# Heatherette > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Heatherette > Markdown URL: https://mediated.wiki/source/Heatherette.md > Source: https://en.wikipedia.org/wiki/Heatherette > Source revision: 1356584376 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) American fashion company Heatherette Industry Fashion Founded 1999 Founder Richie Rich, Traver Rains Defunct 2008 Headquarters New York City , New York Key people Patricia Field Products Apparel, accessories, cosmetics **Heatherette** was an American fashion company that closed in 2008. It was founded in 1999 by [Club Kid](/source/Club_Kids) [Richie Rich](/source/Richie_Rich_(designer)) and [Traver Rains](/source/Traver_Rains). The pair first began designing T-shirts and leather goods. When Rich wore one of their leather tops to a party, he caught the attention of a buyer at the downtown store [Patricia Field](/source/Patricia_Field).[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] ## History Heatherette fashion show at the [Life Ball](/source/Life_Ball), 2007 Heatherette was established in the late 1999. At that time, former [club kid](/source/Club_kids) and nightlife fixture [Richie Rich](/source/Richie_Rich_(designer)) was working with event producer [Susanne Bartsch](/source/Susanne_Bartsch). [Traver Rains](/source/Traver_Rains) had just moved to [New York City](/source/New_York_City) from [Dallas](/source/Dallas) and was teaching [horseback riding](/source/Equestrianism) at [Chelsea Piers](/source/Chelsea_Piers), where he and Rich first met. Rains later recalled: "Richie was assisting Susanne Bartsch at the time, and her son Bailey was taking riding lessons. Richie came to pick Bailey up one day in leather pants, and I was making leather t-shirt at the time, so we started talking about that."[1] Together, they began designing T-shirts and leather goods. In December of that year, Rich wore one of their leather tops to a party where he was noticed by a buyer for [Patricia Field](/source/Patricia_Field)'s store, who ordered 20 of them. By the time they sold out, their work had attracted the attention of the American rapper [Foxy Brown](/source/Foxy_Brown_(rapper)), who asked them to design a custom outfit for her to wear to the [MTV Video Music Awards](/source/MTV_Video_Music_Award).[2] Shortly afterwards, singer [Gwen Stefani](/source/Gwen_Stefani) was featured wearing one of their tops in *[Entertainment Weekly](/source/Entertainment_Weekly)*, and Patricia Field asked them to design a T-shirt for [Sarah Jessica Parker](/source/Sarah_Jessica_Parker)'s character on the television series *[Sex and the City](/source/Sex_and_the_City)*. Heatherette's debut [ready-to-wear](/source/Ready-to-wear) collection "Look at Me" was introduced during the [New York Fashion Week](/source/New_York_Fashion_Week) in September 2001.[3][4] ## In popular culture Heatherette fashion show at the [Life Ball](/source/Life_Ball), 2007 Many celebrities have worn Heatherette fashions in public.[5][6] [Paris Hilton](/source/Paris_Hilton), [Lydia Hearst](/source/Lydia_Hearst-Shaw), [Caroline D'Amore](/source/Caroline_D'Amore), [Amanda Lepore](/source/Amanda_Lepore), [Naomi Campbell](/source/Naomi_Campbell), [Miranda Kerr](/source/Miranda_Kerr), [Tinsley Mortimer](/source/Tinsley_Mortimer), [Kim Kardashian](/source/Kim_Kardashian), [J. Alexander](/source/J._Alexander_(model)), [Mena Suvari](/source/Mena_Suvari), [Anna Nicole Smith](/source/Anna_Nicole_Smith), [Mýa](/source/M%C3%BDa), [Kelis](/source/Kelis) and [Jenna Jameson](/source/Jenna_Jameson) have modeled their fashions in runway shows.[6] Heatherette has received editorial credits in a variety of different genres of magazines.[7] An especially wild Heatherette fashion show, which featured [Anna Nicole Smith](/source/Anna_Nicole_Smith) and [Boy George](/source/Boy_George), is chronicled in the [Glenn Belverio](/source/Glenn_Belverio)'s 2006 nonfiction book, *Confessions from the Velvet Ropes*.[8][9] Heatherette has also been featured at [New York Fashion Week](/source/New_York_Fashion_Week).[10] Heatherette was featured on the [third cycle](/source/America's_Next_Top_Model%2C_Cycle_3) of *[America's Next Top Model](/source/America's_Next_Top_Model)* as the designer for a fashion show contest. They were guest judges on *[Project Runway Canada](/source/Project_Runway_Canada)* for the "When It Rains It Pours" challenge and also on *[Project Runway](/source/Project_Runway)* when contestants had to make costumes for [WWE](/source/WWE) Divas. Heatherette was also featured on several television programmes[11][12] and in the movie *[My Super Ex-Girlfriend](/source/My_Super_Ex-Girlfriend)*.[13] Traver was featured on *[FashionTelevision](/source/FashionTelevision)* in an interview by [Jeanne Beker](/source/Jeanne_Beker).[14] Traver and Richie Rich appeared in the 2005 film *[One Last Thing...](/source/One_Last_Thing...)*. On March 20, 2008, a collaboration collection with [MAC Cosmetics](/source/MAC_Cosmetics), called "Heatherette for MAC", was released and includes illustrations of Traver Rains and Richie Rich on the cardboard packaging.[12] This is the second collaboration between Heatherette and MAC Cosmetics. ## References 1. **[^](#cite_ref-papermag_1-0)** Dolan, Maggie (October 15, 2013). ["Catching Up With Past Nightlife Award Winners: Heatherette"](https://web.archive.org/web/20151222130948/http://www.papermag.com/catching-up-with-past-nightlife-award-winners-heatherette-1427111518.html). *[Paper](/source/Paper_(magazine))*. Archived from [the original](http://www.papermag.com/catching-up-with-past-nightlife-award-winners-heatherette-1427111518.html) on December 22, 2015. Retrieved December 21, 2015. 1. **[^](#cite_ref-2)** Trebay, Guy (September 10, 2001). ["FASHION DIARY; As Usual, the Extroverts Get the Show Rolling"](https://www.nytimes.com/2001/09/10/nyregion/fashion-diary-as-usual-the-extroverts-get-the-show-rolling.html). *[The New York Times](/source/The_New_York_Times)*. Retrieved December 21, 2015. 1. **[^](#cite_ref-3)** ["Heatherette - Spring / Summer 2002 Ready-To-Wear - NYFW"](https://web.archive.org/web/20151222123136/http://www.vogue.co.uk/fashion/spring-summer-2002/ready-to-wear/heatherette). *[Vogue](/source/Vogue_(magazine))*. September 8, 2001. Archived from [the original](https://www.vogue.co.uk/fashion/spring-summer-2002/ready-to-wear/heatherette) on December 22, 2015. Retrieved December 21, 2015. 1. **[^](#cite_ref-clutchmag_4-0)** Craig, Teneille (October 1, 2008). ["Whatever Happened to Heatherette?"](https://web.archive.org/web/20151222162012/http://www.clutchmagonline.com/2008/10/whatever-happened-to-heatherette/). *[Clutch](/source/Clutch_(magazine))*. Archived from [the original](http://www.clutchmagonline.com/2008/10/whatever-happened-to-heatherette/) on December 22, 2015. Retrieved December 21, 2015. 1. **[^](#cite_ref-5)** ["Couture Candy - Celebrities wearing Heatherette Designer Clothing"](https://web.archive.org/web/20090622053408/http://www.couturecandy.com/celebs/heatherette-designer.html). Archived from [the original](http://www.couturecandy.com/celebs/heatherette-designer.html) on 2009-06-22. Retrieved 2009-06-28. 1. ^ [***a***](#cite_ref-nymag_6-0) [***b***](#cite_ref-nymag_6-1) [New York Magazine - Heatherette](http://nymag.com/fashion/fashionshows/designers/bios/heatherette/) [Archived](https://web.archive.org/web/20121015164456/http://nymag.com/fashion/fashionshows/designers/bios/heatherette/) 2012-10-15 at the [Wayback Machine](/source/Wayback_Machine) 1. **[^](#cite_ref-7)** ["Fashion Windows - Heatherette by Richie Rains & Travis Rains: Disposable Chic"](https://web.archive.org/web/20090626191530/http://www.fashionwindows.com/fashion/heatherette/default.asp). Archived from [the original](http://www.fashionwindows.com/fashion/heatherette/default.asp) on 2009-06-26. Retrieved 2009-06-28. 1. **[^](#cite_ref-8)** [Confessions from the Velvet Ropes](http://confessionsvelvetropes.typepad.com/my_weblog/2007/05/48_hour_party_p_1.html) 1. **[^](#cite_ref-9)** [Google Books - Confessions from the Velvet Ropes](https://books.google.com/books?id=TS_I0r5RUA8C&lpg=PP1&dq=Confessions%20from%20the%20Velvet%20Ropes&pg=PP1) 1. **[^](#cite_ref-10)** ["Factio Magazine - New York Fashion Week: Heatherette"](https://web.archive.org/web/20080513024634/http://www.factio-magazine.com/Fashion%20Shows/fhs_NYHeatherette06.cfm). Archived from [the original](http://www.factio-magazine.com/Fashion%20Shows/fhs_NYHeatherette06.cfm) on 2008-05-13. Retrieved 2009-06-28. 1. **[^](#cite_ref-11)** [Reality TV Magazine - Make me a Supermodel: Heatherette](http://realitytvmagazine.sheknows.com/blog/2008/01/17/make-me-a-supermodel-heatherette/) 1. ^ [***a***](#cite_ref-MTV_12-0) [***b***](#cite_ref-MTV_12-1) [MTV Buzzworthy Blog - Heatherette](https://web.archive.org/web/20100813094605/http://buzzworthy.mtv.com/tag/heatherette/) 1. **[^](#cite_ref-13)** [Internet Movie Database - My Super Ex-Girlfriend](https://www.imdb.com/title/tt0465624/fullcredits) They also appeared in an episode of My Super Sweet 16 and made a custom dress for Teyana Taylor. 1. **[^](#cite_ref-14)** ["Photography : Photo Shoots : Traver Rains"](https://web.archive.org/web/20120301035404/http://watch.fashiontelevision.com/photography/photo-shoots/clip316536#clip316536). Archived from [the original](http://watch.fashiontelevision.com/photography/photo-shoots/clip316536#clip316536) on 2012-03-01. Retrieved 2010-07-07. ## External links - [Richie Rich and Traver Rains](https://www.fashionmodeldirectory.com/designers/richie-rich-and-traver-rains/) at [FMD](/source/Fashion_Model_Directory) - [http://www.myspace.com/richandrains](http://www.myspace.com/richandrains) - [Special Edition Motorola Krzr for the "Life Ball 2007"](https://www.inside-handy.de/bildergalerie/special-edition-des-motorola-krzr-designed-by-heatherette/365/1/) [Archived](https://web.archive.org/web/20120723064857/http://www.inside-handy.de/bildergalerie/special-edition-des-motorola-krzr-designed-by-heatherette/365/1/) 2012-07-23 at the [Wayback Machine](/source/Wayback_Machine) - [Richie Rich interview talking about breakup of Heatherette](http://obsessedtv.com/2009/06/samantha-ettus-interviews-fashion-designer-richie-rich/) --- Adapted from the Wikipedia article [Heatherette](https://en.wikipedia.org/wiki/Heatherette) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Heatherette?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.