# ID Mobile

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**iD Mobile** is a British [mobile virtual network operator](/source/Mobile_virtual_network_operator) (MVNO) operating as iD Mobile Limited, using the [Three](/source/Three_UK) network. The company is a wholly owned subsidiary of [Currys plc](/source/Currys_plc), and its services were launched on 12 May 2015.[1] Until April 2018, service was also provided in Ireland, again using the Three network.

## Products and services

iD offers pay-monthly contracts for 24 months with a handset, or 1, 12 and 24 month SIM-only contracts. All services use the [3G](/source/3G), [4G](/source/4G) or [5G](/source/5G) signal from the Three network. These can be bought online via the iD Mobile website, via iD Mobile telephone sales or in a [Currys](/source/Currys) or [Carphone Warehouse](/source/Carphone_Warehouse) store.

Features include tethering, rollover of unused data allowance (to the next month only) and roaming (50 destinations).[2]

## Ireland

In June 2017, Dixons Carphone announced their intention to withdraw iD Mobile from the market in [Ireland](/source/Republic_of_Ireland).[3] Services ceased in April 2018, and iD Mobile Ireland filed for liquidation.[4]

## Advertising campaigns

iD mobile use the tag line 'Mobile done right', focusing on providing value packages with simple features.

Previous advertising has included the [Fletcher Street Urban Riding Club](/source/Fletcher_Street_Urban_Riding_Club) from North Philadelphia, British comedian [Asim Chaudhry](/source/Asim_Chaudhry), and a year-long partnership with the [Kiss](/source/Kiss_(UK_radio_station)) Breakfast Radio show.[5]

In 2022, they sponsored *[Friends](/source/Friends)* on Channel 5 featuring a series of sketches involving friends video calling each other in situations reminiscent of classic scenes from the sitcom. They also sponsored [ITV](/source/ITV_(TV_network))'s broadcasts of *[Family Guy](/source/Family_Guy)*, with a series of sketches involving families texting and video calling each other to make jokes.

## Financials and statistics

iD Mobile is part of [Currys plc](/source/Currys_plc).[6] In 2023, iD Mobile announced they had reached 1.5 million subscriptions. [7] In 2024, they surpassed 2 million subscriptions. [8]

For the year ending 30 April 2022, iD reported turnover of £100 million and profit before tax of £23.9 million.[citation needed]

## References

1. Knapman, Helen (15 May 2015). ["Carphone Warehouse launches mobile network. But is iD any good?"](http://www.moneysavingexpert.com/news/phones/2015/05/carphone-warehouse-launches-mobile-network-but-is-id-any-good). *[MoneySavingExpert.com](/source/MoneySavingExpert.com)*. Retrieved 29 July 2022.

1. Hughes, Alex (7 July 2021). ["iD Mobile: what is it and how good are its SIMO and phone deals?"](https://www.techradar.com/uk/deals/id-mobile-deals-simo-phone-contracts). *[TechRadar](/source/TechRadar)*. Retrieved 29 July 2022.

1. ["iD Mobile Set to Leave Irish Market – Who'll Replace Them?"](https://goosed.ie/id-mobile-set-to-leave-irish-market/). *goosed.ie*. 28 June 2017. Retrieved 29 July 2022.

1. ["iD Mobile Liquidation: What It Means for Irish Customers"](https://web.archive.org/web/20180826122617/https://goosed.ie/id-mobile-liquidation/). *goosed.ie*. 6 March 2018. Archived from [the original](https://goosed.ie/id-mobile-liquidation/) on 26 August 2018.

1. Lipscombe, Paul (16 May 2019). ["Exclusive: iD Mobile hits one million postpaid customer milestone"](https://www.mobilenewscwp.co.uk/News/article/id-mobile-hits-one-million-postpaid-customer-milestone). *Mobile News*. Retrieved 29 July 2022.

1. ["iD Mobile Limited: Annual Report and Financial Statements"](https://find-and-update.company-information.service.gov.uk/company/09304672/filing-history/MzI4NDk2NTM4MWFkaXF6a2N4/document?format=pdf&download=0) (pdf). *[Companies House](/source/Companies_House)*. May 2020. Retrieved 29 July 2022.

1. Staff Reporter (23 November 2023). ["Currys MVNO iD Mobile hits the 1.5 million users milestone"](https://www.mobilenewscwp.co.uk/News/article/three-mvno-id-mobile-hits-1-5-million-users-milestone). *Mobile News*. Retrieved 11 December 2023.

1. T, Matthew (2024-10-14). ["Celebrating 2 Million Subscribers!"](https://community.idmobile.co.uk/articles-and-competitions-45/celebrating-2-million-subscribers-72171). *iD Mobile Community*. [Archived](https://web.archive.org/web/20251109232336/https://community.idmobile.co.uk/articles-and-competitions-45/celebrating-2-million-subscribers-72171) 2025-11-09 at the Wayback Machine. Retrieved 2025-11-09.

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Adapted from the Wikipedia article [ID Mobile](https://en.wikipedia.org/wiki/ID_Mobile) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/ID_Mobile?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.