# Jo Bensemann

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**Joanne Marie Cheyne Bensemann**, also known as **Joanne Cheyne**, is a New Zealand management academic, and is a full professor at [Massey University](/source/Massey_University), specialising in innovation, tourism, management and [entrepreneurship](/source/Entrepreneurship). As of 2024 she is Head of the School of Management.

## Academic career

Bensemann has a Bachelor of Business Studies (1991) and a Master of Business Studies in Management (1993) both from Massey University. She later completed a [PhD](/source/PhD) titled *Copreneurship in Rural Tourism Exploring Women's Experiences* at the [University of Canterbury](/source/University_of_Canterbury) in 2010.[1] Bensemann joined the faculty of Massey University in 1991, rising to full professor in 2023.[2][3] Bensemann was Associate Head of the School of Management at Massey for five years, following which she was appointed Head in 2019.[4][5]

Bensemann's research covers human resource management, tourism, innovation and entrepreneurship, and she has looked at entrepreneurship in rural settings, "copreneurship" (when partners are in business together), women in business, [agribusiness](/source/Agribusiness), and sustainability.[2][5] She has worked as a consultant with the Tourism Industry Association of New Zealand, on issues such as [environmental certification schemes](/source/Environmental_certification), Green Globe 21, and visitor perceptions of sustainability. She helped the [New Plymouth District Council](/source/New_Plymouth_District_Council) to develop strategic plans for festivals, and was contracted by the [Inland Revenue](/source/Inland_Revenue_Department_(New_Zealand)) to research [SMEs](/source/Small_and_medium_enterprise) and regulation management.[4] Bensemann also co-supervised a student examining how to achieve a more inclusive culture for women in the [New Zealand Army](/source/New_Zealand_Army).[6]

## Selected works

- Wikidata item [Q125584761](https://www.wikidata.org/wiki/Q125584761)
- Wikidata item [Q125584683](https://www.wikidata.org/wiki/Q125584683)
- Wikidata item [Q125584672](https://www.wikidata.org/wiki/Q125584672)
- Wikidata item [Q125584682](https://www.wikidata.org/wiki/Q125584682)
- Wikidata item [Q125584719](https://www.wikidata.org/wiki/Q125584719)

## References

1. Bensemann, Joanne Cheyne (2009). [*Copreneurship in Rural Tourism Exploring Women's Experiences*](https://hdl.handle.net/10092/3395) (PhD thesis). UC Research Repository, University of Canterbury. [hdl:10092/3395](https://hdl.handle.net/10092/3395)

1. ["2022 Professorial promotions announced"](https://www.massey.ac.nz/about/news/2022-professorial-promotions-announced/) (in en-NZ). *www.massey.ac.nz*. Retrieved 2024-04-24.

1. Massey University (2013). [*Officers and Staff of the University*](https://www.massey.ac.nz/massey/fms/calendar/documents/2013%20Calendar%20documents/PDFs/Officers-and-Staff-of-the-University-2013.pdf)

1. Zealand, Massey University, New. ["Prof Jo Bensemann - Head of School of Management - Massey University"](https://www.massey.ac.nz/massey/expertise/profile.cfm?stref=107130) (in en-NZ). *www.massey.ac.nz*. Retrieved 2024-04-24.

1. ["Massey Business School"](https://www.massey.ac.nz/about/colleges-schools-and-institutes/massey-business-school/) (in en-NZ). *www.massey.ac.nz*. Retrieved 2024-04-24.

1. Heagney, George (5 January 2020). ["Former army officer's studies helping to shape more inclusive military culture"](https://www.stuff.co.nz/national/118575667/former-army-officers-studies-helping-to-shape-more-inclusive-military-culture). *www.stuff.co.nz*. Retrieved 2024-04-24.

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