# Healthtex

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**Healthtex** is a brand of casual clothing for young children ranging from birth to about 12 years of age currently owned by Lollytogs. It was founded in [New York City](/source/New_York_City) in 1921 by [Louis Russek](/source/Louis_Russek) as the **Standard Romper Company**.[1] The name "Health-Tex" was first used in 1937 to emphasise that the clothing was made from "healthy" (durable) textiles.

For many years, the brand was known for their award-winning advertisements featuring artwork by children's book artist, [Susan Perl](/source/Susan_Perl), the most notable was "The Handy Answers to Hard Questions Asked by Children in the Health-tex Years," which started in 1966. The campaign featured colorful print ads which provided concise answers to some of the questions commonly asked by pre-school age children such as "Why is the sky blue?" and "How do our ears hear?". This campaign helped make the company well-known and ran until the early 1980s. Following this campaign, Dr. Cody Sweet became its national media spokesperson.[citation needed]

## References

1. ["History of Healthtex, Inc. – FundingUniverse"](http://www.fundinguniverse.com/company-histories/Healthtex-Inc-Company-History.html). *www.fundinguniverse.com*. Retrieved 2017-12-05.

## External links

- [Official Site](http://www.healthtex.com)
- [Answers.com](http://www.answers.com/Healthtex)

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Adapted from the Wikipedia article [Healthtex](https://en.wikipedia.org/wiki/Healthtex) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Healthtex?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.