# JustGiving

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Global online social platform for giving

Giving Limited Trade name JustGiving Type Limited company Founders Zarine Kharas Anne-Marie Huby Key people Dame Zarine Kharas (CEO)[1] Anne-Marie Huby (managing director) Revenue £14m (2011)[2] Net income £1.5m (2011)[2] Number of employees 160

**JustGiving** is a British multinational online social platform for charity giving.[3] The company was founded in 2000 and is headquartered in [Bankside](/source/Bankside), London, England. JustGiving has been owned by [Blackbaud](/source/Blackbaud) since its acquisition in October 2017. As of September 2025, JustGiving has 25,700 charities using its platform and 22 million users globally.[4]

## History

In 2000, [Zarine Kharas](/source/Zarine_Kharas) and [Anne-Marie Huby](/source/Anne-Marie_Huby) founded JustGiving (initially clickforaction.com), a company to provide online tools and processing services to enable the collection of charitable donations.[2]

In 2002, JustGiving won the New Media Awards *Grand Prix* award and also *Best Use of the Web* award.[5][6][*[failed verification](https://en.wikipedia.org/wiki/Wikipedia:Verifiability)*]

In 2004, JustGiving was recognised in the 2004 *[Charity Times](/source/Charity_Times)* annual Awards in their Fundraising & IT Services category. *Charity Times* said the company had "transformed the face of donating in the UK".[7]

2006 was the firm's first profitable year.[8] In June 2011, the firm claimed that it had provided its service for more than 9,000 UK [registered charities](/source/Charitable_organization) and 1.9 million fundraising pages for users, collecting more than £770 million since launch.[9] The cumulative total passed £1 billion in March 2012.[10] The cumulative total passed £4 billion in June 2016.[11]

## Fees

JustGiving charged a 5% fee on all donations to cover the cost of running the business until March 2019, when the fee was made voluntary.[12][13] In 2008, *[The Guardian](/source/The_Guardian)* reported Kharas as acknowledging that "the commission charged by justgiving.com is controversial".[8]

## Notable fundraisers

In January 2010, Charlie Simpson, aged seven, raised more than £210,000 (£145,000 in the first 48 hours) via his JustGiving page for the [2010 Haiti earthquake](/source/2010_Haiti_earthquake) relief programme by UNICEF.[14]

In March 2014, Christian Smith was killed in a crash with a car during a 24-hour charity bike ride for [Mind](/source/Mind_(charity)). Donations via his JustGiving page rose to more than £68,000 after his death was covered in the media.[15]

In April 2014, [Stephen Sutton](/source/Stephen_Sutton) raised more than £4.5 million for the [Teenage Cancer Trust](/source/Teenage_Cancer_Trust), after help from celebrity backers including [Jason Manford](/source/Jason_Manford).[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

In April 2020, [Captain Sir Tom Moore](/source/Captain_Sir_Tom_Moore), by the end of a fundraising walk, had raised £32,796,155 (the most ever raised on the JustGiving platform) by completing one-hundred, 25 metres (82 feet) laps of his garden in [Bedfordshire](/source/Bedfordshire) to raise funds for the UK [National Health Service](/source/National_Health_Service) (NHS), to aid the NHS during the [COVID-19 pandemic in the United Kingdom](/source/COVID-19_pandemic_in_the_United_Kingdom), and to mark his 100th birthday on 30 April 2020. The initial £1,000 goal was realised on 10 April and the target was increased to £100,000 and then to £500,000 as more people around the world donated. On completion, Moore said he would not stop and aimed to do a second hundred laps.[16][17]

[Caroline Jones](/source/Caroline_Jones_(fundraiser)) presenting the JustGiving Awards 2016

## Corporate affairs

### Ownership

JustGiving was acquired by U.S.-based [Blackbaud](/source/Blackbaud), Inc. for £95 million in October 2017.[18]

Blackbaud were criticised in the wake of the [Robb Elementary School shooting](/source/Robb_Elementary_School_shooting) for its links with the [National Rifle Association of America](/source/National_Rifle_Association_of_America).[19]

### International expansion and U.S. subsidiary sale

In 2003, JustGiving launched a subsidiary in the United States, changing its name to FirstGiving in 2005. FirstGiving is located in [Somerville, Massachusetts](/source/Somerville%2C_Massachusetts).[20] In 2010, *[The New York Times](/source/The_New_York_Times)* reported that FirstGiving.com was "among the best known" online fund-raising sites.[21] In August 2012, FirstGiving was acquired by FrontStream Holdings, LLC.[22]

### Finances

In February 2017, JustGiving was reported to be taking more than £20 million from fundraisers while paying staff up to £200,000. It takes a cut from most donations and while some of the money is used for maintenance, product development and charity training, accounts show that more than £10 million was spent on staff costs in 2016. This includes an average salary of more than £60,000 for some directors, sales and administration workers, with the head of the firm having earned approximately £198,000. A charity chief executive[*[who?](https://en.wikipedia.org/wiki/Wikipedia:Manual_of_Style/Words_to_watch#Unsupported_attributions)*] had accused JustGiving of being greedy, saying the fees were "hard to stomach" and fundraisers had expressed their anger, labelling the site "JustTaking".[23]

## References

1. **[^](#cite_ref-Whittle2002_1-0)** Whittle, Sally (30 May 2002). ["Is it a girl thing?"](https://www.theguardian.com/technology/2002/may/30/smallbusinesssolutionssupplement.businesssolutionssupplement2?INTCMP=SRCH). *The Guardian*. Retrieved 24 November 2012.

1. ^ [***a***](#cite_ref-Smithers2011_2-0) [***b***](#cite_ref-Smithers2011_2-1) [***c***](#cite_ref-Smithers2011_2-2) Smithers, Rebecca (6 April 2011). ["Charitable giving: BT launches website where 100% of donations go to charity"](https://www.theguardian.com/money/2011/apr/06/charitable-giving-bt-donations-direct). *The Guardian*. UK. Retrieved 20 November 2012.

1. **[^](#cite_ref-3)** Walker, Chris (2 December 2013). ["JustGiving online charity platform arrives in Australia to make donating easier"](https://www.dailytelegraph.com.au/newslocal/north-shore/justgiving-online-charity-platform-arrives-in-australia-to-make-donating-easier/news-story/13fac154c635994aeb1e344cce3f5036). *Daily Telegraph*. Australia. Retrieved 9 February 2024.

1. **[^](#cite_ref-4)** Cahill, Helen (29 September 2025). ["JustGiving pays £25.8m dividend to American owner"](https://www.thetimes.com/business-money/companies/article/justgiving-pays-258m-dividend-to-american-owner-t8j3qsrpn). *www.thetimes.com*. Retrieved 30 September 2025.

1. **[^](#cite_ref-5)** ["Home"](https://web.archive.org/web/20051223150534/http://www.nmaawards.co.uk/). *NMA Efficiency Awards 2006*. New Media Age. Archived from [the original](http://www.nmaawards.co.uk) on 23 December 2005. Retrieved 2 March 2012. ... early Grand Prix winners including ... JustGiving in 2002

1. **[^](#cite_ref-6)** ["Home"](http://www.nmaawards.co.uk). Nmaawards.co.uk. Retrieved 14 March 2011.

1. **[^](#cite_ref-cta2004_7-0)** ["UK Charity Awards 2004 winners"](https://web.archive.org/web/20070203121324/http://www.charitytimes.com/pages/uk%20charity%20awards/pages/winners.htm). Charitytimes.com. Archived from [the original](http://www.charitytimes.com/pages/charity_times_awards/pages/winners.htm) on 3 February 2007. Retrieved 2 March 2012.

1. ^ [***a***](#cite_ref-Inman2008_8-0) [***b***](#cite_ref-Inman2008_8-1) Inman, Phillip (24 March 2008). ["Charities go online to stay in the running and reach the next generation of givers – JustGiving.com has dealt with more than £250m in donations since 2001"](https://www.theguardian.com/society/2008/mar/25/voluntarysector.charitablegiving). *The Guardian*. Retrieved 24 November 2012.

1. **[^](#cite_ref-June2011_9-0)** ["JustGiving...by the numbers"](https://web.archive.org/web/20110630113121/http://www.justgiving.com/about-us/press/latest-news/facts-and-figures). *JustGiving*. Archived from [the original](https://www.justgiving.com/about-us/press/latest-news/facts-and-figures) on 30 June 2011. Retrieved 10 January 2011.

1. **[^](#cite_ref-March2012_10-0)** ["£1 billion raised through JustGiving"](https://web.archive.org/web/20120330072449/http://blog.justgiving.com/community/1-billion-raised-through-justgiving/). *Community pages*. JustGiving. 28 March 2012. Archived from [the original](https://blog.justgiving.com/community/1-billion-raised-through-justgiving/) on 30 March 2012. Retrieved 4 January 2013.

1. **[^](#cite_ref-June2016_11-0)** ["JustGiving total raised passes £4 billion"](https://fundraising.co.uk/2016/06/06/justgiving-total-raised-passes-4-billion/). UKFundraising. 15 June 2016. Retrieved 30 June 2016.

1. **[^](#cite_ref-12)** Petter, Olivia (26 March 2019). ["JustGiving drops 5% platform fee so more money goes to good causes"](https://www.independent.co.uk/life-style/justgiving-platform-fee-charity-donation-uk-a8839871.html). *The Independent*.

1. **[^](#cite_ref-JustGivingFees_13-0)** ["How our fee works – and what we do for it"](https://www.justgiving.com/fees). JustGiving. 23 July 2014.

1. **[^](#cite_ref-BBC2010_14-0)** ["London boy raises £145k for Haiti quake aid by cycling"](https://news.bbc.co.uk/2/hi/uk_news/england/london/8478244.stm). *BBC News*. 25 January 2010. Retrieved 20 November 2012.

1. **[^](#cite_ref-15)** ["Family of Mind charity cyclist Christian Smith 'moved beyond belief'"](https://www.bbc.co.uk/news/uk-england-kent-26734694). *BBC News*. 25 March 2014. Retrieved 24 November 2014.

1. **[^](#cite_ref-16)** ["Army veteran, 99, raises £4m for 'humbled' NHS"](https://www.bbc.com/news/uk-england-beds-bucks-herts-52278746). *BBC News*. 15 April 2020. Retrieved 15 April 2020.

1. **[^](#cite_ref-just-give-capt-tom_17-0)** Huddleston, Gemma. ["Captain Tom Moore's 100th Birthday Walk for the NHS"](https://www.justgiving.com/fundraising/tomswalk). *JustGiving*. Retrieved 1 February 2021.

1. **[^](#cite_ref-18)** Ricketts, Andy (4 October 2017). ["Blackbaud completes its £95m takeover of JustGiving"](https://www.thirdsector.co.uk/blackbaud-completes-its-95m-takeover-justgiving/fundraising/article/1446437). *ThirdSector*. Retrieved 19 April 2018.

1. **[^](#cite_ref-19)** May, Melanie (9 June 2022). ["Blackbaud faces backlash for working with NRA"](https://fundraising.co.uk/2022/06/09/blackbaud-faces-backlash-for-working-with-nra/). *UK Fundraising*. Retrieved 22 June 2022.

1. **[^](#cite_ref-20)** ["Firstgiving – $50 Million Raised for Charity and Counting"](https://web.archive.org/web/20140405055426/http://readwrite.com/2007/09/12/firstgiving_raising_money_for_non-profits). 12 September 2007. Archived from the original on 5 April 2014. Retrieved 9 February 2024.

1. **[^](#cite_ref-Wallace2010_21-0)** Wallace, Amy (5 September 2010). ["Online Giving Meets Social Networking"](https://www.nytimes.com/2010/09/05/business/05proto.html). *The New York Times*. Retrieved 29 November 2012.

1. **[^](#cite_ref-22)** ["FirstGiving Acquisition By FrontStream Expands Integrated Fundraising Options"](http://www.prweb.com/releases/2012/8/prweb9768860.htmhttps://www.frontstream.com/blog/firstgiving-acquisition-by-frontstream-expands-integrated-fundraising-options). *FrontStream*. 6 August 2012. Retrieved 9 February 2023.[*[dead link](https://en.wikipedia.org/wiki/Wikipedia:Link_rot)*]

1. **[^](#cite_ref-23)** Willgress, Lydia (7 February 2017). ["JustGiving accused of taking £20m from donations while paying staff up to £200,000"](https://www.telegraph.co.uk/news/2017/02/07/justgiving-accused-taking-20m-donations-paying-staff-200000/). *The Telegraph*. Retrieved 9 February 2024.

## External links

Wikimedia Commons has media related to [JustGiving](https://commons.wikimedia.org/wiki/Category:JustGiving).

- [Official website](https://www.justgiving.com)

- ["JustGiving"](https://web.archive.org/web/20150920111741/http://www.peldonrose.com/workandclients/projects/justgiving). *Projects*. Peldon Rose Group. Archived from [the original](http://www.peldonrose.com/workandclients/projects/justgiving) on 20 September 2015. Retrieved 6 August 2015.

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Adapted from the Wikipedia article [JustGiving](https://en.wikipedia.org/wiki/JustGiving) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/JustGiving?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.