# GlideSlope

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{{Short description|Firm in New York city}}

{{Multiple issues|
{{buzzword|date=February 2016}}
{{third-party|date=October 2017}}
{{Orphan|date=September 2023}}
}}

{{infobox company
| name = GlideSlope
| logo = File:GlideSlope LLC official logo, green, 2015.jpg
| caption = 
| type = LLC
| genre = Sports business consulting
| fate = Acquired by [CSM Sport & Entertainment](/source/CSM_Sport_%26_Entertainment)
| predecessor = 
| successor = 
| foundation = 2010
| founder = David Fuller, Dave Mingey, Eric Guthoff
| defunct = {{End date|2017||}}
| location_city = 133 West 19th Street, 6th Floor, New York, NY 10011
| location_country = United States
| location = 
| locations = 
| area_served = 
| key_people = David Fuller, Dave Mingey, Eric Guthoff, Tori Stevens
| industry = Sports
| products = 
| services = 
| revenue = 
| operating_income = 
| net_income = 
| aum = 
| assets = 
| equity = 
| owner = 
| num_employees = 
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| divisions = 
| subsid = 
| homepage = {{URL|http://theglideslope.com/}}
| footnotes = 
| intl = 
}}

'''GlideSlope''' is a management consulting firm involved in global sport. GlideSlope was founded in 2010 and currently headquartered in [New York City](/source/New_York_City).<ref name=GlideSlope>{{cite web|title=GlideSlope|url=http://www.theglideslope.com/|website=theglideslope.com|accessdate=30 April 2015|archive-date=5 May 2015|archive-url=https://web.archive.org/web/20150505003153/http://www.theglideslope.com/|url-status=live}}</ref> In April 2017, GlideSlope was acquired by [CSM Sport & Entertainment](/source/CSM_Sport_%26_Entertainment).

==Description==
GlideSlope specializes in advising brands on strategies to "leverage global sport as a business driver". It maintains a neutral point of view by not participating in any sponsorship sales, activation, or the representation of athletes.<ref name=Helios>{{cite web|last1=Mickle|first1=Trip|title=Helios Partners, GlideSlope pair for joint venture|url=http://www.sportsbusinessdaily.com/Journal/Issues/2012/01/09/Marketing-and-Sponsorship/HGS.aspx|website=Sports Business Daily|publisher=SBJ|accessdate=30 April 2015|archive-date=5 May 2015|archive-url=https://web.archive.org/web/20150505021048/http://www.sportsbusinessdaily.com/Journal/Issues/2012/01/09/Marketing-and-Sponsorship/HGS.aspx|url-status=live}}</ref><ref name="Sporting News">{{cite web|last1=Burns|first1=Mark|title=How GlideSlope helps brands use the World Cup as a 'global business driver'|url=http://www.sportingnews.com/soccer/story/2014-06-12/fifa-world-cup-2014-groups-schedule-tickets-sports-business-glideslope|website=Sporting News|publisher=Sporting News|accessdate=30 April 2015|archive-date=2015-05-05|archive-url=https://web.archive.org/web/20150505003712/http://www.sportingnews.com/soccer/story/2014-06-12/fifa-world-cup-2014-groups-schedule-tickets-sports-business-glideslope|url-status=live}}</ref>

The company’s services include sport strategy, learning lab workshops, intelligence reporting, analytical insights, opportunity analysis, measurement, and stakeholder integration.<ref name=GlideSlope/>

==History==
GlideSlope was founded by three partners – David Fuller, Dave Mingey and Eric Guthoff – in 2010. Headquartered in DUMBO, Brooklyn. Within two years, the company would establish its headquarters in Manhattan, building out the entire floor of 133 West 19th street.

In 2011, GlideSlope formed a joint venture with Helios Partners, an international sports marketing agency owned by French media and event company, the Armoury Group. The JV, named HGS, came a year after the two companies partnered to become the Olympic agency of record for Dow Chemical.<ref name=Helios/>

In 2014, Helios and GlideSlope ended their partnership and GlideSlope retained Dow’s Olympic business.<ref>{{cite web|last1=Mickle|first1=Tripp|title=Helios Partners Shutters Atlanta Office, Ends Joint Venture With N.Y.-Based Glideslope|url=http://www.sportsbusinessdaily.com/Daily/Issues/2014/05/20/People-and-Pop-Culture/Helios.aspx?hl=glideslope&sc=0|website=Sports Business Daily|publisher=Street & Smith's|accessdate=30 April 2015|archive-date=6 March 2016|archive-url=https://web.archive.org/web/20160306030251/http://www.sportsbusinessdaily.com/Daily/Issues/2014/05/20/People-and-Pop-Culture/Helios.aspx?hl=glideslope&sc=0|url-status=live}}</ref>

GlideSlope worked extensively with brands to better understand sports and social unrest, particularly in the lead-up to the 2014 World Cup and the 2016 Summer Olympics, both hosted in Brazil.<ref>{{citation|last1=Fuller|first1=David|title=Ready for Rio? How brands can reach the two Brazils|url=http://www.sportsbusinessdaily.com/Journal/Issues/2014/10/20/Opinion/David-Fuller.aspx|website=Sports Business Daily|publisher=Street & Smith's|accessdate=20 October 2014|archive-date=23 October 2014|archive-url=https://web.archive.org/web/20141023071908/http://www.sportsbusinessdaily.com/Journal/Issues/2014/10/20/Opinion/David-Fuller.aspx|url-status=live}}</ref><ref>{{citation|last1=Fuller|first1=David|title=Brands navigate potential collision between sport, social unrest|url=http://www.sportsbusinessdaily.com/Journal/Issues/2014/01/27/Opinion/David-Fuller.aspx|website=Sports Business Daily|publisher=Street & Smith's|accessdate=27 January 2014|archive-date=30 January 2014|archive-url=https://web.archive.org/web/20140130064538/http://www.sportsbusinessdaily.com/Journal/Issues/2014/01/27/Opinion/David-Fuller.aspx|url-status=live}}</ref>

Currently, GlideSlope is advising Citi on their global sports sponsorship, which includes USOC and NBC sponsorship. Other clients –past and present - include Procter & Gamble, Dow, McDonald’s, The North Face, Johnson & Johnson, Bridgestone, GoPro, USG, Gatorade, Pepsi and ABInBev. GlideSlope also selected A Ganar – a Partners of the Americas organization – as a pro bono client.<ref>{{cite web|last1=Mickle|first1=Tripp|title=Citi pleased with early results, will weigh extending USOC deal|url=http://www.sportsbusinessdaily.com/SB-Blogs/Olympics/London-Olympics/2012/07/citi.aspx|website=Sports Business Daily|publisher=Street & Smith's|accessdate=30 April 2015|archive-date=5 March 2016|archive-url=https://web.archive.org/web/20160305203735/http://www.sportsbusinessdaily.com/SB-Blogs/Olympics/London-Olympics/2012/07/citi.aspx|url-status=live}}</ref>

In March 2015, GlideSlope hosted a panel at the annual [South by Southwest](/source/South_by_Southwest) Interactive in Austin, Texas. The “Sport for Development: Affecting Societal Change” panel included GlideSlope president, Dave Mingey, Olympic gold medalist, [Joey Cheek](/source/Joey_Cheek), director of Laureus Sport for Good Foundation, Matt Geschke, and director of sport for development at [Partners of the Americas](/source/Partners_of_the_Americas), Paul Teeple.<ref name="SFD Preview">{{cite web|last1=Hammond|first1=Tyler|title=Preview: Sport for Development – Affecting Societal Change|url=http://sxtxstate.com/2015/03/preview-sport-for-development-affecting-societal-change/|website=SXTX State|accessdate=30 April 2015|archive-date=4 May 2015|archive-url=https://web.archive.org/web/20150504115751/http://sxtxstate.com/2015/03/preview-sport-for-development-affecting-societal-change/|url-status=live}}</ref><ref name=Partners>{{cite web|last1=Teeple|first1=Paul|title=An Inside Look at SXSports|url=http://www.partnersoftheamericas.net/2015/03/an-inside-look-at-sxsports.html?spref=fb|website=Partners of the Americas|accessdate=30 April 2015|archive-date=6 April 2015|archive-url=https://web.archive.org/web/20150406034405/http://www.partnersoftheamericas.net/2015/03/an-inside-look-at-sxsports.html?spref=fb|url-status=live}}</ref>

GlideSlope was acquired by [CSM Sport & Entertainment](/source/CSM_Sport_%26_Entertainment) in 2017.<ref name="spor_CSMa">{{Cite web | title = CSM adds GlideSlope to the fold | last1 = Lefton | first1= Terry | last2=Fischer | first2 = Ben  | work = sportsbusinessdaily.com | date = 10 April 2017  | accessdate = 12 January 2018  | url = http://www.sportsbusinessdaily.com/Journal/Issues/2017/04/10/Marketing-and-Sponsorship/CSM-GlideSlope.aspx | page = 1 }}</ref>

==Academic partnerships==
* [NYU](/source/NYU)<ref name=NYU>{{cite web|title=NYU Sports and Society Launches With an All-Star Faculty and Advisory Board|url=http://www.scps.nyu.edu/about/newsroom/news/2013/nyu_sports_and_socie.html|website=NYU|publisher=NYU|accessdate=30 April 2015|archive-date=1 May 2015|archive-url=https://web.archive.org/web/20150501141515/http://www.scps.nyu.edu/about/newsroom/news/2013/nyu_sports_and_socie.html|url-status=live}}</ref>
* [University of Oregon](/source/University_of_Oregon) Warsaw Marketing Center<ref>{{cite web|last1=Macomson|first1=Lena|title=Inside Look at a Warsaw Project with GlideSlope|url=http://warsaw.sportsblog.com/posts/1771973/inside_look_at_a_warsaw_project_with_glideslope.html|website=Warsaw Sports Marketing Center|publisher=Warsaw Sports Marketing|accessdate=30 April 2015|archive-date=24 April 2015|archive-url=https://web.archive.org/web/20150424023456/http://warsaw.sportsblog.com/posts/1771973/inside_look_at_a_warsaw_project_with_glideslope.html|url-status=live}}</ref>

==Founders==

David Fuller is a practitioner in the worlds of business strategy, marketing and creative excellence. He has held executive positions in strategy and operations for Ogilvy and R/GA and as a partner at Mother NY, where he conceived and grew the experiential marketing practice. He has managed advertising, digital and social media campaigns for brands such a Virgin, Dell, Nike, Walmart, and Jaguar Cars.<ref name=Fuller>{{cite web|title=David Fuller|url=https://www.bloomberg.com/research/stocks/private/person.asp?personId=244846724&privcapId=244843656&previousCapId=244843656&previousTitle=GlideSlope,%20LLC|access-date=2017-12-20|archive-date=2017-10-14|archive-url=https://web.archive.org/web/20171014083530/https://www.bloomberg.com/research/stocks/private/person.asp?personId=244846724&privcapId=244843656&previousCapId=244843656&previousTitle=GlideSlope,%20LLC|url-status=live}}</ref>

Dave Mingey was a VP of marketing at Pepsi-Cola and also the director of global Olympic marketing for Johnson & Johnson from 2005 to 2009. In 2009, ''Sports Business Journal'' named him one of “Forty-Under-Forty” top sports executives.<ref name=Mingey>{{cite web|title=David Mingey|url=http://www.sportsbusinessdaily.com/Journal/Issues/2009/03/20090323/Forty-Under-40/David-Mingey.aspx|website=Sports Business Journal|publisher=Street & Smith's|accessdate=30 April 2015}}</ref>

Eric Guthoff was a global director at IMG in their Olympic Consulting Division. ''Sports Business Journal'' named him to the “Forty-Under-Forty” class of 2015, as a top sports executive in the industry.<ref name=Guthoff>{{cite web|title=Forty Under 40: Eric Guthoff|url=http://www.sportsbusinessdaily.com/Journal/Issues/2015/03/30/Forty-Under-40/Eric-Guthoff.aspx|website=Sports Business Journal|publisher=Street & Smith's|accessdate=30 April 2015|archive-date=4 May 2015|archive-url=https://web.archive.org/web/20150504080620/http://www.sportsbusinessdaily.com/Journal/Issues/2015/03/30/Forty-Under-40/Eric-Guthoff.aspx|url-status=live}}</ref>

==References==
{{Reflist}}

{{DEFAULTSORT:GlideSlope (Business)}}
Category:Sports management companies
Category:Management consulting firms of the United States
Category:Privately held companies based in New York City
Category:2017 mergers and acquisitions

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Adapted from the Wikipedia article [GlideSlope](https://en.wikipedia.org/wiki/GlideSlope) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/GlideSlope?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.