# Herself the Elf

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Toy franchise

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**Herself the Elf** was a franchise line for young girls similar to [Strawberry Shortcake](/source/Strawberry_Shortcake). It was created by [American Greetings](/source/American_Greetings) (through its "Those Characters From Cleveland" research-and-development unit). It included a series of dolls from Mattel, an [animated special](/source/The_Magic_of_Herself_the_Elf), books, records.

## The Magic of Herself the Elf

Main article: [The Magic of Herself the Elf](/source/The_Magic_of_Herself_the_Elf)

***The Magic of Herself the Elf*** is a 1983 American animated [television special](/source/Television_special).

## Attempted revival

American Greetings announced plans in October 2016 to revive Herself the Elf as an animated series, a co-production between [Cloudco Entertainment](/source/Cloudco_Entertainment) and French studio [Gaumont Animation](/source/Gaumont_Animation).[1] The relaunch never got off the ground.

## References

1. **[^](#cite_ref-1)** ["American Greetings, Gaumont re-launch Herself the Elf"](http://kidscreen.com/2016/10/17/american-greetings-gaumont-re-launch-herself-the-elf/).

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