# Honda > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Honda > Markdown URL: https://mediated.wiki/source/Honda.md > Source: https://en.wikipedia.org/wiki/Honda > Source revision: 1356966785 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) Japanese automotive manufacturer This article is about the multinational corporation. For other uses, see [Honda (disambiguation)](/source/Honda_(disambiguation)). Honda Motor Co., Ltd. Logo used since 2000 Native name 本田技研工業株式会社 Romanized name Honda Giken Kōgyō Kabushiki-gaisha Type Public Traded as TYO: 7267 NYSE: HMC Nikkei 225 component (7267) TOPIX Core30 component (7267) Industry Automotive, Manufacturing Founded October 1946; 79 years ago (1946-10) (brand) 24 September 1948; 77 years ago (1948-09-24) (incorporation) Founder Soichiro Honda Headquarters Minato, Tokyo , Japan Area served Worldwide Key people Toshihiro Mibe (chairman, president & CEO) Products Automobiles Commercial vehicles Luxury cars Motorcycles Scooters Electric generators Water pumps Lawn and garden equipment Rotary tillers Outboard motors Robotics Jet aircraft Rockets Jet engines Thin-film solar cells Internavi (telematics) Production output 3,371,664 vehicles (2025) Revenue ¥12.69 trillion (2025)[1] Operating income ¥−414.35 billion (2025)[1] Net income ¥−353.02 billion (2025)[1] Total assets ¥33.51 trillion (2025)[1] Total equity ¥12.15 trillion (2025)[1] Owners CBJ investment trusts (3.23%) TMTBJ investment trusts (4.71%) Chase Bank ADRs nominated by Moxley & Co. (3.09%) Meiji Yasuda Life (2.83%) Tokio Marine (2.35%) Number of employees 194,173 (2025)[2] Divisions Honda Automobiles Honda Motorcycles Acura Subsidiaries List Transportation American Honda Motor Company Honda Aircraft Company Honda Marine Honda Racing Corporation USA Astemo (61%) Astra Honda Motor (50%) Dongfeng Honda (50%) GAC Honda (50%) Honda Atlas (51%) Honda Australia Honda Canada Honda Cars India Honda Motorcycle & Scooter India Honda Mexico Honda Prospect Motor (51%) Honda Taiwan Honda Vietnam (42%) Montesa Honda (88%) Sony Honda Mobility (50%) Engines Honda Aero GE Honda Aero Engines (50%) Motorsport Honda Racing Corporation Honda Mobilityland Website global.honda The former headquarters in [Minami-Aoyama](/source/Minami-Aoyama), Minato, Tokyo, in use from 1985 to 2025. The building will be demolished to make room for a new building, scheduled for completion by the 2030 Japanese fiscal year. **Honda Motor Co., Ltd.**,[a] commonly known as **Honda**, is a Japanese [multinational](/source/Multinational_corporation) [conglomerate](/source/Conglomerate_(company)) automotive manufacturer headquartered at the Toranomon Alcea Tower in [Toranomon](/source/Toranomon), [Minato, Tokyo](/source/Minato%2C_Tokyo), Japan. Founded in October 1946 by [Soichiro Honda](/source/Soichiro_Honda), Honda has been the world's largest [motorcycle](/source/Motorcycle) manufacturer since 1959,[3][4] reaching a production of 500 million as of May 2025[\[update\]](https://en.wikipedia.org/w/index.php?title=Honda&action=edit).[5] It is the world's largest manufacturer of [internal combustion engines](/source/Internal_combustion_engine) measured by number of units, producing more than 14 million internal combustion engines each year.[6] Honda became the second-largest Japanese automobile manufacturer in 2001.[7] As of 2026[\[update\]](https://en.wikipedia.org/w/index.php?title=Honda&action=edit), Honda is one of the world's major manufacturers, with an estimated market capitalization of around US$32,000,000,000.[8] Honda was the eighth largest automobile manufacturer in the world.[9] Honda has built and sold the most produced motor vehicle in history, the [Honda Super Cub](/source/Honda_Super_Cub).[10] Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, [Acura](/source/Acura), in March 1986. Aside from its core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, [personal watercraft](/source/Personal_watercraft), power generators, and other products. Since 1986, Honda has been involved with artificial intelligence/robotics research and released its [ASIMO](/source/ASIMO) robot in 2000. It has ventured into aerospace with the establishment of [GE Honda Aero Engines](/source/GE_Honda_Aero_Engines) in 2004 and the [Honda HA-420 HondaJet](/source/Honda_HA-420_HondaJet), which began production in 2012. Honda has two joint-ventures in China: [Dongfeng Honda](/source/Dongfeng_Honda) and [GAC Honda](/source/GAC_Honda). In 2013, Honda invested about 5.7% (US$6.8 billion) of its revenues into research and development.[11] Also in 2013, Honda became the first Japanese automaker to be a net exporter from the United States, exporting 108,705 Honda and Acura models, while importing only 88,357.[12] ## History Honda's foray into four-wheelers started with the [Honda T360](/source/Honda_T360) in 1963. Throughout his life, Honda's founder, [Soichiro Honda](/source/Soichiro_Honda) (1906–1991), had an interest in automobiles. He worked as a mechanic at the Art Shokai garage, where he tuned cars and entered them in races. In 1937, with financing from his acquaintance Kato Shichirō, Honda founded [Tōkai](/source/T%C5%8Dkai_region) Seiki (Eastern Sea Precision Machine Company) to make [piston rings](/source/Piston_ring) working out of the Art Shokai garage.[13] After initial failures, Tōkai Seiki won a contract to supply piston rings to [Toyota](/source/Toyota), but lost the contract due to the poor quality of their products.[13] After attending engineering school without graduating, and visiting factories around Japan to better understand Toyota's quality control processes known as "[five whys](/source/Five_whys)", by 1941, Honda was able to mass-produce piston rings acceptable to Toyota, using an automated process that could employ even unskilled wartime laborers.[13][14]: 16–19 [Tōkai Seiki](/source/T%C5%8Dkai_Seiki) was placed under the control of the [Ministry of Commerce and Industry](/source/Ministry_of_Commerce_and_Industry_(Japan)) (called the Ministry of Munitions after 1943) at the start of World War II, and Soichiro Honda was demoted from president to senior managing director after Toyota took a 40% stake in the company.[13] Honda also aided the war effort by assisting other companies in automating the production of military aircraft propellers.[13] The relationships Honda cultivated with personnel at Toyota, [Nakajima Aircraft Company](/source/Nakajima_Aircraft_Company), and the [Imperial Japanese Navy](/source/Imperial_Japanese_Navy) were instrumental in the postwar period.[13] A US [B-29](/source/B-29) bomber attack destroyed Tōkai Seiki's Yamashita plant in 1944, and the Itawa plant collapsed on 13 January during the [1945 Mikawa earthquake](/source/1945_Mikawa_earthquake). Soichiro Honda sold the salvageable remains of the company to Toyota after the war for ¥450,000 and used the proceeds to found the Honda Technical Research Institute in October 1946.[13][15] With a staff of 12 men working in a 16 m2 (170 sq ft) shack, they built and sold improvised [motorized bicycles](/source/Motorized_bicycles), using a supply of 500 [two-stroke](/source/Two-stroke) *50 cc* [Tohatsu](/source/Tohatsu) [war surplus](/source/War_surplus) radio [generator engines](/source/Engine-generator).[13][14]: 19[16] When the engines ran out, Honda began building their own copy of the Tohatsu engine, and supplying these to customers to attach to their bicycles.[13][16] This was the Honda A-Type, nicknamed the Bata Bata for the sound the engine made.[13] In 1949, the Honda Technical Research Institute was liquidated for ¥1,000,000, or about US$5,000 today; these funds were used to incorporate Honda Motor Co., Ltd.[14]: 21 At about the same time Honda hired engineer Kihachiro Kawashima, and [Takeo Fujisawa](/source/Takeo_Fujisawa) who provided indispensable business and marketing expertise to complement Soichiro Honda's technical bent.[14]: 21 The close partnership between Soichiro Honda and Fujisawa lasted until they stepped down together in October 1973.[14]: 21 The first complete motorcycle with both the frame and engine made by Honda was the 1949 [D-Type](/source/Honda_D-Type), the first Honda to go by the name Dream.[15][17] In 1961, Honda achieved its first Grand Prix victories and World Championships in the 125 cc and 250 cc categories.[18] Honda Motor Company grew in a short time to become the world's largest manufacturer of motorcycles by 1964.[19] The first production automobile from Honda was the [T360](/source/Honda_T360) mini pick-up truck, which went on sale in August 1963.[20] Powered by a small 356 cc straight-4 gasoline engine, it was classified under the cheaper [Kei car](/source/Kei_car) tax bracket.[21] The second production car from Honda was the [S500](/source/Honda_S500) sports car, which followed the T360 into production in October 1963. Its chain-driven rear wheels pointed to Honda's motorcycle origins.[22] Over the next few decades, Honda worked to expand its product line, operations, and exports to numerous countries around the world. In 1986, Honda introduced the successful [Acura](/source/Acura) brand to the American market in an attempt to gain ground in the [luxury vehicle](/source/Luxury_vehicle) market. The year 1991 saw the introduction of the [Honda NSX](/source/Honda_NSX) supercar, the first all-aluminum monocoque vehicle that incorporated a [mid-engine](/source/Mid-engine_design) V6 with [variable-valve timing](/source/Variable_valve_timing).[23] In 1990, CEO [Tadashi Kume](/source/Tadashi_Kume) was succeeded by [Nobuhiko Kawamoto](/source/Nobuhiko_Kawamoto). Kawamoto was selected over [Shoichiro Irimajiri](/source/Shoichiro_Irimajiri), who oversaw the successful establishment of Honda of America Manufacturing, Inc. in [Marysville, Ohio](/source/Marysville%2C_Ohio). Irimajiri and Kawamoto shared a friendly rivalry within Honda; owing to health issues, Irimajiri would resign in 1992. Following the death of [Soichiro Honda](/source/Soichiro_Honda) and the departure of Irimajiri, Honda found itself quickly being outpaced in product development by other Japanese automakers and was caught off-guard by the truck and [sport utility vehicle](/source/Sport_utility_vehicle) boom of the 1990s, all of which took a toll on the profitability of the company. Japanese media reported in 1992 and 1993 that Honda was at serious risk of an unwanted and hostile takeover by [Mitsubishi Motors](/source/Mitsubishi_Motors), which at the time was a larger automaker by volume and was flush with profits from its successful [Pajero](/source/Mitsubishi_Pajero) and [Diamante](/source/Mitsubishi_Diamante) models.[24] Kawamoto acted quickly to change Honda's corporate culture, rushing through market-driven product development that resulted in recreational vehicles such as the first-generation [Odyssey](/source/Honda_Odyssey_(international)#First_generation_(RA1-RA5;_1994)) and the [CR-V](/source/Honda_CR-V), and a refocusing away from some of the numerous sedans and coupes that were popular with the company's engineers but not with the buying public. The most shocking change to Honda came when Kawamoto ended [the company's successful participation in Formula One](/source/Honda_in_Formula_One) after the 1992 season, citing costs in light of the takeover threat from Mitsubishi as well as the desire to create a more environmentally friendly company image.[25] The [Honda Aircraft Company](/source/Honda_Aircraft_Company) was established in 2006 as a wholly owned subsidiary to manufacture and sell the [HondaJet](/source/HondaJet) family of aircraft.[26][27] The first deliveries to customers began in December 2015.[28] In February 2015, Honda announced that CEO and President [Takanobu Ito](/source/Takanobu_Ito) would step down and be replaced by Takahiro Hachigo in June 2015. Additional retirements by senior managers and directors were expected.[29] In October 2019, Honda was reported to be in talks with [Hitachi](/source/Hitachi) to merge the two companies' car parts businesses, creating a components supplier with almost $17 billion in annual sales.[30] In January 2020, Honda announced that it would be withdrawing employees working in the city of [Wuhan](/source/Wuhan), [Hubei](/source/Hubei), China due to the [COVID-19 pandemic](/source/COVID-19_pandemic).[31] On 23 March 2020 due to the global spread of the virus, Honda became the first major automaker with operations in the US to suspend production in its factories. It resumed automobile, engine and transmission production at its US plants on 11 May 2020.[32] Honda and General Motors announced in September 2020 a North American alliance to begin in 2021.[33] According to The Detroit Free Press, "The proposed alliance will include sharing a range of vehicles, to be sold under each company's distinct brands, as well as cooperation in purchasing, research and development, and connected services."[34] In 2021, Honda announced its intention to become the world's first carmaker to sell a vehicle with level 3 self-driving technology.[35] In March 2022, Honda announced it would develop and build electric vehicles in a joint venture with electronics giant [Sony](/source/Sony). The latter is set to provide its imaging, sensing, network and other technologies while Honda would be responsible for the car manufacturing processes.[36] The [Sony Honda Mobility](/source/Sony_Honda_Mobility) company was officially announced on 13 October 2022[37] with pre-orders said to open in 2025 and the release of the first EVs scheduled for 2026 in the US under the "Afeela" brand.[38] In February 2023, Honda announced a deal with American car company [General Motors](/source/General_Motors) to produce cars using a new hydrogen fuel system. The aim is to ramp up the hydrogen powered cells in their Electric vehicles as well as trucks, construction machinery, and power stations.[39] In March 2023, Honda recalled 500,000 vehicles in the United States and Canada due to an issue with seat belts in the car not latching correctly. Among the models recalled were the 2017-2020 CR-V, the 2018 and 2019 Accord, the 2018-2020 Odyssey, the 2019 Insight, and the Acura RDX from 2019 and 2020. According to the recall, the seat belts in the front seats would break open on impact increasing the risk of injury in a crash.[40] On 21 December 2023, Honda announced a global recall of about 4.5 million vehicles, including 2.54 million in the US, over fuel pump failures, following earlier recalls in 2021 and 2020 for the same issue.[41] In March 2026, Honda announced the cancellation of the [0 Saloon](/source/Honda_0_Saloon), [0 SUV](/source/Honda_0_SUV) and [Acura RSX](/source/Acura_RSX#Coupe_SUV) due to profit losses, shifting its focus towards [hybrids](/source/Hybrid_vehicle).[42] ### Attempted merger with Nissan On 23 December 2024, Honda announced an MOU had been entered to merge with fellow automaker [Nissan](/source/Nissan), to become the 3rd largest auto company by sales. [Mitsubishi Motors](/source/Mitsubishi_Motors), in which Nissan has 24% ownership, also agreed to join the talks of integration.[43] The merger was set with a deadline of 2026.[44] Mitsubishi announced it would make a decision on merging with the new company by the end of January 2025.[44] In February 2025, Honda and Nissan announced that their boards had voted to end talks to merge. Nissan reportedly backed out of the talks with larger rival Honda after negotiations were complicated by growing differences, including Honda's proposal that Nissan become a subsidiary.[45] ## Senior leadership - *Chairman:* Toshiaki Mikoshiba (since April 2019)[46] - *President and Chief Executive*: Toshihiro Mibe (since April 2021)[46] ### Previous CEOs - Soichiro Honda (1948–1973)[47] - Kiyoshi Kawashima (1973–1983)[48] - Tadashi Kume (1983–1990)[49] - [Nobuhiko Kawamoto](/source/Nobuhiko_Kawamoto) (1990–1998)[50] - Hiroyuki Yoshino (1998–2003)[51] - [Takeo Fukui](/source/Takeo_Fukui) (2003–2009)[52] - [Takanobu Ito](/source/Takanobu_Ito) (2009–2015)[53] - [Takahiro Hachigo](/source/Takahiro_Hachigo) (2015–2021)[54] ## Corporate profile and divisions Sales by business (2024)[55] Business share Automobile 66.4% Financial services 15.9% Motorcycle 15.8% Power products and others 1.9% Honda is headquartered in [Minato, Tokyo](/source/Minato%2C_Tokyo), Japan. Their shares trade on the [Tokyo Stock Exchange](/source/Tokyo_Stock_Exchange) and the [New York Stock Exchange](/source/New_York_Stock_Exchange), as well as exchanges in [Osaka](/source/Osaka), [Nagoya](/source/Nagoya), [Sapporo](/source/Sapporo), [Kyoto](/source/Kyoto), [Fukuoka](/source/Fukuoka), [London](/source/London_Stock_Exchange), [Paris](/source/Euronext_Paris), and Switzerland. Honda has assembly plants around the globe. These plants are located in China, the United States, Pakistan, Canada, England, Japan, Belgium, Brazil, México, New Zealand, Malaysia, Indonesia, India, Philippines, Thailand, Vietnam, Turkey, Taiwan, Perú and Argentina. As of July 2010, 89% of Honda and Acura vehicles sold in the United States were built in North American plants, up from 82.2% a year earlier. This shields profits from the yen's advance to a 15-year high against the dollar.[56] [American Honda Motor Company](/source/American_Honda_Motor_Company) is based in [Torrance, California](/source/Torrance%2C_California). [Honda Racing Corporation](/source/Honda_Racing_Corporation) (HRC) is Honda's motorsport division. [Honda Canada Inc.](/source/Honda_Canada_Inc.) is headquartered in [Markham, Ontario](/source/Markham%2C_Ontario),[57] it was originally planned to be located in [Richmond Hill, Ontario](/source/Richmond_Hill%2C_Ontario), but delays led it to look elsewhere. Its manufacturing division, [Honda of Canada Manufacturing](/source/Honda_of_Canada_Manufacturing), is based in [Alliston, Ontario](/source/Alliston%2C_Ontario). Honda has also created joint ventures around the world, such as [Honda Siel Cars](/source/Honda_Siel_Cars_India) and [Hero Honda Motorcycles](/source/Hero_Honda) in India,[58] [Guangzhou Honda](/source/Guangzhou_Automobile_Industry_Group) and [Dongfeng Honda](/source/Dongfeng_Honda) in China, Boon Siew Honda in Malaysia and [Honda Atlas](/source/Honda_Atlas) in Pakistan. Honda runs a business innovation initiative called **Honda Xcelerator**, to build relationships with innovators, partner with Silicon Valley startups and entrepreneurs, and help other companies work on prototypes. Xcelerator had worked with reportedly 40 companies as of January 2019. Xcelerator and a developer studio are part of the **Honda Innovations** group, formed in Spring 2017 and based in [Mountain View, California](/source/Mountain_View%2C_California).[59] Through [Honda Mobilityland](/source/Honda_Mobilityland), Honda operates the [Suzuka Circuit](/source/Suzuka_International_Racing_Course) and [Twin Ring Motegi](/source/Twin_Ring_Motegi) racing tracks. Following the [2011 Tohoku earthquake and tsunami](/source/2011_T%C5%8Dhoku_earthquake_and_tsunami) in Japan, Honda announced plans to halve production at its UK plants.[60] The decision was made to put staff at the Swindon plant on a 2-day week until the end of May as the manufacturer struggled to source supplies from Japan. It's thought around 22,500 cars were produced during this period. ### Finances For the fiscal year 2018, Honda reported earnings of US$9.534 billion, with an annual revenue of US$138.250 billion, an increase of 6.2% over the previous fiscal cycle. Honda's shares traded at over $32 per share, and its market capitalization was valued at US$50.4 billion in October 2018.[61] In May 2026, Honda reported a net loss of 423.9 billion yen (approximately US$2.7 billion) for the fiscal year ending March 2026 — the company's first-ever full-year loss — attributed primarily to heavy costs associated with its electric vehicle strategy and the impact of [President Trump](/source/Donald_Trump)'s tariff and regulatory policies on the U.S. automotive market.[62] Year Revenue in million US$ Net income in million US$ Total assets in million US$ Employees 2005 77,851 4,376 83,853 —N/a 2006 89,172 5,373 95,145 —N/a 2007 99,784 5,331 108,329 167,231 2008 108,026 5,400 113,540 178,960 2009 100,112 1,370 118,189 181,876 2010 92,655 3,052 125,594 176,815 2011 107,242 6,762 138,851 179,060 2012 100,941 2,820 149,616 187,094 2013 119,523 4,443 164,988 190,338 2014 118,425 5,741 156,220 198,368 2015 121,286 4,636 167,675 204,730 2016 121,190 2,860 151,303 208,399 2017 130,193 5,734 176,311 211,915 2018 138,250 9,534 174,143 215,638 2019 142,998 5,493 183,772 219,722 2020 137,365 4,193 188,246 218,674 2021 123,803 6,180 206,058 211,374 2022 129,519 6,293 213,361 218,674 2023 125,117 4,820 182,559 197,039 2024 140,959 7,640 205,442 194,993 Honda's Net Sales and Other Operating Revenue by Geographical Regions in 2024[55] Geographic Region Total revenue (in millions of ¥) in % North America 10,470,000 51.23% Asia 4,290,000 21.02% Japan 1,960,000 9.59% Europe 943,000 4.62% Others 1,150,000 5.63% ## Products ### Automobiles Main article: [List of Honda automobiles](/source/List_of_Honda_automobiles) This section needs more citations. Please help improve this article by adding citations to reliable sources in this section. Unsourced material may be challenged and removed. Find sources: "Honda" – news · newspapers · books · scholar · JSTOR (September 2017) (Learn how and when to remove this message) Eleventh-generation [Honda Accord](/source/Honda_Accord) Eleventh-generation [Honda Civic](/source/Honda_Civic) Sixth-generation [Honda CR-V](/source/Honda_CR-V) Honda's automotive manufacturing ambitions can be traced back to 1963, with the [Honda T360](/source/Honda_T360), a [Kei truck](/source/Kei_truck) built for the Japanese market.[63] This was followed by the two-door [roadster](/source/Roadster_(automobile)), the [Honda S500](/source/Honda_S500) also introduced in 1963. In 1965, Honda built a two-door commercial delivery van, named the [Honda L700](/source/Honda_L700). Honda's first four-door sedan was not the [Honda Accord](/source/Honda_Accord), but the air-cooled, four-cylinder, gasoline-powered [Honda 1300](/source/Honda_1300) which was introduced in 1969. The Civic was a hatchback that gained wide popularity internationally, but it wasn't the first two-door hatchback built by Honda. That was the [Honda N360](/source/Honda_N360), a [Kei car](/source/Kei_car) that was adapted for international sale as the N600. The Civic, which appeared in 1972 and replaced the N600 also had a smaller sibling that replaced the air-cooled N360, called the [Honda Life](/source/Honda_Life), which was water-cooled. The Honda Life represented Honda's efforts in competing in the *kei* car segment, offering sedan, delivery van and small pick-up platforms on a shared chassis. The [Life Step Van](/source/Honda_Life#Life_Step_Van) had a novel approach that, while not initially a commercial success, appeared to be an influence to vehicles with the front passengers sitting behind the engine, a large cargo area with a flat roof and a liftgate installed in back, and utilizing a transversely installed engine with a front-wheel-drive powertrain. As Honda entered into automobile manufacturing in the late 1960s where Japanese manufacturers such as Toyota and Nissan had been making cars since before WWII, Honda instilled a sense of doing things a little differently than its Japanese competitors. Its mainstay products like the Accord and Civic (with the exception of its USA-market 1993–97 Passport which was part of a vehicle exchange program with Isuzu (part of the Subaru-Isuzu joint venture)) have always employed [Front-wheel drive](/source/Front-wheel_drive) powertrain implementation, which is currently a long-held Honda tradition. Honda also installed new technologies into its products, first as optional equipment, then later standard, like [anti-lock brakes](/source/Anti-lock_brakes), [speed-sensitive power steering](/source/Power_steering), and [multi-port fuel injection](/source/Multi-port_fuel_injection) in the early 1980s. This desire to be the first to try new approaches is evident with the creation of the first Japanese luxury chain [Acura](/source/Acura), and was also evident with the all-aluminum, mid-engined sports car, the [Honda NSX](/source/Honda_NSX), which also introduced [variable valve timing](/source/Variable_valve_timing) technology, which Honda calls [VTEC](/source/VTEC). The Civic family is a line of [compact cars](/source/Compact_car) developed and manufactured by Honda. In North America, the Civic is the second-longest continuously running nameplate from a Japanese manufacturer; only its perennial rival, the [Toyota Corolla](/source/Toyota_Corolla), introduced in 1966, has been in production longer.[64] The Civic, along with the Accord and [Prelude](/source/Honda_Prelude), comprised Honda's vehicles sold in North America until the 1990s, when the model lineup was expanded. Having gone through several generational changes, the Civic has become larger and more [upmarket](/source/Upmarket), and it currently slots between the [Fit](/source/Honda_Fit) and Accord. Honda's first [hybrid electric vehicle](/source/Hybrid_electric_vehicle) was the 1999 [Insight](/source/Honda_Insight). The Civic was first offered as a hybrid in 2001, and the Accord followed in 2004. In 2008, the company launched the [Clarity](/source/Honda_Clarity), a [fuel cell car](/source/Fuel_cell_car). In 2008, Honda increased global production to meet the demand for small cars and [hybrids](/source/Hybrid_vehicle) in the US and emerging markets. The company shuffled US production to keep factories busy and boost car output while building fewer [minivans](/source/Minivan) and [sport utility vehicles](/source/Sport_utility_vehicle) as [light truck](/source/Light-truck) sales fell.[65] Its first entrance into the pickup segment, the light-duty Ridgeline, won Truck of the Year from *[Motor Trend](/source/Motor_Trend)* magazine in 2006. Also in 2006, the redesigned Civic won [Car of the Year](/source/Motor_Trend_Car_of_the_Year) from the magazine, giving Honda a rare double win of Motor Trend honors. It is reported that Honda plans to increase hybrid sales in Japan to more than 20% of its total sales in the fiscal year 2011, from 14.8% in the previous year.[66] Five of [United States Environmental Protection Agency](/source/United_States_Environmental_Protection_Agency)'s top ten most fuel-efficient cars from 1984 to 2010 come from Honda, more than any other automakers. The five models are: 2000–2006 Honda Insight (53 mpg‑US or 4.4 L/100 km or 64 mpg‑imp combined), 1986–1987 Honda Civic Coupe HF (46 mpg‑US or 5.1 L/100 km or 55 mpg‑imp combined), 1994–1995 Honda Civic hatchback VX (43 mpg‑US or 5.5 L/100 km or 52 mpg‑imp combined), 2006– Honda Civic Hybrid (42 mpg‑US or 5.6 L/100 km or 50 mpg‑imp combined), and 2010– Honda Insight (41 mpg‑US or 5.7 L/100 km or 49 mpg‑imp combined).[67] The [ACEEE](/source/American_Council_for_an_Energy-Efficient_Economy) has also rated the [Civic GX](/source/Honda_Civic_GX) as the greenest car in America for seven consecutive years.[68] Honda currently builds vehicles in factories located in Japan, the United States of America, Canada, China, Pakistan, the United Kingdom, Malaysia, Belgium, Brazil, Indonesia, India, Thailand, Turkey, Argentina, Mexico, Taiwan, and the Philippines. ### Motorcycles For a list of motorcycle products, see [list of Honda motorcycles](/source/List_of_Honda_motorcycles). 1953 Honda Cub on display at the [Barber Vintage Motorsports Museum](/source/Barber_Vintage_Motorsports_Museum), Birmingham, Alabama. The two-stroke single-cylinder motorcycle had a displacement of 58 cc and a top speed of 40 km/h (25 mph). Honda [Gold Wing](/source/Gold_Wing) bike Honda is the largest motorcycle manufacturer in Japan and has been since it started production in 1955.[13] At its peak in 1982, Honda manufactured almost three million motorcycles annually. By 2006, this figure had been reduced to around 550,000 but was still higher than its three domestic competitors.[13] In 2017, India became the largest motorcycle market for Honda.[69][70] In India, Honda is leading in the scooters segment, with 59% market share.[71] During the 1960s when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the United States. Working with the advertising agency [Grey Advertising](/source/Grey_Advertising), Honda created an innovative marketing campaign, using the slogan "[You meet the nicest people on a Honda](/source/You_meet_the_nicest_people_on_a_Honda)." In contrast to the prevailing negative stereotypes of motorcyclists in America as tough, antisocial rebels, this campaign suggested that Honda motorcycles were made for the everyman. The campaign was hugely successful; the ads ran for three years, and by the end of 1963 alone, Honda had sold 90,000 motorcycles.[14] Taking Honda's story as an archetype of the smaller manufacturer entering a new market already occupied by highly dominant competitors, the story of their market entry, and their subsequent huge success in the US and around the world has been the subject of some academic controversy. Competing explanations have been advanced to explain Honda's strategy and the reasons for their success.[72] The first of these explanations was put forward when, in 1975, the [Boston Consulting Group](/source/Boston_Consulting_Group) (BCG) was commissioned by the UK government to write a report explaining why and how the British motorcycle industry had been out-competed by its Japanese competitors. The report concluded that the Japanese firms, including Honda, had sought a very high scale of production (they had made a large number of motorbikes) in order to benefit from [economies of scale](/source/Economies_of_scale) and [learning curve](/source/Learning_curve) effects. It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and [scope](/source/Economies_of_scope).[73] 2004 [Honda Super Cub](/source/Honda_Super_Cub) The second explanation was offered in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the firm's entry into the US market. As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that its entry into the US market was a story of "miscalculation, serendipity, and organizational learning" – in other words, Honda's success was due to the adaptability and hard work of its staff, rather than any long-term strategy.[74] For example, Honda's initial plan on entering the US market was to compete in large motorcycles, around 300 cc. Honda's motorcycles in this class suffered performance and reliability problems when ridden the relatively long distances of the US highways.[14]: 41–43 When the team found that the scooters they were using to get themselves around their US base of [San Francisco](/source/San_Francisco) attracted positive interest from consumers they fell back on selling the [Super Cub](/source/Honda_Super_Cub) instead.[14]: 41–43 The most recent school of thought on Honda's strategy was put forward by [Gary Hamel](/source/Gary_Hamel) and [C. K. Prahalad](/source/C._K._Prahalad) in 1989. Creating the concept of [core competencies](/source/Core_competency) with Honda as an example, they argued that Honda's success was due to its focus on leadership in the technology of internal combustion engines.[75] For example, the high power-to-weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds. Honda's entry into the US motorcycle market during the 1960s is used as a [case study](/source/Case_study) for teaching introductory strategy at [business schools](/source/Business_school) worldwide.[76] ### ATVs Honda builds utility [ATVs](/source/All-terrain_vehicle) under models Recon, Rubicon, Rancher, Foreman and Rincon. Honda also builds sports ATVs under the models TRX 90X, TRX 250X, TRX 400x, TRX 450R and TRX 700.[77] ### Power equipment A Honda Power EU70is power generator Power equipment production started in 1953 with H-type engine (prior to motorcycles).[78] Honda power equipment reached record sales in 2007 with 6.4 million units sold annually.[79] By 2010 ([Fiscal year](/source/Fiscal_year) ended 31 March) this figure had decreased to 4.7 million units.[80] Cumulative production of power products has exceeded 85 million units annually (as of September 2008).[81] In September 2023, Honda ceased sales of gasoline lawn mowers and some other power equipment in the US.[82] Honda power equipment includes: - [Engine](/source/Engine) - [Brush Cutters](https://en.wikipedia.org/w/index.php?title=Brush_Cutters&action=edit&redlink=1) - [Tillers](https://en.wikipedia.org/w/index.php?title=Tillers&action=edit&redlink=1) - [Marine Outboard Motors](https://en.wikipedia.org/w/index.php?title=Marine_Outboard_Motors&action=edit&redlink=1) - [Water Pumps](https://en.wikipedia.org/w/index.php?title=Water_Pumps&action=edit&redlink=1) - [Cultivator](/source/Cultivator) - [Lawn mower](/source/Lawn_mower) - [Robotic lawn mower](/source/Robotic_lawn_mower) - [Riding mower](/source/Lawn_mower) - [Trimmer](/source/String_trimmer) - [Mower](/source/Mower) - [Blower](/source/Leaf_blower) - [Sprayer](/source/Sprayer) - [Hedge trimmer](/source/Hedge_trimmer) - [Snowthrower](/source/Snowthrower) - [Generator](/source/Engine-generator), [welding power supply](/source/Welding_power_supply) - [Pump](/source/Pump) - [Outboard engine](/source/Outboard_engine) - [Inflatable boat](/source/Inflatable_boat) - [Electric 4-wheel Scooter](/source/Mobility_scooter) - Compact Household [Cogeneration](/source/Cogeneration) Unit ### Engines Honda [Outboard motors](/source/Outboard_motor) Honda engines powered the entire 33-car starting field of the [2010 Indianapolis 500](/source/2010_Indianapolis_500)[83] and for the fifth consecutive race, there were no engine-related retirements during the running of the Memorial Day Classic.[84] In the 1980s Honda developed the [GY6 engine](/source/GY6_engine) for use in motor scooters. Although no longer manufactured by Honda, it's still commonly used in many Chinese, Korean and Taiwanese light vehicles.[85] Honda, despite being known as an engine company, has never built a [V8 engine](/source/V8_engine) for passenger vehicles. In the late 1990s, the company resisted considerable pressure from its American dealers for a V8 engine (which would have seen use in top-of-the-line Honda SUVs and [Acuras](/source/Acura)), with American Honda reportedly sending one dealer a shipment of [V8 beverages](/source/V8_(beverage)) to silence them.[86] Honda considered starting V8 production in the mid-2000s for larger Acura sedans, a new version of the high-end NSX sports car (which previously used DOHC V6 engines with VTEC to achieve its high power output) and possible future ventures into the American full-size truck and SUV segment for both the Acura and Honda brands, but this was canceled in late 2008, with Honda citing environmental and worldwide economic conditions as reasons for the termination of this project.[87] ### Robots [ASIMO](/source/ASIMO) at [Expo 2005](/source/Expo_2005) [ASIMO](/source/ASIMO) is part of Honda's Research & Development robotics program. It's the eleventh in a line of successive builds starting in 1986 with [Honda E0](/source/Honda_E0) moving through the ensuing [Honda E series](/source/Honda_E_series) and the [Honda P series](/source/Honda_P_series). Weighing 54 kilograms and standing 130 centimeters tall, ASIMO resembles a small [astronaut](/source/Astronaut) wearing a backpack, and can walk on [two feet](/source/Biped) in a manner resembling human [locomotion](/source/Walking), at up to 6 km/h (3.7 mph). ASIMO is the world's only humanoid robot able to ascend and descend stairs independently.[88] However, human motions such as climbing stairs are difficult to mimic with a machine, which ASIMO has demonstrated by taking two plunges off a staircase. ASIMO is able to walk, dance and navigate steps. In 2010, Honda developed a machine capable of reading a user's brainwaves to move ASIMO. The system uses a helmet covered with [electroencephalography](/source/Electroencephalography) and [near-infrared spectroscopy](/source/Near-infrared_spectroscopy) sensors that monitor electrical brainwaves and cerebral blood flow signals that alter slightly during the human thought process. The user thinks of one of the limited number of gestures it wants from the robot, which has been fitted with a Brain-Machine Interface.[89] ### Aircraft Main article: [Honda HA-420 HondaJet](/source/Honda_HA-420_HondaJet) Honda has also pioneered new technology in its [HA-420 HondaJet](/source/Honda_HA-420_HondaJet), manufactured by its subsidiary [Honda Aircraft Company](/source/Honda_Aircraft_Company), which allows new levels of reduced drag, increased aerodynamics and fuel efficiency thus reducing operating costs.[90] ### Mountain bikes See also: [Honda RN-01 G-cross](/source/Honda_RN-01_G-cross) Honda has also built a [downhill racing bicycle](/source/Downhill_mountain_biking) known as the Honda RN-01. It is not available for sale to the public. The bike has a [gearbox](/source/Gearbox_bicycle), which replaces the standard [derailleur](/source/Derailleur_gears) found on most bikes. Honda has hired several people to pilot the bike, among them [Greg Minnaar](/source/Greg_Minnaar). The team is known as Team G Cross Honda. ### Rockets In 2019, Honda began development of [rocket engines](/source/Rocket_engine).[91] In June 2025, Honda successfully conducted a launch and landing test of an [reusable launch vehicle](/source/Reusable_launch_vehicle) in [Taiki, Hokkaido](/source/Taiki%2C_Hokkaido).[92][93] Honda has stated that it aims to make a [sub-orbital spaceflight](/source/Sub-orbital_spaceflight) in 2029.[94][95] ## Former products ### Solar cells Honda's solar cell subsidiary company Honda Soltec (Headquarters: Kikuchi-gun, Kumamoto; President and CEO: Akio Kazusa) started sales throughout Japan of [thin-film solar cells](/source/Thin-film_solar_cell) for public and industrial use on October 24, 2008, after selling solar cells for residential use in October 2007.[96] Honda announced in the end of October 2013 that Honda Soltec would cease business operations in the Spring of 2014 except for support for existing customers and the subsidiary would be dissolved.[97] ## Motorsports Main article: [Honda in motorsport](/source/Honda_in_motorsport) See also: [Honda Racing Corporation](/source/Honda_Racing_Corporation) and [Honda Racing Corporation USA](/source/Honda_Racing_Corporation_USA) Honda has been active in motorsports, like [Formula One](/source/Formula_One), [MotoGP](/source/Grand_Prix_motorcycle_racing) and others, since the early years of the company. Since 2022, Honda's general motorsport activities have been managed by its motorsport subsidiary [Honda Racing Corporation](/source/Honda_Racing_Corporation) (HRC). Prior to 2022, Honda's motorcycle racing activities were run by HRC since it was founded in 1982, while its automobile racing activities were run as projects within the Honda Motor Company itself.[98] Honda Performance Development (HPD) was established in 1993 as the company's North American motorsport subsidiary, and for 2024 HPD became [Honda Racing Corporation USA](/source/Honda_Racing_Corporation_USA) (HRC US) to form a global motorsports organization.[99] Honda also owns two Japanese [race tracks](/source/Race_track), the [Suzuka Circuit](/source/Suzuka_Circuit) and [Mobility Resort Motegi](/source/Mobility_Resort_Motegi) (formerly Twin Ring Motegi), which it established in 1962 and 1997, respectively, and which are managed by [Honda Mobilityland](/source/Honda_Mobilityland). ### Automobiles See also: [Honda in Formula One](/source/Honda_in_Formula_One) [Max Verstappen](/source/Max_Verstappen) won the [2021 Formula One World Championship](/source/2021_Formula_One_World_Championship) with a Honda power unit. Honda entered [Formula One](/source/Formula_One) for the first time in [1964](/source/1964_Formula_One_season), just one year after starting the production of road cars, making both engine and chassis. Honda achieved its first victory at the [1965 Mexican Grand Prix](/source/1965_Mexican_Grand_Prix), and another win at the [1967 Italian Grand Prix](/source/1967_Italian_Grand_Prix), before it withdrew after the [1968 season](/source/1968_Formula_One_season). They returned to the sport in [1983](/source/1983_Formula_One_World_Championship) as an engine manufacturer, remaining until [1992](/source/1992_Formula_One_World_Championship). This period saw Honda dominate Grand Prix racing,[100] as between [1986](/source/1986_Formula_One_World_Championship) and [1991](/source/1991_Formula_One_World_Championship) it won five consecutive Drivers' Championships with [Nelson Piquet](/source/Nelson_Piquet), [Ayrton Senna](/source/Ayrton_Senna) and [Alain Prost](/source/Alain_Prost), and six Constructors' titles with [Williams](/source/Williams_Grand_Prix_Engineering) and [McLaren](/source/McLaren).[101] A third stint from [2000](/source/2000_Formula_One_World_Championship) to [2008](/source/2008_Formula_One_World_Championship), initially as engine maker and later also as team owner, yielded 17 podiums, including one win, and second place in the [2004](/source/2004_Formula_One_World_Championship) constructors' standings. They returned as a power unit supplier for the second year of the hybrid era in [2015](/source/2015_Formula_One_World_Championship) and initially struggled, but intense development saw them become race winners again by [2019](/source/2019_Formula_One_World_Championship), and in [2021](/source/2021_Formula_One_World_Championship) it won the World Drivers' Championship with [Max Verstappen](/source/Max_Verstappen) and [Red Bull Racing](/source/Red_Bull_Racing).[102] Honda formally left Formula One after 2021 to focus its resources on [carbon neutral](/source/Carbon_neutrality) technologies, but an arrangement was made for it to extend power unit supply for Red Bull until 2025.[103][104] While no longer a works team, Red Bull Racing still displayed Honda on its engine cover in this extended deal. As the series introduced more sustainable regulations, Honda announced it will formally rejoin in 2026 to provide power units to [Aston Martin](/source/Aston_Martin_in_Formula_One) as a works team.[105] Honda debuted in the [CART IndyCar World Series](/source/Championship_Auto_Racing_Teams) as an engine supplier in [1994](/source/1994_PPG_Indy_Car_World_Series), and the company won six consecutive Drivers' Championships and four Manufacturers' Championships between [1996](/source/1996_PPG_Indy_Car_World_Series) and [2001](/source/2001_CART_season).[106] In 2003, Honda transferred its effort to the IRL IndyCar Series. In [2004](/source/2004_IndyCar_Series), Honda won the [Indianapolis 500](/source/Indianapolis_500) for the first time and claimed the Drivers' and Manufacturers' Championships, a feat which it repeated in [2005](/source/2005_IndyCar_Series).[106] From [2006](/source/2006_IndyCar_Series) to [2011](/source/2011_IndyCar_Series), Honda was the series' lone manufacturer, before manufacturer competition returned for [2012](/source/2012_IndyCar_Series). Since 2012, Honda's turbocharged V6 engines have won the Indianapolis 500 several times as well as claimed multiple Drivers' and Manufacturers' titles.[107] In the Japanese [Super Formula Championship](/source/Super_Formula_Championship), Honda-powered cars have won the championship numerous times since 1981, with its title tally in the double digits. In [Formula Two](/source/Formula_Two), Honda engines dominated the premier series in 1966 and scored multiple titles in the early 1980s. In [sports car racing](/source/Sports_car_racing), Honda won the [24 Hours of Le Mans](/source/24_Hours_of_Le_Mans) in [1995](/source/1995_24_Hours_of_Le_Mans) in the GT2 class,[108] and in [2010](/source/2010_24_Hours_of_Le_Mans) and [2012](/source/2012_24_Hours_of_Le_Mans) they won in the LMP2 category.[109] Honda made its factory debut in the [Super GT Series](/source/Super_GT) (previously known as the [All-Japan GT Championship](/source/All_Japan_Grand_Touring_Car_Championship)) in [1997](/source/1997_All_Japan_Grand_Touring_Car_Championship), and in [2000](/source/2000_All_Japan_Grand_Touring_Car_Championship) it won its first championships.[110] Since then, it has won several further titles, uniquely with both mid- and front-engined cars.[110] Through their [Acura](/source/Acura) and [HPD](/source/Honda_Performance_Development) divisions, Honda has also competed in [sports prototype](/source/Sports_prototype) racing, beginning with the Spice-Acura prototypes that won the [IMSA GT](/source/IMSA_GT_Championship) Lights championship in [1991](/source/1991_IMSA_GT_Championship), [1992](/source/1992_IMSA_GT_Championship) and [1993](/source/1993_IMSA_GT_Championship). Acura joined the [American Le Mans Series](/source/American_Le_Mans_Series) in [2007](/source/2007_American_Le_Mans_Series) and won the [12 Hours of Sebring](/source/12_Hours_of_Sebring) in class on their debut, before winning the championship in both the LMP1 and LMP2 classes in [2009](/source/2009_American_Le_Mans_Series). The cars were rebranded as HPDs for [2010](/source/2010_American_Le_Mans_Series), after which they won multiple titles in the ALMS and also won the [FIA World Endurance Championship](/source/FIA_World_Endurance_Championship) in the LMP2 class. Acura returned to prototype racing in [2018](/source/2018_IMSA_SportsCar_Championship) in the DPi class of the [IMSA SportsCar Championship](/source/IMSA_SportsCar_Championship), winning championship titles in [2019](/source/2019_IMSA_SportsCar_Championship), [2020](/source/2020_IMSA_SportsCar_Championship) and [2022](/source/2022_IMSA_SportsCar_Championship) as well as the [24 Hours of Daytona](/source/24_Hours_of_Daytona) overall in [2021](/source/2021_24_Hours_of_Daytona), [2022](/source/2022_24_Hours_of_Daytona), and [2023](/source/2023_24_Hours_of_Daytona).[111] Honda's [GT3](/source/Group_GT3) car won both the [IMSA GTD](/source/IMSA_SportsCar_Championship) and [Super GT GT300](/source/Super_GT) titles.[112][113] During the [Group A](/source/Group_A) era of the [Japanese Touring Car Championship](/source/Japanese_Touring_Car_Championship), Honda won seven manufacturers' titles and six drivers' titles in the sub-1,600 cc division between 1986 and [1993](/source/1993_Japanese_Touring_Car_Championship).[114] The following [Super Touring](/source/Super_Touring) era of [touring car racing](/source/Touring_car_racing) saw Honda win the Japanese and [North American](/source/North_American_Touring_Car_Championship) championships in 1996 and 1997, while in Europe Honda's Super Touring cars claimed over 40 wins across the [British](/source/British_Touring_Car_Championship), [German](/source/Super_Tourenwagen_Cup) and [European](/source/European_Touring_Car_Championship) series. After the collapse of the Super Touring regulations in the early 2000s, Honda remained involved in the British Touring Car Championship, where its cars would win multiple championships in the mid-2000s and throughout the 2010s. Honda entered the [World Touring Car Championship](/source/World_Touring_Car_Championship) in late [2012](/source/2012_World_Touring_Car_Championship), and in [2013](/source/2013_World_Touring_Car_Championship) it won the Manufacturers' World Championship. Honda's [TCR](/source/TCR_Touring_Car) car won the global [TCR Model of the Year](/source/TCR_Touring_Car#TCR_Model_of_the_Year) award in 2019, 2020, and 2024.[115] ### Motorcycles [Honda RC212V](/source/Honda_RC212V) raced by [Dani Pedrosa](/source/Dani_Pedrosa) HRC combines participation in motorcycle races throughout the world with the development of high-potential racing machines. Its racing activities are an important source for the creation of leading-edge technologies used in the development of Honda motorcycles. HRC also contributes to the advancement of motorcycle sports through a range of activities that include sales of production racing motorcycles, support for satellite teams, and rider education programs. Soichiro Honda, being a race driver himself, could not stay out of international [motorsport](/source/Motorsport). In 1959, Honda entered five motorcycles into the [Isle of Man TT](/source/Isle_of_Man_TT) race, the most prestigious motorcycle race in the world. While always having powerful engines, it took until 1961 for Honda to tune its chassis well enough to allow [Mike Hailwood](/source/Mike_Hailwood) to claim its first [Grand Prix](/source/Grand_Prix_motorcycle_racing) victories in the 125 and 250 [cc](/source/Cubic_centimetre) classes. Hailwood would later pick up its first Senior TT wins in 1966 and [1967](/source/1967_Isle_of_Man_TT). Honda's race bikes were known for their "sleek & stylish design" and exotic engine configurations, such as the 5-cylinder, 22,000 rpm, 125 cc bike and their 6-cylinder 250 cc and 297 cc bikes. In 1979, Honda returned to [Grand Prix motorcycle racing](/source/Grand_Prix_motorcycle_racing) with the [monocoque](/source/Monocoque)-framed, [four-stroke](/source/Four-stroke_engine) [NR500](/source/Honda_NR500). The [FIM](/source/F%C3%A9d%C3%A9ration_Internationale_de_Motocyclisme) rules limited engines to four cylinders, so the NR500 had non-circular, 'race-track', cylinders, each with 8 valves and two connecting rods, in order to provide sufficient valve area to compete with the dominant [two-stroke](/source/Two-stroke_engine) racers. The experiment failed. For the 1982 season, Honda debuted its first two-stroke race bike, the NS500 and in [1983](/source/1983_Grand_Prix_motorcycle_racing_season), Honda won its first 500 cc [Grand Prix](/source/Grand_Prix_motorcycle_racing) World Championship with [Freddie Spencer](/source/Freddie_Spencer). Since then, Honda has become a dominant marque in motorcycle Grand Prix racing, winning a plethora of top-level titles with riders such as [Mick Doohan](/source/Mick_Doohan) and [Valentino Rossi](/source/Valentino_Rossi). Honda also head the number of wins at the [Isle of Man TT](/source/Isle_of_Man_TT) having notched up 227 victories in the solo classes and [Sidecar TT](/source/Sidecar_TT),[116] including [Ian Hutchinson](/source/Ian_Hutchinson_(motorcycle_racer))'s clean sweep at the [2010 races](/source/2010_Isle_of_Man_TT).[117] The outright lap record on the [Snaefell Mountain Course](/source/Snaefell_Mountain_Course) was held by Honda, set at the 2015 TT by [John McGuinness](/source/John_McGuinness_(motorcycle_racer)) at an average speed of 132.701 mph (213.562 km/h) on a [Honda CBR1000RR](/source/Honda_CBR1000RR),[118] bettered the next year by [Michael Dunlop](/source/Michael_Dunlop) on a [BMW S1000RR](/source/BMW_S1000RR) at 133.962 mph (215.591 km/h).[119] In the [Motocross World Championship](/source/Motocross_World_Championship), Honda has claimed seventeen world championships. In the [World Enduro Championship](/source/World_Enduro_Championship), Honda has captured eight titles, most recently with [Stefan Merriman](/source/Stefan_Merriman) in 2003 and with [Mika Ahola](/source/Mika_Ahola) from 2007 to 2010. In [motorcycle trials](/source/Motorcycle_trials), Honda has claimed three world championships with Belgian rider [Eddy Lejeune](/source/Eddy_Lejeune). ## Electric and alternative fuel vehicles 2009 [Honda Civic GX](/source/Honda_Civic_GX) hooked up to Phill refueling system ### Compressed natural gas Two clean vehicle versions of the [Honda Civic](/source/Honda_Civic). Top: a Brazilian flexible-fuel vehicle. Bottom: a US gasoline-electric hybrid. The [Honda Civic GX](/source/Honda_Civic_GX) was for a long time the only purpose-built [natural gas vehicle](/source/Natural_gas_vehicle) (NGV) commercially available in some parts of the US.[120][121] The Honda Civic GX first appeared in 1998 as a factory-modified Civic LX that had been designed to run exclusively on [compressed natural gas](/source/Compressed_natural_gas). The car looks and drives just like a contemporary [Honda Civic](/source/Honda_Civic) LX, but does not run on gasoline. In 2001, the Civic GX was rated the cleanest-burning internal combustion engine in the world by the [US Environmental Protection Agency](/source/United_States_Environmental_Protection_Agency) (EPA).[122][123] First leased to the City of Los Angeles, in 2005, Honda started offering the GX directly to the public through factory trained dealers certified to service the GX. Before that, only [fleets](/source/Fleet_vehicles) were eligible to purchase a new Civic GX. In 2006, the Civic GX was released in New York, making it the second state where the consumer is able to buy the car.[124] In June 2015, Honda announced its decision to phase out the commercialization of natural-gas powered vehicles to focus on the development of a new generation of [electric vehicles](/source/Electric_vehicle) such as [hybrids](/source/Hybrid_electric_vehicle), [plug-in electric cars](/source/Plug-in_electric_car) and hydrogen-powered [fuel cell vehicles](/source/Fuel_cell_vehicle). Since 2008, Honda has sold about 16,000 natural-gas vehicles, mainly to taxi and commercial fleets.[125] ### Flexible-fuel Honda's Brazilian subsidiary launched [flexible-fuel](/source/Flexible-fuel_vehicle) versions for the [Honda Civic](/source/Honda_Civic) and [Honda Fit](/source/Honda_Fit) in late 2006. As other Brazilian flex-fuel vehicles, these models run on any blend of [hydrous](/source/Hydrous) ethanol ([E100](/source/Neat_alcohol_fuel)) and [E20-E25 gasoline](/source/E20_fuel).[126][*[new archival link needed](https://en.wikipedia.org/wiki/Help:Archiving_a_source)*][127] Initially, and in order to test the market preferences, the carmaker decided to produce a limited share of the vehicles with flex-fuel engines, 33 percent of the Civic production and 28 percent of the Fit models.[126][127] Also, the sale price for the flex-fuel version was higher than the respective gasoline versions, around US$1,000 premium for the Civic, and US$650 for the Fit, despite the fact that all other flex-fuel vehicles sold in Brazil had the same tag price as their gasoline versions.[127][128][129] In July 2009, Honda launched in the Brazilian market its third flexible-fuel car, the [Honda City](/source/Honda_City).[130] During the last two months of 2006, both flex-fuel models sold 2,427 cars against 8,546 gasoline-powered automobiles,[131] jumping to 41,990 flex-fuel cars in 2007,[132] and reaching 93,361 in 2008.[133] Due to the success of the flex versions, by early 2009 a hundred percent of Honda's automobile production for the Brazilian market is now flexible-fuel, and only a small percentage of gasoline version is produced in Brazil for exports.[134] In March 2009, Honda introduced the world's first flex-fuel motorcycle in the Brazilian market. Manufactured by its Brazilian subsidiary, Moto Honda da Amazônia, the CG 150 Titan Mix is priced at approximately US$2,700.[135][136][137] ### Hybrid electric [Honda CR-Z](/source/Honda_CR-Z), the first sports coupe hybrid to come with a six-speed manual transmission In late 1999, Honda launched the first commercial [hybrid electric car](/source/Hybrid_electric_car) sold in the US market, the [Honda Insight](/source/Honda_Insight), just one month before the introduction of the [Toyota Prius](/source/Toyota_Prius), and initially sold for US$20,000.[138][139] The first-generation Insight was produced from 2000 to 2006 and had a [fuel economy](/source/Fuel_economy_in_automobiles) of 70 miles per US gallon (3.4 L/100 km; 84 mpg‑imp) for the EPA's highway rating, the most fuel-efficient mass-produced car at the time.[138][139] Total global sales for the Insight amounted to only around 18,000 vehicles.[139] Cumulative global sales reached 100,000 hybrids in 2005 and 200,000 in 2007.[140] Honda introduced the [second-generation Insight](/source/Honda_Insight#Second_generation_(ZE2/ZE3;_2009)) in Japan in February 2009, and released it in other markets through 2009 and in the US market in April 2009. At $19,800 as a five-door hatchback it will be the least expensive hybrid available in the US.[141] 2010 [Honda Insight](/source/Honda_Insight) [hybrid electric vehicle](/source/Hybrid_electric_vehicle) (second generation) Since 2002, Honda has also been selling the [Honda Civic Hybrid](/source/Honda_Civic_Hybrid) (2003 model) in the US market.[138] It was followed by the [Honda Accord Hybrid](/source/Honda_Accord_Hybrid), offered in model years 2005 through 2007. Sales of the [Honda CR-Z](/source/Honda_CR-Z) began in Japan in February 2010, becoming Honda's third hybrid electric car in the market.[142] As of February 2011[\[update\]](https://en.wikipedia.org/w/index.php?title=Honda&action=edit), Honda was producing around 200,000 hybrids a year in Japan.[143] Sales of the [Fit Hybrid](/source/Honda_Fit_Hybrid) began in Japan in October 2010, at the time, the lowest price for a gasoline-hybrid electric vehicle sold in the country.[144] The European version, called [Honda Jazz Hybrid](/source/Honda_Jazz_Hybrid), was released in early 2011.[145] During 2011 Honda launched three hybrid models available only in Japan, the [Fit Shuttle Hybrid](/source/Honda_Fit_(second_generation)#Fit_Shuttle_and_Fit_Shuttle_hybrid_(2011)), [Freed Hybrid](/source/Honda_Freed_Hybrid) and Freed Spike Hybrid.[140] Honda's cumulative global hybrid sales passed the 1 million unit milestone at the end of September 2012, 12 years and 11 months after sales of the first generation Insight began in Japan November 1999.[140] A total of 187,851 hybrids were sold worldwide in 2013, and 158,696 hybrids during the first six months of 2014.[146][147] As of June 2014[\[update\]](https://en.wikipedia.org/w/index.php?title=Honda&action=edit), Honda has sold more than 1.35 million hybrids worldwide.[140][146][147] ### Hydrogen fuel cell [Honda FCX Clarity](/source/Honda_FCX_Clarity) [hydrogen](/source/Hydrogen) [fuel cell](/source/Fuel_cell) vehicle In [Takanezawa](/source/Takanezawa), Japan, on 16 June 2008, Honda Motors produced the first assembly-line [FCX Clarity](/source/Honda_FCX_Clarity), a [hybrid](/source/Hybrid_vehicle) [hydrogen](/source/Hydrogen_vehicle) [fuel cell vehicle](/source/Fuel_cell_vehicle). More efficient than a [gas-electric hybrid vehicle](/source/Hybrid_electric_vehicle), the FCX Clarity combines [hydrogen](/source/Hydrogen) and [oxygen](/source/Oxygen) from ordinary air to generate electricity for an electric motor. In July 2014 Honda announced the end of production of the [Honda FCX Clarity](/source/Honda_FCX_Clarity) for the 2015 model.[148] The vehicle itself does not emit any [pollutants](/source/Pollutants) and its only by-products are heat and water. The FCX Clarity also has an advantage over gas-electric hybrids in that it does not use an [internal combustion engine](/source/Internal_combustion_engine) to propel itself. Like a gas-electric hybrid, it uses a [lithium ion battery](/source/Lithium_ion_battery) to assist the fuel cell during acceleration and capture energy through [regenerative braking](/source/Regenerative_braking), thus improving fuel efficiency. The lack of hydrogen filling stations throughout developed countries will keep production volumes low.[149] Honda will release the vehicle in groups of 150. California is the only US market with infrastructure for fueling such a vehicle, though the number of stations is still limited. Building more stations is expensive, as the [California Air Resources Board](/source/California_Air_Resources_Board) (CARB) granted $6.8 million for four H2 fueling stations, costing US$1.7 million each.[150][151][152] Honda views hydrogen fuel cell vehicles as the long-term replacement of piston cars, not battery cars.[153] Honda introduced the [CR-V e:FCEV](/source/Honda_CR-V_(sixth_generation)#CR-V_e:FCEV) in February 2024 in the US. It is a plug-in hybrid fuel cell version of the CR-V that is equipped with an electric motor, two high-pressure [hydrogen tanks](/source/Hydrogen_tank) with a total capacity of 4.3 kg (9.5 lb) and a 17.7 kWh battery with plug-in charging capability.[110] It was also launched in Japan as the only version of the CR-V sold in the country, imported from the Marysville, Ohio assembly plant in the US. This model began production on 5 June 2024.[154] The later revealed to includes an H2 credit.[155] [Honda Fit EV](/source/Honda_Fit_EV) [concept](/source/Concept_car) unveiled at the [2010 Los Angeles Auto Show](/source/Los_Angeles_Auto_Show#2010) ### Plug-in electric vehicles The [all-electric](/source/Battery_electric_vehicle) [Honda EV Plus](/source/Honda_EV_Plus) was introduced in 1997 as a result of [CARB](/source/California_Air_Resources_Board)'s [zero-emissions vehicle](/source/Zero-emissions_vehicle) mandate and was available only for leasing in California. The EV plus was the first [battery electric vehicle](/source/Battery_electric_vehicle) from a major automaker with non-[lead–acid batteries](/source/Lead%E2%80%93acid_battery) The EV Plus had an [all-electric range](/source/All-electric_range) of 100 mi (160 km). Around 276 units were sold in the US and production ended in 1999.[156][157] The all-electric [Honda Fit EV](/source/Honda_Fit_EV) was introduced in 2012 and has a range of 82 mi (132 km).[158] The [all-electric car](/source/All-electric_car) was launched in the US to retail customers in July 2012 with initial availability limited to California and Oregon.[159] Production is limited to only 1,100 units over the first three years. A total of 1,007 units have been leased in the US through September 2014.[160][161][162] The Fit EV was released in Japan through leasing to local government and corporate customers in August 2012. Availability in the Japanese market is limited to 200 units during its first two years.[163] In July 2014 Honda announced the end of production of the Fit EV for the 2015 model.[148] The [Honda Accord Plug-in Hybrid](/source/Honda_Accord_Plug-in_Hybrid) was introduced in 2013 and has an [all-electric range](/source/All-electric_range) of 13 mi (21 km)[164] Sales began in the US in January 2013 and the [plug-in hybrid](/source/Plug-in_hybrid) is available only in California and New York.[165] A total of 835 units have been sold in the US through September 2014.[160][161][166][162] The Accord PHEV was introduced in Japan in June 2013 and is available only for leasing, primarily to corporations and government agencies.[167] The [Honda e](/source/Honda_e) was launched in 2020 and has an [electric range](/source/All-electric_range) of 137 mi (220 km). It is an electric supermini that is retro styled, similar to the [first-generation Honda Civic](/source/First-generation_Honda_Civic). Following this, the [Honda e:Ny1](/source/Honda_e%3ANy1) was launched in 2023, with an [electric range](/source/All-electric_range) of 256 mi (412 km) on the top spec model. It is Honda's first electric SUV. In April 2022, Honda and [General Motors](/source/General_Motors) announced a joint venture to develop low-cost electric vehicles based on GM's [Ultium](/source/Ultium) architecture in order to beat [Tesla](/source/Tesla%2C_Inc.) vehicles in sales. In October 2023, the two companies announced that the joint venture has been cancelled due to slower-than-expected demand of electric vehicles and changing market conditions.[168] Although the upcoming [Honda Prologue](/source/Honda_Prologue) and [Acura ZDX](/source/Acura_ZDX) will use the Ultium architecture and will be manufactured by General Motors, future Honda electric vehicles will be designed solely by Honda and will be manufactured in Honda assembly plants.[169] ### Batteries In August 2022, Honda and [LG Energy Solution](/source/LG_Energy_Solution) revealed a joint venture to establish a new lithium-ion battery factory in the United States, specifically for Honda and Acura electric vehicles. The initial goal was to produce 40 gigawatt hours of battery capacity.[170] In December 2025, LG sold its ownership of the building to Honda amidst shifting market demands.[171] ### EV Write Downs In March 2026, Honda announced it expected to realize up to $15.7B in expenses and losses related to its reassessment of its EV strategy. The company announced it decided to cancel the launches and development of certain models due to a slowdown in the North American EV market and increased competition in China.[172] ## Marketing ### Japanese marketing Honda Clio ([Saitama](/source/Saitama%2C_Saitama), Japan) Starting in 1978, Honda in Japan decided to diversify its sales distribution channels and created **Honda Verno**, which sold established products with a higher content of standard equipment and more sporting nature.[173][174] The establishment of *Honda Verno* coincided with its new sports compact, the [Honda Prelude](/source/Honda_Prelude). Later, the [Honda Vigor](/source/Honda_Vigor), [Honda Ballade](/source/Honda_Ballade), and [Honda Quint](/source/Honda_Quint) were added to *Honda Verno* stores. This approach was implemented due to efforts in place by rival Japanese automakers [Toyota](/source/Toyota_dealerships_(Japan)) and [Nissan](/source/Nissan#Japan). Honda Primo ([Osaka](/source/Osaka)) As sales progressed, Honda created two more sales channels, called **Honda Clio** in 1984, and **Honda Primo** in 1985. The *Honda Clio* chain sold products that were traditionally associated with Honda dealerships before 1978, like the [Honda Accord](/source/Honda_Accord), and *Honda Primo* sold the [Honda Civic](/source/Honda_Civic), [kei cars](/source/Kei_car) such as the [Honda Today](/source/Honda_Today), [superminis](/source/Supermini) like the [Honda Capa](/source/Honda_Capa), along with other Honda products, such as farm equipment, lawnmowers, portable generators, and marine equipment, plus motorcycles and scooters like the [Honda Super Cub](/source/Honda_Super_Cub). A styling tradition was established when *Honda Primo* and *Clio* began operations in that all *Verno* products had the rear license plate installed in the rear bumper, while *Primo* and *Clio* products had the rear license plate installed on the trunk lid or rear door for minivans. The [Renault Clio](/source/Renault_Clio) was sold in Japan at Nissan dealerships, but was renamed the Renault Lutecia.[175] Lutecia is derived from the name of *[Lutetia](/source/Lutetia)*, an ancient Roman city that was the predecessor of [Paris](/source/Paris). Honda Verno (2008) As time progressed and sales began to diminish partly due to the collapse of the [Japanese "bubble economy"](/source/Japanese_asset_price_bubble), "supermini" and "kei" vehicles that were specific to *Honda Primo* were "[badge engineered](/source/Badge_engineered)" and sold at the other two sales channels, thereby providing smaller vehicles that sold better at both *Honda Verno* and *Honda Clio* locations. As of March 2006, the three sales chains were discontinued, with the establishment of *Honda Cars* dealerships.[176] While the network was disbanded, some Japanese Honda dealerships still use the network names, offering all Japanese market Honda cars at all locations. Honda Wing motorcycle dealership ([Japan](/source/Japan)) Honda sells genuine accessories through a separate retail chain called *[Honda Access](https://ja.wikipedia.org/wiki/%E3%83%9B%E3%83%B3%E3%83%80%E3%82%A2%E3%82%AF%E3%82%BB%E3%82%B9)* for both its motorcycle, scooter, and automobile products. In cooperation with [corporate group](/source/Corporate_group) partner [Pioneer](/source/Pioneer_Corporation), Honda sells an aftermarket line of audio and [in-car navigation](/source/Internavi) equipment that can be installed in any vehicle under the brand name [Gathers](https://ja.wikipedia.org/wiki/%E3%82%AE%E3%83%A3%E3%82%B6%E3%82%BA), which is available at Honda Access locations as well as Japanese auto parts retailers, such as [Autobacs](/source/Autobacs). Buyers of used vehicles are directed to a specific Honda retail chain that sells only used vehicles called *[Honda Auto Terrace](https://ja.wikipedia.org/wiki/Auto_Terrace)*. In the spring of 2012, Honda in Japan introduced *Honda Cars Small Store* which is devoted to compact cars like the [Honda Fit](/source/Honda_Fit), and *[kei](/source/Kei_car)* vehicles like the [Honda N-One](/source/Honda_N-One) and [Honda S660](/source/Honda_S660) roadster. All cars sold at [Honda Verno](https://ja.wikipedia.org/wiki/%E3%83%99%E3%83%AB%E3%83%8E%E5%BA%97) - [Prelude](/source/Honda_Prelude), [Integra](/source/Honda_Integra), [CR-X](/source/Honda_CR-X), [Vigor](/source/Honda_Vigor), [Saber](/source/Honda_Saber), [Ballade](/source/Honda_Ballade), [Quint](/source/Honda_Quint), [Crossroad](/source/Honda_Crossroad), [Element](/source/Honda_Element), [NSX](/source/Honda_NSX), [HR-V](/source/Honda_HR-V), [Mobilio Spike](/source/Honda_Mobilio_Spike), [S2000](/source/Honda_S2000), [CR-V](/source/Honda_CR-V), [That's](/source/Honda_That's), [MDX](/source/Honda_MDX), [Rafaga](/source/Honda_Rafaga), [Capa](/source/Honda_Capa), and the [Torneo](/source/Honda_Torneo) All cars sold at [Honda Clio](https://ja.wikipedia.org/wiki/%E3%82%AF%E3%83%AA%E3%82%AA%E5%BA%97) - [Accord](/source/Honda_Accord), [Legend](/source/Honda_Legend), [Inspire](/source/Honda_Inspire), [Avancier](/source/Honda_Avancier_(station_wagon)), [S-MX](/source/Honda_S-MX), [Lagreat](/source/Honda_Odyssey_(North_America)), [Stepwgn](/source/Honda_Stepwgn), [Elysion](/source/Honda_Elysion), [Stream](/source/Honda_Stream), [Odyssey (int'l)](/source/Honda_Odyssey_(international)), [Domani](/source/Honda_Domani), [Concerto](/source/Honda_Concerto), [Accord Tourer](/source/Honda_Accord_Tourer), [Logo](/source/Honda_Logo), [Fit](/source/Honda_Fit), [Insight](/source/Honda_Insight), [That's](/source/Honda_That's), [Mobilio](/source/Honda_Mobilio), and the [City](/source/Honda_City) All cars sold at [Honda Primo](https://ja.wikipedia.org/wiki/%E3%83%97%E3%83%AA%E3%83%A2%E5%BA%97) - [Civic](/source/Honda_Civic), [Life](/source/Honda_Life), [Acty](/source/Honda_Acty), [Vamos](/source/Honda_Vamos), [Hobio](/source/Honda_Vamos), [Ascot](/source/Honda_Ascot), [Ascot Innova](/source/Honda_Ascot#Ascot_Innova_(CB3/4)), [Torneo](/source/Honda_Torneo), [Civic Ferio](/source/Honda_Civic_Ferio), [Freed](/source/Honda_Freed), [Mobilio](/source/Honda_Mobilio), [Orthia](/source/Honda_Orthia), [Capa](/source/Honda_Capa), [Today](/source/Honda_Today), [Z](/source/Honda_Z), and the [Beat](/source/Honda_Beat) ### International marketing A Honda dealership in [Ontario](/source/Ontario), Canada A Honda dealership in [Dreghorn](/source/Dreghorn), Scotland In 2003, Honda released its *[Cog](/source/Cog_(television_commercial))* advertisement in the UK and on the Internet. To make the ad, the engineers at Honda constructed a [Rube Goldberg Machine](/source/Rube_Goldberg_Machine) made entirely out of car parts from a [Honda Accord Touring](/source/Honda_Accord_(Japan_and_Europe_seventh_generation)). To the chagrin of the engineers at Honda, all the parts were taken from two of only six hand-assembled [pre-production](/source/Pre-production_car) models of the Accord. The advertisement depicted a single cog which sets off a chain of events that ends with the Honda Accord moving and [Garrison Keillor](/source/Garrison_Keillor) speaking the tagline, "Isn't it nice when things just... work?" It took 100 takes to create the ad.[177] Honda has done humor marketing such as its 1985 four-page "How to fit six Hondas in a two-car garage" print ad[178] or "descending so low in a parking garage, they pass [stalagmites](/source/Stalagmite) and a [Gollum](/source/Golem)-like figure."[179] In 2004, it produced the *[Grrr](/source/Grrr_(advertisement))* advert, usually immediately followed by a shortened version of the 2005 *Impossible Dream* advert. In December 2005, Honda released *[The Impossible Dream](/source/Impossible_Dream_(Honda_advert))* a two-minute panoramic advertisement filmed in New Zealand, Japan, and Argentina which illustrates the founder's dream to build performance vehicles. While singing the song "[Impossible Dream](/source/The_Impossible_Dream_(The_Quest))", a man reaches for his racing helmet, leaves his trailer on a minibike, then rides a succession of vintage Honda vehicles: a motorcycle, then a car, then a powerboat, then goes over a waterfall only to reappear piloting a [hot air balloon](/source/Hot_air_balloon), with Garrison Keillor saying "I couldn't have put it better myself" as the song ends. The song is from the 1960s musical *[Man of La Mancha](/source/Man_of_La_Mancha)*, sung by [Andy Williams](/source/Andy_Williams). In 2006, Honda released its *Choir* advertisement, for the UK and the internet. This had a 60-person choir who sang the car noises as the film of the Honda Civic is shown. In the mid to late 2000s in the United States, during model close-out sales for the current year before the start of the new [model year](/source/Model_year), Honda's advertising has had an [animated character](/source/Animated_character) known simply as [Mr. Opportunity](/source/Mr._Opportunity), voiced by [Rob Paulsen](/source/Rob_Paulsen). The casual-looking man talked about various deals offered by Honda and ended with the phrase "I'm Mr. Opportunity, and I'm knockin'", followed by him "knocking" on the television screen or "thumping" the speaker at the end of radio ads. In addition, commercials for Honda's international hatchback, the Jazz, are parodies of well-known pop culture images such as *[Tetris](/source/Tetris)* and [Thomas the Tank Engine](/source/Thomas_the_Tank_Engine). In late 2006, Honda released an ad with [ASIMO](/source/ASIMO) exploring a museum, looking at the exhibits with almost childlike wonderment (spreading out its arms in the aerospace exhibit, waving hello to an [astronaut](/source/Astronaut) suit that resembles him, etc.), while Garrison Keillor ruminates on progress. It concludes with the tagline: "More forwards please". Honda also sponsored [ITV's](/source/ITV_Sport) coverage of [Formula One](/source/Formula_One) in the UK for 2007. However, it had announced that it would not continue in 2008 due to the sponsorship price requested by ITV being too high. In May 2007, focuses on its strengths in racing and the use of the Red H badge – a symbol of what is termed as "Hondamentalism". The campaign highlights the lengths that Honda engineers go to in order to get the most out of an engine, whether it is for bikes, cars, powerboats – even lawnmowers. Honda released its Hondamentalism campaign. In the TV spot, Garrison Keillor says, "An engineer once said to build something great is like swimming in honey", while Honda engineers in white suits walk and run towards a great light, battling strong winds and flying debris, holding on to anything that will keep them from being blown away. Finally one of the engineers walks towards a red light, his hand outstretched. A web address is shown for the Hondamentalism website. The digital campaign aims to show how visitors to the site share many of the Hondamentalist characteristics. At the beginning of 2008, Honda released – the *Problem Playground*. The advert outlines Honda's environmental responsibility, demonstrating a hybrid engine, more efficient solar panels, and the [FCX Clarity](/source/FCX_Clarity), a hydrogen-powered car. The 90-second advert has large-scale puzzles, involving [Rubik's Cubes](/source/Rubik's_Cube), large shapes, and a 3-dimensional puzzle. On 29 May 2008, Honda, in partnership with [Channel 4](/source/Channel_4), broadcast a live advertisement. It showed [skydivers](/source/Skydivers) jumping from an airplane over Spain and forming the letters H, O, N, D, and A in mid-air. This live advertisement is generally agreed to be the first of its kind on British television. The ad lasted three minutes.[180] In 2009, American Honda released the *Dream the Impossible* documentary series, a collection of 5- to 8-minute web vignettes that focus on the core philosophies of Honda. Current short films include *Failure: The Secret to Success*, *Kick Out the Ladder* and *Mobility 2088*. They have Honda employees as well as [Danica Patrick](/source/Danica_Patrick), [Christopher Guest](/source/Christopher_Guest), [Ben Bova](/source/Ben_Bova), Chee Pearlman, [Joe Johnston](/source/Joe_Johnston) and [Orson Scott Card](/source/Orson_Scott_Card). The film series plays at dreams.honda.com. In the UK, national television ads feature voice-overs from American radio host [Garrison Keillor](/source/Garrison_Keillor), while in the US the voice of Honda commercials is actor and wrestler [John Cena](/source/John_Cena). In the North American market, Honda starts all of its commercials with a two-tone jingle since the mid-2010s. ### Sports [Ayrton Senna](/source/Ayrton_Senna), the late F1 driver, once remarked that Honda played a pivotal role in his three world championships. He held deep respect for the company's founder, Soichiro Honda, and maintained a strong relationship with Nobuhiko Kawamoto, the chairman of Honda at the time. Senna even referred to Honda as "the greatest company in the world."[181] As part of its marketing campaign, Honda is an official partner and sponsor of the North American [National Hockey League](/source/National_Hockey_League), the [Anaheim Ducks](/source/Anaheim_Ducks) of the NHL, and the arena named after it: [Honda Center](/source/Honda_Center). Honda also sponsored [The Honda Classic](/source/The_Honda_Classic) golf tournament in the United States until 2023 and is a sponsor of the United States [Major League Soccer](/source/Major_League_Soccer). The "[Honda Player of the Year](/source/Honda_Player_of_the_Year)" award is presented in United States soccer. The "[Honda Sports Award](/source/Honda_Sports_Award)" is given to the best female athlete in each of twelve college sports in the United States. One of the twelve Honda Sports Award winners is chosen to receive the [Honda-Broderick Cup](/source/Honda-Broderick_Cup), as "Collegiate Woman Athlete of the Year". Honda sponsored [La Liga](/source/La_Liga) club [Valencia CF](/source/Valencia_CF) starting from [2014–15 season](/source/2014%E2%80%9315_La_Liga).[182] Honda has been a presenting sponsor of the [Los Angeles Marathon](/source/Los_Angeles_Marathon) since 2010 in a three-year sponsorship deal, with winners of the LA Marathon receiving a free [Honda Accord](/source/Honda_Accord). Since 1989, the [Honda Campus All-Star Challenge](/source/Honda_Campus_All-Star_Challenge) has been a [quiz bowl](/source/Quiz_bowl) tournament for [Historically black colleges and universities](/source/Historically_black_colleges_and_universities). ## Facilities (partial list) Main article: [List of Honda facilities](/source/List_of_Honda_facilities) ## Sales Calendar year Total US sales[183] 1992 768,845 1993 716,546 1994 788,230 1995 794,579 1996 843,928 1997 940,386 1998 1,009,600 1999 1,076,893 2000 1,158,860 2001 1,207,639 2002 1,247,834 2003 1,349,847 2004 1,394,398 2005 1,462,472 2006 1,509,358 2007 1,551,542[184] 2008 1,284,261[184] 2009 1,150,784[185] 2010 1,230,480[185] 2011 1,147,000[186] 2012 1,422,000[186] 2013 1,525,312[187] 2014 1,540,872 2015 1,586,551[188] 2016 1,637,942[189] 2017 1,641,429[190] 2018 1,604,828[191] 2019 1,608,170[191] ## Production numbers For automobiles: Calendar year Global production 2009 3,012,000[192] 2010 3,643,000[192] 2011 2,909,000[186] 2012 4,110,000[186] 2013 4,112,000[193] 2014 4,513,769[194] 2015 4,543,838[195] 2016 4,999,266[196] 2017 5,236,842[197] 2018 5,357,013[198] ## See also - [Tokyo portal](https://en.wikipedia.org/wiki/Portal:Tokyo) - [Companies portal](https://en.wikipedia.org/wiki/Portal:Companies) - [Comparison of Honda water-pumps](/source/Comparison_of_Honda_water-pumps) - [Honda advanced technology](/source/Honda_advanced_technology) - [Honda Airport](/source/Honda_Airport) - [Honda Battle of the Bands](/source/Honda_Battle_of_the_Bands) - [Honda G-Con](/source/Honda_G-Con) - [Honda F.C.](/source/Honda_F.C.), football (soccer) club - [Honda Heat](/source/Honda_Heat), rugby union club - [Honda in motorsport](/source/Honda_in_motorsport) - [Honda Racing Corporation USA](/source/Honda_Racing_Corporation_USA) - [Honda Type R](/source/Honda_Type_R) - [List of Honda assembly plants](/source/List_of_Honda_assembly_plants) - [List of Honda transmissions](/source/List_of_Honda_transmissions) - [List of motor scooter manufacturers and brands](/source/List_of_motor_scooter_manufacturers_and_brands) ## Notes 1. **[^](#cite_ref-3)** [Japanese](/source/Japanese_language): 本田技研工業株式会社, [Hepburn](/source/Hepburn_romanization): *Honda Giken Kōgyō [Kabushiki gaisha](/source/Kabushiki_gaisha)*; IPA: [\[honda ɡikẽŋ koːɡʲoː\]](https://en.wikipedia.org/wiki/Help:IPA/Japanese) [ⓘ](https://en.wikipedia.org/wiki/File:Honda_giken_kougyou.ogg); [/ˈhɒndə/](https://en.wikipedia.org/wiki/Help:IPA/English) ## References 1. ^ [***a***](#cite_ref-FR25_1-0) [***b***](#cite_ref-FR25_1-1) [***c***](#cite_ref-FR25_1-2) [***d***](#cite_ref-FR25_1-3) [***e***](#cite_ref-FR25_1-4) [Consolidated Financial Results for the Fiscal Year Ended March 31, 2026](https://global.honda/en/investors/library/financialresult/main/08/teaserItems3/018/linkList/01/link/FYE202603_4Q_financial_result_e_1.pdf) (PDF) (Report). Honda Motor Co., Ltd. Retrieved 16 May 2026. 1. **[^](#cite_ref-IR25_2-0)** [Honda Report 2025](https://global.honda/en/sustainability/integratedreport/pdf/Honda_Report_2025-en-all.pdf) (PDF) (Report). Honda Motor Co., Ltd. Retrieved 16 May 2026. 1. **[^](#cite_ref-4)** Grant, Robert M.; Neupert, Kent E. (2003). [*Cases in contemporary strategy analysis*](https://books.google.com/books?id=XF7V9w8ByrcC&pg=PA172) (3rd ed.). [Wiley-Blackwell](/source/Wiley-Blackwell). [ISBN](/source/ISBN_(identifier)) [1-4051-1180-1](https://en.wikipedia.org/wiki/Special:BookSources/1-4051-1180-1). 1. **[^](#cite_ref-5)** Johnson, Richard Alan (2005). [*Six men who built the modern auto industry*](https://archive.org/details/sixmenwhobuiltmo00rich). [MotorBooks International](/source/MotorBooks_International). p. [52](https://archive.org/details/sixmenwhobuiltmo00rich/page/52). [ISBN](/source/ISBN_(identifier)) [0-7603-1958-8](https://en.wikipedia.org/wiki/Special:BookSources/0-7603-1958-8). 1. **[^](#cite_ref-6)** ["Honda Reaches 500 Million-Unit Milestone in Cumulative Global Motorcycle Production"](https://global.honda/en/newsroom/news/2025/c250522aeng.html) (Press release). Honda. 22 May 2025. Retrieved 22 May 2025. 1. **[^](#cite_ref-7)** Miller, Edward (18 April 2008). ["First Motorcycle Airbag Earns Takata and Honda 2008 Automotive News Pace Innovation Partnership Award"](https://web.archive.org/web/20090308025434/http://www.ohio.honda.com/pressroom/View_Release.cfm?articleid=174). Honda.com. Archived from [the original](http://www.ohio.honda.com/pressroom/View_Release.cfm?articleid=174) on 8 March 2009. Retrieved 28 July 2009. 1. **[^](#cite_ref-8)** ["The History of Honda"](https://web.archive.org/web/20200512075512/https://www.cars-directory.net/history/honda/). Cars-directory.net. 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Archived from [the original](http://world.honda.com/news/2011/c110127Sales-Production-Result/) on 31 January 2011. 1. **[^](#cite_ref-194)** ["2013 Honda SALES & PRODUCTION RESULTS"](https://global.honda/newsroom/news/2014/c140129aeng.html). 1. **[^](#cite_ref-195)** ["Honda Sets All-Time Calendar Year Production Records for Automobile Production, Worldwide, Overseas, in Asia and China for the Year 2014"](https://global.honda/newsroom/news/2015/c150128eng.html). 1. **[^](#cite_ref-196)** ["Honda Sets All-Time Calendar Year Production Records for Automobile Production, Worldwide, Overseas, in Asia and China for the Year 2015"](https://global.honda/newsroom/news/2016/c160127eng.html). 1. **[^](#cite_ref-197)** ["Honda Sets All-Time Calendar Year Production Records for Automobile Production, Worldwide, Overseas, in Asia and China for the Year 2016"](https://global.honda/newsroom/news/2017/c170130eng.html). 1. **[^](#cite_ref-198)** ["Honda Sets All-Time Calendar Year Production Records for Automobile Production, Worldwide, Overseas, in Asia and China for the Year 2017"](https://global.honda/newsroom/news/2018/c180130eng.html). 1. **[^](#cite_ref-199)** ["Honda Sets All-Time Calendar Year Production Records for Automobile Production, Worldwide, Overseas, in Asia and China for the year 2018"](https://global.honda/newsroom/news/2019/c190130ceng.html). ## Sources - "Move Over, Volvo: Honda Sets New Safety Standard for Itself", an article in the "News" section of the March 2004 issue of *[Motor Trend](/source/Motor_Trend)*, on [page](/source/Page_(paper)) 32 - ["Annual Reports"](http://world.honda.com/investors/library/annual_report/). *Investor Relations*. Honda Motor Co. - The story of Honda's entry and growth in the American market is documented in [Terry Sanders](/source/Terry_Sanders)' film [The Japan Project: Made in Japan](/source/The_Japan_Project%3A_Made_in_Japan). - [Honda's Midlife Crisis: Honda's slipping market position and views of Fukui Takeo (Chief Executive magazine, December 2005 issue)](https://web.archive.org/web/20060710033605/http://www.chiefexecutive.net/ME2/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=5AC37129F35C4D56830A806ED3E76297) - [Honda's Corporate History](http://corporate.honda.com/america/history.aspx) ## External links Wikimedia Commons has media related to [Honda](https://commons.wikimedia.org/wiki/Category:Honda). Wikiquote has quotations related to ***[Honda](https://en.wikiquote.org/wiki/Special:Search/Honda)***. - Business data for Honda: - [Google](https://www.google.com/finance/quote/TYO:7267) - [Reuters](https://www.reuters.com/markets/companies/HMC) - [SEC filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=HMC) - [Yahoo!](https://finance.yahoo.com/quote/HMC) - [Official website](https://global.honda/) - [Honda Press Library](http://www.honda.co.jp/pressroom/library/) [Archived](https://web.archive.org/web/20210116153624/http://www.honda.co.jp/pressroom/library/) 16 January 2021 at the [Wayback Machine](/source/Wayback_Machine) (Japanese, but with graphical timelines of car and bike models) - ["Company history books (Shashi)"](http://www.nccjapan.net/shashiwiki/index.php?title=Honda_Motor_Co). Shashi Interest Group. April 2016. Wiki collection of bibliographic works on Honda v t e Honda Motor Company Divisions and subsidiaries Acura American Honda Honda Aero Honda Marine Honda Australia Honda Canada Canada Manufacturing Honda Aircraft Honda Mobilityland Suzuka Circuit Mobility Resort Motegi Honda Performance Development Honda India Motorcycles Honda Mexico Honda Racing Honda Racing F1 Honda Taiwan Honda UK Joint ventures and shareholdings Astemo (61%) Astra Honda Motor (50%) Atlas Honda (30%) Dongfeng Honda (50%) Lingxi GE Honda Aero Engines (50%) GAC Honda (50%) Everus Keihin Nissin Showa Honda Atlas Cars (51%) Honda China (65%) Honda Prospect Motor (51%) Honda Vietnam (42%) Sony Honda Mobility (50%) Automobiles Cars Accord/Inspire Amaze Brio City Civic Civic Type R Integra Fit/Jazz/Life GT Prelude Pickup trucks Ridgeline Crossovers/SUVs Avancier/UR-V BR-V CR-V/Breeze e:NS2/e:N2/Insight Elevate/WR-V HR-V/Vezel/XR-V e:Ny1/e:N1 P7/S7 Passport Pilot Prologue WR-V ZR-V/HR-V Vans Freed Odyssey/Elysion Odyssey (North America) Stepwgn Kei cars N-Box N-One N-Van N-WGN Historic and discontinued 1300 Airwave Ascot Ballade Beat Capa City/Jazz (AA) Clarity CR-X CR-X del Sol CR-Z Crider/Envix Crossroad Crosstour Concerto Domani e e:NP2 Element EV Plus Fit Aria Fit Shuttle/Shuttle FR-V/Edix Gienia Grace Greiz Horizon Integra Jade LaGreat Legend Life Life Dunk Logo Mobilio Mobilio Spike N360/N600 NSX Orthia Partner Quint Rafaga S500 S600 S660 S800 S2000 S-MX Spirior Stream T360/T500 That's Today Torneo Tourmaster Vamos/Vamos Hobio Z Zest Racing Curtiss Special R800 R1300 RA270 RA271 RA272 RA273 RA300 RA301 RA302 RC100 RA099 RA106 RA107 RA108 Spirit 201 201C Williams FW09 FW09B FW10 FW11 FW11B Lotus 99T 100T McLaren MP4/4 MP4/5 MP4/5B MP4/6 MP4/6B MP4/7A MP4-30 MP4-31 MCL32 Tyrrell 020 BAR 002 003 004 005 006 007 Jordan EJ11 EJ12 Super Aguri SA05 SA06 SA07 SA08 Toro Rosso STR13 STR14 Red Bull Racing RB15 RB16 RB16B AlphaTauri AT01 AT02 NSX GT2 NSX GT500 HSV-010 GT NSX Concept-GT NSX-GT NSX-GT "Type S" Civic Type R-GT NSX GT3 Acura ARX-01 Acura ARX-02a HPD ARX-03 HPD ARX-04b Acura ARX-05 Acura ARX-06 Concept 0 Saloon 0 SUV Project 2&4 Argento Vivo CR-Z Concept CR-Z Concept 2009 Dualnote EV-N FC Sport FCEV Concept 1999 FCX Concepts 2006 FCX concept HP-X HSC J-VX N7X New Small Concept OSM Quilt Remix Small RS Spocket Sports EV SUT Concept SUV e: Prototype SUV RS U-3X Urban EV WIC WOW Zero Bikes Motorcycles CB series CBF series CBR series CG125 CJ series CL series CM/CMX series CR series CRF series CTX series CX series DN-01 Fury GL series NC700 series NR series NSR series RC series ST series VF/VFR series VT series VTX series XR/XL series XRE300 Transalp Africa Twin Deauville Bros/HawkGT NX250 Pacific Coast TL Series (Reflex) Valkyrie X4 Scooters Activa Aero Big Ruckus Dio Elite EM1 Express Helix Juno CHF50 Motocompo NH series PCX Reflex Ruckus Spree Ruckus/Zoomer Silver Wing Vision Other Ape CT series Cub F Cub series Gyro Integra NM4 Motra P50 PA50 PC50 ST series/Dax Z series Engines A-series B-series B20A C-series CVCC D-series E-series E07A F-series F20C G-series H-series J-series JNC1 K-series L-series Circle L Diesel N-series Diesel P-engine R-series VTEC I-DSi HI3R HI4R HI5R HI6R HI7R HI8R HI9R HI10R HI11R HI12RT HI13RT HI14TT HI15TT HI16TT HI17TT HI18TT HR09E HR10EG HR-414E HR-417E HR-420E HPD LM-V8 HR28TT HR35TT AR24e Robots Honda E series Honda P series ASIMO People Soichiro Honda Takeo Fujisawa Tadashi Kume Shoichiro Irimajiri Nobuhiko Kawamoto Takeo Fukui Tadao Baba Takahiro Hachigo Kenichi Nagahiro Other List of Honda vehicles automobiles motorcycles Honda Type R Honda Collection Hall Honda FC Mugen Motorsports Internavi Super Aguri F1 Team Takuma Sato Gil de Ferran Jenson Button Geier v. American Honda Motor Co. Honda Motor Co. v. Oberg Honda Malaysia Racing Team Template Category Commons Links to related articles v t e Honda road car timeline, North American market, 1980s–present Type 1980s 1990s 2000s 2010s 2020s 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 Subcompact Insight Civic Civic Civic Civic Civic Fit Fit Fit Compact Insight Insight Accord Accord Accord Accord Civic Civic Civic Civic Civic Mid-size Accord Accord Accord Accord Accord Accord Accord FCX Clarity Clarity Coupe Prelude Prelude Prelude Prelude Prelude Prelude Sport compact CR-X CR-X del Sol CR-Z Civic Type R Civic Type R Sports car S2000 Crossover Subcompact HR-V Compact Element HR-V CR-V CR-V CR-V CR-V CR-V CR-V Mid-size Crosstour Passport Passport Pilot Pilot Pilot Pilot Passport Passport Prologue Minivan Odyssey Odyssey Odyssey Odyssey Odyssey Pickup truck Ridgeline Ridgeline Notes Vehicle exclusive to Southern California (available for leasing purposes only) v t e Honda motorcycle timeline, 1970s (street) - next » Honda List of Honda motorcycles Type 1970s 0 1 2 3 4 5 6 7 8 9 Scrambler CL175 CL200 CL350 CL360 CL450 Standard CB100 CB125S CB175 CB200 CM185 Twinstar CB250 CB350 CB360 CB400T CM400 CB350F CB400F CB450 CB500T CB500 Four CB550 CB650 CX500 CB750 Sport CB900F CBX Touring GL1000 Gold Wing MotoGP v t e « previous - Honda motorcycle timeline, 1980s (street) - next » Honda List of Honda motorcycles Honda Racing Corporation Type 1980s 0 1 2 3 4 5 6 7 8 9 Standard CG125 CD125 Benly CB125 Super Dream CB250N CB250 Nighthawk CB250RS VT250-FII VTR250 Interceptor VT250 Spada CBX400F CB-1 CB400N Super Dream CB400T CB450SC/Nighthawk VF400F CX500/GL500 CX650/GL650 Honda_Ascot_(motorcycle) XBR500 GB500 Honda NT650 CB550SC/Nighthawk CB650 / CB650C CB650SC/Nighthawk CB700SC/Nighthawk CB750SC/Nighthawk CB750 C,F,K,SC CB900F CB1100F Sabre Sport NSR125 CBR250 CBR400 VFR400 CBR600F VFR750R CBR750 MVX250F Sport touring VF500F CBX550F VF750F VFR750F VF1000F CBX750 CBX CBR1000F Honda CB1100R Touring PC800 GL1100 Gold Wing GL1200 Gold Wing GL1500 Gold Wing Cruiser CM200 Twinstar CMX250/Rebel CM400 CM450 CMX450/Rebel Shadow Magna CB900C CB1000C Dual-Sport NX250 NX650 XL600V/XL650V/XL700V Transalp XRV650/XRV750/Africa Twin v t e « previous - Honda motorcycle timeline, 1990s (street) - next » Honda List of Honda motorcycles Honda Racing Corporation Repsol Honda Type 1990s 0 1 2 3 4 5 6 7 8 9 Standard CG125 VTR250 (US) VTR250 (Asia-Pacific) GB500 CB500 twin Nighthawk 250 Nighthawk 750 CB250F Jade CB250F Hornet CB-1/CB400F CB400SF NT650 Hawk CB600F Hornet, 599 CB1000SF CB1300SF Sport NSR125 CBR250 CBR400RR RVF400 CBR600F CBR600F2 CBR600F3 CBR600F4 RVF750 CBR900RR Fireblade VTR1000F Superhawk CBR1000F Hurricane CBR1100XX Super Blackbird Touring CBX750 VFR750F VFR800 Interceptor PC800 Pacific Coast NT650V Deauville ST1100/Pan-European GL1500 Gold Wing Cruiser VT1100C VT1100C Shadow VT600C Shadow VT750C Shadow CMX250C Rebel CMX250C VF750C Magna GL1500C Valkyrie X4 Dual-sport NX125 Transcity (US sales ended 1990) NX250 NX650 Dominator XL600V/XL650V/XL700V Transalp XRV650/XRV750/Africa Twin XL1000V Varadero v t e « previous - Honda motorcycle timeline, 2010s–present Honda List of Honda motorcycles Honda Racing Corporation Repsol Honda Type 2010s 2020s 0 1 2 3 4 5 6 7 8 9 0 1 Standard/ Naked bike CG125 CBF125 CB125F Grom (MSX125) Monkey CB125R Verza 150 CB150 Verza MegaPro 150 CB150R Streetfire CB150R (Thailand) Tiger GL200 CB250F CB250R VTR250FI CB300F CB300R CB400F CB400SF CB500F CB600F Hornet, 599 CB650F CB650R CBF600 NC700S CB1000R CB1000R CBF1000F CB1100 CB1300SF Cruiser/ Chopper CMX250C Rebel CMX250 Rebel CMX300 Rebel CMX500 Rebel CMX1100 Rebel NM4 Vultus NSA700A DN-01 VT750C/VT750DC/VT750RS Shadow VT1300CX Fury VT1300CS Sabre VT1300CR Stateline VT1300CT Interstate F6C Valkyrie Sport CBR125R CBR150R CBR250R CBR250RR CBR300R CBR400R CBR500R CBR600F CBR650F CBR650R CBR600RR CBR1000RR Fireblade RC213V-S Touring/ Sport touring NT700V Deauville VFR800 Interceptor NT1100 VFR1200F ST1300 Pan-European CTX1300 GL1800 Gold Wing GL1800 Gold Wing Dual-sport/ Off-road XL125V Varadero CRF150L CRF230X/CRF230L/CRF230M CRF250X/CRF250L CRF450X CRF450L CB500X XR650L NC700X XL700V Transalp XL750V Transalp VFR800X Crossrunner XL1000V Varadero CRF1000L Africa Twin CRF1100L Africa Twin VFR1200X Crosstourer v t e Automotive industry in Japan Automotive industry Economy of Japan Transport in Japan Companies Vehicle producers Native manufacturers Aspark ASL Duesen Bayern GLM Honda Acura Marusho Isuzu UD Trucks Jiotto Kawasaki Kawasaki Motors Mazda Amati Autozam Ẽfini Eunos M2 Xedos Mitsubishi Mitsubishi Heavy Industries Mitsubishi Motors (66%) Mitsubishi Fuso (10.71%) Mitsuoka Nissan Cony Datsun Infiniti Kurogane Ohta Otomo Prince Shatai Tama NMKV Sony Honda Mobility Subaru Corporation Blitzen Subaru Suzuki Hope Takeoka Toyota Century Daihatsu Scion Lexus Hino WiLL Yamaha Foreign subsidiaries Ford General Motors Stellantis Active factories Toyota Factories Defunct factories Zama Components Aisin Akebono Brake BluE Nexus Bridgestone Clarion Denso Denso Ten GS Yuasa Hitachi Astemo Keihin Nissin Showa HKS IHI Corporation Jatco JECS JTEKT Kawasaki Kayaba Industry Mabuchi Motor Marelli Holdings Mikuni Mitsuba Corporation Nachi-Fujikoshi NHK Spring Nidec Nisshinbo Niterra NSK NTN PIAA Shindengen Electric Manufacturing Stanley Electric Sumitomo Riko Sumitomo Rubber Industries Takata Corporation THK Tokico Topre Topy Industries Toyo Tires Toyota Boshoku Tsubakimoto Chain Yanmar Yazaki Corporation Yokohama Rubber Company Zexel Motorsport and tuners Autech Blitz Dome Enkei GReddy HKS Honda Racing Impul JUN Auto Kojima Mazdaspeed Mine's Mugen Motorsports Nismo Ralliart Rauh-Welt Begriff Rays Wheels RE Amemiya SARD Spoon Sports SSR Wheels Subaru Tecnica International Tein Toda Racing Tommykaira Top Secret TOM'S Toyota Gazoo Racing Toyota Racing Development Veilside WedsSport Work Wheels Services Autobacs Seven Yanase Imported Cars Related topics Japan Automobile Manufacturers Association Tokyo Motor Show Tokyo Auto Salon Used vehicle exporting National Highway Expressways Kei car/Kei truck Note: Defunct companies and marques above are shown in italics Category Commons v t e Major and notable Japanese motorcycle marques Current Honda Kawasaki Suzuki Yamaha Defunct Abe (1928~31) Abe Star (1930~59) ACE Aero Aikoku Aichi Kikai Aioi (c.1950s) Aisan (c. 1950) Aiwa Motor Akebono (1953) Akitsu (c.1950s) All Nations (c.1950s) Amano (c.1950s) Asahi BF Motor BIM Blue Bird BM Bridgestone Brother Cabton Center Chiyoda Daihatsu Fuji Fujitsubo Giant Hirano Hodaka Hosk Hyogo Iwasaki Kurogane Kyoho Lilac Marusho Mazda Meguro Mitsubishi Miyata Mizushima NS New Era Nisshin Rikuo Shin Meiwa Showa Fujiya Tohatsu Yamaguchi v t e TOPIX 100 companies of Japan Core 30 Astellas Daiichi Sankyo Daikin FANUC Hitachi Honda Hoya Itochu KDDI Keyence Mitsubishi Corporation Mitsui & Co Mizuho MUFG Murata Nidec Nintendo NTT Recruit Seven & i Holdings Shin-Etsu SMBC Group SMC SoftBank Sony Takeda Tokio Marine Tokyo Electron Toyota Large 70 ÆON Ajinomoto ANA Asahi Group Holdings Asahi Kasei Bandai Namco Holdings Bridgestone Canon Chugai Dai-ichi Life Daiwa House Denso Eisai Eneos Fast Retailing Fujifilm Fujitsu Japan Exchange Group Japan Post Holdings JR Central JR East JR West JT Kao Kirin Komatsu Kubota Kyocera Lasertec M3.com Marubeni Mitsubishi Chemical Mitsubishi Electric Mitsubishi Estate Mitsubishi Heavy Industries Mitsui Fudosan MS&AD Nippon Steel Nippon Yusen Nissan Nitori Nomura Olympus Omron Ono Pharmaceutical Oriental Land Orix Otsuka Panasonic Renesas Electronics Resona Secom Sekisui House Shimano Shionogi Shiseido Sompo Holdings Subaru Sumitomo Corporation Sumitomo Electric Sumitomo Metal Mining Sumitomo Mitsui Trust Sumitomo Realty & Development Suzuki Sysmex Terumo Toray Toshiba Unicharm Z Holdings v t e Nikkei 225 companies of Japan 7&i Advantest ÆON AGC Ajinomoto Alps ANA Amada Aozora Bank Archion Asahi Breweries Asahi Kasei Astellas Bandai Namco Holdings Baycurrent [ja] Bridgestone Canon Chiba Bank Chuden Chugai Comsys CyberAgent Credit Saison Dai-ichi Life Daiichi Sankyo Daikin Daiwa House Daiwa Securities Denka DeNA Denso Dentsu Disco DNP Dowa Ebara Eisai Eneos FANUC Fast Retailing Fuji Electric Fujifilm Fujikura Fujitsu Fukuoka Financial Furukawa Electric Haseko Hitachi Hitachi Construction Machinery Honda Hoya Corporation Idemitsu Kosan IHI INPEX Isetan-Mitsukoshi Isuzu Itochu Japan Airlines Japan Exchange Group Japan Post Holdings JFE J. Front Retailing JGC JR Central JR East JR West JSW JT JTEKT Kajima KEPCO Kanadevia Kao Kawasaki KDDI Keio Keisei Keyence Kikkoman Kioxia Kirin K Line Kobelco Komatsu Konami Konica Minolta Kubota Kuraray Kyocera Kyowa Hakko Kirin LY Corporation Lasertec M3 [ja] Marubeni Marui Mazda Meiji Holdings Mercari MinebeaMitsumi Mitsubishi Chemical Mitsubishi Corporation Mitsubishi Electric Mitsubishi Estate Mitsubishi Heavy Industries Mitsubishi Materials Mitsubishi Motors Mitsui & Co Mitsui Chemicals Mitsui Fudosan Mitsui Kinzoku Mizuho MOL MS&AD MUFG MUJI Murata Manufacturing NEC Nexon NEG NGK Nichirei Nidec Nikon Nintendo Nippon Express Nippon Ham Nippon Steel Nissan Nissan Chemical Nisshin Seifun Nissui Nitto Denko Nitori Nomura Nomura Research Institute NSK NTN NTT NYK Obayashi Odakyu Oji Holdings Corporation Okuma Olympus Omron Oriental Land Orix Osaka Gas Otsuka Holdings Pan Pacific International [ja] Panasonic Rakuten Recruit Renesas Electronics Resona Resonac Ricoh Rohm Sapporo Holdings Screen Secom Seiko Epson Sekisui House Sharp SHIFT Shimz Shin-Etsu Shionogi Shiseido Shizuoka Bank SMBC Group SMC Corporation Socionext SoftBank Group SoftBank Sojitz Sompo Holdings Sony Subaru Corporation SUMCO Sumitomo Chemical Sumitomo Corporation Sumitomo Electric Sumitomo Heavy Industries Sumitomo Metal Mining Sumitomo Mitsui Trust Sumitomo Pharma Sumitomo Realty & Development Suzuki T&D Taiheiyo Cement Taisei Taiyo Yuden Takashimaya Takeda TDK Teijin TEPCO Terumo Tobu Toho Tokai Carbon Tokuyama Corporation Tokio Marine Tokyo Electron Tokyo Gas Tokyo Tatemono Tokyu Tokyu Land Toppan Toray Tosoh Toto Toyota Toyota Tsusho Trend Micro UBE Yamaha Yamaha Motor Yamato Transport Yasakawa Yokogawa Electric Yokohama Financial Yokohama Rubber ZOZO v t e DJSI World companies Americas Abbott Laboratories AbbVie Adobe Agilent Technologies Alphabet American Airlines Group Autodesk Banco Bradesco Banco do Brasil Bancolombia Biogen Canadian National CPKC Cisco Companhia Energética de Minas Gerais - CEMIG Cummins CVS Health Corporation DaVita Dow eBay Ecolab Edwards Lifesciences Corporation Elevance Health Palabella Fortinet General Mills Gilead Sciences Grupo Argos Grupo Sura Grupo Nutresa Healthpeak Properties Hess Corporation Hilton Worldwide Host Hotels & Resorts HP Illumina Ingersoll Rand Itaú Unibanco Itaúsa Jacobs Solutions Kinross Gold Corporation Klabin Las Vegas Sands Lockheed Martin Lojas Renner Medtronic Microsoft Mondelez International Moody's Corporation Newmont Northrop Grumman Oshkosh Corporation Owens Corning Philip Morris International Prologis Regeneron Pharmaceuticals Republic Services Rumo Logística S&P Global Salesforce ServiceNow Snap Inc Sociedad Química y Minera Spirit AeroSystems Teck Resources The Cigna Group Gap The Williams Companies Union Pacific Corporation UnitedHealth Group Waste Management| Whirlpool Corporation Europe Aberdeen Group Acciona AENA Allianz Alstom Amadeus IT Group Anglo American plc Arkema ASML Holding ASR Nederland Assicurazioni Generali S.p.A. Aviva Axa Banco Bilbao Vizcaya Argentaria Banco Santander Bankinter Billerud bioMérieux BNP Paribas SA Bureau Veritas CaixaBank Carrefour SA Castellum CNH Industrial Coca-Cola HBC Covivio Dassault Systèmes Deutsche Börse Deutsche Post Deutsche Telekom Diageo EDP Group Enagás Endesa Enel SpA Engie EQT Exxaro Ferrovial Galp Energia GEA Group Gold Fields Grifols GSK H&M Hera Group Hochtief Hugo Boss Iberdrola Indra Sistemas Inditex Infineon Technologies Informa International Distributions Services Intesa Sanpaolo Italgas Iveco Kering Kesko Oyj Ahold Delhaize Landsec Lanxess Leonardo (company) Linde Merlin Properties Metro Moncler Münchener Rückversicherungs-Gesellschaft Aktiengesellschaft Neste Oyj Nexi NN Group OMV Aktiengesellschaft Partners Group Pearson Pirelli Poste Italiane PostNL Prysmian Publicis Groupe Randstad NV Reckitt Benckiser Group Red Eléctrica Corporación RELX Rexel Roche Rolls-Royce Holdings Saipem Sanofi SAP Schneider Electric SGS Siemens Aktiengesellschaft Signify Snam Sodexo Sonova STMicroelectronics Storebrand Temenos AG Terna Group TF1 TotalEnergies Trane Technologies UBS Group United Utilities UPM-Kymmene Oyj Valmet Oyj Veolia Vestas Wind Systems Viaplay Group Warehouses De Pauw Wendel WHSmith Worldline SA Asia Pacific Advanced Info Service Advantech Co Airports of Thailand Public Company Ajinomoto ANA Holdings ANZ Bank ASE Group Bangkok Dusit Medical Services Boss Zhipin Brambles Bridgestone CapitaLand Cathay United Bank Central Pattana Central Retail Corporation Chailease Holding Company Chang Hwa Bank KGI Financial Holding Chugai Chunghwa Telecom CP All CTBC Financial Holding Delta Electronics Delta Electronics Dentsu Dexus Doosan Enerbility Dr. Reddy's Laboratories E Ink E.SUN Commercial Bank Far EasTone First Financial Fortescue Fubon Financial Holding Fujitsu GPT Group Hana Financial Group Hindalco Industries Honda Hyundai Engineering & Construction Hyundai Glovis Hyundai Mobis Hyundai Motor Company Hyundai Steel Indorama Ventures InnoLux Corporation Itochu JD.com JSW Steel Kakao Corp. Kasikornbank KB Financial Group Keppel Corporation Kia Corporation Komatsu LG Electronics LG Household & Health Care Link Real Estate Investment Trust Lite-On Lixil Group LY Corporation Mahindra & Mahindra Marui Mega International Commercial Bank Meiji Holdings Mirae Asset Securities Mitsubishi Chemical Group Mitsubishi Heavy Industries Mitsui & Co Nabtesco Corporation Nanya Technology Corporation National Australia Bank Nikon Corporation Nippon Prologis Nissin Foods Nomura Holdings Nomura Research Institute NTT Data Olympus Corporation Omron Ono Pharmaceutical Petronas President Chain Store Corporation PTT Exploration and Production PTT Global Chemical PTT Public Company Ricoh Samsung Biologics Samsung C&T Corporation Samsung Electro-Mechanics Samsung SDI Samsung Securities Sands China Siam Commercial Bank Sekisui Chemical Sekisui House Seven & I Holdings Shin Kong Group Shinhan Financial Group Shiseido Siam Cement Group Bank SinoPac SK Inc. SK Telecom SoftBank S-Oil Sojitz Corporation Stockland Sumitomo Forestry Swire Properties Sysmex Corporation TS Financial Holdings Taiwan Cooperative Bank Taiwan Mobile Taiwan Semiconductor Manufacturing Company Tech Mahindra Tencent Holdings ThaiBev Shanghai Commercial and Savings Bank Toppan Toto Transurban United Microelectronics Corporation UPL Limited Vanguard International Semiconductor Corporation Vedanta Limited Vicinity Centres Wilmar International WIN Semiconductors Woodside Energy WuXi AppTec WuXi Biologics Yokogawa Electric Corporation Yuanta Securities Yum China Holdings v t e 500cc/MotoGP World Constructors' Champions 1949 AJS 1950 Norton 1951 Norton 1952 Gilera 1953 Gilera 1954 Gilera* 1955 Gilera 1956 MV Agusta 1957 Gilera 1958 MV Agusta 1959 MV Agusta 1960 MV Agusta 1961 MV Agusta 1962 MV Agusta 1963 MV Agusta 1964 MV Agusta 1965 MV Agusta 1966 Honda 1967 MV Agusta 1968 MV Agusta 1969 MV Agusta 1970 MV Agusta 1971 MV Agusta 1972 MV Agusta 1973 MV Agusta 1974 Yamaha 1975 Yamaha 1976 Suzuki 1977 Suzuki 1978 Suzuki 1979 Suzuki 1980 Suzuki 1981 Suzuki 1982 Suzuki 1983 Honda 1984 Honda 1985 Honda 1986 Yamaha 1987 Yamaha 1988 Yamaha 1989 Honda 1990 Yamaha 1991 Yamaha 1992 Honda 1993 Yamaha 1994 Honda 1995 Honda 1996 Honda 1997 Honda 1998 Honda 1999 Honda 2000 Yamaha 2001 Honda 2002 Honda 2003 Honda 2004 Honda 2005 Yamaha 2006 Honda 2007 Ducati 2008 Yamaha 2009 Yamaha 2010 Yamaha 2011 Honda 2012 Honda 2013 Honda 2014 Honda 2015 Yamaha 2016 Honda 2017 Honda 2018 Honda 2019 Honda 2020 Ducati 2021 Ducati 2022 Ducati 2023 Ducati 2024 Ducati 2025 Ducati * Championship not officially recognized v t e 250cc/Moto2 World Constructors' Champions 1949 Moto Guzzi 1950 Benelli 1951 Moto Guzzi 1952 Moto Guzzi 1953 NSU 1954 NSU* 1955 MV Agusta 1956 MV Agusta 1957 Mondial 1958 MV Agusta 1959 MV Agusta 1960 MV Agusta 1961 Honda 1962 Honda 1963 Honda 1964 Yamaha 1965 Yamaha 1966 Honda 1967 Honda 1968 Yamaha 1969 Benelli 1970 Yamaha 1971 Yamaha 1972 Yamaha 1973 Yamaha 1974 Yamaha 1975 Harley-Davidson 1976 Harley-Davidson* 1977 Yamaha 1978 Kawasaki 1979 Kawasaki 1980 Kawasaki 1981 Kawasaki 1982 Yamaha 1983 Yamaha 1984 Yamaha 1985 Honda 1986 Honda 1987 Honda 1988 Honda 1989 Honda 1990 Yamaha 1991 Honda 1992 Honda 1993 Honda 1994 Honda 1995 Aprilia 1996 Honda 1997 Honda 1998 Aprilia 1999 Aprilia 2000 Yamaha 2001 Honda 2002 Aprilia 2003 Aprilia 2004 Honda 2005 Honda 2006 Aprilia 2007 Aprilia 2008 Aprilia 2009 Aprilia 2010 Suter 2011 Suter 2012 Suter 2013 Kalex 2014 Kalex 2015 Kalex 2016 Kalex 2017 Kalex 2018 Kalex 2019 Kalex 2020 Kalex 2021 Kalex 2022 Kalex 2023 Kalex 2024 Kalex 2025 Kalex * Championship not officially recognized v t e 125cc/Moto3 World Constructors' Champions 1949 Mondial 1950 Mondial 1951 Mondial 1952 MV Agusta 1953 MV Agusta 1954 NSU* 1955 MV Agusta 1956 MV Agusta 1957 Mondial 1958 MV Agusta 1959 MV Agusta 1960 MV Agusta 1961 Honda 1962 Honda 1963 Suzuki 1964 Honda 1965 Suzuki 1966 Honda 1967 Yamaha 1968 Yamaha 1969 Kawasaki 1970 Suzuki 1971 Derbi 1972 Derbi 1973 Yamaha 1974 Yamaha 1975 Morbidelli 1976 Morbidelli 1977 Morbidelli 1978 Minarelli* 1979 Minarelli 1980 Minarelli 1981 Minarelli 1982 Garelli 1983 MBA 1984 Garelli 1985 MBA 1986 Garelli 1987 Garelli 1988 Derbi 1989 Honda 1990 Honda 1991 Honda 1992 Honda 1993 Honda 1994 Honda 1995 Honda 1996 Aprilia 1997 Aprilia 1998 Honda 1999 Honda 2000 Honda 2001 Honda 2002 Aprilia 2003 Aprilia 2004 Aprilia 2005 KTM 2006 Aprilia 2007 Aprilia 2008 Aprilia 2009 Aprilia 2010 Derbi 2011 Aprilia 2012 KTM 2013 KTM 2014 KTM 2015 Honda 2016 KTM 2017 Honda 2018 Honda 2019 Honda 2020 Honda 2021 KTM 2022 GasGas 2023 KTM 2024 CFMoto 2025 KTM * Championship not officially recognized Authority control databases International ISNI GND National United States Japan Czech Republic Israel Other MusicBrainz label Yale LUX --- Adapted from the Wikipedia article [Honda](https://en.wikipedia.org/wiki/Honda) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Honda?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.