# Interest graph > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Interest_graph > Markdown URL: https://mediated.wiki/source/Interest_graph.md > Source: https://en.wikipedia.org/wiki/Interest_graph > Source revision: 1324516204 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Short description|Online representation of a person's views and desires to learn}} {{tone|date=August 2012}} thumb|right|Suppose two people have similar interests, such as photo and they like the same music. So there is a relationship between them based on their interests which can be shown by interest graph. Vertices correspond to entities, and edges are the relationships between entities. [[File:Interest_graph_vs_social_graph.png|thumb|right|Red edges are the part of an interest graph, where relations (red edges) could be between (1) user and interest and (2) between users. Blue edges are the part of a [social graph](/source/social_graph), where there are relations only between users.]] An '''interest graph''' is a digital portrayal of an individual's specific interests.rr11. [https://miter.mit.edu/articlehow-interest-graph-will-shape-future-web/ "How the Interest Graph will shape the future of the web"] {{Webarchive|url=https://web.archive.org/web/20150320232736/http://miter.mit.edu/articlehow-interest-graph-will-shape-future-web/ |date=2015-03-20 }}, MIT Entrepreneurship Review, Cambridge, 1 April 2011. Retrieved on 11 March 2013. Its perceived utility and value stem from the premise that a person's interests form a significant component of their personal identity. They can be used as indicators of various aspects, such as a person's preferences regarding activities, purchases, destinations, as well as who they may choose to meet, follow, or support politically.Tullman, Howard A. [http://www.inc.com/howard-tullman/four-for-the-future.html "Where Social Media Will Take Us in 2013"], Inc.com, 28 December 2012. Retrieved on 11 March 2013. ==Relationship of interest graph to social graph== Interest graphs and [social graphs](/source/social_graphs) are closely related, but they are not synonymous.Miller, Paul. [https://www.zdnet.com/article/radar-networks-opens-twine-to-the-world-with-version-1-0/ "Radar Networks opens Twine to the world with version 1.0"], ZDNet, 20 October 2008. Retrieved on 14 March 2013. Where [Facebook](/source/Facebook) and other [social networks](/source/social_networks) are organized around an individual's friends or social graph, interest networks are organized around an individual's interests, which are represented as an interest graph.Jamison, Jay. [http://allthingsd.com/20121228/three-reasons-to-watch-interest-based-social-networks-in-2013/ "Three Reasons to Watch Interest-Based Social Networks in 2013"], All Things D, 28 December 2012. Retrieved on 11 March 2013.Firuta, Jakub. [http://www.livechatinc.com/blog/2012/07/how-to-create-an-interest-graph/ "How to create an Interest Graph"], LiveChat, 12 July 2012. Retrieved on 17 July 2012. Both graphs extend across the web, with social graphs serving as maps of a person's social media connections, and interest graphs as mappings of an individual's interests. In this way an individual's interests represented in an interest graph provide a means of further personalizing the webHarris, Derrick. [http://gigaom.com/2012/03/15/the-personalized-web-is-just-an-interest-graph-away/ "The personalized web is just an interest graph away", GIGAOM, 15 March 2012. Retrieved on 11 March 2013.] {{Webarchive|url=https://web.archive.org/web/20150317043327/https://gigaom.com/2012/03/15/the-personalized-web-is-just-an-interest-graph-away/ |date=17 March 2015 }} based on intersecting the interest graphs with web content. Interest graphs or interest [networks](/source/Social_network) can in some cases be derived from social graphs or social networks and may maintain their context within that social network.Hossain, Nadim. [http://mashable.com/2012/06/19/interest-graph-marketer/ "Why the Interest Graph Is a Marketer’s Best Friend"], Mashable, 19 June 2012. Retrieved on 17 July 2012. These are specifically social interest graphs or interest-based social graphs.Perez, Sarah. [https://techcrunch.com/2012/06/19/formspring-relaunches-as-interest-based-social-network/ "Formspring Relaunches As an Interest-Based Social Network"], TechCrunch, 19 June 2012. Retrieved on 11 March 2013.Jamison, Jay. [https://techcrunch.com/2012/02/18/beyond-facebook-the-rise-of-interest-based-social-networks/ "Beyond Facebook: The Rise of Interest-Based Social Networks"], TechCrunch, 18 February 2012. Retrieved on 11 March 2013. For an interest graph to be accurate and expressive, it must consider explicitly declared interests, for example "Likes" on [Facebook](/source/Facebook) or “Interests” in a [LinkedIn](/source/LinkedIn) profile, as well as implicit interest inferred from user activities such as clicks, comments, tagged photos and check-ins.Jurka, Tim. [https://engineering.linkedin.com/blog/2018/03/a-look-behind-the-ai-that-powers-linkedins-feed--sifting-through "A Look Behind the AI that Powers LinkedIn’s Feed: Sifting through Billions of Conversations to Create Personalized News Feeds for Hundreds of Millions of Members"]. LinkedIn, 29 March 2018. Social networks are often a source for this data.Rashad, Moataz. [http://mashable.com/2012/02/21/interest-graph/ "5 Key Components of a Successful Interest Graph"]. Mashable, 21 February 2012. Retrieved 27 November 2012.Rogers, David. {{usurped|1=[https://web.archive.org/web/20121027002636/http://readwrite.com/2011/09/30/the_future_of_the_social_web_social_graphs_vs_interest_graphs "The Future of the Social Web: Social Graphs Vs. Interest Graphs"]}}, ReadWriteWeb, Boston, 30 September 2011. Retrieved on 7 February 2012. ==Uses of interest graph== There are several personal and commercial uses for interest graphs. They can be applied in conjunction with social graphs as a way to meet or connect with people in a [social network](/source/social_network) or community with shared or common interests, and who may not otherwise know each other.PRWeb. [https://news.yahoo.com/cupid-canoodle-finds-people-044633031.html "Cupid’s New Canoodle Finds People Who Like What You Like"], PRWeb, 1 December 2012. Retrieved on 11 March 2013. Interest graphs can also be applied to marketing for purposes such as audience analytics and audience-based buying,Mims, Christopher. [http://qz.com/18492/yahoos-plan-for-a-turnaround-juice-its-advertising-revenue-by-reading-your-mind/ "Yahoo’s plan for a turnaround: juice its advertising revenue by reading your mind"], Quartz, 23 October 2012. Retrieved on 11 March 2013. for [sentiment analysis](/source/sentiment_analysis),WebProNews Staff. [http://www.webpronews.com/the-era-of-the-interest-graph-2011-02 "The Era of the Interest Graph: Studying The Top Starbucks Followers"], WebPro, 8 February 2011. Retrieved on 11 March 2013. and for advertising as another form of behavioral profiling and targeting based on interests. Companies like [Twitter](/source/Twitter), for example, use interest graphs to specifically target advertisements to their users based on their interests.Perez, Sarah. [https://techcrunch.com/2012/03/01/how-twitter-is-pairing-its-interest-graph-with-ads/ "How Twitter Is Pairing Its Interest Graph With Ads"], TechCrunch, 1 March 2012. Retrieved on 17 July 2012. Interest graphs may be applied to [product development](/source/New_product_development) by using customer interests to help determine which new features or capabilities to provide in future versions of a product. Interest graphs have many other uses as well, including [simulation](/source/simulation),Sweeney, Peter. [https://corp.primal.com/blog/five-surprising-ways-to-use-interest-graphs/ "Five Surprising Ways to Use Interest Graphs"], Primal, 28 May 2012. Retrieved on 11 March 2013. research and other content discovery and filtering tasks,Ingram, Mathew. [http://paidcontent.org/2013/03/12/why-a-linkedin-acquisition-of-pulse-would-make-sense-content-requires-context/ "Why a LinkedIn acquisition of Pulse would make sense — content requires context"], paidContent, 12 March 2013. Retrieved on 13 March 2013. as input to recommendation engines for films, books, music, etc.,O’Dell, Jolie. [https://venturebeat.com/2012/02/13/pearltrees-funding-interest-graph/ "What the heck is an interest graph? Pearltrees raises $6.6M to show us"], VentureBeat, 13 February 2012. Retrieved on 11 March 2013. and for learning and education.Feldstein, Michael. [http://mfeldstein.com/desire2learn-mobile-contest-winners/ "Desire2Learn Mobile Contest Winners"], e-Literate, 16 September 2012. Retrieved on 11 March 2013. == See also == * [Community of interest](/source/Community_of_interest) * [Social web](/source/Social_web) * [Social graph](/source/Social_graph) == References == {{reflist}} Category:Social media Category:Diagrams --- Adapted from the Wikipedia article [Interest graph](https://en.wikipedia.org/wiki/Interest_graph) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Interest_graph?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.