# Indy100

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***indy100*** (formerly ***i100***)[1] is a British [news website](/source/News_site) affiliated with *[The Independent](/source/The_Independent),*[2] launched by ESI Media on 17 July 2014. The site is led by journalist [Christian Broughton](/source/Christian_Broughton).[3]

## History

On 17 July 2014, ESI Media, publisher of *[The Independent](/source/The_Independent)* announced the launch of news website *i100.co.uk* – as on online companion for their *[i](/source/The_i_Paper)* newspaper[4] – describing it as a "not just another newspaper website". Users of the website can sign up using one of several [social media](/source/Social_media) accounts to leave comments and upvote articles. Users can receive rewards for upvoting or sharing a certain number of articles. The site republishes material from *The Independent* (and formerly the *i* newspaper) and rewrites it in a "digital-friendly" format.[2] The site's editorial team consists of journalists and contributors from *The Independent*, and is led by managing director [Christian Broughton](/source/Christian_Broughton).[3] The website's content is aimed at [millennials](/source/Millennials),[5] it seeks to hire editors who resonate with [Gen Z](/source/Gen_Z) readers.[6]

In February 2016, [Evgeny Lebedev](/source/Evgeny_Lebedev) announced *The Independent* was moving to digital-only model[7] and that the *i* newspaper would be sold to [Johnston Press](/source/Johnston_Press).[7] *The Independent* would retain the *i100* website, which would rebrand as *indy100*.[7] Johnston Press also announced that the *i* newspaper would create its own news website, [inews.co.uk](/source/Inews.co.uk).[7]

In 2024, *The Independent* estimated *indy100* to have 1.3 million monthly readers.[8]

## Reception

In 2014, *[The Guardian](/source/The_Guardian)* described the website as a "digital incarnation of *The Independent's* sister title, *i*".[3] *[Marketing Week](/source/Marketing_Week)* likened the website to [Buzzfeed](/source/BuzzFeed).[9] In 2016, Evgeny Lebedev said that the website was "hugely successful".[7] *InPublishing* described the website as a "hugely successful quality news source for millennials".[10] In 2017, [Amol Rajan](/source/Amol_Rajan) – media editor of [BBC News](/source/BBC_News) and former editor of *The Independent* – described the website as the "most successful spin-off site of its kind", adding that it created "mobile-friendly, ultra-social, video-heavy content that young audiences lapped up."[1]

## References

1. Rajan, Amol (2017-07-31). ["Should other papers follow The Independent's digital lead?"](https://www.bbc.co.uk/news/entertainment-arts-40774421). *[BBC News](/source/BBC_News)*. [BBC](/source/BBC)

1. McNally, Paul (2014-07-17). ["Why The Independent launched the new user-focused i100"](https://www.journalism.co.uk/not-just-another-newspaper-website-why-the-independent-launched-i100/). *[Journalism UK](/source/Journalism.co.uk)*. Mousetrap Media. Retrieved 2026-04-25.

1. Greenslade, Roy (2014-07-17). ["Now i goes digital with a BuzzFeed-style website called i100"](https://www.theguardian.com/media/greenslade/2014/jul/17/theindependent-buzzfeed). *[The Guardian](/source/The_Guardian)*. London: [Guardian Media Group](/source/Guardian_Media_Group). [ISSN 02613077](https://www.worldcat.org/issn/02613077)

1. Pidgeon, David (2014-07-17). ["Curate your own news: Independent launches i100"](https://uk.themedialeader.com/curate-your-own-news-independent-launches-i100/). *The Media Leader*. Adwanted. Retrieved 2026-04-25.

1. Onyanga-Omara, Jane (2016-02-16). ["Britain's 'The Independent' newspaper to go digital-only"](https://www.usatoday.com/story/news/world/2016/02/12/britains-independent-newspaper-go-digital-only/80277228/). *[USA Today](/source/USA_Today)*. London: [Gannett](/source/Gannett). [ISSN 07347456](https://www.worldcat.org/issn/07347456). Retrieved 2026-04-25.

1. Ahmed, Mariam (2023-03-22). ["The Independent seeks Indy100 journalist"](https://talkingbiznews.com/biz-news-help-wanted/the-independent-seeks-indy100-journalist/). *[Talking Biz News](/source/Talking_Biz_News)*. New York: Vested. Retrieved 2026-04-25.

1. Turvill, William (2016-05-24 [12 February 2016]). ["Independent newspapers closed, but will continue online, after i sale to Johnston Press"](https://pressgazette.co.uk/publishers/nationals/independent-and-independent-sunday-newspapers-closed-after-i-sale-johnston-press/). *[Press Gazette](/source/Press_Gazette)*. London: Progressive Media Group. [ISSN 00415170](https://www.worldcat.org/issn/00415170). Retrieved 2026-04-25.

1. ["Winter warmer: The Independent turns up the heat on other news brands once more"](https://www.independentadvertising.com/winter-warmer-the-independent-turns-up-the-heat-on-other-news-brands-once-more/). *Independent Advertising*. ESI Media. 2024-01-02. Retrieved 2026-04-25.

1. O'Reilly, Lara (2014-07-17). ["Independent looks to i100 to take it in ‘different advertising direction’"](https://www.marketingweek.com/independent-looks-to-i100-to-take-it-in-different-advertising-direction/). *[Marketing Week](/source/Marketing_Week)*

1. ["The Independent goes digital-only"](https://www.inpublishing.co.uk/articles/the-independent-goes-digitalonly-4578). *InPublishing*. 2016-02-12. Retrieved 2026-04-25.

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Adapted from the Wikipedia article [Indy100](https://en.wikipedia.org/wiki/Indy100) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Indy100?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.