s-OCR-YB/1990-YB/1990-BC-YB-OCR-Page-0135.pdf). *Broadcasting Yearbook*. Broadcasting Publications Inc. 1990. p. B-49. Retrieved June 13, 2018.

1. ["Directory of Radio Stations in the United States and Canada"](https://www.worldradiohistory.com/hd2/IDX-Business/Annuals/Archive-BC-YB-IDX/70s-OCR-YB/1979-YB/1979-BC-YB-OCR-Page-0243.pdf). *Broadcasting Yearbook*. Broadcasting Publications Inc. 1979. p. C-19. Retrieved June 13, 2018.

1. ["Directory of AM and FM Radio Stations in the U.S."](https://www.worldradiohistory.com/hd2/IDX-Business/Annuals/Archive-BC-YB-IDX/60s-OCR-YB/1963-YB/1963-BC-YB-OCR-Page-0229.pdf). *Broadcasting Yearbook*. Broadcasting Publications Inc. 1963. p. B-27. Retrieved June 13, 2018.

1. ["Station Search Detail: KSSE"](http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/sta_det.pl?Facility_id=35113). *FCC Media Bureau CDBS Public Access Database*. [Federal Communications Commission](/source/Federal_Communications_Commission). Retrieved June 12, 2018.

1. ["Station Search Detail: KSSD"](https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/sta_det.pl?Facility_id=35139). *FCC Media Bureau CDBS Public Access Database*. [Federal Communications Commission](/source/Federal_Communications_Commission). Retrieved June 12, 2018.

1. ["Station Search Detail: KSSC"](https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/sta_det.pl?Facility_id=33567). *FCC Media Bureau CDBS Public Access Database*. [Federal Communications Commission](/source/Federal_Communications_Commission). Retrieved June 12, 2018.

1. ["Universal Spins Off L.A. & SF Stations For $23 Million"](https://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/80s/88/RR-1988-11-18-OCR-Page-0008.pdf). *Radio & Records*. November 18, 1988. p. 8. Retrieved June 11, 2018.

1. Clawson, Pat (August 30, 1991). ["Douglas Does L.A."](https://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/90s/91/RR-1991-08-30-OCR-Page-0004.pdf). *Radio & Records*. p. 4. Retrieved June 11, 2018.

1. ["Douglas Does Dual FMs To Dominate L.A. Frequency"](https://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/90s/91/RR-1991-08-30-OCR-Page-0006.pdf). *Radio & Records*. August 30, 1991. p. 6. Retrieved June 11, 2018.

1. ["Talkin' WABC/NY PD Blues"](https://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/90s/95/RR-1995-03-10-OCR-Page-0017.pdf). *Radio & Records*. March 10, 1995. p. 17. Retrieved June 11, 2018.

1. ["Rumbles"](https://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/90s/95/RR-1995-05-19-OCR-Page-0020.pdf). *Radio & Records*. May 19, 1995. p. 20. Retrieved June 11, 2018.

1. ["Odyssey Hears Siren Song Of L.A."](https://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/90s/95/RR-1995-12-01-OCR-Page-0006.pdf). *Radio & Records*. December 1, 1995. p. 6. Retrieved June 11, 2018.

1. ["Odyssey Triplecast Goes Alternative"](https://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/90s/96/R&R-1996-04-05-OCR-Page-0003.pdf). *Radio & Records*. April 5, 1996. p. 3. Retrieved June 11, 2018.

1. Taylor, Chuck (July 27, 1996). ["WKTU Staffers Dance The Night Away; BIA Publishes Figures On Consolidation"](https://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-Billboard-IDX/IDX/90s/1996/BB-1996-07-27-OCR-Page-0092.pdf). *Billboard*. p. 94. Retrieved June 11, 2018.[dead link]

1. Valdes-Rodriguez, Alisa (January 6, 2000). ["New Spanish-Language Station Viva 107 Ready for Its Closeup"](https://www.latimes.com/archives/la-xpm-2000-jan-06-ca-51159-story.html). *Los Angeles Times*. Retrieved December 18, 2019.

1. Jacobson, Adam (January 3, 2003). ["Entravision Buys Big City/L.A."](https://www.worldradiohistory.com/Archive-RandR/2000s/2003/RR-2003-01-03.pdf). *Radio & Records*. pp. 1, 16.

1. ["Street Talk"](https://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/90s/97/RR-1997-04-18-OCR-Page-0028.pdf). *Radio & Records*. April 18, 1997. p. 28. Retrieved June 11, 2018.

1. Villafañe, Veronica (December 5, 2016). ["Entravision changes LA's KSSE Super Estrella format to Regional Mexican"](https://www.mediamoves.com/2016/12/entravision-changes-las-ksse-super-estrella-format-regional-mexican.html). *Media Moves*. Retrieved June 12, 2018.

1. Madrigal, Jackie (July 27, 2007). ["Best Of Both Worlds"](https://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/00s/07/RR-2007-07-27-OCR-Page-0061.pdf). *Radio & Records*. p. 61. Retrieved June 11, 2018.

1. Venta, Lance (December 9, 2014). ["Entravision Signs Piolin In 14 Markets"](https://radioinsight.com/headlines/91113/piolin-returns-to-terrestrial-radio/). *RadioInsight*. RadioBB Networks. Retrieved June 11, 2018.

1. ["KSSE (Super Estrella)/Los Angeles Flips To 'La Suavecita'"](https://www.allaccess.com/net-news/archive/story/160384/ksse-super-estrella-los-angeles-flips-to-la-suavec). *All Access*. All Access Music Group. December 5, 2016. Retrieved June 11, 2018.

1. Venta, Lance (December 4, 2016). ["Spanish Soft Oldies Coming To 107.1 Los Angeles"](https://radioinsight.com/headlines/109443/format-change-imminent-at-super-estrella-107-1-los-angeles/). *RadioInsight*. RadioBB Networks. Retrieved June 11, 2018.

1. Venta, Lance (January 7, 2019). ["José Returns to Los Angeles Replacing La Suavecita"](https://radioinsight.com/headlines/173492/jose-returns-to-los-angeles-replacing-la-suavecita/). *RadioInsight*. RadioBB Networks. Retrieved January 8, 2019.

## External links

- [Official website](http://jose.entravision.com)

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Adapted from the Wikipedia article [KSSE](https://en.wikipedia.org/wiki/KSSE) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/KSSE?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.