# Jonathan Keeperman

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**Jonathan Keeperman**, also known by his pseudonym "**Lomez**" (stylised **L0m3z**), is an American [far-right](/source/Far-right_politics_in_the_United_States) publisher who leads **Passage Publishing**, also known as **Passage Press**, a [far-right](/source/Far-right_politics) and "[new right](/source/New_Right_(United_States))" publishing company.[1][2][3][4][5] Keeperman was a [University of California, Irvine](/source/University_of_California,_Irvine), lecturer from 2013 to 2022.

Founded in 2021, Passage publishes works from online personalities, reprints and new translations of fiction and nonfiction from historical [fascist](/source/Fascism) and [reactionary](/source/Reactionary) authors.[1]

## Biography

Keeperman was born to a [Jewish](/source/Jewish) family and was raised in [Moraga, California](/source/Moraga,_California).[1] He celebrated his [bar mitzvah](/source/Bar_mitzvah) in 1996.[1][6] In college, he played for the [University of California, San Diego, basketball team](/source/UC_San_Diego_Tritons_men's_basketball).[1] Keeperman was a master of fine arts student at the [University of California, Irvine](/source/University_of_California,_Irvine) (UCI), and was a lecturer in the university's English department from 2013 to 2022.[1][4][7]

He began blogging under the pseudonym "Mr Lomez" in 2006.[1] He used the Lomez identity from 2012 to 2014 in the comment section of [Steve Sailer](/source/Steve_Sailer)'s blog posts, and then on [Twitter](/source/Twitter) accounts since around 2015.[1] The account was criticized for using slurs to describe gay people and Asians and for proposing the lynching of journalists.[8] In the 2020s, Lomez wrote in [*The American Mind*](/source/Claremont_Institute), *[The Federalist](/source/The_Federalist_(website))*, and an anti-feminist essay in *[First Things](/source/First_Things)*.[1][9]

Keeperman was described by *[The Guardian](/source/The_Guardian)* as a "prominent member[...] of the so-called '[new right](/source/New_Right)'.[1] and [Sohrab Ahmari](/source/Sohrab_Ahmari) for the *[New Statesman](/source/New_Statesman)* named him as an "influential, anonymous right-wing scribe and publisher". Ahmari also noted him as an example of the "Unabomber right", what he called a very online section of the far-right which he said had views parallel to [Ted Kaczynski](/source/Ted_Kaczynski), that "shares both Kaczynski’s yearning for a return to nature and his rejection of any effort to ameliorate industrialism’s baleful effects through economic reform".[9]

## Publishing

Passage Publishing, also known as Passage Press, is a [far-right](/source/Far-right_politics) and "[new right](/source/New_Right)" independent publisher led by Keeperman that publishes works from online personalities, reprints and new translations of fiction and nonfiction from historical [fascist](/source/Fascism) and [reactionary](/source/Reactionary) authors.[1][2][5][3] *[The New York Times](/source/The_New_York_Times)* noted Passage as popular with conservative intellectuals.[10] It was founded in 2021 out of the Passage Prize, an online writing and arts competition offering a $20,000 [cryptocurrency](/source/Cryptocurrency) prize for selected works. The judges were [neoreactionary](/source/Dark_Enlightenment) [Curtis Yarvin](/source/Curtis_Yarvin) and self-published author Zero HP Lovecraft.[11][1] The name Passage Press comes from the book *[The Forest Passage](/source/The_Forest_Passage)* by [Ernst Jünger](/source/Ernst_J%C3%BCnger), who Keeperman stated was his favorite author.[7]

In 2023, Passage Prize was rebranded as "Passage Publishing," and was expanded through acquisitions of Mystery Grove Publishing.[12] Passage has published compendiums from online figures [Steve Sailer](/source/Steve_Sailer), [Nick Land](/source/Nick_Land) and Curtis Yarvin.[1][7] It also publishes fiction, including [the Hardy Boys](/source/The_Hardy_Boys)' original versions, and writings by [Robert E. Howard](/source/Robert_E._Howard) and [H. P. Lovecraft](/source/H._P._Lovecraft).[7] Through its imprint *Passage Classics*, Passage Publishing also offers works by, as described by *[The Guardian](/source/The_Guardian)*, "[radical German nationalist](/source/Far-right_politics_in_Germany_(1945%E2%80%93present)) and militarist [Ernst Jünger](/source/Ernst_J%C3%BCnger); [Peter Kemp](/source/Peter_Kemp_(writer)), who fought as a volunteer for [Francisco Franco](/source/Francisco_Franco)’s [Nationalists](/source/Nationalist_faction_(Spanish_Civil_War)) during the [Spanish Civil War](/source/Spanish_Civil_War); and two counter-revolutionary [Russian aristocrats](/source/Russian_nobility), [White Russian](/source/White_movement) general [Pyotr Wrangel](/source/Pyotr_Wrangel) and Prince [Serge Obolensky](/source/Serge_Obolensky)".[1][13][7] *[Man's World](/source/Raw_Egg_Nationalist#Man's_World)* is a bi-annual [men's magazine](/source/List_of_men's_magazines) published by Passage Publishing.[1]

Passage Publishing also engages in cultural projects, including sponsoring events.[14][15] Fashion designer [Elena Velez](/source/Elena_Velez), who is associated with the [Dimes Square](/source/Dimes_Square) scene,[16] has been sponsored by Passage[17] and cited the company and its founder as inspiration.[18]

Interviewed by [Ross Douthat](/source/Ross_Douthat) for *[the New York Times](/source/The_New_York_Times)*, Keeperman said the goal of Passage Publishing was to "revive what is a genuine right-wing cultural and ideological — I hate the word "movement," because it’s not quite that — but a right wing that can form an enduring and meaningful counterweight to a dominant left and a dominant progressive march". He contrasted this with previous works of consciously right-wing art, which he said were "moralistic", "didactic", "overly sentimental" and nostalgic instead of looking forward.[7]

In 2025, *The Guardian* reported that trademark records indicated that Passage Publishing had become part of Foundation Publishing Group, and that business filings identified Keeperman as CEO of Foundation Publishing Group.[19]

## See also

- [Richard Hanania](/source/Richard_Hanania)
- [Jack Posobiec](/source/Jack_Posobiec)
- [Milo Yiannopoulos](/source/Milo_Yiannopoulos)

## References

1. Wilson, Jason (2024-05-14). ["Revealed: US university lecturer behind far-right Twitter account and publishing house"](https://www.theguardian.com/world/article/2024/may/14/far-right-twitter-identity-revealed). *[The Guardian](/source/The_Guardian)*. [ISSN 0261-3077](https://www.worldcat.org/issn/0261-3077). Retrieved 2024-05-14.

1. Breland, Ali (2024-06-10). ["The Far Right's New 'Badge of Honor'"](https://www.theatlantic.com/technology/archive/2024/06/doxxing-far-right-influencers-anonymity/678645/). *[The Atlantic](/source/The_Atlantic)*. [ISSN 1072-7825](https://www.worldcat.org/issn/1072-7825). Retrieved 2024-10-09.

1. Beauchamp, Zack (2024-08-27). ["An inside look at how the far right is mainstreaming itself"](https://www.vox.com/politics/368884/online-right-l0m3z-jonathan-keeperman-interview-razib-khan). *[Vox](/source/Vox_(website))*. Retrieved 2024-11-29.

1. Ahmari, Sohrab (2024-05-16). ["America's dime-store Nietzscheans"](https://www.newstatesman.com/ideas/2024/05/americas-dime-store-nietzscheans). *[New Statesman](/source/New_Statesman)*. [ISSN 1364-7431](https://www.worldcat.org/issn/1364-7431). Retrieved 2024-11-30.

1. ["Extremism Headlines: Pelosi attacker, Atomwaffen plot, far-right university lecturer"](https://www.splcenter.org/hatewatch/2024/05/17/extremism-headlines-pelosi-attacker-atomwaffen-plot-far-right-university-lecturer). *[Southern Poverty Law Center](/source/Southern_Poverty_Law_Center)*. 2024-05-17. Retrieved 2024-11-30.

1. ["Life-Cycles - B'nai Mitzvah"](https://cdnc.ucr.edu/cgi-bin/jewishweekly?a=d&d=JW19961129.2.108&srpos=1&e=-------en--20--1--txt-txIN-Keeperman+jonathan-------). *[J. The Jewish News of Northern California](/source/J._The_Jewish_News_of_Northern_California)*. 29 November 1996. p. 44. Retrieved 7 February 2025.

1. Douthat, Ross (2025-05-01). ["The New Culture of the Right: Vital, Masculine and Intentionally Offensive"](https://www.nytimes.com/2025/05/01/opinion/right-wing-masculinity-culture.html). *[The New York Times](/source/The_New_York_Times)*. [ISSN 0362-4331](https://www.worldcat.org/issn/0362-4331). Retrieved 2025-05-02.

1. Beauchamp, Zack (2024-08-27). ["An inside look at how the far right is mainstreaming itself"](https://www.vox.com/politics/368884/online-right-l0m3z-jonathan-keeperman-interview-razib-khan). *Vox*. Retrieved 2025-05-05.

1. Ahmari, Sohrab (2023-06-14). ["The rise of the Unabomber right"](https://www.newstatesman.com/comment/2023/06/unabomber-american-right-ted-kaczynski). *[New Statesman](/source/New_Statesman)*. [ISSN 1364-7431](https://www.worldcat.org/issn/1364-7431). Retrieved 2025-05-04.

1. McCreesh, Shawn (2025-02-11). ["In Trump's Washington, Words Become Weaponized"](https://www.nytimes.com/2025/02/11/us/politics/trump-wordplay.html). *[The New York Times](/source/The_New_York_Times)*. [ISSN 0362-4331](https://www.worldcat.org/issn/0362-4331). Retrieved 2025-05-04.

1. Wilson, Kit (2021-11-24). ["The rise of the neoclassical reactionaries"](https://www.spectator.co.uk/article/the-rise-of-the-neoclassical-reactionaries/). *[The Spectator](/source/The_Spectator)*. [ISSN 0038-6952](https://www.worldcat.org/issn/0038-6952). Retrieved 2024-05-09.

1. "🚨🚨 ANNOUNCEMENT 🚨🚨". No. 1734249838680985740. 2023-12-11. Retrieved 2024-05-09.

1. ["Passage Classics"](https://passage.press/collections/passage-classics). *Passage Publishing*. Retrieved 9 May 2024.

1. Friedman, Vanessa (2023-09-14). ["Post-Pandemic Dressing Finally Takes Shape"](https://www.nytimes.com/2023/09/14/style/tory-burch-willy-chavarria-new-york-fashion-week.html). *[The New York Times](/source/The_New_York_Times)*. [ISSN 0362-4331](https://www.worldcat.org/issn/0362-4331). Retrieved 2024-05-09.

1. Testa, Jessica (2023-09-13). ["Should Making It in Fashion Be This Hard?"](https://www.nytimes.com/2023/05/25/style/elena-velez-fashion.html). *[The New York Times](/source/The_New_York_Times)*. [ISSN 0362-4331](https://www.worldcat.org/issn/0362-4331). Retrieved 2024-05-09.

1. Tashjian, Rachel (2024-02-12). ["Fashion's problematic fave is Elena Velez"](https://www.washingtonpost.com/style/fashion/2024/02/12/fashions-problematic-fave-is-elena-velez/). *[The Washington Post](/source/The_Washington_Post)*. [ISSN 0190-8286](https://www.worldcat.org/issn/0190-8286). [Archived](https://archive.today/20240411205333/https://www.washingtonpost.com/style/fashion/2024/02/12/fashions-problematic-fave-is-elena-velez/) 2024-04-11 at the Wayback Machine. Retrieved 2024-05-09.

1. Moore, Booth (2024-02-13). ["Elena Velez Fall 2024 Ready-to-Wear: Finding Opportunity Beyond the Runway"](https://wwd.com/runway/fall-2024/new-york/elena-velez/review/). *[Women's Wear Daily](/source/Women's_Wear_Daily)*. [ISSN 0043-7581](https://www.worldcat.org/issn/0043-7581). [Archived](https://web.archive.org/web/20240213154501/https://wwd.com/runway/fall-2024/new-york/elena-velez/review/) 2024-02-13 at the Wayback Machine. Retrieved 2024-05-09.

1. Lee, Justin (2023-09-19). ["What I saw at the Longhouse Fashion Show"](https://www.firstthings.com/web-exclusives/2023/09/what-i-saw-at-the-longhouse-fashion-show). *[First Things](/source/First_Things)*. [ISSN 1047-5141](https://www.worldcat.org/issn/1047-5141). Retrieved 2024-05-09.

1. Wilson, Jason (2025-06-03). ["How the far right seeks to spread its ideology through the publishing world"](https://www.theguardian.com/us-news/2025/jun/03/far-right-book-publishing-passage-press). *[The Guardian](/source/The_Guardian)*. [Archived](https://web.archive.org/web/20250603102901/https://www.theguardian.com/us-news/2025/jun/03/far-right-book-publishing-passage-press) 2025-06-03 at the Wayback Machine. Retrieved 2025-06-03.

## External links

- [Passage Publishing](https://passage.press/)

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Adapted from the Wikipedia article [Jonathan Keeperman](https://en.wikipedia.org/wiki/Jonathan_Keeperman) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Jonathan_Keeperman?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.