# Iso Fidia

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{{Infobox automobile
| image =1971 Iso Fidia, front right (Greenwich 2019).jpg
| name = Iso Fidia (Iso S4)
| production = 1967-1975<br>192 produced
| manufacturer = [Iso Automoveicoli S.p.A.](/source/Iso_Automoveicoli_S.p.A.)
| engine = {{ubl | 5354&nbsp;cc V8 [''Chevrolet 327''](/source/Chevrolet_small-block_engine) (1967-1973) | 5769&nbsp;cc V8 [''Ford Cleveland''](/source/Ford_335_engine) (1973-1975) }}
| transmission = [ZF](/source/ZF_Friedrichshafen) 5-speed manual<br>Ford "Cruise-O-Matic"
| length =  {{convert|4980|mm|in|abbr=on|1}}
| width = {{convert|1780|mm|in|abbr=on|1}}
| height = {{convert|1320|mm|in|abbr=on|1}}
|layout=[FR layout](/source/FR_layout)
| body_style = 4-door [sedan](/source/Sedan_(automobile))
| weight = {{convert|1580|kg|lb|0|abbr=on}}
| wheelbase =  {{convert|2850|mm|in|abbr=on|1}}
| designer=[Giorgetto Giugiaro](/source/Giorgetto_Giugiaro) (then at [Ghia](/source/Ghia))
}}

The '''Iso Fidia''' (or '''Iso Rivolta Fidia'''), initially '''Iso Rivolta S4''', is a four-door [sedan](/source/sedan_(car)) which was produced by the [Italian](/source/Italy) automobile maker [Iso Automoveicoli S.p.A.](/source/Iso_Automoveicoli_S.p.A.) from 1967 to 1975. The Fidia, first presented at the [Frankfurt Motor Show](/source/Frankfurt_Motor_Show) in September 1967,<ref name=Autocar1967>{{cite magazine| editor-first = Maurice A. | editor-last = Smith | title = New and views: Saloon body for Iso Rivolta| volume = 127 | magazine=[Autocar](/source/Autocar_(magazine)) | number = 3734 | page =62 |date = 7 September 1967}}</ref> was the only four-door model from Iso. Production only got underway some time after the initial presentation of the car, and its European press launch which took place in Athens, came more than a year later, in February 1969.<ref name=Motor196903>{{cite magazine| first = Anthony | last = Curtis| title =Marbles and Motors: Trying a new luxury Iso|magazine= Motor| volume = 135 | number = 3480 | pages =30–32 |date = 1 March 1969}}</ref> At the time of the press launch 15 cars had already been built, but it was only in February 1969 that the car swapped its "S4" name for the more euphonious "Fidia".<ref name=Motor196903/> The car was marketed as a unique combination of comfort and sporting performance, and the slogan that appeared in sales material was "''Le quattro poltrone piu veloci del mondo''"<ref>{{cite web|url=http://www.lov2xlr8.no/brochures/others5/iso/iso.html |title=Verkaufsprospekt |publisher=Lov2xlr8.no |accessdate=2011-09-26}}</ref> ("the four fastest seats in the world").

The choice of [Athens](/source/Athens) for the press launch was connected to the car's new name, Fidia, which was the name (commonly spelled "[Phidias](/source/Phidias)" by anglophone classicists) of the artist who some 24 centuries earlier had supervised creation of the [friezes](/source/Elgin_Marbles) which originally decorated the [Parthenon](/source/Parthenon).<ref name=Motor196903/>  In some ways, Athens was not a good choice for a press launch: locally available fuel was of too low an [octane](/source/octane) for the (single) car made available to journalists and the brief test drive round the city suburbs was characterized by "horrible [pinking](/source/Engine_knocking)".<ref name=Motor196903/>

The body design was the work of [Giorgetto Giugiaro](/source/Giorgetto_Giugiaro) (then at [Ghia](/source/Ghia)). The interior featured polished wood and hand-stitched leather. High development costs drove the purchase price higher than that of a [Rolls-Royce](/source/Rolls-Royce_(car)). The Fidia's main competitors were other contemporary luxurious and sporty sedans like the [Maserati Quattroporte](/source/Maserati_Quattroporte). The second Fidia made (and the first with [right hand drive](/source/right_hand_drive)) was purchased by English rockstar [John Lennon](/source/John_Lennon): the car had celebrity appeal.

thumb|left|The updated dashboard which was presented in 1971|alt=
In 1971 the car received a new interior, which essentially brought it into line with the [Iso Lele](/source/Iso_Lele). The wooden dashboard was replaced by a leather one, which commentators found more elegant but also less practical. The instruments now appeared more randomly scattered than on the earlier cars, and were partially obscured by the [Nardi](/source/Nardi_(carmaker)) steering wheel.

The Fidia, like other Iso cars, was originally powered by a [Chevrolet](/source/Chevrolet) [V8](/source/V8_engine) engine,<ref>{{Cite web |title=El ISO Rivolta Fidia: a unique alternative to the Maserati Quattroporte |url=https://www.vintauto.com/en/el-iso-rivolta-fidia-a-unique-alternative-to-the-maserati-quattroporte/}}</ref> with a choice between a version producing {{Convert|300|bhp|kW PS|0|abbr=on}} and a version producing {{Convert|350|bhp|kW PS|0|abbr=on}}, the latter giving the car a top speed of {{Convert|144|mph|km/h|abbr=on}}, giving it the title of fastest four-door at the time of its debut.<ref>{{Cite web |last=Buckley |first=Martin |title=Iso’s awesome V8 family: Grifo, Rivolta, Lele and Fidia |url=http://www.classicandsportscar.com/features/isos-awesome-v8-family-grifo-rivolta-lele-and-fidia |access-date=2025-06-16 |website=Classic & Sports Car |language=en}}</ref> 0-60 mph takes around 8 seconds.<ref>{{Cite web |last=Lombard |first=Stefan |date=2024-09-26 |title=Cars That Time Forgot: Iso Fidia |url=https://www.hagerty.co.uk/articles/automotive-history/cars-that-time-forgot-iso-fidia/ |access-date=2025-06-16 |website=Hagerty UK |language=en-GB}}</ref> By 1973, after [General Motors](/source/General_Motors) demanded payment in advance of shipment, the engine supplier had been switched and cars were delivered with a Ford 5.8 litre V8, matched with a [ZF](/source/ZF_Friedrichshafen) five speed manual gear box or with Ford's own 'Cruise-O-Matic' automatic gearbox.<ref name=DailyExpressMotorShowReviewOct1973re1974>{{cite magazine|magazine=Daily Express Motor Show Review 1974 Cars | editor-first = Basil | editor-last = Cardew |title = Iso Rivolta Fidia|page=25| date = October 1973}}</ref>

thumb|left|1973 Iso Fidia (Ford-engined) 
In the rarefied market segment that it occupied, the car tended to find itself overshadowed by the [Maserati Quattroporte](/source/Maserati_Quattroporte), itself never a mass seller. Until Maserati in effect retreated from the market in response the [economic shock](/source/1973_oil_crisis) that saw massive oil price increases, the Fidia was comfortably outsold by its [Modenese competitor](/source/Modena). In 1971 Iso produced just 15 Fidias, which rose to 21 in 1972 and slid to 20 in 1973. In total, there were 192 Fidias built.<ref>{{citation | first1 = Halwart | last1 = Schrader | first2 = Georg | last2 = Amtmann | title = Italienische Sportwagen | trans-title = Italian Sports Cars | language = de | location = Stuttgart | date = 1999 | isbn = 9783613019881 | publisher = Motorbuch Verlag | page = 203 }}</ref> However, between 1969 and 1975 only two Quattroportes were built.

{{clear}}
==Sources and further reading==
{{reflist}}

Fidia, Iso
Category:1970s cars
Category:Cars introduced in 1967

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Adapted from the Wikipedia article [Iso Fidia](https://en.wikipedia.org/wiki/Iso_Fidia) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Iso_Fidia?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
