# Innovation Square > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Innovation_Square > Markdown URL: https://mediated.wiki/source/Innovation_Square.md > Source: https://en.wikipedia.org/wiki/Innovation_Square > Source revision: 1355596205 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) **Innovation Square**, formerly **Xerox Tower**, is a [skyscraper](/source/Skyscraper) in downtown [Rochester, New York](/source/Rochester,_New_York), standing at 443 feet (135 m) tall.[4] The tower is the centerpiece of a roughly 2.7 acres (1.1 ha) complex named *Xerox Square*.[5] When it was built in 1967, it was the tallest building made of poured-in-place exposed aggregate concrete. It is the [tallest building in Rochester](/source/Tallest_building_in_Rochester), as well as the third [tallest building in Upstate New York](/source/List_of_tallest_buildings_in_Upstate_New_York). It was initially used as the headquarters of [Xerox Corporation](/source/Xerox_Corporation). The "Digital X" Xerox logo at the top of the building was removed in 2005 with Xerox's new [positioning](/source/Positioning_(marketing)) away from "The Document Company" signature and the related logo in use since 1994.[6] On April 18, 2009, Xerox announced their wish to sell the tower and other buildings in Xerox Square, and lease back the office space.[1] In August 2013 the property was sold to Buckingham Properties for $40 million. Under the terms of the sale Xerox continued to lease space in the building for eight years, with an option to renew. Between the Summer and Autumn of 2015, a multi-color light display was added to all four corners of the tower roof.[5] The complex formerly featured an outdoor skating rink, and an English pub-style restaurant called *The Shakespeare*, both of which operated until the late 1970s or 1980s before being converted to a private outdoor lounge for Xerox employees.[7] On January 26, 2018, Xerox has announced that it would vacate the entire building to move all its local employees to [Webster](/source/Webster,_New_York).[8] Consulting and accounting firm EFPR was the first commercial tenant in February 2020, occupying the 14th and 15th floors of the tower.[9] More recently, it was sold to Gallina Development.[10] Gallina announced that it would rename the complex "Innovation Square" and retrofit it with housing, commercial, and college student living space.[11] The auditorium (formerly known as Xerox Auditorium), which was kept, reopened as a performing arts center in September 2021.[12] In 2023, the [YMCA](/source/YMCA) opened a branch in the building.[13] ## References 1. Deckert, Andrea (June 18, 2009). ["Xerox seeks to sell tower, then lease it back"](http://www.rbj.net/fullarticle.cfm?sdid=78796). *Rochester Business Journal*. Retrieved June 19, 2009.[dead link] 1. ["Xerox wants to sell its Rochester tower"](https://www.newspapers.com/article/star-gazette-xerox-sell/157041663/). *Star-Gazette*. Associated Press. May 31, 2001. p. 16A. Retrieved June 19, 2009. 1. ["Xerox Tower"](http://www.skyscrapercenter.com/building/xerox-tower/9773). *Skyscraper Center*. CTBUH. Retrieved 2017-07-07. 1. Xerox Tower [\[1\]](https://web.archive.org/web/20061208202440/http://www.emporis.com/en/wm/bu/?id=xeroxtower-rochester-ny-usa) [emporis.com](/source/Emporis.com) 1. Deckert, Andrea (Aug 2, 2013). ["Xerox Square sells at $40M"](https://web.archive.org/web/20131102205656/http://www.rbj.net/article.asp?aID=197673). *Rochester Business Journal*. Archived from [the original](http://www.rbj.net/article.asp?aID=197673) on November 2, 2013. Retrieved Nov 1, 2013. 1. ["Xerox, The Very, Very, Very Shiny Company"](https://www.underconsideration.com/brandnew/archives/xerox_the_very_very_very_shiny.php). *UnderConsideration - Brand New*. January 7, 2008. Retrieved August 9, 2020. 1. Morell, Alan (Feb 11, 2017). ["Whatever Happened to ... the ice rink at Xerox Square"](http://www.democratandchronicle.com/story/news/local/rocroots/2017/02/11/whatever-happened-ice-rink-xerox-square/97768582/). *Democrat & Chronicle*. Retrieved Mar 4, 2013. 1. ["Xerox to leave downtown offices, relocate employees to Webster campus"](https://www.democratandchronicle.com/story/money/2018/01/26/xerox-leave-downtown-offices-relocate-employees-webster-campus/1069376001/). *Democrat & Chronicle*. Jan 26, 2018. Retrieved Jan 31, 2018. 1. WHAM (2019-11-12). ["EFPR Group to become first new tenant of former Xerox Tower"](https://13wham.com/news/local/efpr-group-to-become-first-new-tenant-of-former-xerox-tower). *WHAM*. Retrieved 2026-05-22. 1. WHAM (2020-09-21). ["Gallina Development acquires former Xerox Tower"](https://13wham.com/news/local/gallina-development-acquires-former-xerox-tower). *WHAM*. Retrieved 2020-09-22. 1. ["Xerox Tower to become 'Innovation Square'"](https://web.archive.org/web/20210910022502/https://www.whec.com/news/update-on-xerox-tower-plans-expected-friday/5903391/). *WHEC News10NBC*. 2020-10-23. Archived from [the original](https://www.whec.com/news/update-on-xerox-tower-plans-expected-friday/5903391/) on 2021-09-10. Retrieved 2021-09-10. 1. Sharp, Brian. ["Renovated theater at former Xerox Square will cater to community arts groups"](https://www.democratandchronicle.com/story/news/2021/09/09/former-xerox-auditorium-downtown-rochester-ny-gets-new-look/8256773002/). *Democrat and Chronicle*. Retrieved 2021-09-10. 1. WHAM (2023-09-12). ["Downtown Rochester's new YMCA location celebrates grand opening"](https://13wham.com/news/local/downtown-rochesters-new-ymca-location-celebrates-grand-opening-innovation-square). *WHAM*. Retrieved 2025-03-22. ## External links - [Xerox Tower, Emporis](https://web.archive.org/web/20061208202440/http://www.emporis.com/en/wm/bu/?id=xeroxtower-rochester-ny-usa) - [Xerox Tower, Skyscraperpage](http://skyscraperpage.com/cities/?buildingID=1150) - [Xerox Tower, RochesterDowntown](https://web.archive.org/web/20081008102500/http://www.rochesterdowntown.com/business/fetchBuilding_c.php?72) --- Adapted from the Wikipedia article [Innovation Square](https://en.wikipedia.org/wiki/Innovation_Square) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Innovation_Square?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.