# Hayden5

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{{Infobox company
| name = Hayden5
| logo = Hayden5_logo.png
| logo_size = 
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| image_size = 
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| trade_name = Hayden5
| former_name = Hayden 5 (with space)<br> Man With A Cam
| type = Private
| traded_as = 
| ISIN = 
| industry = Media production<br> Advertising<br> Entertainment
| genre = 
| founded = 2009
| founders = [Todd Wiseman Jr](/source/Todd_Wiseman_Jr)<br> Milos S. Silber
| defunct = <!-- {{End date|YYYY|MM|DD}} -->
| fate = 
| successor = <!-- or: | successors = -->
| hq_location = [New York City](/source/New_York_City)<br> [Los Angeles](/source/Los_Angeles)<ref>[https://www.postmagazine.com/Press-Center/Daily-News/2021/Hayden5-expands-global-production-model-to-LA.aspx Hayden5 expands global production model to LA] at Post Magazine; published May 11, 2021; retrieved May 11, 2022</ref><ref>[https://reel360.com/article/hayden5-expands-global-production-model-to-la/ Hayden5 expands global production model to LA] at Reel360; published May 11, 2021; retrieved May 11, 2022</ref>
| hq_location_city = 
| hq_location_country = 
| num_locations = 
| num_locations_year = <!-- Year of num_locations data (if known) -->
| areas_served = Worldwide
| key_people = 
| products = Commercials<br> Music videos<br> Television<br> Film<br> Live Events
| production = 
| production_year = <!-- Year of production data (if known) -->
| brands = 
| services = Video production<br> Video post-production<br> Creative development
| revenue = 
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| parent = 
| divisions = Man With A Cam
| subsid = 
| module = <!-- Used to embed other templates -->
| ratio = <!-- Basel III ratio; used for banks only -->
| rating = <!-- Credit rating; used for banks only -->
| website = {{URL|hayden5.com}}<br>{{URL|manwithacam.org}}
| footnotes = 
}}

'''Hayden5''' is a video creation company headquartered in [New York City](/source/New_York_City), with offices in [Los Angeles](/source/Los_Angeles). The company was co-founded by [Todd Wiseman Jr](/source/Todd_Wiseman_Jr) and. Milos S. Silber in 2009.<ref name = "cnn">[https://web.archive.org/web/20110925212401/http://money.cnn.com/galleries/2011/smallbusiness/1109/gallery.unemployment_startup/2.html From unemployment to startup] at CNN Money; by Andrea Williams; published September 23, 2011; retrieved May 11, 2022</ref> Wiseman Jr resigned from his role in Summer 2023. 

==History==
===Early years===
Todd Wiseman Jr and Milos S. Silber met as [film students](/source/film_school) at [New York University](/source/New_York_University) in 2005. They were neighbors on the fifth floor of the Hayden Hall [dormitory](/source/dormitory), which later inspired the name of their company. As students, the pair began collaborating on small film projects in New York City. Silber was born in [Brazil](/source/Brazil) and moved to [Westchester, New York](/source/Westchester_County%2C_New_York) during grade school. Wiseman Jr grew up in [Tampa, Florida](/source/Tampa%2C_Florida).<ref name = "cnn"/>

Hayden5 was founded in 2009.

Early productions of Hayden5 included [music video](/source/music_video)s for artists like [Juelz Santana](/source/Juelz_Santana), [Benny Benassi](/source/Benny_Benassi), and [Mariah Carey](/source/Mariah_Carey), as well as branded content for ''[The Economist](/source/The_Economist)'' and [Bowlero Corporation](/source/Bowlero_Corporation) (at the time, just a single bowling alley called ''Bowlmor Lanes'').<ref>[https://sonicscoop.com/music-video-drive-hayden-5-media-thrives/ Music Video Drive: Hayden 5 Media] at Sonic Scoop; by David Weiss; published January 27, 2010; retrieved May 11, 2022</ref>

===Software development===
In 2014, Hayden5 developed [proprietary software](/source/proprietary_software) to manage the scale and volume of [local productions](/source/filmmaking) they were managing across the United States and globally. The tool evolved into the current software suite, ''ProducerAI''.<ref>[https://www.adforum.com/interviews/hayden5 Real-time global, high-end production shoot - is such a thing possible?] at Ad Forum; published July 2, 2021; retrieved May 11, 2022</ref>

In 2020, Hayden5 released ''Crew+'', an always-on streaming production service.<ref name = "Crew">[https://www.adweek.com/agencyspy/hayden5-introduces-remote-production-service-with-broadway-worthy-song-dance/174328/ Hayden5 Introduces Remote Production Service With Broadway-Worthy Song & Dance] at Agency Spy; by Kyle O'Brien; published November 9, 2021; retrieved May 11, 2022</ref> In 2021, Hayden5 released ''Cloud Cuts'', a full-service fully distributed [post-production](/source/post-production) department. In 2022, they released ''Lightning Delivery'', a service for [expedited file transfers](/source/file_transfer).<ref>[https://brief.promax.org/article/ben-nelson-melissa-balan-join-production-company-hayden5 Ben Nelson, Melissa Balan Join Production Company Hayden5] at The Daily Brief; published June 13, 2021; retrieved May 11, 2022</ref>

=== Clients ===
{{ external media
| float  = right 
| video1 = [https://abcnews.go.com/GMA/video/helloflos-hilarious-camp-gyno-commercial-viral-19817707 "HelloFlo's Hilarious 'Camp Gyno' Commercial Goes Viral"] (July 2013)
| video2 = [https://www.youtube.com/watch?v=SJV57Xo1xFM "Jon Batiste Social Music Residency at the NoMad Hotel Recap"] (August 2015)
}}

Hayden5 brand clients have included [LinkedIn](/source/LinkedIn), [Apple Inc.](/source/Apple_Inc.), [The New York Times](/source/The_New_York_Times), and [Facebook](/source/Facebook). Notable film projects include ''We Live This'',<ref>[https://tribecafilm.com/press-center/festival/press-releases/2015-tribeca-film-festival-announces-award-winners 2015 TRIBECA FILM FESTIVAL ANNOUNCES AWARD WINNERS] at Tribeca Film; published April 23, 2015; retrieved May 11; 2022</ref> ''Revolving Doors'',<ref>[https://www.shortoftheweek.com/2018/03/29/revolving-doors/ Short Of The Week; by Jason Sondhi; retrieved May 11, 2022]</ref> and ''[Long Shot](/source/Long_Shot_(2019_film))'', which was nominated for an [Emmy award](/source/Emmy_Awards).<ref>[https://www.nyu.edu/alumni/news-publications/news-stories/nyu-alumni-emmy-nominations-2018.html NYU Alumni Emmy Nominations 2018] at NYU; published 2018; retrieved May 11, 2022</ref><ref>[cdn.emmyonline.org/news_39th_nominations_v03.pdf NOMINEES FOR THE 39th ANNUAL NEWS & DOCUMENTARY EMMY® AWARDS ANNOUNCED] at Emmy Online; published July 26, 2018; retrieved May 11, 2022</ref>

In July 2013, Hayden5 debuted a new commercial for HelloFlo's Camp Gyno campaign. The commercial eventually received a [Webby Award](/source/Webby_Award).<ref>[https://www.huffpost.com/entry/camp-gyno-ad-hello-flo_n_3676287 'Camp Gyno' Ad Gets It Oh-So Right, Makes Us Proud To Be Women (VIDEO)] at HuffPost; by Julie Zeilinger; published July 30, 2013; retrieved May 11, 2022</ref><ref>[https://www.buzzfeed.com/copyranter/camp-gyno-ad-is-an-amazing-breakthrough-in-tampon-advertisin "Camp Gyno" Ad Is An Amazing Breakthrough In Tampon Advertising] at Buzzfeed; by Copyranter; published July 29, 2013; retrieved May 11, 2022</ref><ref>[https://web.archive.org/web/20130911005508/http://newday.blogs.cnn.com/2013/08/08/camp-gyno-ad-about-periods-goes-viral/ 'Camp Gyno' Ad About Periods Goes Viral] at CNN; by Melissa Kondak; published August 8, 2013; retrieved May 11, 2022</ref><ref>[https://www.theguardian.com/commentisfree/2013/aug/01/camp-gyno-tampon-ad-vagina-talk The Camp Gyno ad shows we can finally discuss vaginas without giggling] at The Guardian; by Arwa Mahdawi; published August 1, 2013; retrieved May 11, 2022</ref>

Hayden5 produced a [public service announcement](/source/public_service_announcement) for the [Innocence Project](/source/Innocence_Project) that debuted in 2021.<ref>[https://www.shootonline.com/video/top-spot-week-hayden5-captures-happiest-moments%C2%A0first-ever-psa-innocence-project Top Spot of the Week: Hayden5 Captures "Happiest Moments," First-Ever PSA For The Innocence Project] at Shoot Online; by Robert Goldrich; published July 2, 2021; retrieved May 11, 2022</ref> The PSA won a Webby Award.<ref>[https://innocenceproject.org/innocence-project-honored-with-two-webby-anthem-awards-dedicates-action-speech-to-melissa-lucio-on-texas-death-row/#:~:text=(New%20York%2C%20NY%20—%20March,by%20the%20renowned%20Webbys%20Awards. Innocence Project Honored With Two Webby Anthem Awards, Dedicates Action Speech to Melissa Lucio on Texas Death Row] at Innocence Project; published March 1, 2022; retrieved May 11, 2022</ref><ref>[https://www.campaignlive.com/article/innocence-projects-first-psa-captures-happiest-moments/1721250 The Innocence Project’s first PSA captures the ‘Happiest Moments’] at Campaign US; by Mariah Cooper; published July 6, 2021; retrieved May 11, 2022</ref>

==Awards and nominations==
{| class="wikitable plainrowheaders" style="text-align:center;"
!Year
!Award
!Nominee
!Category
!Result
|-
|rowspan="1"|2013
|rowspan="1"| [Webby Awards](/source/Webby_Awards)
|HelloFlo – The Camp Gyno
| Honoree
|{{Won}}
|-
|rowspan="1"|2014
|rowspan="1"| Telly Awards
| Zipcar – I’d Tap That
| Branded Content
|{{Won}}
|-
|rowspan="1"|2015
|rowspan="1"| [Cannes Lions Awards](/source/Cannes_Lions_International_Festival_of_Creativity)
| HelloFlo – First Moon Party
| Online Film
|{{Won}}
|-
|rowspan="1"|2015
|rowspan="1"| Webby Awards
| HelloFlo – First Moon Party
| Advertising & Media - Branded Content
|{{Won}}
|-
|rowspan="1"|2015
|rowspan="1"| [AICP Awards](/source/Association_of_Independent_Commercial_Producers)
| HelloFlo – First Moon Party
| Comedy
|{{Nominated}}
|-
|rowspan="1"|2015
|rowspan="1"| [Tribeca Film Festival](/source/Tribeca_Film_Festival)
| We Live This
| Special Jury Mention
|{{Won}}
|-
|rowspan="1"|2016
|rowspan="1"| [Film Festival Kitzbühel](/source/Film_Festival_Kitzb%C3%BChel)
| Lightningface
| Best Short Film 
|{{Won}}
|-
|rowspan="1"|2018
|rowspan="1"| [Emmy Awards](/source/Emmy_Awards)
| Long Shot
| Outstanding Short Documentary
|{{Nominated}}
|-
|rowspan="1"|2022
|rowspan="1"| Anthem Awards
| Innocence Project – Happiest Moments
| Best Humanitarian & Services Campaign
|{{Won}}
|-
|rowspan="1"|2022
|rowspan="1"| [Clio Awards](/source/Clio_Awards)
| Change The Ref – Bring Back Lockdown
| Public Service Social Video 
|{{Won}}
|-
|rowspan="1"|2022
|rowspan="1"| Webby Awards
| Innocence Project – Happiest Moments
| Public Service & Activism 
|{{Won}}
|}

==Philanthropy==
As a company, Hayden5 supports several philanthropic efforts under their non-profit arm named Hayden5 RISE, which launched in 2020. In 2021, with the global nonprofit Video Consortium, Hayden5 launched ''Gear Grant'', an initiative dedicated to supporting underrepresented filmmakers.<ref>[https://www.shootonline.com/spw/hayden5-rise-video-consortium-launch-2021-gear-grant Hayden5 RISE & Video Consortium Launch 2021 Gear Grant] at Shoot Online; publishedJuly 1, 2021; retrieved May 11, 2022</ref>

In July 2021, Hayden5 partnered with Phenomenal, a female-driven media brand, to create and finance "Own Your Crown" – a [PSA](/source/Public_service_announcement) celebrating National CROWN Day on July 3. The CROWN Coalition, an alliance of organizations, including [Dove](/source/Dove), [National Urban League](/source/National_Urban_League), and [Color of Change](/source/Color_of_Change), declared July 3 as National CROWN Day in 2020 to mark the one-year anniversary of the CROWN Act (“Creating a Respectful and Open World for Natural Hair”) in California. These and other actions eventually led to the passing of the [CROWN Act of 2022](/source/CROWN_Act_of_2022), a [bill](/source/bill_(law)) in the [United States Congress](/source/United_States_Congress) intended to prohibit [discrimination based on hair style and hair texture](/source/Discrimination_based_on_hair_texture) by clarifying that such discrimination is illegal under existing federal law.<ref>[https://www.adweek.com/creativity/phenomenal-launches-content-driven-crown-month-in-celebration-of-black-hair/ Phenomenal Launches Content-Driven Crown Month in Celebration of Black Hair] at AdWeek; by Samantha Nelson; published July 6, 2021; retrieved May 11, 2022</ref><ref>[https://www.goodmorningamerica.com/style/story/national-crown-day-states-passed-laws-ban-natural-71574191 National Crown Day: 13 states have passed laws to ban natural hair discrimination] at Good Morning America; published July 2, 2021; retrieved May 11, 2022</ref><ref>[https://www.theroot.com/hey-queens-and-kings-how-are-you-celebrating-crown-da-1847186280 Hey Queens and Kings, How Are You Celebrating CROWN Day?] at The Root; by Maiysha Kai; published June 28, 2021; retrieved May 11, 2022</ref><ref>[https://wwd.com/fashion-news/fashion-scoops/exclusive-meena-harris-phenomenal-releases-t-shirt-to-celebrate-the-crown-act-1234866079/ EXCLUSIVE: Meena Harris’ Phenomenal Releases T-shirt to Celebrate The CROWN Act] at Women's Wear Daily; by Ryma Chikhoune; published June 28, 2021; retrieved May 11, 2022</ref>

Since 2016, Hayden5 has supported the cancer treatment and research institution, [Memorial Sloan Kettering Cancer Center](/source/Memorial_Sloan_Kettering_Cancer_Center), in their [Cycle for Survival](/source/Cycle_for_Survival) indoor team cycling event that donates all of its proceeds to cancer research.<ref>[https://vimeo.com/255461222 Memorial Sloan Kettering] at Vimeo; published 2018; retrieved May 11, 2022</ref> Hayden5 is also a supporter of [Pencils of Promise](/source/Pencils_of_Promise), whose efforts help to build schools and increases educational opportunities in the developing world.<ref>[https://pencilsofpromise.org/wp-content/uploads/2021/06/Pencils-of-Promise-2020-Annual-Report.pdf Annual Report] at Pencils of Promise; published 2020; retrieved May 11, 2022</ref>

==Further reading==
*[https://www.wsj.com/articles/coronavirus-dried-up-this-production-companys-business-then-it-created-remote-shooting-kits-11589364000 Coronavirus Dried Up This Production Company’s Business. Then It Created Remote Shooting Kits] at [Wall Street Journal](/source/The_Wall_Street_Journal), May 13, 2020
*[https://web.archive.org/web/20110925212401/http://money.cnn.com/galleries/2011/smallbusiness/1109/gallery.unemployment_startup/2.html From unemployment to startup] at [CNN](/source/CNN_Money), September 23, 2011

==References==
{{reflist|colwidth=30em}}

==External links==
* {{Official website|https://hayden5.com/}}
* {{LinkedIn page|company/hayden5}}

Category:Film distributors of the United States
Category:Entertainment companies established in 2009
Category:American companies established in 2009
Category:Entertainment companies based in New York City
Category:2009 establishments in New York City
Category:Film production companies based in California
Category:Film production companies based in New York (state)
Category:Privately held companies based in New York City
Category:Privately held companies based in Los Angeles

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Adapted from the Wikipedia article [Hayden5](https://en.wikipedia.org/wiki/Hayden5) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Hayden5?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
