# Instax

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Brand of instant cameras by Fujifilm

Instax Instax logo Maker Fujifilm Speed 800/30° Type Color instant Balance Daylight Format Mini, Wide, Square Introduced November 10, 1998; 27 years ago (1998-11-10)

Instax Monochrome Maker Fujifilm Type B&W instant Format Mini and Wide Introduced 2016 (Mini) and 2017 (Wide)

Fujifilm instax Wide 300 Overview Maker Fujifilm, Lomography, Polaroid Corporation Lens Lens mount Integral Sensor/medium Film format Instax Film size Mini or Wide Recording medium Instant film Footnotes Various cameras from various manufacturers

**Instax** (stylized as **instax**) is a brand of [instant still cameras](/source/Instant_camera) and [instant films](/source/Instant_film) marketed by [Fujifilm](/source/Fujifilm).

Fujifilm Instax 210 with Instax Wide format photograph

The first camera and accompanying film, the Instax Mini 10 and Instax Mini[1] film, were released on November 10, 1998.[2][3][4] The "Wide" film and first accompanying camera were released the following year.[4] The Instax Square film and accompanying camera were released in 2017.

The [formats](/source/Film_format) of Instax film give an image size of 46 mm × 62 mm (1.8 in × 2.4 in) for the Mini, 99 [mm](/source/Millimetre) × 62 mm (3.9 [in](/source/Inch) × 2.4 in) for the Wide and 62 [mm](/source/Millimetre) × 62 mm (2.4 [in](/source/Inch) × 2.4 in) for the Square. The Instax colour film is available in Mini, Wide, and Square formats and the black and white Instax Monochrome is also available in Mini, Wide, and Square formats.

Other manufacturers also make compatible cameras and camera backs.

## Cameras and printers

Main article: [List of Instax cameras and printers](/source/List_of_Instax_cameras_and_printers)

Fujifilm produces a range of Instax Mini, Instax Square and Instax Wide cameras, as do other manufacturers. Fujifilm also produces Instax Mini and Square printers and has in the past produced Instax Pivi printers.

## Film characteristics

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Fuji's instant film products are based upon the improvements made to [Polaroid](/source/Polaroid_Corporation)'s [SX-70](/source/Polaroid_SX-70) instant film system that the [Eastman Kodak Company](/source/Eastman_Kodak_Company) [sold in the 1970s and 1980s](/source/Instant_film#Kodak) – namely the ability to expose the film through the rear of the photograph and the reversal of the dye layers' order so that development in the blue layer is visible first. As a result of these changes, the image does not need to be taken via a [reflex mirror](/source/Single-lens_reflex_camera#Optical_components) in order to reverse the image (as all Polaroid [integral film cameras](/source/Instant_camera) do). Colour balance and tonal range are also improved over Polaroid integral [instant films](/source/Instant_film). Fuji's decision to integrate the pressure plate springs and batteries into the camera bodies rather than the disposable film pack itself helps make the Instax system more economical per exposure than Polaroid's equivalents.

### Instax Mini

Fujifilm Instax Mini 8 camera

Instax Mini is a 54 mm × 86 mm (2.1 in × 3.4 in) (approximately [ISO/IEC 7810 ID-1 credit-card-size](/source/ISO%2FIEC_7810#ID-1)) integral daylight ISO 800 color film designed for use with Fujifilm instax mini compatible cameras. In Japan, the Instax Mini cameras are called and referred to as cheki (チェキ), derived from the English "check it".[5]

Film specifications[6] Film speed ISO 800/30° Colour temperature Daylight type (5500K) Resolving power 12 lines/mm Photos per pack 10 Film size (W×H) 54 mm × 86 mm 2.1 in × 3.4 in Image size (W×H) 46 mm × 62 mm 1.8 in × 2.4 in Aspect ratio 1:1.348 Film pack size (W×H×D) 61 mm × 92 mm × 20 mm 2.4 in × 3.6 in × 0.8 in

### Digital Instax Pivi

The Digital Instax Pivi line was intended as a digital/analog hybrid. The original intention was to produce a new format to feed a series of digital instant cameras similar in approach to the [Olympus](/source/Olympus_Corporation) C-211, a digital camera with a built-in Polaroid 500 film [printer](/source/Printer_(computing)). Fujifilm eventually released the FinePix PR21, a digital camera with a built-in Instax mini printer, in 1999.[7] A stand-alone printer was planned from the start but was not the primary focus, but this changed with the advent of mobile devices.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] This device made it to market in 2004 (as the Pivi MP-100), after about five years in development.

Instax Pivi film looks physically identical to Instax mini, but it takes a different formulated film producing a color-inverted image when used in a mini camera, making them incompatible.

Film specifications Film speed 800 ASA Film size (W×H) 54 mm × 86 mm 2.1 in × 3.4 in Image size (W×H) 46 mm × 61 mm 1.8 in × 2.4 in

### Instax Wide

Fujifilm Instax 500AF camera

Instax 100 camera

Called Cheki Wide in Japan. Released the year after the mini film and cameras, the area was increased on this format to create an image size based on the [golden ratio](/source/Golden_ratio).[4] Upon introduction, this format was simply called Instax without any suffix (making it the normal, not mini, Instax film), Fujifilm gradually embedded the "Wide" moniker into the name of the product. That rebranding pattern can also be seen on the Instax 210 which is now described on the Fujifilm web site as Instax Wide 210, despite not being referenced elsewhere in such a way.[8] Instax Wide is available in colour and black and white.

Instax Wide 300 has [shutter release](/source/Shutter_(photography)) 1/64 - 1/200 s with exposure compensation ±2/3 EV (Lighten-Darken control) on ISO 800 speed. Film developing time is around 90 s (depends on [temperature](/source/Temperature)).

Film specifications[9] Film speed ISO 800/30° Colour temperature Daylight type (5500K) Resolving power 10 lines/mm Photos per pack 10 Film size (W×H) 108 mm × 86 mm 4.3 in × 3.4 in Image size (W×H) 99 mm × 62 mm 3.9 in × 2.4 in Aspect ratio 1.6:1 Film pack size (W×H×D) 115 mm × 92 mm × 20 mm 4.5 in × 3.6 in × 0.8 in

### Instax Square

Instax Square SQ10

Called Cheki Square in Japan. Instax Square is a square size of Instax film released in 2017, available in colour.[10][11] Fujifilm initially only offered a hybrid digital camera/printer. Later, a separate printer and cameras offering fully analog exposure became available.[12][13]

On September 25, 2018, Fujifilm launched the Square SQ 20[14] which has a configurable "Motion Mode" function that allows recording of video (max 15 seconds), and the selecting and printing of a frame.

In September 2020, Fujifilm announced that Instax Square would be available in black and white in mid-October.[15]

Film specifications[16] Film speed ISO 800 Color temperature 5500K Resolving power 10 lines/mm Photos per pack 10 Film size (W×H) 72 mm × 85.6 mm 2.83 in × 3.37 in Image size (W×H×D) 62 mm × 62 mm 2.4 in × 2.4 in Aspect ratio 1:1 Film pack size (W×H×D) 79 mm × 91 mm × 19 mm

## History

### Pre-Instax

Kodak ceased production of instant film cameras when it was successfully sued by Polaroid for [patent infringement](/source/Patent_infringement) in 1986. Fujifilm, through an agreement with Polaroid specifying they could not officially distribute in certain territories (such as the US) until the original [patents](/source/Patent) expired in the mid-1990s, continued to manufacture and market their own line of films. As such, Fuji produced several lines of instant films starting in the early 1980s.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

### Release

Instax was released to consumers on November 10, 1998[3][4] and was based on those earlier instant film systems, having the same film speed and dye order.

Fujifilm originally wished to release the Instax series worldwide including North America and Europe simultaneously,[17] but chose to work with Polaroid on the mio camera based on the Instax mini 10/20 for the US market. The mio product was discontinued after a few years.

Black and white Instax Mini film

### Polaroid withdraws

With Polaroid ceasing production of instant films in 2008, the Instax system was the only integral instant film system in production until Impossible Project (now [Polaroid](/source/Polaroid_B.V.) through brand acquisition) launched their integral film in early 2010. The Instax Mini system is also sold in some markets by Polaroid itself through the Polaroid 300[18] and Polaroid 300 Film[19] brands (in reality, rebranded Instax Mini 7S and Instax Mini film).

### Reception and growing popularity

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In 2014, it was reported that the Instax Mini 8 was outselling flagship models like the [Fujifilm X-T1](/source/Fujifilm_X-T1)[20][21] and [Sony α7R](/source/Sony_%CE%B17R).

In 2016, it was reported that sales of Instax cameras had risen to 5 million units the previous fiscal year, up from 100,000 units in 2004.[22] Also that year, Fujifilm released a monochrome formulation of the film.[23]

## See also

- [Zink (printing)](/source/Zink_(printing))

## References

1. **[^](#cite_ref-1)** Kennedy, Ingrid (5 September 1999). ["Is it worth it... The Fujimax Instax Mini"](https://www.independent.co.uk/life-style/is-it-worth-it-the-fujimax-instax-mini-1116582.html). *[The Independent](/source/The_Independent)*. Retrieved 16 March 2014.

1. **[^](#cite_ref-2)** ["Fujifilm Instax Mini 10 camera, c2000"](http://collection.sciencemuseum.org.uk/objects/co8094242/fujifilm-instax-mini-10-camera-c2000-instant-camera). [National Media Museum](/source/National_Media_Museum). Retrieved 26 January 2017.

1. ^ [***a***](#cite_ref-fujiInstant_3-0) [***b***](#cite_ref-fujiInstant_3-1) ["Fuji may enter U.S. instant film market"](https://www.nytimes.com/1998/10/31/business/company-news-fuji-photo-may-enter-us-instant-film-market.html). *[The New York Times](/source/The_New_York_Times)*. EUROPE. 1998-10-31. Retrieved 2016-01-01.

1. ^ [***a***](#cite_ref-JCII_4-0) [***b***](#cite_ref-JCII_4-1) [***c***](#cite_ref-JCII_4-2) [***d***](#cite_ref-JCII_4-3) ["23 "Japanese Historical Cameras" of 1999 Named"](https://web.archive.org/web/20180212205510/http://www.jcii-cameramuseum.jp/museum/historicalc_e/1999_e.html). *JCII Camera Museum*. Japan Camera Industry Institute. Archived from [the original](http://www.jcii-cameramuseum.jp/museum/historicalc_e/1999_e.html) on 12 February 2018. Retrieved 26 January 2017.

1. **[^](#cite_ref-instax_5-0)** ["インスタントカメラ【instax＜チェキ＞】公式サイト"](https://instax.jp/). *instax.jp* (in Japanese). Retrieved 2020-10-06.

1. **[^](#cite_ref-6)** ["Instax Mini film manual"](http://www.fujifilm.com/products/instant_photo/pdf/instax_mini_datasheet.pdf) (PDF). May 1999.

1. **[^](#cite_ref-7)** ["FinePix PR21 JP press release"](http://www.fujifilm.co.jp/news_r/nrj514.html). 1999.

1. **[^](#cite_ref-8)** ["Instax WIDE 210 product pagel"](https://web.archive.org/web/20141031234456/http://www.fujifilm.com/products/instant_photo/cameras/instax_210/). October 2014. Archived from [the original](http://www.fujifilm.com/products/instant_photo/cameras/instax_210/) on 2014-10-31.

1. **[^](#cite_ref-9)** ["Instax Wide film manual"](http://www.fujifilm.com/products/instant_photo/pdf/instax_datasheet.pdf) (PDF). May 1999.

1. **[^](#cite_ref-10)** ["Fujifilm Instax Square SQ10"](https://www.techradar.com/reviews/fujifilm-instax-square-sq10). *TechRadar*. Retrieved 2018-05-21.

1. **[^](#cite_ref-11)** ["Fujifilm Instax Square SQ10 review: digital downer"](https://www.theverge.com/2017/6/2/15725890/fujifilm-instax-sq10-review-instant-polaroid-digital-camera). *The Verge*. Retrieved 2018-05-21.

1. **[^](#cite_ref-12)** ["Fujifilm announces square-format Instax Share SP-3 SQ photo printer"](https://www.dpreview.com/news/6657531268/fujifilm-announces-square-format-instax-share-sp-3-sq-photo-printer). *Digital Photography Review*. Retrieved 2018-06-07.

1. **[^](#cite_ref-13)** ["Fujifilm's Instax Square SQ6 is a square-format analog instant camera"](https://www.dpreview.com/news/0067965594/fujifilm-s-instax-square-sq6-is-a-square-format-analog-instant-camera). *Digital Photography Review*. Retrieved 2018-06-01.

1. **[^](#cite_ref-14)** ["Fujifilm launches new hybrid instant camera "instax SQUARE SQ20""](http://www.fujifilm.com/news/n180925_08.html). *Fujifilm Global*. Retrieved 2018-10-23.

1. **[^](#cite_ref-15)** ["Fuji Unveils Instax Square SQ1 Instant Camera and Two New Film Varieties"](https://petapixel.com/2020/09/16/fuji-unveils-instax-square-sq1-instant-camera-and-two-new-film-varieties/). *petapixel.com*. 16 September 2020. Retrieved 2020-10-06.

1. **[^](#cite_ref-16)** Johnson, Allison (19 September 2016). ["Fujifilm working on square format Instax camera and film"](https://www.dpreview.com/news/9921150745/fujifilm-working-square-format-instax-camera-and-film). *[Digital Photography Review](/source/Digital_Photography_Review)*.

1. **[^](#cite_ref-17)** ["Fuji may enter US instant film market"](https://www.nytimes.com/1998/10/31/business/company-news-fuji-photo-may-enter-us-instant-film-market.html). *The New York Times*. Bloomberg News. 31 October 1998.{{[cite news](https://en.wikipedia.org/wiki/Template:Cite_news)}}: CS1 maint: deprecated archival service ([link](https://en.wikipedia.org/wiki/Category:CS1_maint:_deprecated_archival_service))

1. **[^](#cite_ref-18)** ["Polaroid Pic-300 Instant Print Camera"](https://web.archive.org/web/20171201033452/http://polaroid.com/products/pic-300-instant-camera). [Polaroid Corporation](/source/Polaroid_Corporation). Archived from [the original](http://www.polaroid.com/products/pic-300-instant-camera) on 1 December 2017. Retrieved 4 September 2016.

1. **[^](#cite_ref-19)** ["PIF-300 Instant Film for Pic-300 Instant Cameras"](https://web.archive.org/web/20171204082153/http://www.polaroid.com/products/PIF-300-film). [Polaroid Corporation](/source/Polaroid_Corporation). Archived from [the original](http://www.polaroid.com/products/PIF-300-film) on 4 December 2017. Retrieved 4 September 2016.

1. **[^](#cite_ref-20)** ["Instax Rules Them All: massive sales of Fuji's instax film. Instax Cameras sell better than Fuji X-T1 and Sony A7r!"](https://www.fujirumors.com/instax-rules-them-all-massive-sales-of-fujis-instax-film-instax-cameras-sell-better-than-fujifilm-x-t1/). *Fuji Rumors*. 2014-09-12. Retrieved 2020-10-06.

1. **[^](#cite_ref-21)** ["FUJI EARNINGS REPORT: Instant Cameras + Fujifilm X-T1 save the imaging business and keep it profitable!"](https://www.fujirumors.com/fuji-earnings-report-instant-cameras-fujifilm-x-t1-save-the-imaging-business-and-keep-it-profitable/). *Fuji Rumors*. 2014-10-30. Retrieved 2020-10-06.

1. **[^](#cite_ref-22)** Mogg, Trevor (April 5, 2016). ["Fujifilm's Instax analog camera is outselling its digital devices by nearly 4 times"](https://www.digitaltrends.com/photography/fujifilms-instax-analog-camera-outselling-its-digital-devices-by-nearly-four-times/). *www.digitaltrends.com*. Retrieved 2020-10-06.

1. **[^](#cite_ref-23)** Fisher, Jim (19 December 2016). ["Fujifilm Instax Mini Monochrome"](https://petapixel.com/2016/09/06/fujifilm-unveils-black-white-instax-mini-film/). PC Magazine. Retrieved 17 January 2017.

## Further reading

- ["Data Sheet: Fujifilm Instant Color Film instax mini"](http://www.fujifilm.com/products/instant_photo/pdf/instax_mini_datasheet.pdf) (PDF). [Fujifilm](/source/Fujifilm). Retrieved March 2, 2018.

- ["Data Sheet: Fujifilm Instant Color Film instax wide"](https://www.fujifilm.com/products/instant_photo/pdf/instax_datasheet.pdf) (PDF). [Fujifilm](/source/Fujifilm). Retrieved January 25, 2020.

## External links

Wikimedia Commons has media related to [Fujifilm Instax cameras](https://commons.wikimedia.org/wiki/Category:Fujifilm_Instax_cameras).

- [Official website](http://instax.com) (US)

- [Official website](http://www.instax.co.uk) (UK)

- [Official website](http://www.instax.in) (India)

- [Fujifilm instant photography – Instax series](http://camera-wiki.org/wiki/Fujifilm_instant_photography#Instax_series) at Camera-wiki.org

- [Instax SQ10 –](https://fotojoker.pl/blog/nowa-jakosc-zdjec-natychmiastowych/) [Nowa jakość zdjęć natychmiastowych](https://fotojoker.pl/blog/nowa-jakosc-zdjec-natychmiastowych/)

v t e Fujifilm Lenses Fujinon XF 16mm F1.4 R WR XF 23mm F1.4 R XF 27mm F2.8 XF 35mm f/1.4 R XF 35mm F2 R WR XF 56mm F1.2 R XF 60mm f/2.4 R Macro XF 90mm F2 R LM WR Cameras DIGITAL Q1 Fujica DX-10 FinePix GX680 Instax List of cameras and printers MX-2900ZOOM X-series X100 X-A1 X-A2 X-A3 X-A5 X-A7 X-E1 X-E2 X-E3 X-E4 X-E5 X-H1 X-H2 X-H2S X-M1 X-M5 X-Pro1 X-Pro2 X-S1 X-S10 X-S20 X-T1 X-T2 X-T3 X-T4 X-T5 X-T10 X-T20 X-T30 X-T100 X-T200 X10 X20 X30 X70 XF1 XQ1 XQ2 GFX GFX 50S GFX 50R GFX100 GFX100S GFX50S II GFX100 II GFX100S II Films Photographic Reversal Velvia Fortia Provia Astia Sensia Color negative Fujicolor Pro Superia Black and white Neopan Instant Instax Motion picture Single-8 Business Innovation Fuji Xerox J-Stars Fuji Xerox Minerva AFC Fuji Xerox Towers FX Palo Alto Laboratory Other products Fujica X-mount Fujifilm X-mount Super CCD Related FUJIC Fujifilm Corp. v. Benun

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Adapted from the Wikipedia article [Instax](https://en.wikipedia.org/wiki/Instax) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Instax?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.