# Inside Soap

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British magazine covering soap operas

Inside Soap First issue cover (October 1992) Editor Sarah Ellis Categories Soap operas Frequency Weekly Circulation 42,215 (ABC 2023) [1] Print First issue October 1992 Company Hearst Magazines UK Country United Kingdom Based in London Language English Website www.insidesoap.co.uk ISSN 0966-8497

***Inside Soap*** is a weekly soap opera and television listings magazine published in the United Kingdom. The magazine is currently released every Tuesday. It covers storylines of British and Australian soap operas that are broadcast in the [United Kingdom](/source/United_Kingdom), including *[Coronation Street](/source/Coronation_Street)*, *[Doctors](/source/Doctors_(2000_TV_series))*, *[EastEnders](/source/EastEnders)*, *[Emmerdale](/source/Emmerdale)*, *[Hollyoaks](/source/Hollyoaks)*, *[Home and Away](/source/Home_and_Away)* and *[Neighbours](/source/Neighbours)* as well as drama *[Casualty](/source/Casualty_(TV_series))*. Since 1996, the magazine has hosted the [*Inside Soap* Awards](/source/Inside_Soap_Awards) ceremony each year.

## History

### Profile and early years

*Inside Soap* was launched in Australia in 1992, published by the Sydney-based Attic Futura.[2] Attic Futura was sold to [Pacific Magazines](/source/Pacific_Magazines) in 1993 by which time the magazine had been successfully launched in the UK.[3] The magazine was then relaunched in Australia in 1998.[4]

In 1996, the British *Inside Soap* changed from a monthly to a fortnightly publication.[5]

In September 2002, [Hachette Filipacchi](/source/Hachette_Filipacchi) began publishing the magazine after the company purchased Attic Futura.[6] In late 2003, Hachette Filipacchi decided to increase their output of *Inside Soap* and began publishing it weekly.[7] The publisher's decision to publish weekly strengthened sales and by September 2005, the magazine reached 182,618 units in circulation.[8]

Each year, the [*Inside Soap* Awards](/source/Inside_Soap_Awards) ceremony is held, where awards are given to the cast and crew of the soaps. In September 2004, the *Inside Soap* Awards were broadcast on [Sky's](/source/Sky_Group) television channel [Living TV](/source/Living_TV).[9]

Editors of the magazine have included Vicky Mayer, Jonathan Bowman, Steven Murphy and Gary Gillatt.[10][11]

*Inside Soap* prints stories covering all soap operas broadcast on British television in detail. It includes a feature to inform readers of dates different stories occur titled "what happens when". It also includes terrestrial and digital television listings.[8]

### Circulation

By 1994, the magazine's circulation had reached around 120,000.[12] In 1995, *Inside Soap's* publicity claimed that it was the fastest growing consumer magazine in the United Kingdom.[13] In August 1996, it was announced that *Inside Soap* sales had risen. From January to June 1996, they had gained a fifty-four percent rise in sales according to year on year comparison data.[14] By 1998, it was a market leader in its sales category and by September 2003 it still held its top ranking position.[15][6]

In the 2000s and 2010s, *Inside Soap* remained one of the most circulated television listings magazines in the UK. It endured a sales decline on a yearly basis. In February 2008, it was reported that *Inside Soap* was the seventh best selling television listings magazine in the UK. Its circulation grew by 5.7 per cent during the previous period to 200,045 copies sold per issue.[16] It's sales fell to 195,125 for the first half of 2008, which was reported to be a 1.9 per cent loss.[17] The sales declined by a further 5.9 per cent (188,273 sales per issue) for the latter half. It was also the sixth best selling listings magazine of the year.[18] *Inside Soap's* sales share fell by 5.8 per cent with 177,304 sales in the second half of 2009.[19] For the first half of 2011, the magazine's sales dipped by 5.7 per cent to 165,022 copies sold. This made *TV easy* the sixth best-selling magazine from the genre.[20] In the latter half of 2012, sales fell to 150,270, a 4.2 per cent drop.[21] By 2013, it was still the sixth best selling listings magazine, down 7.7 per cent selling 142,682 copies in the first six months.[22]

Its print sales decline continued in the 2020s. In 2022, it shifted an average of 51,300 per issue.[23] In 2023, its average sales per issue were 42,215 with a 17.7 per cent decline on the previous year.[1]

## References

1. ^ [***a***](#cite_ref-abc1_1-0) [***b***](#cite_ref-abc1_1-1) Maher, Bron (21 February 2024). ["Magazine ABCs 2023: Full breakdown of titles shows 12.4% circulation fall"](https://pressgazette.co.uk/media-audience-and-business-data/media_metrics/magazine-circulations-2023-abc/). *[Press Gazette](/source/Press_Gazette)*. [Archived](https://web.archive.org/web/20240924180856/https://pressgazette.co.uk/media-audience-and-business-data/media_metrics/magazine-circulations-2023-abc/) from the original on 24 September 2024. Retrieved 13 October 2024.

1. **[^](#cite_ref-2)** 'Etcetera' *Sydney Morning Herald* 20 August 1992 p. 21

1. **[^](#cite_ref-3)** Ian McIlwraith 'PacMag taps teen market' *Sydney Morning Herald* 4 May 1993 p. 38

1. **[^](#cite_ref-4)** Margaret Easterbrook, 'Drama as TV Week axes local writers' Melbourne *Age* 1 July 1998 p. 3

1. **[^](#cite_ref-5)** Games, Alexander; O'Carroll, Lisa (13 March 1996). ["In the air"](https://www.newspapers.com/clip/80236211/). *[Evening Standard](/source/Evening_Standard)*. p. 61. Retrieved 25 June 2021 – via [Newspapers.com](/source/Newspapers.com).

1. ^ [***a***](#cite_ref-insidesoap1_6-0) [***b***](#cite_ref-insidesoap1_6-1) Cassy, John; Brockes, Emma (16 September 2002). ["Shooting for the stars (again)"](https://www.newspapers.com/clip/80238711/). *[The Guardian](/source/The_Guardian)*. p. 82. Retrieved 25 June 2021 – via [Newspapers.com](/source/Newspapers.com).

1. **[^](#cite_ref-7)** Byrne, Ciar (15 December 2003). ["Red and read all over"](https://www.newspapers.com/clip/80239132/). *[The Guardian](/source/The_Guardian)*. p. 72. Retrieved 25 June 2021 – via [Newspapers.com](/source/Newspapers.com).

1. ^ [***a***](#cite_ref-insidesoap2_8-0) [***b***](#cite_ref-insidesoap2_8-1) Whitlock, Kevin (26 September 2005). ["So what's on telly tonight?"](https://www.newspapers.com/clip/80246371/). *[The Independent](/source/The_Independent)*. p. 98. Retrieved 25 June 2021 – via [Newspapers.com](/source/Newspapers.com).

1. **[^](#cite_ref-9)** Darke, Kimberley (29 September 2004). ["Digital highlights"](https://www.newspapers.com/clip/80239484/). *[Evening Standard](/source/Evening_Standard)*. p. 44. Retrieved 25 June 2021 – via [Newspapers.com](/source/Newspapers.com).

1. **[^](#cite_ref-10)** ["Creative, media & marketing"](https://www.newspapers.com/clip/80236989/). *[The Guardian](/source/The_Guardian)*. 28 June 1993. p. 46. Retrieved 25 June 2021 – via [Newspapers.com](/source/Newspapers.com).

1. **[^](#cite_ref-11)** Kingston, Peter (13 July 1998). ["Question: What do you call a radio station that's preparing to launch its first soap? Answer: Radio 3 - seriously"](https://www.newspapers.com/clip/80237405/). *[The Guardian](/source/The_Guardian)*. p. 64. Retrieved 25 June 2021 – via [Newspapers.com](/source/Newspapers.com).

1. **[^](#cite_ref-12)** Bellos, Alex (13 March 1994). ["Close to the edge"](https://www.newspapers.com/clip/84689486/). *[The Observer](/source/The_Observer)*. p. 127. Retrieved 4 September 2021 – via [Newspapers.com](/source/Newspapers.com).

1. **[^](#cite_ref-13)** ["Creative, media & marketing"](https://www.newspapers.com/clip/80237228/). *[The Guardian](/source/The_Guardian)*. 9 January 1995. p. 46. Retrieved 25 June 2021 – via [Newspapers.com](/source/Newspapers.com).

1. **[^](#cite_ref-14)** Glaister, Dan (5 August 1996). ["Now it's lads on top"](https://www.newspapers.com/clip/80237719/). *[The Guardian](/source/The_Guardian)*. p. 39. Retrieved 25 June 2021 – via [Newspapers.com](/source/Newspapers.com).

1. **[^](#cite_ref-15)** ["Creative, media & sales"](https://www.newspapers.com/clip/80238389/). *[The Guardian](/source/The_Guardian)*. 25 July 1998. p. 243. Retrieved 25 June 2021 – via [Newspapers.com](/source/Newspapers.com).

1. **[^](#cite_ref-16)** ["Magazine ABCs: TV Choice is top actively-purchased TV mag"](https://pressgazette.co.uk/publishers/magazines/magazine-abcs-tv-choice-is-top-actively-purchased-tv-mag-40283/). *[Press Gazette](/source/Press_Gazette)*. 14 February 2008. [Archived](https://web.archive.org/web/20250119150635/https://pressgazette.co.uk/publishers/magazines/magazine-abcs-tv-choice-is-top-actively-purchased-tv-mag-40283/) from the original on 19 January 2025. Retrieved 12 October 2024.

1. **[^](#cite_ref-17)** ["Magazine ABCs: TV Choice remains top listings title"](https://pressgazette.co.uk/publishers/magazines/magazine-abcs-tv-choice-remains-top-listings-title/). *[Press Gazette](/source/Press_Gazette)*. 14 August 2008. [Archived](https://web.archive.org/web/20250119150625/https://pressgazette.co.uk/publishers/magazines/magazine-abcs-tv-choice-remains-top-listings-title/) from the original on 19 January 2025. Retrieved 12 October 2024.

1. **[^](#cite_ref-18)** Ponsford, Dominic (12 February 2009). ["Magazine ABCs: TV Choice remains top telly mag"](https://pressgazette.co.uk/publishers/magazines/magazine-abcs-tv-choice-remains-top-telly-mag/). *[Press Gazette](/source/Press_Gazette)*. [Archived](https://web.archive.org/web/20250119150658/https://pressgazette.co.uk/publishers/magazines/magazine-abcs-tv-choice-remains-top-telly-mag/) from the original on 19 January 2025. Retrieved 12 October 2024.

1. **[^](#cite_ref-19)** Luft, Oliver (11 February 2010). ["Magazine ABCs: Radio Times over 1m as TV titles dip"](https://pressgazette.co.uk/publishers/magazines/magazine-abcs-radio-times-over-1m-as-tv-titles-dip/). *[Press Gazette](/source/Press_Gazette)*. Retrieved 12 October 2024.

1. **[^](#cite_ref-20)** Ponsford, Dominic (18 August 2011). ["2011 consumer magazine circulations: Full breakdown"](https://pressgazette.co.uk/publishers/magazines/2011-consumer-magazine-circulations-full-breakdown/). *[Press Gazette](/source/Press_Gazette)*. [Archived](https://web.archive.org/web/20250119150915/https://pressgazette.co.uk/publishers/magazines/2011-consumer-magazine-circulations-full-breakdown/) from the original on 19 January 2025. Retrieved 12 October 2024.

1. **[^](#cite_ref-21)** ["Mag ABCs: TV choice stays number one in top 100 list of best selling UK magazines"](https://pressgazette.co.uk/publishers/magazines/mag-abcs-tv-choice-stays-number-one-top-100-list-best-selling-uk-magazines/). *[Press Gazette](/source/Press_Gazette)*. 14 February 2013. [Archived](https://web.archive.org/web/20250119150620/https://pressgazette.co.uk/publishers/magazines/mag-abcs-tv-choice-stays-number-one-top-100-list-best-selling-uk-magazines/) from the original on 19 January 2025. Retrieved 12 October 2024.

1. **[^](#cite_ref-22)** ["Mag ABCs: TV Choice stands firm on top of pile as listings rivals lose circulation"](https://pressgazette.co.uk/publishers/magazines/mag-abcs-tv-choice-stands-firm-top-pile-listings-rivals-lose-circulation/). *[Press Gazette](/source/Press_Gazette)*. 15 August 2013. [Archived](https://web.archive.org/web/20250119150620/https://pressgazette.co.uk/publishers/magazines/mag-abcs-tv-choice-stands-firm-top-pile-listings-rivals-lose-circulation/) from the original on 19 January 2025. Retrieved 12 October 2024.

1. **[^](#cite_ref-23)** Majid, Aisha (21 February 2023). ["Magazine ABCs for 2022: Full breakdown of print and digital circulations"](https://pressgazette.co.uk/media-audience-and-business-data/media_metrics/magazine-circulations-2022-abc-print-digital/#magazine-abc). *[Press Gazette](/source/Press_Gazette)*. [Archived](https://web.archive.org/web/20230704010744/https://pressgazette.co.uk/media-audience-and-business-data/media_metrics/magazine-circulations-2022-abc-print-digital/#magazine-abc) from the original on 4 July 2023. Retrieved 4 July 2023.

## External links

- [Official website](http://www.insidesoap.co.uk)

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Adapted from the Wikipedia article [Inside Soap](https://en.wikipedia.org/wiki/Inside_Soap) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Inside_Soap?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.