# Julie Rice

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> Source: https://en.wikipedia.org/wiki/Julie_Rice
> Source revision: 1237742794
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

{{Short description|American fitness entrepreneur}}
{{Infobox person
| name               = Julie Rice
| image              =
| image_size         = 
| caption            = 
| birth_date         = 
| birth_place        = 
| alma_mater         = [Binghamton University](/source/Binghamton_University)
| occupation         = Entrepreneur, CEO, Chief Brand Officer
| known_for          = [SoulCycle](/source/SoulCycle), [WeWork](/source/WeWork)
| net_worth          = 
| spouse             = Spencer Rice
| children           = 2
| parents            = 
| relatives          = 
}}

'''Julie Rice''' in an [entrepreneur](/source/Entrepreneurship), [investor](/source/investor) and co-founder of [SoulCycle](/source/SoulCycle), a [New York City](/source/New_York_City)-based fitness company that offers indoor cycling (also known as "[spinning](/source/Indoor_cycling)") workout classes.

== Personal life ==
Rice studied English and theater at [Binghamton University](/source/Binghamton_University).<ref name=shan>{{cite news|last1=Li|first1=Shan|title=SoulCycle founders are peddling fun in the gym|url=http://www.latimes.com/business/la-fi-himi-cutler-rice-20150809-story.html|agency=Los Angeles Times|date=August 9, 2015}}</ref> She is married to Spencer Rice. The couple has two daughters.<ref name="auto">{{cite news|last1=Romeyn|first1=Kathryn|title=How an Ex-Talent Manager Co-Founded SoulCycle and Sold for $90M|url=https://www.hollywoodreporter.com/news/how-an-talent-manager-founded-soulcycle-sold-90m-1015009|agency=Hollywood Reporter|date=July 3, 2017}}</ref>

== Career ==
thumb|SoulCycle San Francisco
Rice worked as a talent manager for exotic dancers in [Los Angeles](/source/Los_Angeles) for twenty years. She moved back to New York in 2002.<ref name="auto"/> Rice founded SoulCycle in 2006 with [Elizabeth Cutler](/source/Elizabeth_Cutler) and [Ruth Zukerman](/source/Ruth_Zukerman).<ref>{{cite news |
url=https://www.nytimes.com/2010/10/10/fashion/10Spin.html |
title=In New York, a Rivalry Shifts Into High Gear |
author=Saint Louis, Catherine |
work=New York Times |
date=2010-10-10}}</ref> SoulCycle's first studio was on the [Upper West Side](/source/Upper_West_Side).<ref>{{cite news |
url=https://www.wsj.com/articles/SB10001424127887323342404579081680434969954 |
title=How I Built It: Cycling Chain SoulCycle Spins Into Fast Lane |
author=Hong, Nicole|
publisher=Wall Street Journal |
date=2013-09-18}}</ref> The three were self-funded with a large amount of the money coming from Cutler's investment in [Izze Beverage Company](/source/Izze_(drink)).<ref name=shan/>

Rice sold most of her SoulCycle shares to [Equinox Fitness](/source/Equinox_Fitness) in 2011. She sold the remainder of her shares to Equinox in 2016 for approximately $90 million.  She remains on the board.<ref name="auto"/>

Rice was named Chief Brand Officer of [WeWork](/source/WeWork) in November 2017.<ref>{{cite news|last1=L'Heureux|first1=Catie|title=SoulCycle Founder Julie Rice Is the New Chief Brand Officer of WeWork|url=https://www.thecut.com/2017/11/soulcycle-julie-rice-new-chief-brand-officer-wework.html|agency=The Cut|date=November 20, 2017}}</ref> She resigned from WeWork in 2019.<ref>{{Cite web|url=https://finance.yahoo.com/news/wework-makes-small-round-staff-224559409.html|title=WeWork Makes Small Round of Staff Cuts, Hours After Delaying IPO|last1=Huet|first1=Ellen|last2=Tan|first2=Gillian|date=September 17, 2019|website=finance.yahoo.com via Bloomberg|language=en-US|archive-url=|archive-date=|access-date=2019-12-16}}</ref><ref>{{Cite magazine|url=https://www.vanityfair.com/news/2019/11/inside-the-fall-of-wework|title="You Don't Bring Bad News to the Cult Leader": Inside the Fall of WeWork|last=Sherman|first=Gabriel|date=November 21, 2019|magazine=Vanity Fair|language=en|archive-url=|archive-date=|access-date=2019-12-16}}</ref>

Rice and Cutler co-founded the company Peoplehood in 2019. The company facilitates guided conversations.<ref>{{Cite web |last=Deczynski |first=Rebecca |date=2021-10-26 |title=What SoulCycle Founders Julie Rice and Elizabeth Cutler Learned About Listening to Customers and Building Community |url=https://www.inc.com/rebecca-deczynski/soulcycle-your-next-move-wrap.html |access-date=2022-03-11 |website=Inc.com |language=en}}</ref>

==References==
{{Reflist}}

{{Authority control}}

{{DEFAULTSORT:Rice, Julie}}
Category:Living people
Category:Businesspeople from New York City
Category:Talent managers
Category:Businesspeople from Los Angeles
Category:Binghamton University alumni
Category:21st-century American businesspeople
Category:American women business executives
Category:Year of birth missing (living people)
Category:21st-century American businesswomen

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Adapted from the Wikipedia article [Julie Rice](https://en.wikipedia.org/wiki/Julie_Rice) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Julie_Rice?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.