# HotelF1
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{{Short description|French economy hotel brand}}
{{Redirect|Formule 1|the auto racing series|Formula One}}
{{Infobox company
|name = HotelF1
|logo = Hotel_Formule_1_logo.svg
|type = [Subsidiary](/source/Subsidiary)
|slogan =
|founded = 1984
|former_name = Formule 1
|area_served = France
|parent = [Accor](/source/Accor)
|industry = [Hotel](/source/Hotel)s
|products =
|num_locations = 172 (2018)[{{cite web|url=https://group.accor.com/en/investors/financial-data/key-indicators|title=Key indicators|website=Accor.com|access-date=6 November 2019|archive-date=19 November 2020|archive-url=https://web.archive.org/web/20201119160106/https://group.accor.com/en/investors/financial-data/key-indicators|url-status=dead}}]
|hq_location_city = Évry
|hq_location_country = France
|website = [https://hotelf1.accor.com/home/index.en.shtml hotelf1.accor.com]
}}
'''HotelF1''', stylised as '''hotelF1''' and branded ''Formule 1'' until 2007, is a French budget [hotel chain](/source/hotel_chain) solely operating domestically. It its owned and had been created by [Accor](/source/Accor) in 1984.[{{cite web|url=https://www.hospitalitynet.org/news/4081459.html|title=AccorHotels announces a relaunch plan for the HotelF1 brand|website=Hospitalitynet.org|date= 9 March 2017|access-date=6 November 2019}}]
== History ==
[[File:Formule 1 - F1 Motel - panoramio.jpg|thumb|Hotel F1 in [Vannes](/source/Vannes), next to a property of its sister company [Ibis](/source/Ibis_(hotel)).]]
=== 1984: Formule 1 ===
After the launch of the [Ibis](/source/Ibis_(hotel)) brand positioned below the midscale [Novotel](/source/Novotel), owner [Accor](/source/Accor) reiterated its strategy in 1984 with the creation of Formule 1, an economy hotel brand positioned below its Ibis branded properties and that was opened its first location in 1985.[{{cite book|title=Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean|publisher=Berghahn Books|date=2009|author1=Luciano Segreto|author2=Carles Manera|author3=Manfred Pohl|isbn=9781845453237}}]
The construction process of Formule 1 hotels was completely industrialized and standardized, allowing Accor to open one location every week.[{{cite book|title=Histoire de l'hôtellerie: une approche économique|publisher=Publibook|date=2011|author=Jean-Christophe Lefevre|isbn=9782748370157|language=fr}}] In the early 1990s, the engineering techniques of Formule 1 inspired the group Accor to launch another economy brand, Etap Hôtel (now [ibis ''budget''](/source/Ibis_Budget)).[{{cite web|url=https://www.lhotellerie-restauration.fr/lhotellerie/articles/m_2581_1er_octobre_1998/etaphotel.html|title=Etap Hotel|website=Lhotellerie-restauration.fr|date=1 October 1998|language=fr|access-date=6 November 2019}}] In the late 1990s, the construction techniques of Formule 1 were also adopted by Accor's other economy brand, Ibis.[{{cite web|url=https://www.lhotellerie-restauration.fr/lhotellerie/articles/2642_02_decembre_1999/ibis-va-ouvrir-50-hotels.html|title=ibis va ouvrir 50 hôtels|website=Lhotellerie-restauration.fr|date=2 December 1999|language=fr|access-date=6 November 2019}}] By 1997, Formule 1 occupied 39% of the "super-economy" hotel market in France.[{{cite web|url=https://www.lhotellerie-restauration.fr/lhotellerie/articles/2506_17_avril_1997/l_activite_des_chaines_hot.html|title=L'activité des chaînes hôtelières|website=Lhotellerie-restauration.fr|date=17 April 1997|language=fr|access-date=6 November 2019}}] From 1985 to 2005, 100 million customers stayed in Formule 1 hotels.[{{cite web|url=https://www.lhotellerie-restauration.fr/hotellerie-restauration/articles/2005/2913_24_fevrier_2005/nos_clients_ont_changes.htm|title=Nos clients ont changé|website=Lhotellerie-restauration.fr|date=24 February 2005|language=fr|access-date=6 November 2019}}]
=== 2007: HotelF1 ===
In 2007, Formule 1 was rebranded as HotelF1. In September 2009, Accor announced the sale of 158 HotelF1 hotels in a €272-million sale and management-back deal.[{{cite web|url=https://www.hospitalitynet.org/news/4043482.html|title=Accor Announces sale of 158 hotelF1 properties for €272 million|website=Hospitalitynet.org|date=22 September 2009|access-date=6 November 2019}}] In 2012, following a new hotel star-rating system in France, HotelF1 became a one-star hotel brand.[{{cite web|url=https://www.20minutes.fr/economie/936995-20120520-moins-5000-hotels-classes-nouvelles-normes-dont-1000-accor|title=Moins de 5.000 hôtels classés aux nouvelles normes, dont 1.000 pour Accor|website=20minutes.fr|date=19 May 2012|language=fr|access-date=6 November 2019}}]
In 2017, Accor unveiled a rebranding and refurbishment for its HotelF1 chain. This included the introduction of optional shared rooms.[{{cite web|url=https://hospitality-on.com/en/renovation/hotelf1-gets-new-look|title=hotelF1 gets a new look|website=Hospitality-on.com|date=12 April 2018|access-date=6 November 2019}}] As of 2018, HotelF1 managed 172 hotels in France.