# Icing (game) > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Icing_(game) > Markdown URL: https://mediated.wiki/source/Icing_(game).md > Source: https://en.wikipedia.org/wiki/Icing_(game) > Source revision: 1356614998 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) Drinking game and Internet meme Icing Drinking Game Players 2+ Playing time Ongoing Skills Chugging Alcohol used Smirnoff ice **Icing** is a [drinking game](/source/Drinking_game) and [Internet meme](/source/Internet_meme) that gained prominence in 2010 in which one person conceals a bottle of [Smirnoff Ice](/source/Smirnoff_Ice) in a place in which another person will find it. Once found, the finder is immediately required to kneel and drink.[1][2][3] Participants are encouraged to come up with elaborate ways to present the Smirnoff Ice to their targets by hiding bottles or cans in inconspicuous locations, or in situations where drinking it would be dangerous or embarrassing (e.g. before they attend a meeting). ## Gameplay A player hides a bottle for another person to come across. When the iced person sees the bottle, they must chug the entire Ice. Other players who see the icer hide the Ice are exempt from drinking it. The first person who touches the Ice (the 'iced') but fails to drink the whole bottle cannot ice someone else.[4] An Ice block occurs when the iced is already carrying a bottle/can of Ice on their person, or is in reach of one without taking a step. If this happens, the icer (challenger) must drop and chug both Ices, the original presented Ice and the new blocking Ice.[5] Whereas in the United States and Canada "icing" is usually done with smaller 11.2 fl. oz (331 mL) bottles, icing in Europe, particularly among students, is more commonly done with full-size 0.7 liter bottles. These bottles contain more than 2 times the volume and, at 4% ABV, are nearly as strong as their small counterparts (4.5% ABV). This in turn presents a higher danger of [drinking to excess](/source/Drinking_to_excess).[6] ## Popularity Icing, which was described by *The New York Times* in June 2010 as "the nation's biggest viral drinking game",[7] grew in popularity shortly after the appearance of the website BrosIcingBros.com in May 2010.[8] There has been some doubt[7][9] over whether this is an organic phenomenon,[7][9] or a marketing stunt by Smirnoff, which the company has denied.[7] Advertising executive Dick Martin said "Beyond the implicit slur on the beverage's taste, I doubt any alcoholic beverage company would want to be associated with a drinking game that stretches the boundaries of good taste and common sense like this one does".[7] The viral spread of the game has seen a boost in sales for the company.[7][9] Smirnoff insists that the game is "consumer-generated" and has reminded the public to drink responsibly,[7] and [Diageo](/source/Diageo), the product's maker, stated "that 'icing' does not comply with our marketing code, and was not created or promoted by Diageo, Smirnoff Ice, or anyone associated with Diageo." ## See also - [Drink portal](https://en.wikipedia.org/wiki/Portal:Drink) - [List of drinking games](/source/List_of_drinking_games) ## References 1. **[^](#cite_ref-1)** ["Bros Icing Bros - May. 26, 2010"](https://web.archive.org/web/20100527214253/http://money.cnn.com/2010/05/26/news/companies/bros_icing_bros.fortune/index.htm). *archive.fortune.com*. Archived from [the original](https://money.cnn.com/2010/05/26/news/companies/bros_icing_bros.fortune/index.htm) on May 27, 2010. 1. **[^](#cite_ref-2)** ["Bros Icing Bros: Understanding This Ridiculous Phenomenon"](https://www.cracked.com/blog/icing-more-like-bullshit). *Cracked.com*. June 11, 2010. 1. **[^](#cite_ref-3)** Flegenheimer, Matt (August 1, 2020). ["Tammy Duckworth Is Nothing and Everything Like Joe Biden"](https://www.nytimes.com/2020/08/01/us/politics/tammy-duckworth-biden-vp.html). *The New York Times*. Retrieved August 11, 2020. 1. **[^](#cite_ref-4)** ["The Official Icing & Bro Icing Drinking Game Rules"](https://web.archive.org/web/20121110053712/http://www.icingrules.com/). Archived from [the original](http://www.icingrules.com/) on November 10, 2012. Retrieved December 15, 2012. 1. **[^](#cite_ref-5)** ["Bros Icing Bros: The New Binge Drinking Game That Smirnoff Has Nothing to Say About"](https://www.cbsnews.com/news/bros-icing-bros-the-new-binge-drinking-game-that-smirnoff-has-nothing-to-say-about/). *www.cbsnews.com*. June 9, 2010. 1. **[^](#cite_ref-6)** Ferdman, Roberto A. (November 25, 2021). ["A map of where in the world people still drink Smirnoff Ice, the famously bad malt beverage"](https://www.washingtonpost.com/news/wonk/wp/2014/10/22/where-in-the-world-people-still-drink-smirnoff-ice-the-famously-bad-malt-beverage/). *Washington Post*. [ISSN](/source/ISSN_(identifier)) [0190-8286](https://search.worldcat.org/issn/0190-8286). Retrieved August 18, 2024. 1. ^ [***a***](#cite_ref-NYT_7-0) [***b***](#cite_ref-NYT_7-1) [***c***](#cite_ref-NYT_7-2) [***d***](#cite_ref-NYT_7-3) [***e***](#cite_ref-NYT_7-4) [***f***](#cite_ref-NYT_7-5) [***g***](#cite_ref-NYT_7-6) Goodman, J. David (June 8, 2010). ["Popular New Drinking Game Raises Question, Who's 'Icing' Whom?"](https://www.nytimes.com/2010/06/09/business/media/09adco.html). *[The New York Times](/source/The_New_York_Times)*. Retrieved June 14, 2010. 1. **[^](#cite_ref-8)** [Harvey, Matt](/source/Matt_T._Harvey) (June 11, 2010). ["Iced, iced baby"](http://www.nypost.com/p/entertainment/iced_iced_baby_nA4JKpl5hU9Y8KshAwqbFK). *[New York Post](/source/New_York_Post)*. Retrieved June 14, 2010. 1. ^ [***a***](#cite_ref-Time_9-0) [***b***](#cite_ref-Time_9-1) [***c***](#cite_ref-Time_9-2) Quittner, Ella (June 17, 2010). ["Bro Culture: Icing on the Social-Marketing Cake?"](https://web.archive.org/web/20100619044354/http://www.time.com/time/nation/article/0,8599,1997489,00.html). [Time](/source/Time_(magazine)). Archived from [the original](http://www.time.com/time/nation/article/0,8599,1997489,00.html) on June 19, 2010. Retrieved January 17, 2012. v t e Drinking games List of drinking games Word games 21 Fuzzy duck La vache qui tache Never have I ever Zoom Schwartz Profigliano Pong games Baseball Beer pong/Beirut Beer pong with paddles Slam Table games Beer die/Snappa Boat race Flip cup Quarters Card games Around the world Horserace Kings Pyramid Scum / Asshole Quodlibet Dice games Biscuit Liar's dice Three man 7/11/2x Binge drinking games Beer mile Boot of beer Flunkyball Funneling Goon of Fortune Kastenlauf Keg stand Neknominate Power hour Shotgunning Wizard staff Yard of ale Miscellaneous Buffalo Detonator Fingers Ice luge Icing Category --- Adapted from the Wikipedia article [Icing (game)](https://en.wikipedia.org/wiki/Icing_(game)) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Icing_(game)?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.