# Hey (email service)

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> Source: https://en.wikipedia.org/wiki/Hey_(email_service)
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> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

Email service

**HEY** is a [premium email](/source/Premium_email) service launched by [37signals](/source/37signals) in June 2020.[1][2][3][4]

## Service

The service may be accessed through the HEY website and through apps for macOS, Windows, Linux, Android and iOS.[5][6] Due to the service's [vertical integration](/source/Vertical_integration), a HEY [mailbox](/source/Email_box) cannot be incorporated into other email services or stand-alone [email clients](/source/Email_client).[7]

Around the time of HEY's launch, a stand-off between [37signals](/source/37signals) and [Apple Inc.](/source/Apple_Inc.) over Apple's policy on [in-app purchases](/source/Microtransaction) in apps hosted by its [App Store](/source/App_Store_(iOS)) was the cause of significant media attention upon Apple's policies.[8][9][10][11]

## Features

- An email from a new sender requires the user to confirm whether they wish to receive emails from that sender, and if not then emails from that sender are never shown again[6]

- Blocks [tracking pixels](/source/Tracking_pixel) (called a spy tracker in the apps) and informs the user if an email includes tracking[6]

- A single place showing all attachments that have been received, regardless of sender[6]

## See also

- [Mailbox provider](/source/Mailbox_provider)

## References

1. **[^](#cite_ref-1)** Chen, Brian X. (June 17, 2020). ["Tackling the Unsolvable Problem: The Bottomless Email Inbox"](https://www.nytimes.com/2020/06/17/technology/personaltech/hey-email-service-screening.html). *The New York Times*. [ISSN](/source/ISSN_(identifier)) [0362-4331](https://search.worldcat.org/issn/0362-4331). Retrieved June 26, 2020.

1. **[^](#cite_ref-2)** Aten, Jason (June 25, 2020). ["Basecamp's Controversial New Hey App Actually Makes Email Productive Again"](https://www.inc.com/jason-aten/how-basecamps-controversial-hey-app-makes-email-productive-again.html). *Inc.com*. Retrieved June 26, 2020.

1. **[^](#cite_ref-3)** Newton, Casey (June 15, 2020). ["Hey is a wildly opinionated new email service from the makers of Basecamp"](https://www.theverge.com/2020/6/15/21286466/hey-email-basecamp-price-availability-platforms-launch). *The Verge*. Retrieved June 26, 2020.

1. **[^](#cite_ref-4)** Harris, Ainsley (June 15, 2020). ["Meet the Big Tech critic behind Hey, Basecamp's radical new email platform"](https://www.fastcompany.com/90516667/meet-the-big-tech-critic-behind-hey-basecamps-radical-new-email-platform). *Fast Company*. Retrieved June 26, 2020.

1. **[^](#cite_ref-5)** Anderson, Tim (June 17, 2020). ["Hey is trying a new take on email – but maker complains of 'outrageous' demands after Apple rejects iOS app"](https://www.theregister.com/2020/06/17/hey_apple_spat/). *The Register*. Retrieved June 26, 2020.

1. ^ [***a***](#cite_ref-inc-aten_6-0) [***b***](#cite_ref-inc-aten_6-1) [***c***](#cite_ref-inc-aten_6-2) [***d***](#cite_ref-inc-aten_6-3) Aten, Jason (June 25, 2020). ["How Basecamp's Controversial Hey App Makes Email Productive Again"](https://www.inc.com/jason-aten/how-basecamps-controversial-hey-app-makes-email-productive-again.html). *Inc.com*. Retrieved June 27, 2020.

1. **[^](#cite_ref-7)** Lomas, Natasha (June 16, 2020). ["Basecamp launches Hey, a hosted email service for neat freaks"](https://techcrunch.com/2020/06/16/basecamp-launches-hey-a-hosted-email-service-for-neat-freaks/). *TechCrunch*. Retrieved June 26, 2020.

1. **[^](#cite_ref-8)** Goode, Lauren (June 16, 2020). ["Apple Threatens to Move Basecamp's New Email App to Trash"](https://www.wired.com/story/apple-threatens-basecamp-email-app/). *Wired*. [ISSN](/source/ISSN_(identifier)) [1059-1028](https://search.worldcat.org/issn/1059-1028). Retrieved June 26, 2020.

1. **[^](#cite_ref-9)** Speed, Richard (June 22, 2020). ["Email innovator Hey extends an olive branch in standoff with Apple, tweaks code to make the iGiant appier"](https://www.theregister.com/2020/06/22/hey_apple/). *The Register*. Retrieved June 26, 2020.

1. **[^](#cite_ref-10)** Gartenberg, Chaim (June 25, 2020). ["Hey opens its email service to everyone as Apple approves its app for good"](https://www.theverge.com/2020/6/25/21302931/hey-email-service-public-launch-apple-approves-app-fight-policy-price). *The Verge*. Retrieved June 26, 2020.

1. **[^](#cite_ref-11)** Keane, Sean (June 22, 2020). ["Apple gives thumbs up to Hey email app after update rejection"](https://www.cnet.com/tech/services-and-software/apple-gives-thumbs-up-to-hey-email-app-after-update-rejection/). *CNET*. Retrieved June 26, 2020.

## External links

- [Official website](https://hey.com)

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Adapted from the Wikipedia article [Hey (email service)](https://en.wikipedia.org/wiki/Hey_(email_service)) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Hey_(email_service)?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.