# JESS3

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**JESS3** is an [interactive agency](/source/Advertising_agency#Interactive_agencies) based in [Los Angeles, CA](/source/Los_Angeles,_CA), specializing in [data visualization](/source/Data_visualization), [social media strategy](/source/Social_media_marketing), [infographics](/source/Infographic), [branding](/source/Brand_management) and [web design](/source/Web_design).[1] The firm has worked with clients including [Google](/source/Google), [Nike](/source/Nike,_Inc.), [Intel](/source/Intel), [Facebook](/source/Facebook), [ESPN](/source/ESPN), and [Samsung](/source/Samsung).[2]

## Background

JESS3 was founded in 2007 by web designer Jesse Thomas,[3] its CEO. JESS3 is a creative interactive agency[4] specializing in producing videos and graphics to explain complex information through "visual storytelling".[5][6] The firm originally focused on design work, and later added services including [social media strategy](/source/Social_media_marketing), research and development of interactive installations.[7] The firm's eventual name was conceived by Thomas when he was a student, who replaced the "e" in his first name with the numeral "3", inspired by [Eminem](/source/Eminem)'s logo.[7] The firm's clients have included [Nike](/source/Nike,_Inc.), [Intel](/source/Intel), [Microsoft](/source/Microsoft), [NASA](/source/NASA), [MySpace](/source/MySpace), [Facebook](/source/Facebook), [Google](/source/Google), [Yahoo!](/source/Yahoo!) and [Samsung](/source/Samsung).[3][4][8] From 2009, the company became [Mashable](/source/Mashable)'s official design partner on projects, including their [iPhone](/source/IPhone) application.[9]

As of 2011, the firm has 30 employees and offices in locations across the [United States](/source/United_States), in the [United Kingdom](/source/United_Kingdom) and [France](/source/France).[3][5][10] JESS3 is headquartered in Los Angeles, California, and has an additional office in [Oklahoma City](/source/Oklahoma_City), while previously having established offices in [Denver](/source/Denver), [Orlando](/source/Orlando,_Florida), [Portland, Oregon](/source/Portland,_Oregon), and [Washington D.C.](/source/Washington_D.C.)[11][12][13]

## 2013 Geeks on a Plane scandal

In 2013, CEO Jesse Thomas participated in the Geeks on a Plane program. While drunk on an Indian beach, Thomas took a video of his naked and drunk friend AlphaBoost CEO Matt Monahan. Thomas then uploaded the video to YouTube and posted it to JESS3's Twitter feed. As a result of the fallout of this incident, JESS3 lost most of its employees and clients.[14]

## Projects

### Data visualization

JESS3 has created and co-sponsored numerous visual [design](/source/Design) projects, particularly [infographics](/source/Information_graphic) and media installations. In October 2010, JESS3 created a visual representation of [Foursquare](/source/Foursquare_(website)) check-ins at polling locations on voting day, in cooperation with the Voting Information Project, the [Pew Trusts](/source/The_Pew_Charitable_Trusts) and [Rock the Vote](/source/Rock_the_Vote), providing a sample of foot traffic at each location.[15][16] In August of that year, the company created the "GeoSocial Universe" infographic, comparing the sizes of the largest social networks including [Skype](/source/Skype), [Facebook](/source/Facebook) and [Twitter](/source/Twitter) to the total number of mobile device users, and the mobile user base for each social network. An updated version was released in May 2011 and was featured in [TechCrunch](/source/TechCrunch).[4][17][18]

At the [International Consumer Electronics Show](/source/Consumer_Electronics_Show) in January 2011, JESS3 created a social media installation for [Intel](/source/Intel) providing a visualization of [real-time](/source/Real-time_data) social media interactions at the event.[19] Later in 2011, the company created a media wall for [Samsung](/source/Samsung) at the [SXSWi](/source/South_by_Southwest) festival in [Austin, Texas](/source/Austin,_Texas). The installation presented a visualization of social media activity at the festival, including photographs, tweets, popular topics and geosocial check-ins.[20]

### Video

JESS3 produces animated videos for clients including [ESPN](/source/ESPN), for whom they created a short video explaining the [Nielsen ratings](/source/Nielsen_ratings) system[5] featuring [hand puppets](/source/Hand_puppet) and [papercraft](/source/Papercraft).[21][22] The company has produced videos for [Google](/source/Google) including a [stop-motion](/source/Stop-motion) video demonstrating Google's mobile [Gmail](/source/Gmail#Gmail_Mobile) system[5] and an animation explaining how [Google Translate](/source/Google_Translate) works.[23] JESS3 has produced videos including *The State of Wikipedia*, a video commemorating [Wikipedia](/source/Wikipedia)'s tenth anniversary, narrated by [Jimmy Wales](/source/Jimmy_Wales),[8][24] and *The State of Cloud Computing*, explaining the concept and history of [cloud computing](/source/Cloud_computing), sponsored by [Salesforce.com](/source/Salesforce.com).[25] Similar projects have included a video produced for *[The Economist](/source/The_Economist)* illustrating data collected in its [Women's Economic Opportunity Index](/source/Women's_Economic_Opportunity_Index) report.[6]

The company also creates videos as independent projects, including a web video titled *The State of the Internet*, which it released in February 2010.[26] The video included a series of infographics outlining the growth of Internet communications since the 1990s and had been viewed online over 1 million times within three months of its release.[27]

### Design and social media

The company has undertaken a wide range of [social media](/source/Social_media) and design projects, including websites for [C-SPAN](/source/C-SPAN), the [Discovery Channel](/source/Discovery_Channel)[28][29] and [NASA](/source/NASA), and collaborations with [Facebook](/source/Facebook), [Twitter](/source/Twitter), [Gowalla](/source/Gowalla) and [Foursquare](/source/Foursquare_City_Guide). In August 2008, JESS3 designed a series of websites related to the 2008 presidential election for C-SPAN,[30] for which they received a [Webby Award](/source/Webby_Award) nomination in 2009.[31] In August 2012, C-SPAN announced that JESS3 had designed its "Campaign 2012" website, which provides video coverage and social content for the Democratic and Republican conventions.[32] In addition to the election websites, JESS3 also developed the [C-SPAN Video Library](/source/C-SPAN_Video_Library),[33] which launched in March 2010, and provides access to the digitized C-SPAN video archives of over 160,000 hours of programming.[34] The archives won an ACC Golden Beacon award on 16 September 2010[34] and a [Peabody Award](/source/Peabody_Award) in March 2011.[35]

In July 2010, JESS3 collaborated with [Facebook](/source/Facebook) on a project called Stories to help celebrate the social networking site reaching 500 million users.[6] The application allows users to share stories about how Facebook has impacted their lives, sortable by geographical location or by topic.[36]

JESS3 has served as social media adviser to NASA on multiple [geosocial networking](/source/Geosocial_networking) projects. In October 2010, JESS3 coordinated a joint project between NASA and [Gowalla](/source/Gowalla), creating NASA-related virtual items for the service's users to acquire, as well as a special NASA pin.[37][38] The same month, JESS3 organized a partnership between NASA and Foursquare to engineer the first geosocial check-in from space.[39][40] On 22 October 2010, [International Space Station](/source/International_Space_Station) (ISS) commander [Douglas H. Wheelock](/source/Douglas_H._Wheelock) checked into Foursquare from the ISS and unlocked a new "NASA Explorer" badge.[41] In addition, a customized NASA Foursquare [homepage](/source/Homepage) was launched providing information about locations of interest to the U.S. space program.[42] Other projects JESS3 has developed for NASA include their "Buzzroom" website,[43] which tracks NASA-related tweets, images and videos.[44][45]

More recently, the [company](/source/Company) created a redesigned homepage for [Samsung](/source/Samsung).[46][47] In 2011, the firm designed Facebook pages for [NIKEiD](/source/NIKEiD) that allow users to create customized running shoe designs.[5] In September 2011, *[Forbes](/source/Forbes)* announced that JESS3 had designed the artwork for a 60-page graphic novel titled *The Zen of Steve Jobs*, created with and to be published by *Forbes* magazine.[48][49] The graphic novel depicts the period of [Steve Jobs](/source/Steve_Jobs)' life in the late 1980s following his exit from [Apple](/source/Apple_Inc.) and then his later return to the company.[50][51]

## JESS3 Labs

In June 2010, JESS3 released the "Black Oil Plug-In" for [Firefox](/source/Firefox), rendering any mention of [BP](/source/BP), [Transocean](/source/Transocean), the [Gulf Oil Spill](/source/Deepwater_Horizon_oil_spill) and related names and phrases into a dripping, black splotch within a user's browser.[52][53][54] That same month, the company also introduced The Ex-Blocker, which enables users to prevent their [web browser](/source/Web_browser) from showing their ex-lovers' activities and posts on various websites.[2] The application received media coverage internationally, as well as in the U.S. including a mention on *[Late Night with Jimmy Fallon](/source/Late_Night_with_Jimmy_Fallon)*.[55][56][57] As of October 2010 over 8,000 people had installed the Ex-Blocker plug-in.[58]

The company has partnered with author Brian Solis on several JESS3 Labs infographic projects. A project titled *The Conversation Prism* elaborately diagrams types of communication across numerous [Web 2.0](/source/Web_2.0) services.[59] The first version of the infographic was released in August 2008, an updated version in March 2009[60] was featured in *Communication Arts* magazine[61] and in October 2010, the company released a third edition.[60] In 2009, JESS3 created a similar diagram called "The Twitterverse" with Solis, which outlines the network of applications built on Twitter's [API](/source/Application_programming_interface).[62][63] The company also worked with Solis on "The Social Media Brandsphere", a diagram illustrating how brands can use social media to engage with customers.[64]

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1. Thomas, Jesse (23 August 2011). ["The Social Media Brandsphere"](https://www.forbes.com/sites/jessethomas/2011/08/23/the-social-media-brandsphere-infographic/). *Forbes.com*. Retrieved 15 November 2011.

## External links

- [Official website](https://jess3.com)
- [JESS3 blog](https://blog.jess3.com/)

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Adapted from the Wikipedia article [JESS3](https://en.wikipedia.org/wiki/JESS3) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/JESS3?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.