# Hymy

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{{Short description|Finnish celebrity magazine}}
{{Use dmy dates|date=July 2021}}
{{Infobox magazine
| image_file        = 
| image_size        = 
| image_caption.    =
| editor            = Mika Lahtonen
| editor_title      = Editor-in-chief
| frequency         = Monthly
| circulation       =
| category          = Celebrity magazine
| company           =
| publisher         = Otavamedia Oy
| founded           = {{start date and age|1959}}
| firstdate         =
| finaldate         =
| country           = [Finland](/source/Finland)
| based             = [Helsinki](/source/Helsinki)
| language          = [Finnish](/source/Finnish_language)
| website           = [http://www.hymy.fi/ ''Hymy'']
| issn              = 
| oclc              = }}
'''''Hymy''''' ([Finnish](/source/Finnish_language): "Smile") is a monthly celebrity magazine published in [Helsinki](/source/Helsinki), [Finland](/source/Finland). It has been in circulation since 1959.

==History and profile==
''Hymy'' was launched in 1959<ref name=nord/> by publisher [Urpo Lahtinen](/source/Urpo_Lahtinen)<ref name= hs>{{cite news|title=Jyrki Hämäläinen (1942-2008) Long-serving teen magazine editor and pop-culture biographer dies at 65|url=http://www.hs.fi/english/article/Jyrki+H%C3%A4m%C3%A4l%C3%A4inen+1942-2008/1135234921575|work=[Helsingin Sanomat](/source/Helsingin_Sanomat)|date=19 March 2008|access-date=27 March 2008}}</ref> and named after his wife Hymy Lahtinen. The magazine dealt with the experiences of the [low income](/source/low_income) [Finns](/source/Finnish_people) and is an example of [yellow journalism](/source/yellow_journalism).<ref name=nord/> It is based in [Helsinki](/source/Helsinki) and is published monthly by Otavamedia Oy.<ref name=memb>{{cite web|title=Member Info|work=Aikakaus Media|access-date=20 November 2014|url=http://www.aikakauslehdet.fi/Frontpage/Members-of-FPPA/Member-info/?lista=luokat&luokka=a.1.1&vuosi=2014&lang=eng&type=&sub=Consumer%20magazines|archive-date=29 November 2014|archive-url=https://web.archive.org/web/20141129041543/http://www.aikakauslehdet.fi/Frontpage/Members-of-FPPA/Member-info/?lista=luokat&luokka=a.1.1&vuosi=2014&lang=eng&type=&sub=Consumer%20magazines|url-status=dead}}</ref>

In the 1960s and 1970s ''Hymy'' became a success<ref name=nord>{{cite journal|author=Tuija Saarinen|title=The Soviet Union and Soviet Citizens in Finnish Magazines|journal=Nordlit|year=2014|volume=31|doi=10.7557/13.3058|doi-access=free}}</ref> with sensationalist stories containing much sex and gossip about Finnish celebrities, often verging on the [invasion of privacy](/source/invasion_of_privacy).

All texts and articles published in the magazine are written by professional journalists.<ref name=nord/> Typical ''Hymy'' stories would be about the singer [Irwin Goodman](/source/Irwin_Goodman), Finland's first openly gay celebrity [Monsieur Mosse](/source/Monsieur_Mosse), or the notorious pictorial on [Jörn Donner](/source/J%C3%B6rn_Donner) naked on a Gambian beach with a local underage girl. The most famous writer for ''Hymy'' was [Veikko Ennala](/source/Veikko_Ennala), and probably one of the most infamous stories was about the author [Timo K. Mukka](/source/Timo_K._Mukka). The story allegedly became one of the main causes for the author's early death soon afterwards. This resulted in a Finnish law called the ''Lex Hymy'', regulating any press stories published about private persons.

In March 2008 the magazine published story of the then Finnish Foreign Minister [Ilkka Kanerva](/source/Ilkka_Kanerva)'s SMS messages to erotic dancer [Johanna Tukiainen](/source/Johanna_Tukiainen).<ref>{{cite book|author=John Keane|title=Democracy and Media Decadence|url=https://books.google.com/books?id=ia5ZAQAAQBAJ&pg=PA44
|year=2013|publisher=Cambridge University Press|isbn=978-1-107-04177-6|page=44|author-link=John Keane (political theorist)|location=Cambridge; New York}}</ref><ref name=pekka>{{cite journal|author1=Pekka Isotalus|author2=Merja Almonkaril|title=Political Scandal Tests Trust in Politicians|journal=Nordicom Review|year=2014|volume=35|issue=2|doi=10.2478/nor-2014-0011|doi-access=free}}</ref> The magazine also published several of the messages on 1 April 2008 and Kanerva had to step down from his cabinet member position.<ref name=pekka/>

The [editor-in-chief](/source/editor-in-chief) of ''Hymy'' is Mika Lahtonen.

==Circulation==
In 1970 ''Hymy'' had a circulation of 435,000 copies.<ref name=nord/> Its circulation was 904,000 copies in 2007.<ref>{{cite web|author=Anne Austin|display-authors=etal|title=Western Europe Market & Media Fact
|url=http://conan.lib.muohio.edu/ebooks/Western_Europe_Market_MediaFact_2008/Western%20Europe%20Market%20&%20MediaFact%202008.pdf|work=ZenithOptimedia|access-date=8 April 2015|date=2008|url-status=dead|archive-url=https://web.archive.org/web/20150205131709/http://conan.lib.muohio.edu/ebooks/Western_Europe_Market_MediaFact_2008/Western%20Europe%20Market%20%26%20MediaFact%202008.pdf|archive-date=5 February 2015|df=dmy-all}}</ref> In 2010 the magazine had a circulation of 88,637 copies.<ref name=ifabc14>{{cite web|title=Top 50 Magazines|url=http://ifabc.org/site/assets/media/Top-50-magazines-30042014.xlsx|work=IFABC|access-date=28 April 2015|date=30 April 2014|archive-date=10 April 2016|archive-url=https://web.archive.org/web/20160410013106/http://ifabc.org/site/assets/media/Top-50-magazines-30042014.xlsx|url-status=dead}}</ref> The 2011 circulation of the monthly was 87,876 copies.<ref name=ifabc14/><ref>{{cite web|title=Circulation Statistics 2011|url=http://mediaauditfinland.fi/wp-content/uploads/2014/05/Circulations2011.pdf|work=Media Audit Finland|access-date=13 December 2014|archive-date=30 March 2017|archive-url=https://web.archive.org/web/20170330135637/http://mediaauditfinland.fi/wp-content/uploads/2014/05/Circulations2011.pdf|url-status=dead}}</ref> It fell to 73,788 copies in 2012.<ref name=ifabc14/> The number of its subscribers was 237,000 based on the 2013 data by the Finnish Audit Bureau of Circulations.<ref name=nord/>

==References==
{{Reflist}}

==External links==
* {{Official website|http://www.hymy.fi/ }}

{{Authority control}}
{{DEFAULTSORT:Hymy}}
Category:1959 establishments in Finland
Category:Celebrity magazines
Category:Magazines established in 1959
Category:Magazines published in Helsinki
Category:Monthly magazines published in Finland

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Adapted from the Wikipedia article [Hymy](https://en.wikipedia.org/wiki/Hymy) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Hymy?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
