# Jake Bronstein

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American magazine editor (born 1978)

Jake Bronstein Born (1978-06-13) June 13, 1978 (age 48) Philadelphia, Pennsylvania, U.S. Occupations Marketing innovation expert and entrepreneur Known for Blogging, Road Rules, FHM, pranks Spouse Kristina Hoge (2010–present)

**Jake Bronstein** (born June 13, 1978), is a marketer, [entrepreneur](/source/Entrepreneur), Internet personality, and blogger. He was an editor of the US edition of *[FHM](/source/FHM)*, a men's magazine. Bronstein markets himself as a "fun evangelist," and provides consulting services to that end through his marketing agency GiantMINIATURE.[1]

## Career

Bronstein appeared in season four of the television program *[Road Rules](/source/Road_Rules)*, *[Road Rules: Islands](/source/Road_Rules%3A_Islands)*, at age 18, and two years later published his first feature article in *[Maxim](/source/Maxim_(magazine))*. At 21 he signed on for *[FHM](/source/FHM)*, but took a brief break a few years later to co-host [G4 Tech TV](/source/G4_Tech_TV)'s *Video Game Vixens*. He also documented his sex life for [*Glamour*](/source/Glamour_(magazine))[2] and wrote a book about his sexual activities under the alias "Allen Jake Bronstein"[3] He later worked in marketing, and founded a [blog](/source/Blog) named Zoomdoggle with colleague Josh Spear.[4]

In 2009, Bronstein and Craig Zucker noticed rare earth magnetic spheres on YouTube and repackaged them as a popular magnetic desk toy called Buckyballs. In July 2012, the [Consumer Product Safety Commission](/source/Consumer_Product_Safety_Commission) filed an administrative complaint against Buckyballs and similar magnetic toy companies, alleging that the balls present a safety risk when swallowed.[5]

In 2012, Bronstein founded the apparel company Flint and Tinder, which was [acquired](/source/Mergers_and_acquisitions) by [Huckberry](https://en.wikipedia.org/w/index.php?title=Huckberry&action=edit&redlink=1) in 2016.[6]

In 2018, Bronstein became [BuzzFeed](/source/BuzzFeed)'s Head of Partner Innovation. In this role, he paired Tasty with LG Ovens for a cookie subscription program,[7] launched a 24-hour takeover of the BuzzFeed homepage to showcase [Bumble](/source/Bumble)'s virtual first dating functionality,[8] opened a New York themed pizza parlor with [Chase](/source/Chase_Bank) bank, the [NY Knicks](/source/New_York_Knicks), and [Run DMC](/source/Run-DMC)[9] that would be named the 2019 Shortie Awards Best Location Based Experience,[10] and form the Adobe x BuzzFeed "Make The Feed" partnership, described by Adobe as their "most creative ever."[11]

### Publicity stunts

Bronstein has been involved in a number of [publicity stunts](/source/Publicity_stunts), such as bathing in the [Bryant Park](/source/Bryant_Park) Fountain,[12] taking advantage of a loophole to get into the [NBA draft](/source/NBA_draft),[13] auctioning on eBay the lead singer position in his band,[14] offering himself for marriage,[15] freeing a fish into New York's East River, launching a 50 Dates in 50 States quest by soliciting invites from women on the web,[16] and offering 1,000 strangers a hand-written love letter.[17]

## References

1. **[^](#cite_ref-1)** Carlson, Jen (2009-01-06). ["Jake Bronstein, Internet Personality"](https://web.archive.org/web/20120406075257/http://gothamist.com/2009/01/06/jake_bronstein_internet_personality.php). Gothamist. Archived from [the original](http://gothamist.com/2009/01/06/jake_bronstein_internet_personality.php) on 2012-04-06. Retrieved 2011-10-20.

1. **[^](#cite_ref-2)** ["Bronstein Will Kiss Your Feet, Nail You"](https://web.archive.org/web/20110519134824/http://gawker.com/news/jake-bronstein/jake-bronstein-will-kiss-your-feet-nail-you-229289.php). Gawker.com. 2007-01-17. Archived from [the original](http://gawker.com/news/jake-bronstein/jake-bronstein-will-kiss-your-feet-nail-you-229289.php) on 2011-05-19. Retrieved 2011-10-20.

1. **[^](#cite_ref-3)** ["Sex Drive : Fantasies in Flesh and Steel"](http://www.barnesandnoble.com/w/sex-drive-allen-jake-bronstein/1014615838?ean=9781402749223&itm=1&usri=allen%2bjake%2bbronstein). Search.barnesandnoble.com. 2011-07-19. Retrieved 2011-10-20.

1. **[^](#cite_ref-4)** ["Zoomdoggle"](http://zoomdoggle.com). Zoomdoggle. Retrieved 2011-10-20.

1. **[^](#cite_ref-5)** Martin, Andrew (2012-08-16). ["For Buckyballs Toys, Child Safety Is a Growing Issue"](https://www.nytimes.com/2012/08/17/business/for-buckyballs-toys-child-safety-is-a-growing-issue.html?pagewanted=all). *The New York Times*.

1. **[^](#cite_ref-6)** [PR Web](https://www.prweb.com/releases/huckberry_acquires_flint_and_tinder_a_leading_usa_apparel_manufacturer/prweb13221959.htm)

1. **[^](#cite_ref-7)** ["BuzzFeed's Tasty is using cookie-baking demos to sell convection ovens for LG"](https://digiday.com/media/buzzfeeds-tasty-using-cookie-baking-demos-sell-convection-ovens-lg/). *Digiday*. 2019-10-07. Retrieved 2022-07-27.

1. **[^](#cite_ref-8)** Zelaya, Ian (April 28, 2020). ["BuzzFeed and Bumble Debut 24-Hour Virtual Dating Event"](https://www.adweek.com/brand-marketing/bumble-and-buzzfeed-invite-you-to-sit-in-on-11-first-virtual-dates/). Retrieved 2022-07-27.

1. **[^](#cite_ref-9)** Zelaya, Ian (November 8, 2019). ["New York Basketball Fans Get a Knicks-Themed Pizza Parlor"](https://www.adweek.com/brand-marketing/nba-season-new-york-knicks-pizza-parlor-buzzfeed-chase/). Retrieved 2022-07-27.

1. **[^](#cite_ref-10)** ["Chase x BuzzFeed's Pizza Joint - The Shorty Awards"](http://shortyawards.com/12th/chase-x-buzzfeeds-pizza-joint). *shortyawards.com*. Retrieved 2022-07-27.

1. **[^](#cite_ref-11)** Kesten, Gayle. ["BuzzFeed, Adobe Partnership Might Just Be The Most Creative Ever"](https://blog.adobe.com/en/publish/2020/07/16/buzzfeed-adobe-partnership). *Adobe Blog*. Retrieved 2022-07-27.

1. **[^](#cite_ref-12)** ["Do You Ever Feel Not-So-Fresh?, 2005-06-10"](https://web.archive.org/web/20110519134707/http://gawker.com/news/culture/do-you-ever-feel-notsofresh-107324.php). Gawker.com. 2005-06-10. Archived from [the original](http://gawker.com/news/culture/do-you-ever-feel-notsofresh-107324.php) on 2011-05-19. Retrieved 2011-10-20.

1. **[^](#cite_ref-13)** [Draft Dodger](http://www.maximonline.com/articles/index.aspx?a_id=1156)[*[dead link](https://en.wikipedia.org/wiki/Wikipedia:Link_rot)*]

1. **[^](#cite_ref-14)** [Update: Is eBay band the latest Jake Bronstein stunt?, 2007-09-27](http://www.thedailyswarm.com/swarm/new-way-sell-out-rock-band-puts-itself-ebay/) [Archived](https://web.archive.org/web/20071002200059/http://www.thedailyswarm.com/swarm/new-way-sell-out-rock-band-puts-itself-ebay/) 2007-10-02 at the [Wayback Machine](/source/Wayback_Machine)

1. **[^](#cite_ref-15)** ["See The Ring Before You Decide, Gawker, 2005-08-04"](https://web.archive.org/web/20110519134714/http://gawker.com/news/sex/remainders-see-the-ring-before-you-decide-115912.php). Gawker.com. 2005-08-04. Archived from [the original](http://gawker.com/news/sex/remainders-see-the-ring-before-you-decide-115912.php) on 2011-05-19. Retrieved 2011-10-20.

1. **[^](#cite_ref-16)** ["Jake Bronstein 50 Dates"](https://web.archive.org/web/20111004120840/http://www.jakebronstein.com/50dates/). Jakebronstein.com. Archived from [the original](http://www.jakebronstein.com/50dates/) on 2011-10-04. Retrieved 2011-10-20.

1. **[^](#cite_ref-17)** [Free Hugs Is So Last Year; Try a Love Letter from Jake Bronstein](https://www.thetimes.com/world/us-world/article/free-hugs-is-so-last-year-try-a-love-letter-from-jake-bronstein-gmtgltn7rvk) Times Online, January 8, 2009

v t e Road Rules Seasons USA – The First Adventure USA – The Second Adventure Europe Islands Northern Trail Down Under Latin America Semester at Sea Maximum Velocity Tour The Quest Campus Crawl South Pacific X-Treme Viewers' Revenge Cast members Angela Trimbur Blair Herter Cara Zavaleta Christina Pazsitzky Danny Dias David Giuntoli Derrick Kosinski Jake Bronstein Kit Hoover Mary Beth Decker Mark Long Theo Vonkurnatowski Tori Hall Veronica Portillo Related The Real World The Challenge The Challenge: All Stars

v t e The Challenge contestants The Challenge Contestants Claudia Albertario Benjamín Alfonso Natalie Anderson Tyson Apostol Stephen Bear Rebecca Blasband Brooke Blurton Tommy Bracco Jake Bronstein Ashley Cain Paulie Calafiore Trishelle Cannatella Heather Cooke Diem Brown Karamo Brown Danny Dias Billy Dib Carolina Duer Natalie Duran Neil Forrester Heather B. Gardner Stéfano de Gregorio Nathan Henry Blair Herter Steven Hill Brittany Hockley Aisleyne Horgan-Wallace Melissa Howard Callum Izzard Cherneka Johnson Lolo Jones Kaz Kamwi Norman Korpi James Lock Ashley McKenzie Rodrigo Mora Christina Pazsitzky Xavier Prather AJ Pritchard Curtis Pritchard David Rainey Lio Rush Emily Seebohm Devyn Simone Marcel Somerville Brianna Taylor Jack Vidgen Anthony Yigit Winners of The Challenge Multiple seasons Kaz Crossley Johnny Devenanzio Sean Duffy Tori Hall Derrick Kosinski Mark Long Eric Nies Jonna Mannion Mike Mizanin Veronica Portillo CT Tamburello Theo Vonkurnatowski Single season Turabi Çamkıran Rachel Campos Jamie Chung Tonya Cooley David Giuntoli Sarah Lacina Danny McCray Danny Roberts Coral Smith Julie Stoffer Cara Zavaleta

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Adapted from the Wikipedia article [Jake Bronstein](https://en.wikipedia.org/wiki/Jake_Bronstein) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Jake_Bronstein?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.